# LourdMurray, Los Angeles CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/los-angeles/lourdmurray-los-angeles-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-08-03.

Canonical: https://localairegistry.com/biz/ca/los-angeles/lourdmurray-los-angeles-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwhuhm01niyeq1rw99fnxp%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwhuhm01niyeq1rw99fnxp%2F1.png)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwhuhm01niyeq1rw99fnxp%2F2.png)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwhuhm01niyeq1rw99fnxp%2F3.png)


## In short

LourdMurray is a financial planner in Los Angeles, CA. Its AI Score is 23 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Financial planner |
| Address | 10900 Wilshire Blvd 5th Floor, Los Angeles, CA 90024, USA |
| Hours | Mon to Fri 7 AM to 5 PM · Closed Sat to Sun |
| Phone | (310) 300-9898 |
| Rating | 5.0 across 1 review on Google |
| Updated | August 3, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 10900 Wilshire Blvd 5th Floor, Los Angeles, CA 90024, USA | Confirmed | Google Business Profile |
| Location info | Description | Since 2006, LourdMurray has offered comprehensive financial solutions through an ensemble, team-based approach. The practice provides financial planning, consulting, and investment services to a diverse range of clients, including business owners, executives, families, and high-profile individuals. Its team emphasizes client interests through transparent guidance, thoughtful analysis, careful planning, and clear reporting, all grounded in integrity. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 7:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | LourdMurray | Confirmed | Google Business Profile |
| Location info | Phone | (310) 300-9898 | Confirmed | Google Business Profile |
| Hours | Monday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Alan varnishung | From their website | Business website |
| Services | Service | Alex froelich | From their website | Business website |
| Services | Service | Alex harris | From their website | Business website |
| Services | Service | Blaine lourd | From their website | Business website |
| Services | Service | Charlotte berry | From their website | Business website |
| Services | Service | Daniel kim | From their website | Business website |
| Services | Service | Diamond fischer | From their website | Business website |
| Services | Service | Dimitry prophete | From their website | Business website |
| Services | Service | Dominic sands | From their website | Business website |
| Services | Service | Drew morwood | From their website | Business website |
| Services | Service | Evan hunter | From their website | Business website |
| Services | Service | Financial consulting | AI guess |  |
| Services | Service | Financial planning | AI guess |  |
| Services | Service | Gary hirschfeld | From their website | Business website |
| Services | Service | Gordon kao | From their website | Business website |
| Services | Service | Greg jankowski | From their website | Business website |
| Services | Service | Helen chu | From their website | Business website |
| Services | Service | Ian ruebel | From their website | Business website |
| Services | Service | Insights | From their website | Business website |
| Services | Service | Investment services | AI guess |  |
| Services | Service | Jacqueline kuhns | From their website | Business website |
| Services | Service | Jessica cryer | From their website | Business website |
| Services | Service | Jill young | From their website | Business website |
| Services | Service | Josh harlan | From their website | Business website |
| Services | Service | Keith mckenzie | From their website | Business website |
| Services | Service | Margoth romero | From their website | Business website |
| Services | Service | Mike lee | From their website | Business website |
| Services | Service | Mitchell ito | From their website | Business website |
| Services | Service | Palmer murray | From their website | Business website |
| Services | Service | Shaan baren | From their website | Business website |
| Services | Service | Shaina desai | From their website | Business website |
| Services | Service | Stacy montanez | From their website | Business website |
| Services | Service | Whitney drechsler | From their website | Business website |
| Links | Website | https://www.lourdmurray.com/ | Confirmed | Google Business Profile |
| Details | Opening date | 2006 | Confirmed | Google Business Profile |


