local ai registry · agent view · /biz/ca/burlingame/it-s-it-ice-cream-burlingame-ca

# It's - It Ice Cream

Ice Cream Shop — Burlingame, California. Registry entry: https://localairegistry.com/biz/ca/burlingame/it-s-it-ice-cream-burlingame-ca

**AI Score: 35/100** (Needs attention, verified August 6, 2026) — methodology: https://localairegistry.com/methodology

## What AI assistants say (named by 0 of 2)

### ChatGPT — not named
Asked: "best ice cream shop in Burlingame" (checked August 6, 2026)
> ChatGPT answered with other businesses; It's - It Ice Cream was not mentioned.

### Gemini — not named
Asked: "best ice cream shop in Burlingame" (checked August 6, 2026)
> Gemini answered with other businesses; It's - It Ice Cream was not mentioned.

## Known for

It's-It Ice Cream is best known for its iconic ice cream sandwiches and a fun factory shop experience in Burlingame, where visitors can enjoy a wide variety of flavors and unique merchandise.

- Factory Shop Delights
- Unique Ice Cream Flavors
- Bay Area Souvenirs
- Merchandise and More

## What reviews say

> It's-It Ice Cream in Burlingame offers a nostalgic experience for ice cream lovers, featuring a small, grab-and-go shop with a focus on their iconic ice cream sandwiches. Customers appreciate the variety of flavors available, though the shop lacks seating and can feel cramped at times.

Consistently praised:
- Variety of flavors like mint, cappuccino, and pumpkin
- Individually wrapped ice cream sandwiches
- Great prices for bulk purchases

Recurring complaints:
- Green tea flavor often unavailable
- Limited seating and small shop size
- Occasional quality control issues with products

Bottom line: The shop is a must-visit for its unique ice cream sandwiches, but customers should be aware of limited seating and potential product availability issues.

## Score breakdown

| Signal | Weight | Score /100 |
| --- | --- | --- |
| Retrieval grounding | 26% | 25 |
| Off-property attestation | 20% | 40 |
| AI visibility | 14% | 0 |
| Reviews & response | 12% | 83 |
| Backlink & citation authority | 8% | 59 |
| Google Business Profile | 8% | 90 |
| Speed & mobile | 7% | 61 |
| Content freshness & schema | 5% | 54 |

## Others on record in Burlingame

- Salt & Straw — AI Score 60
- Baskin-Robbins — AI Score 35
- Caffe Stellato — AI Score 26
- Buena’s Organic Soft Serve — AI Score 26

It's - It Ice Cream ranks 2 of 5 in its category here.

## Facts

- Address: 865 Burlway Rd, Burlingame, CA 94010, USA
- Phone: (800) 345-1928
- Website: itsiticecream.com
- Hours Mon: 10:00 AM – 4:30 PM
- Hours Tue: 10:00 AM – 4:30 PM
- Hours Wed: 10:00 AM – 4:30 PM
- Hours Thu: 10:00 AM – 4:30 PM
- Hours Fri: 10:00 AM – 4:30 PM
- Hours Sat: Closed
- Hours Sun: Closed

## Questions

### Does It's-It Ice Cream take reservations?
The restaurant does not take reservations.

### What are the operating hours for It's-It Ice Cream?
The restaurant is open Monday through Friday from 10:00 AM to 4:30 PM and is closed on Saturday and Sunday.

### What is It's-It Ice Cream known for?
The restaurant is known for its delicious ice cream sandwiches, which come in a variety of flavors and are individually wrapped, making them perfect for families.

### Is there parking available at It's-It Ice Cream?
Yes, there is parking available near the restaurant, making it convenient for customers to stop by.

### Are there any special features at It's-It Ice Cream?
The restaurant features a fun factory shop where customers can purchase iconic It's-It merchandise and flavors that are not typically available in stores.

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Source: Local AI Registry (https://localairegistry.com). The registry re-checks every entry.