# Creative Planning, San Diego: a financial planner in San Diego (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/creative-planning-san-diego-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 30 sources. Updated 2026-08-19. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ca/san-diego/creative-planning-san-diego-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi51je04c3yetib2x2oaic%2F0.jpg)


## In short

Creative Planning is a financial planner in San Diego, CA. Its AI Score is 27 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Financial planner |
| Address | 11260 El Camino Real Ste 220, San Diego, CA 92130, USA |
| Hours | Mon to Fri 8 AM to 5 PM · Closed Sat to Sun |
| Phone | (858) 764-7120 |
| Owner | Nothing found |
| Rating | 5.0 across 99 reviews on Google |
| Known for | Creative Planning is best known for its specialized wealth management and financial advisory services tailored for high net worth individuals, ensuring personalized and comprehensive financial strategies. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 10, 2026, 9:43 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 11260 El Camino Real Ste 220, San Diego, CA 92130, USA | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Description | Creative Planning is a nationally recognized wealth advisory firm dedicated to helping clients achieve their long-term financial goals through wealth management, investment management, retirement planning, trust and estate planning, taxes and insurance. We also provide consulting, tax, financial and technology services to business clients. Our services are delivered by a team of CERTIFIED FINANCIAL PLANNER® professionals, CPAs, estate planning attorneys, insurance specialists, business consultants and more. All this expertise is in-house to help ensure your entire financial picture is working as hard as it can, day in and day out. And Creative Planning is a fiduciary, which means all recommendations are in our clients’ best interests. | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Name | Creative Planning | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Phone | (858) 764-7120 | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Services | Service | 10 lessons from jonathan clements | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 10 lessons from warren buffett | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 2022 market outlook predictably unpredictable | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 3 ring circus | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 4 key questions | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 5 lessons from money simplified | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 7 lessons from 2025 | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | 7 lessons from jack bogle | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Ai exuberance | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Ai magnificent 7 tariffs 2026 | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | All about alternatives | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Asset allocation | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Bearing up | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Biggest 2023 surprise | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Business consulting | AI guess | Nothing found |
| Services | Service | Concentration risk bond market warning | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Control as investor | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Debt management | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Deficit nation | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Dollar reserve currency | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Dont delay | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Failed predictions | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Financial planning | AI guess | Nothing found |
| Services | Service | Half time | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Institutional | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Insurance services | AI guess | Nothing found |
| Services | Service | Investment management | AI guess | Nothing found |
| Services | Service | Market update tariffs globalization | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Podcasts | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Retirement planning | AI guess | Nothing found |
| Services | Service | Tax services | AI guess | Nothing found |
| Services | Service | Technology services for businesses | AI guess | Nothing found |
| Services | Service | Time after time | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Trust and estate planning | AI guess | Nothing found |
| Services | Service | Warning sign | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Wealth management | AI guess | Nothing found |
| Links | Facebook | https://www.facebook.com/creativeplanninginc | Confirmed | Business website, checked Oct 10, 2026 |
| Links | Instagram | https://www.instagram.com/creativeplanning_llc | Confirmed | Business website, checked Oct 10, 2026 |
| Links | Website | https://creativeplanning.com/locations/san-diego-chula-vista-carlsbad-area/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=sandiego | Confirmed | Google Business Profile, checked Aug 18, 2026 |


## Services and prices

These are the 27 services Creative Planning offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| 4 key questions |  |  |  | Confirmed |
| 7 lessons from 2025 |  |  |  | Confirmed |
| 10 lessons from jonathan clements |  |  |  | Confirmed |
| 10 lessons from warren buffett |  |  |  | Confirmed |
| Ai exuberance |  |  |  | Confirmed |
| Failed predictions |  |  |  | Confirmed |
| Half time |  |  |  | Confirmed |
| 7 lessons from jack bogle |  |  |  | Confirmed |
| Dont delay |  |  |  | Confirmed |
| 2022 market outlook predictably unpredictable |  |  |  | Confirmed |
| 3 ring circus |  |  |  | Confirmed |
| Deficit nation |  |  |  | Confirmed |
| Dollar reserve currency |  |  |  | Confirmed |
| Institutional |  |  |  | Confirmed |
| Market update tariffs globalization |  |  |  | Confirmed |
| Podcasts |  |  |  | Confirmed |
| Time after time |  |  |  | Confirmed |
| Warning sign |  |  |  | Confirmed |
| 5 lessons from money simplified |  |  |  | Confirmed |
| Ai magnificent 7 tariffs 2026 |  |  |  | Confirmed |
| All about alternatives |  |  |  | Confirmed |
| Asset allocation |  |  |  | Confirmed |
| Bearing up |  |  |  | Confirmed |
| Biggest 2023 surprise |  |  |  | Confirmed |
| Concentration risk bond market warning |  |  |  | Confirmed |
| Control as investor |  |  |  | Confirmed |
| Debt management |  |  |  | Confirmed |


### Known for

Creative Planning is best known for its specialized wealth management and financial advisory services tailored for high net worth individuals, ensuring personalized and comprehensive financial strategies.


## The team

Nothing found


## Visiting Creative Planning

Address: 11260 El Camino Real Ste 220, San Diego, CA 92130, USA. Phone: (858) 764-7120. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 18, 2026 at 7:58 PM.)