## Services and prices

These are the 30 services LourdMurray offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Dominic sands |  |  |  | From their website |
| Greg jankowski |  |  |  | From their website |
| Gordon kao |  |  |  | From their website |
| Drew morwood |  |  |  | From their website |
| Alan varnishung |  |  |  | From their website |
| Ian ruebel |  |  |  | From their website |
| Insights |  |  |  | From their website |
| Jacqueline kuhns |  |  |  | From their website |
| Jessica cryer |  |  |  | From their website |
| Jill young |  |  |  | From their website |
| Josh harlan |  |  |  | From their website |
| Keith mckenzie |  |  |  | From their website |
| Margoth romero |  |  |  | From their website |
| Palmer murray |  |  |  | From their website |
| Shaan baren |  |  |  | From their website |
| Shaina desai |  |  |  | From their website |
| Stacy montanez |  |  |  | From their website |
| Evan hunter |  |  |  | From their website |
| Gary hirschfeld |  |  |  | From their website |
| Helen chu |  |  |  | From their website |
| Daniel kim |  |  |  | From their website |
| Diamond fischer |  |  |  | From their website |
| Dimitry prophete |  |  |  | From their website |
| Charlotte berry |  |  |  | From their website |
| Blaine lourd |  |  |  | From their website |
| Mitchell ito |  |  |  | From their website |
| Whitney drechsler |  |  |  | From their website |
| Alex harris |  |  |  | From their website |
| Alex froelich |  |  |  | From their website |
| Mike lee |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting LourdMurray

Address: 10900 Wilshire Blvd 5th Floor, Los Angeles, CA 90024, USA. Phone: (310) 300-9898. Hours: Mon to Fri 7 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Since 2006, LourdMurray has offered comprehensive financial solutions through an ensemble, team-based approach. The practice provides financial planning, consulting, and investment services to a diverse range of clients, including business owners, executives, families, and high-profile individuals. Its team emphasizes client interests through transparent guidance, thoughtful analysis, careful planning, and clear reporting, all grounded in integrity."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Comoncy | Cafe | 1 min walk |
| Westwood / Wilshire | Bus stop | 1 min walk |
| Murdock Plaza | Parking lot | 1 min walk |
| Trimana | Breakfast restaurant | 1 min walk |
| Westwood Blvd & Wilshire Blvd | Bus stop | 1 min walk |
| Wilshire / Westwood | Bus stop | 1 min walk |


## Reputation

5.0 average across 1 review: Google 1. (Confirmed, read August 3, 2026.)

Not enough review detail to summarise confidently. (AI guess, from 1 review.)


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Listed on 2 of the 15 directories we checked.

| Directory | Listed |
| --- | --- |
| Angi | Not listed |
| BBB | Not listed |
| Brownbook | Not listed |
| Chamber of Commerce | Listed |
| Cylex | Not listed |
| DexKnows | Not listed |
| Facebook | Listed |
| Foursquare | Not listed |
| Hotfrog | Not listed |
| Manta | Not listed |
| MapQuest | Not listed |
| Superpages | Not listed |
| Thumbtack | Not listed |
| Yellowbook | Not listed |
| Yellow Pages | Not listed |


## Questions people ask


### Saturdays at LourdMurray, are they open?


### cheaper than LourdMurray in Los Angeles without it being sketchy?


### what else is on Wilshire around LourdMurray?


### Worth the hype at LourdMurray?


### first visit at LourdMurray, what do I need to bring?


### walk in here, or is it appointment only?


### is there a rewards thing here


### does this place ever have cancellations


### are prices in Los Angeles higher than everywhere else


### last update from here was when?


### which one, LourdMurray or Empress Investment?


### opening hours at LourdMurray in Los Angeles, what are they these days?


### best financial planner in Los Angeles


### parking at LourdMurray, where does everyone put the car?


### Calling this place, or is there a better way?


## The AI Score: 23 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Los Angeles financial planners run 22 to 41. Fair starts at 45, good at 65. LourdMurray scores 23, below the Los Angeles average of 26. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | LourdMurray |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 29 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Poor |
| Backlink & citation authority | 8 | 58 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 55 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 57 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a financial planner: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to LourdMurray |
| --- | --- | --- | --- | --- |
| LourdMurray | LocalBusiness | #business | https://www.lourdmurray.com/ | Subject of this page |
| Los Angeles, California | City | #city |  | City LourdMurray is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the financial planners in Los Angeles, linked to the lists and towns around it.


