# ATS Wealth Management, San Diego: a financial advisor in San Diego (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/ats-wealth-management-san-diego-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 27 sources. Updated 2026-08-19. Owner review: not yet. Canonical: https://localairegistry.com/biz/ca/san-diego/ats-wealth-management-san-diego-ca ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi04hk02oryetiagn3kb8d%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi04hk02oryetiagn3kb8d%2F1.jpg) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi04hk02oryetiagn3kb8d%2F2.jpg) - ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi04hk02oryetiagn3kb8d%2F3.jpg) - ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi04hk02oryetiagn3kb8d%2F4.jpg) ## In short ATS Wealth Management is a financial advisor in San Diego, CA. Its AI Score is 24 of 100, which is poor. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Financial advisor | | Address | 5435 Oberlin Dr #200, San Diego, CA 92121, USA | | Hours | Mon to Fri 9 AM to 5 PM · Closed Sat to Sun | | Phone | (858) 643-5757 | | Owner | Nothing found | | Rating | 4.7 across 9 reviews on Google | | Known for | ATS Wealth Management is best known for its personalized financial advising led by Sandeep and Nisha Varma, who are praised for their expertise and client relationships. Their asset management services also stand out in the San Diego area. | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 19, 2026, 12:26 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 5435 Oberlin Dr #200, San Diego, CA 92121, USA | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Location info | Description | Independent Financial and Estate Advisors. Creating Strategies For Your Family’s Future for Over 32 Years. Here at ATS, our goal is to develop effective strategies that serve your needs, as well as those who depend on you, for generations to come. Founded by Sandeep Varma. Securities offered through Avantax Investment Services℠, Member FINRA/SIPC. Investment advisory services offered through Avantax Advisory Services℠ and/or ATS Wealth Management. Avantax Investment Services℠ is not affiliated with ATS Wealth Management. www finra org www sipc org www avantax com/social_policy/ | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Location info | Hours | Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Location info | Name | ATS Wealth Management | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Location info | Phone | (858) 643-5757 | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Monday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Wednesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Thursday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 | | Services | Service | Asset management | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Ats tuesday zoom | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Bi weekly mortgage calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Calculators | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Cases | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Cash flow calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Charitable remainder trusts | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Estate planning | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Estate tax liability calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Events seminars | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Financial planning | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Life expectancy calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Market updates | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Media | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Members | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Mortgage loan calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Net worth calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Pictures | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Planned giving strategies | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Refinance breakeven calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Regulations | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Required minimum distribution rmd calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Retirement income calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Retirement shortfall calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Social security benefits calculator | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Tuesday zooms | Confirmed | Business website, checked Sep 19, 2026 | | Links | Facebook | https://facebook.com/atswealthmanagement | AI guess | Our record | | Links | Website | https://atswealthmanagement.com/?utm_source=Google&utm_medium=GBP&utm_campaign=Goal_Tracking | Confirmed | Google Business Profile, checked Aug 18, 2026 | ## Services and prices These are the 26 services ATS Wealth Management offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Asset management | | | | Confirmed | | Financial planning | | | | Confirmed | | Retirement