# SEPHORA, Palo Alto CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/palo-alto/sephora-palo-alto-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-19.

Canonical: https://localairegistry.com/biz/ca/palo-alto/sephora-palo-alto-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0qvxo0co7yeq4oc3siffd%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0qvxo0co7yeq4oc3siffd%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0qvxo0co7yeq4oc3siffd%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0qvxo0co7yeq4oc3siffd%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0qvxo0co7yeq4oc3siffd%2F4.jpg)


## In short

SEPHORA is a cosmetics store in Palo Alto, CA. Its AI Score is 59 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Cosmetics store |
| Address | 355 Stanford Shopping Center, Palo Alto, CA 94304, USA |
| Hours | Mon to Sat 10 AM to 7 PM · Sun 11 AM to 6 PM |
| Phone | (650) 327-5180 |
| Rating | 3.8 across 248 reviews on Google |
| Updated | October 19, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 355 Stanford Shopping Center, Palo Alto, CA 94304, USA | Confirmed | Google Business Profile |
| Location info | Description | Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sat 10:00 AM to 7:00 PM · Sun 11:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Location info | Name | SEPHORA | Confirmed | Google Business Profile |
| Location info | Phone | (650) 327-5180 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 11:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Services | Service | Beauty consultations | AI guess |  |
| Services | Service | Makeup application | AI guess |  |
| Services | Service | Makeup sales | AI guess |  |
| Services | Service | Skincare product sales | AI guess |  |
| Links | Website | https://www.sephora.com/happening/stores/palo-alto-stanford-shopping-center | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

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## The team

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## Visiting SEPHORA

Address: 355 Stanford Shopping Center, Palo Alto, CA 94304, USA. Phone: (650) 327-5180. Hours: Mon to Sat 10 AM to 7 PM · Sun 11 AM to 6 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Taro San Japanese Noodle Bar | Japanese restaurant | 1 min walk |
| Hummus Mediterranean Kitchen | Mediterranean restaurant | 1 min walk |
| Pacific Catch | Seafood restaurant | 1 min walk |
| Ralph's Coffee - Palo Alto | Coffee shop | 1 min walk |
| Ralph's Coffee | Coffee shop | 1 min walk |
| Macy’s Café | Cafe | 2 min walk |


## Reputation

3.8 average across 248 reviews: Google 248. (Confirmed, read October 19, 2026.)

This Sephora is marked by a chaotic atmosphere and inconsistent customer service, detracting from the shopping experience. (AI guess, from 248 reviews.)


### What people like

- K18 leave-in and heat protector spray
- Shade matching for multiple products
- Helpful product recommendations


### What people do not like

- Staff too busy chatting to assist customers
- Long lines and crowded store
- Pushy upselling from employees
- Poor customer service and rudeness
- Disorganized and out-of-stock products


### Press

Add a press story so AI can say who's written about you


### Awards

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### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### SEPHORA, any chance to get in this week?


### new to the shop, anything I should know before I walk in?


### prices round here, anyone got a number


### anything good on Stanford Shopping to kill time near SEPHORA?


### booking ahead here, how far do people go?


### best cosmetics store in Palo Alto, CA


### quietest day to hit SEPHORA?


### torn between SEPHORA and MAC Cosmetics?


### worth it or not, what do the regulars say


### anyone know the weekend hours here?


### anywhere cheaper than the shop in Palo Alto that is still good?


### where do I park at SEPHORA?


### is there someone in particular to ask for here?


### what has SEPHORA in Palo Alto posted recently, I am not on Instagram


### membership, worth it or not


### bad experiences here, anyone?


### do I need to fill anything in beforehand


## The AI Score: 59 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Palo Alto cosmetics stores run 20 to 59. Fair starts at 45, good at 65. SEPHORA scores 59, above the Palo Alto average of 25. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | SEPHORA |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 50 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Fair |
| Off-property attestation | 20 | 38 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good |
| Reviews & response | 12 | 80 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 70 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 35 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 71 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to SEPHORA |
| --- | --- | --- | --- | --- |
| SEPHORA | LocalBusiness | #business | https://www.sephora.com/happening/stores/palo-alto-stanford-shopping-center | Subject of this page |
| Palo Alto, California | City | #city |  | City SEPHORA is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the cosmetics stores in Palo Alto, linked to the lists and towns around it.


### Lists

- Best cosmetics stores in Palo Alto: https://localairegistry.com/leaderboards/ca/palo-alto/cosmetics-store
- Best businesses in Palo Alto: https://localairegistry.com/leaderboards/ca/palo-alto


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJBUMyAzW7j4ARAffGjGipVV0 (accessed Oct 19, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)