# Essence Beauty Supply, Oakland CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/oakland/essence-beauty-supply-oakland-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-19.

Canonical: https://localairegistry.com/biz/ca/oakland/essence-beauty-supply-oakland-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0u0iw0enkyeq4plurfaas%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0u0iw0enkyeq4plurfaas%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0u0iw0enkyeq4plurfaas%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0u0iw0enkyeq4plurfaas%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0u0iw0enkyeq4plurfaas%2F4.jpg)


## In short

Essence Beauty Supply is a beauty supply store in Oakland, CA. Its AI Score is 29 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Beauty supply store |
| Address | 411 E 18th St, Oakland, CA 94606, USA |
| Hours | Mon to Thu 8:30 AM to 7 PM · Fri 8 AM to 7 PM · Sat 8 AM to 6:30 PM · Sun 9 AM to 4 PM |
| Phone | (510) 835-0688 |
| Rating | 4.8 across 161 reviews on Google |
| Updated | October 19, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 411 E 18th St, Oakland, CA 94606, USA | Confirmed | Google Business Profile |
| Location info | Description | Essence Beauty Supply - Oakland's Only Black owned, Woman owned, family owned hair and beauty supply store. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Thu 8:30 AM to 7:00 PM · Fri 8:00 AM to 7:00 PM · Sat 8:00 AM to 6:30 PM · Sun 9:00 AM to 4:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Essence Beauty Supply | Confirmed | Google Business Profile |
| Location info | Phone | (510) 835-0688 | Confirmed | Google Business Profile |
| Hours | Monday | 8:30 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:30 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:30 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:30 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 8:00 AM to 6:30 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 9:00 AM to 4:00 PM | Confirmed | Google Business Profile |
| Services | Service | Cosmetics | AI guess |  |
| Services | Service | Hair care products | AI guess |  |
| Services | Service | Hair extensions | AI guess |  |
| Services | Service | Skin care products | AI guess |  |
| Services | Service | Wigs | AI guess |  |
| Links | Website | http://essenceoakland.com/ | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

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## The team

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## Visiting Essence Beauty

Address: 411 E 18th St, Oakland, CA 94606, USA. Phone: (510) 835-0688. Hours: Mon to Thu 8:30 AM to 7 PM · Fri 8 AM to 7 PM · Sat 8 AM to 6:30 PM · Sun 9 AM to 4 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Essence Beauty Supply - Oakland's Only Black owned, Woman owned, family owned hair and beauty supply store."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Park Blvd & E 18th St | Bus stop | 1 min walk |
| E 18th St & Park Blvd | Bus stop | 1 min walk |
| L & S Fish & Chips | Seafood restaurant | 2 min walk |
| Parkway Lot | Parking lot | 2 min walk |
| SP+ Parking | Parking garage | 2 min walk |
| ADMAS RESTAURANT | Ethiopian restaurant | 2 min walk |


## Reputation

4.8 average across 161 reviews: Google 161. (Confirmed, read October 19, 2026.)

Essence Beauty Supply stands out for its strong community ties and personalized service, despite having a smaller selection of products. (AI guess, from 161 reviews.)


### What people like

- Helpful product recommendations
- Wide selection of beauty supplies
- Community-oriented atmosphere


### What people do not like

- Limited product selection
- Small store size


### Press

Add a press story so AI can say who's written about you


### Awards

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### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### Whereabouts is this salon?


### Are the hours on Google right for Essence Beauty in Oakland?


### Calling Essence Beauty, or is there a better way?


### Anything Essence Beauty is known for doing well?


### last update from here was when?


### how far out is this salon booking right now?


### cheaper than Essence Beauty in Oakland without it being sketchy?


### does Essence Beauty ever have cancellations


### going to Essence Beauty on Saturday, what should I expect


### is there a rewards thing here


### anywhere on 18th to sit while I wait


### regulars here, who do you book with?


### best beauty supply store in Oakland, CA


### payment plans at Essence Beauty, is that a thing?


### Street parking near here, any good?


### Downsides nobody puts in a five star review?


### which one, this salon or Ebony Beauty?


### walking in for a first appointment, what happens


### when is this salon actually dead?


### do they do Saturdays


## The AI Score: 29 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Oakland beauty supply stores run 29 to 57. Fair starts at 45, good at 65. Essence Beauty scores 29, below the Oakland average of 43. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Essence Beauty |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 |  | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. |  |
| Reviews & response | 12 | 83 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 52 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 |  | Core Web Vitals at the 75th percentile, on a real phone. |  |
| Content freshness & schema | 5 |  | Crawl recency, intent alignment, valid JSON-LD, canonicals. |  |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a beauty supply store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Essence Beauty |
| --- | --- | --- | --- | --- |
| Essence Beauty Supply | LocalBusiness | #business | http://essenceoakland.com/ | Subject of this page |
| Oakland, California | City | #city |  | City Essence Beauty is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the beauty supply stores in Oakland, linked to the lists and towns around it.


### Lists

- Best beauty supply stores in Oakland: https://localairegistry.com/leaderboards/ca/oakland/beauty-supply-store
- Best businesses in Oakland: https://localairegistry.com/leaderboards/ca/oakland


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ_XLuyTuHj4ARZPABCgal21I (accessed Oct 19, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)