### Lists

- Best financial planners in Los Angeles: https://localairegistry.com/leaderboards/ca/los-angeles/financial-planner
- Best businesses in Los Angeles: https://localairegistry.com/leaderboards/ca/los-angeles


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJow_QJfa7woAR0RrB2l_eVvk (accessed Aug 3, 2026)
- [2] lourdmurray.com, https://lourdmurray.com/whitney-drechsler.html (accessed Sep 18, 2026)
- [3] lourdmurray.com, https://lourdmurray.com/alex-froelich.html (accessed Sep 18, 2026)
- [4] lourdmurray.com, https://lourdmurray.com/alex-harris.html (accessed Sep 18, 2026)
- [5] lourdmurray.com, https://lourdmurray.com/blaine-lourd.html (accessed Sep 18, 2026)
- [6] lourdmurray.com, https://lourdmurray.com/charlotte-berry.html (accessed Sep 18, 2026)
- [7] lourdmurray.com, https://lourdmurray.com/daniel-kim.html (accessed Sep 18, 2026)
- [8] lourdmurray.com, https://lourdmurray.com/diamond-fischer.html (accessed Sep 18, 2026)
- [9] lourdmurray.com, https://lourdmurray.com/dimitry-prophete.html (accessed Sep 18, 2026)
- [10] lourdmurray.com, https://lourdmurray.com/dominic-sands.html (accessed Sep 18, 2026)
- [11] lourdmurray.com, https://lourdmurray.com/drew-morwood.html (accessed Sep 18, 2026)
- [12] lourdmurray.com, https://lourdmurray.com/evan-hunter.html (accessed Sep 18, 2026)
- [13] lourdmurray.com, https://lourdmurray.com/shaina-desai.html (accessed Sep 18, 2026)
- [14] lourdmurray.com, https://lourdmurray.com/stacy-montanez.html (accessed Sep 18, 2026)
- [15] lourdmurray.com, https://lourdmurray.com/alan-varnishung.html (accessed Sep 18, 2026)
- [16] lourdmurray.com, https://lourdmurray.com/gary-hirschfeld.html (accessed Sep 18, 2026)
- [17] lourdmurray.com, https://lourdmurray.com/gordon-kao.html (accessed Sep 18, 2026)
- [18] lourdmurray.com, https://lourdmurray.com/greg-jankowski.html (accessed Sep 18, 2026)
- [19] lourdmurray.com, https://lourdmurray.com/helen-chu.html (accessed Sep 18, 2026)
- [20] lourdmurray.com, https://lourdmurray.com/ian-ruebel.html (accessed Sep 18, 2026)
- [21] lourdmurray.com, https://lourdmurray.com/insights.html (accessed Sep 18, 2026)
- [22] lourdmurray.com, https://lourdmurray.com/jacqueline-kuhns.html (accessed Sep 18, 2026)
- [23] lourdmurray.com, https://lourdmurray.com/jessica-cryer.html (accessed Sep 18, 2026)
- [24] lourdmurray.com, https://lourdmurray.com/jill-young.html (accessed Sep 18, 2026)
- [25] lourdmurray.com, https://lourdmurray.com/josh-harlan.html (accessed Sep 18, 2026)
- [26] lourdmurray.com, https://lourdmurray.com/keith-mckenzie.html (accessed Sep 18, 2026)
- [27] lourdmurray.com, https://lourdmurray.com/margoth-romero.html (accessed Sep 18, 2026)
- [28] lourdmurray.com, https://lourdmurray.com/mike-lee.html (accessed Sep 18, 2026)
- [29] lourdmurray.com, https://lourdmurray.com/mitchell-ito.html (accessed Sep 18, 2026)
- [30] lourdmurray.com, https://lourdmurray.com/palmer-murray.html (accessed Sep 18, 2026)
- [31] lourdmurray.com, https://lourdmurray.com/shaan-baren.html (accessed Sep 18, 2026)
- [32] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 22, 2026; Perplexity, read by Local AI Registry on Aug 4, 2026; Perplexity via DataForSEO on Oct 22, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)