shortfall calculator | | | | Confirmed | | Cash flow calculator | | | | Confirmed | | Net worth calculator | | | | Confirmed | | Charitable remainder trusts | | | | Confirmed | | Estate planning | | | | Confirmed | | Events seminars | | | | Confirmed | | Ats tuesday zoom | | | | Confirmed | | Tuesday zooms | | | | Confirmed | | Bi weekly mortgage calculator | | | | Confirmed | | Calculators | | | | Confirmed | | Estate tax liability calculator | | | | Confirmed | | Life expectancy calculator | | | | Confirmed | | Media | | | | Confirmed | | Mortgage loan calculator | | | | Confirmed | | Required minimum distribution rmd calculator | | | | Confirmed | | Retirement income calculator | | | | Confirmed | | Social security benefits calculator | | | | Confirmed | | Pictures | | | | Confirmed | | Planned giving strategies | | | | Confirmed | | Refinance breakeven calculator | | | | Confirmed | | Regulations | | | | Confirmed | | Cases | | | | Confirmed | | Market updates | | | | Confirmed | | Members | | | | Confirmed | ### Known for ATS Wealth Management is best known for its personalized financial advising led by Sandeep and Nisha Varma, who are praised for their expertise and client relationships. Their asset management services also stand out in the San Diego area. ## The team Nothing found ## Visiting ATS Wealth Management Address: 5435 Oberlin Dr #200, San Diego, CA 92121, USA. Phone: (858) 643-5757. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 18, 2026 at 7:54 PM.) ### Location info from Google Business Profile Business description, written by ATS Wealth Management on its Google Business Profile: "Independent Financial and Estate Advisors. Creating Strategies For Your Family’s Future for Over 32 Years. Here at ATS, our goal is to develop effective strategies that serve your needs, as well as those who depend on you, for generations to come. Founded by Sandeep Varma. Securities offered through Avantax Investment Services℠, Member FINRA/SIPC. Investment advisory services offered through Avantax Advisory Services℠ and/or ATS Wealth Management. Avantax Investment Services℠ is not affiliated with ATS Wealth Management. www finra org www sipc org www avantax com/social_policy/" ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | Urban Skillet San Diego | Halal restaurant | 2 min walk | | Karak House Coffee Co \| Tea & Chai Shop \| Pastries and Desserts in San Diego, CA | Coffee shop | 2 min walk | | bb.q Chicken Sorrento Valley | Restaurant | 2 min walk | | Croutons | Restaurant | 2 min walk | | HiroNori Craft Ramen | Ramen restaurant | 2 min walk | | moment sushi | Sushi restaurant | 2 min walk | ## Reputation 4.7 average across 9 reviews: Google 9. (Confirmed, read August 18, 2026.) While ATS Wealth Management excels in client relationships and investment management, their posthumous service has raised concerns among some clients. (AI guess, from 9 reviews.) ### What people like - Professional and welcoming staff - Effective investment management ### What people do not like - Posthumous handling of client affairs disappointing - Unresponsive communication after a client's passing ### Press No press story about ATS Wealth Management found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from ATS Wealth Management ATS Wealth Management hasn't posted an update here yet. ## Questions people ask ### anything people actually moan about here? No answer yet ### Coffee near this place on Oberlin? No answer yet ### parking at ATS Wealth Management, where does everyone put the car? No answer yet ### picking between the two, is Traction Wealth the safer bet? No answer yet ### walk in here, or is it appointment only? No answer yet ### people keep recommending ATS Wealth Management, what for? No answer yet ### do regulars get anything here No answer yet ### anyone been on a Saturday, were they trading No answer yet ### what time does ATS Wealth Management in San Diego actually open? No answer yet ### On a budget in San Diego, is ATS Wealth Management the one? No answer yet ### services here, what do people go in for? No answer yet ### how much is a first visit around here No answer yet ### does ATS Wealth Management ever have cancellations No answer yet ### best financial advisor in San Diego No answer yet ### walking in for a first visit, what happens No answer yet ### where does this place post updates No answer yet ### worth it or not, what do the regulars say No answer yet ## What AI gets wrong about ATS Wealth Management We ask Gemini and ChatGPT about ATS Wealth Management. These are the answers that disagree with the record. ChatGPT and Gemini, read by Local AI Registry on Aug 18, 2026. No capture has disagreed with the record yet. ## The AI Score: 24 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego financial advisors run 24 to 26. Fair starts at 45, good at 65. ATS Wealth Management scores 24, below the San Diego average of 25. