# Parts Authority, El Cajon CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-09.

Canonical: https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmv1hk0gt044jyea7im8cosoj%2F0.png)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmv1hk0gt044jyea7im8cosoj%2F1.png)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmv1hk0gt044jyea7im8cosoj%2F2.jpg)


## In short

Parts Authority is an auto parts store in El Cajon, CA. Its AI Score is 34 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Auto parts store |
| Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA |
| Hours | Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun |
| Phone | (619) 357-4182 |
| Rating | 4.7 across 23 reviews on Google |
| Quietest time | Saturday |
| Updated | October 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA | Confirmed | Google Business Profile |
| Location info | Description | Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!” | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat 8:00 AM to 3:00 PM · Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | Parts Authority | Confirmed | Google Business Profile |
| Location info | Phone | (619) 357-4182 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 8:00 AM to 3:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Automotive replacement parts | AI guess |  |
| Services | Service | Auto parts consultation | AI guess |  |
| Services | Service | Cargo | From their website | Business website |
| Services | Service | Collision | From their website | Business website |
| Services | Service | Equipment | From their website | Business website |
| Services | Service | Fleet | From their website | Business website |
| Services | Service | Jobbers | From their website | Business website |
| Services | Service | National accounts | From their website | Business website |
| Services | Service | Press releases | From their website | Business website |
| Services | Service | Pronto programs | From their website | Business website |
| Services | Service | Sustainability | From their website | Business website |
| Services | Service | Tools and equipment | AI guess |  |
| Services | Service | Transmission products | AI guess |  |
| Team | El Cajon, CA |  | Confirmed | Google Business Profile |
| Links | Facebook | https://facebook.com/thepartsauthority | AI guess | Our record |
| Links | Instagram | https://instagram.com/partsauthority | AI guess | Our record |
| Links | Website | http://www.partsauthority.com/ | Confirmed | Google Business Profile |


## Services and prices

These are the 9 services Parts Authority offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Press releases |  |  |  | From their website |
| National accounts |  |  |  | From their website |
| Equipment |  |  |  | From their website |
| Cargo |  |  |  | From their website |
| Jobbers |  |  |  | From their website |
| Fleet |  |  |  | From their website |
| Collision |  |  |  | From their website |
| Pronto programs |  |  |  | From their website |
| Sustainability |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

1 person is named on this page.


### El Cajon, CA

| Field | Value | Mark | Evidence |
| --- | --- | --- | --- |


## Visiting Parts Authority

Address: 1150 N Marshall Ave, El Cajon, CA 92020, USA. Phone: (619) 357-4182. Hours: Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”"


### When to go

Quietest day: Saturday. Busiest day: Monday. From the popular times on its Google listing.


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| El Cajon Parks Division | Park | 3 min walk |
| El Cajon Pass Deli | Deli | 4 min walk |
| Parkway Social 619 | Bar & grill | 5 min walk |
| Boardwalk Pizza | Pizza restaurant | 5 min walk |
| Fletcher Pkwy & Marshall Av | Bus stop | 5 min walk |
| Boardwalk | Amusement center | 5 min walk |


## Reputation

4.7 average across 23 reviews: Google 23. (Confirmed, read October 9, 2026.)

The store is known for its knowledgeable staff and quick sourcing of auto parts, though recent operational changes have led to communication issues. (AI guess, from 23 reviews.)


### What people like

- Quick part sourcing
- Knowledgeable staff
- Excellent customer service


### What people do not like

- Frustration with centralized phone system
- Long wait times for calls to be answered


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### budget options in El Cajon, what is decent


### address for Parts Authority, anyone have it?


### how do I reach Parts Authority to sort something out?


### opening hours at Parts Authority in El Cajon, what are they these days?


### people keep recommending this shop, what for?


### is Parts Authority open on a Sunday


### anything new here lately?


### best auto parts store in El Cajon, CA


### genuinely, what is good about this one


### What happens on a first visit at Parts Authority?


### discounts for coming back, is that a thing


### anywhere on Marshall to sit while I wait


### which one, Parts Authority or O'Reilly Auto?


### payment plans here, is that a thing?


### when is this shop actually dead?


### anyone tell me what a first visit here involves


### Downsides nobody puts in a five star review?


### booking ahead here, how far do people go?


### who should I ask for at Parts Authority?


### parking here, how bad is it?


## The AI Score: 34 of 100

It measures how likely AI engines are to recommend a business, and how accurately. El Cajon auto parts stores run 26 to 51. Fair starts at 45, good at 65. Parts Authority scores 34, below the El Cajon average of 40. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Parts Authority |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 73 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 71 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 40 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 37 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |

Full method: https://localairegistry.com/methodology

How AI decides what to say about an auto parts store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Parts Authority |
| --- | --- | --- | --- | --- |
| Parts Authority | LocalBusiness | #business | http://www.partsauthority.com/ | Subject of this page |
| El Cajon, CA | Person | #team-el-cajon |  |  |
| El Cajon, California | City | #city |  | City Parts Authority is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the auto parts stores in El Cajon, linked to the lists and towns around it.


### Lists

- Best auto parts stores in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon/auto-parts-store
- Best businesses in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJq6o6dCVY2YARIv2K5Vey2GA (accessed Oct 9, 2026)
- [2] partsauthority.com, https://partsauthority.com/jobbers (accessed Oct 25, 2026)
- [3] partsauthority.com, https://partsauthority.com/national-accounts (accessed Oct 25, 2026)
- [4] partsauthority.com, https://partsauthority.com/news-press-releases (accessed Oct 25, 2026)
- [5] partsauthority.com, https://partsauthority.com/pronto-programs (accessed Oct 25, 2026)
- [6] partsauthority.com, https://partsauthority.com/sustainability (accessed Oct 25, 2026)
- [7] partsauthority.com, https://partsauthority.com/cargo (accessed Oct 25, 2026)
- [8] partsauthority.com, https://partsauthority.com/equipment (accessed Oct 25, 2026)
- [9] partsauthority.com, https://partsauthority.com/fleet (accessed Oct 25, 2026)
- [10] partsauthority.com, https://partsauthority.com/collision (accessed Oct 25, 2026)
- [11] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)