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | ATS Wealth Management | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 2 answers we hold, so there is nothing to score. | | Reviews & response | 12 | 58 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair | | Backlink & citation authority | 8 | 56 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | Not read yet | Core Web Vitals at the 75th percentile, on a real phone. | No reading has come back for this signal yet. | | Content freshness & schema | 5 | 81 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a financial advisor When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on. That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place." ## How to choose a financial advisor in California, with or without AI A few checks take ten minutes and tell you more than any rating. - Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door. - Read reviews that name a person and what they did. Vague praise is easy to fake. - Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today. - Ask for the price before you go, and ask what it includes. - Where the work needs a license, ask whose license it is and look it up with California. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including ATS Wealth Management if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to ATS Wealth Management | | --- | --- | --- | --- | --- | | ATS Wealth Management | LocalBusiness | #business | https://atswealthmanagement.com/?utm_source=Google&utm_medium=GBP&utm_campaign=Goal_Tracking | Subject of this page | | San Diego, California | City | #city | Nothing found | City ATS Wealth Management is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the financial advisors in San Diego, linked to the lists and towns around it. ### Lists - Best financial advisors in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/financial-advisor - Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego ### Nearby - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /fresno: https://localairegistry.com/leaderboards/ca/fresno - /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own ATS Wealth Management. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJj-IFJz4H3IARI486qgqoXy0 (accessed Aug 18, 2026) - [2] atswealthmanagement.com, https://atswealthmanagement.com/services/asset-management/ (accessed Sep 19, 2026) - [3] atswealthmanagement.com, https://atswealthmanagement.com/services/financial-planning/ (accessed Sep 19, 2026) - [4] atswealthmanagement.com, https://atswealthmanagement.com/services/estate-planning/ (accessed Sep 19, 2026) - [5] atswealthmanagement.com, https://atswealthmanagement.com/ats-tuesday-zoom/ (accessed Sep 19, 2026) - [6] atswealthmanagement.com, https://atswealthmanagement.com/events-seminars/ (accessed Sep 19, 2026) - [7] atswealthmanagement.com, https://atswealthmanagement.com/philanthropy/charitable-remainder-trusts/ (accessed Sep 19, 2026) - [8] atswealthmanagement.com, https://atswealthmanagement.com/calculators/required-minimum-distribution-rmd-calculator/ (accessed Sep 19, 2026) - [9] atswealthmanagement.com, https://atswealthmanagement.com/calculators/refinance-breakeven-calculator/ (accessed Sep 19, 2026) - [10] atswealthmanagement.com, https://atswealthmanagement.com/calculators/social-security-benefits-calculator/ (accessed Sep 19, 2026) - [11] atswealthmanagement.com, https://atswealthmanagement.com/calculators/life-expectancy-calculator/ (accessed Sep 19, 2026) - [12] atswealthmanagement.com, https://atswealthmanagement.com/calculators/retirement-shortfall-calculator/ (accessed Sep 19, 2026) - [13] atswealthmanagement.com, https://atswealthmanagement.com/calculators/net-worth-calculator/ (accessed Sep 19, 2026) - [14] atswealthmanagement.com, https://atswealthmanagement.com/calculators/cash-flow-calculator/ (accessed Sep 19, 2026) - [15] atswealthmanagement.com, https://atswealthmanagement.com/calculators/mortgage-loan-calculator/ (accessed Sep 19, 2026) - [16] atswealthmanagement.com, https://atswealthmanagement.com/calculators/estate-tax-liability-calculator/ (accessed Sep 19, 2026) - [17] atswealthmanagement.com, https://atswealthmanagement.com/calculators/ (accessed Sep 19, 2026) - [18] atswealthmanagement.com, https://atswealthmanagement.com/media/pictures/ (accessed Sep 19, 2026) - [19] atswealthmanagement.com, https://atswealthmanagement.com/media/market-updates/ (accessed Sep 19, 2026) - [20] atswealthmanagement.com, https://atswealthmanagement.com/philanthropy/planned-giving-strategies/ (accessed Sep 19, 2026) - [21] atswealthmanagement.com, https://atswealthmanagement.com/media/tuesday-zooms/ (accessed Sep 19, 2026) - [22] atswealthmanagement.com, https://atswealthmanagement.com/regulations/ (accessed Sep 19, 2026) - [23] atswealthmanagement.com, https://atswealthmanagement.com/calculators/retirement-income-calculator/ (accessed Sep 19, 2026) - [24] atswealthmanagement.com, https://atswealthmanagement.com/calculators/bi-weekly-mortgage-calculator/ (accessed Sep 19, 2026) - [25] atswealthmanagement.com, https://atswealthmanagement.com/media/ (accessed Sep 19, 2026) - [26] atswealthmanagement.com, https://atswealthmanagement.com/members/ (accessed Sep 19, 2026) - [27] atswealthmanagement.com, https://atswealthmanagement.com/cases/ (accessed Sep 19, 2026)