### Location info from Google Business Profile

Business description, written by Creative Planning on its Google Business Profile: "Creative Planning is a nationally recognized wealth advisory firm dedicated to helping clients achieve their long-term financial goals through wealth management, investment management, retirement planning, trust and estate planning, taxes and insurance. We also provide consulting, tax, financial and technology services to business clients. Our services are delivered by a team of CERTIFIED FINANCIAL PLANNER® professionals, CPAs, estate planning attorneys, insurance specialists, business consultants and more. All this expertise is in-house to help ensure your entire financial picture is working as hard as it can, day in and day out. And Creative Planning is a fiduciary, which means all recommendations are in our clients’ best interests."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| The Kitchen at Torrey Heights | Restaurant | 5 min walk |
| Ken Sushi Workshop | Japanese restaurant | 6 min walk |
| TOAST Cafe | Cafe | 6 min walk |
| Pinpoint Cafe - Gateway Torrey Hills | Coffee shop | 7 min walk |
| THE POINT Café | Cafe | 8 min walk |
| Los Peñasquitos Marsh Natural Preserve | Nature preserve | 9 min walk |


## Reputation

5.0 average across 99 reviews: Google 25. (Confirmed, read August 18, 2026.)

Creative Planning stands out for its personalized service and comprehensive financial planning, fostering long-term client relationships. (AI guess, from 99 reviews.)


### What people like

- Matt Phillips' strategic guidance


### What people do not like

Nothing found


### Press

No press story about Creative Planning found yet.


### Awards

None named yet.


### Directories

Listed on 2 of the 20 directories we checked.

| Directory | Listed |
| --- | --- |
| Alignable | Not listed |
| Angi | Not listed |
| Apple Maps | Not listed |
| BBB | Not listed |
| Birdeye | Not listed |
| Chamber of Commerce | Listed |
| DexKnows | Not listed |
| Facebook | Not listed |
| Foursquare | Not listed |
| Manta | Not listed |
| MapQuest | Not listed |
| MerchantCircle | Not listed |
| Nextdoor | Listed |
| Superpages | Not listed |
| Thumbtack | Not listed |
| Trustpilot | Not listed |
| Tupalo | Not listed |
| Yellowbook | Not listed |
| Yellow Pages | Not listed |
| Yelp | Not listed |


## Recent updates from Creative Planning

Creative Planning hasn't posted an update here yet.


## Questions people ask


### On a budget in San Diego, is Creative Planning the one?

No answer yet


### going rate for planners locally, any idea

No answer yet


### Calling this place, or is there a better way?

No answer yet


### What financial planner questions is San Diego asking AI most?

No answer yet


### Somewhere to park near Creative Planning?

No answer yet


### do I need to book this place or can I just turn up?

No answer yet


### Are the hours on Google right for Creative Planning in San Diego?

No answer yet


### best financial planner in San Diego

No answer yet


### Saturdays at Creative Planning, are they open?

No answer yet


### anywhere on El Camino to sit while I wait

No answer yet


### is there a rewards thing at Creative Planning

No answer yet


### people keep recommending Creative Planning, what for?

No answer yet


### worth it or not, what do the regulars say

No answer yet


### any last minute slots at Creative Planning?

No answer yet


### which one, this place or Define?

No answer yet


### Booking a first visit here, what happens?

No answer yet


### anything new from Creative Planning lately?

No answer yet


## What AI gets wrong about Creative Planning

We ask Gemini and ChatGPT about Creative Planning. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 10, 2026.

No capture has disagreed with the record yet.


## The AI Score: 27 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego financial planners run 21 to 51. Fair starts at 45, good at 65. Creative Planning scores 27, level with the San Diego average. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Creative Planning |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 9 answers that recommended anyone. 13 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 85 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 70 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 83 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a financial planner

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a financial planner in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with California.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Creative Planning if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Creative Planning |
| --- | --- | --- | --- | --- |
| Creative Planning | LocalBusiness | #business | https://creativeplanning.com/locations/san-diego-chula-vista-carlsbad-area/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=sandiego | Subject of this page |
| San Diego, California | City | #city | Nothing found | City Creative Planning is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the financial planners in San Diego, linked to the lists and towns around it.


### Lists

- Best financial planners in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/financial-planner
- Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /fresno: https://localairegistry.com/leaderboards/ca/fresno
- /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Creative Planning. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ22yG5WQJ3IARsEc10z9BnDc (accessed Aug 18, 2026)
- [2] creativeplanning.com, https://creativeplanning.com/podcast/10-lessons-from-jonathan-clements/ (accessed Sep 19, 2026)
- [3] creativeplanning.com, https://creativeplanning.com/podcast/10-lessons-from-warren-buffett/ (accessed Sep 19, 2026)
- [4] creativeplanning.com, https://creativeplanning.com/podcast/2022-market-outlook-predictably-unpredictable/ (accessed Sep 19, 2026)
- [5] creativeplanning.com, https://creativeplanning.com/uncategorized/3-ring-circus/ (accessed Sep 19, 2026)
- [6] creativeplanning.com, https://creativeplanning.com/podcast/4-key-questions/ (accessed Sep 19, 2026)
- [7] creativeplanning.com, https://creativeplanning.com/podcast/5-lessons-from-money-simplified/ (accessed Sep 19, 2026)
- [8] creativeplanning.com, https://creativeplanning.com/podcast/7-lessons-from-2025/ (accessed Sep 19, 2026)
- [9] creativeplanning.com, https://creativeplanning.com/podcast/7-lessons-from-jack-bogle/ (accessed Sep 19, 2026)
- [10] creativeplanning.com, https://creativeplanning.com/podcast/ai-exuberance/ (accessed Sep 19, 2026)
- [11] creativeplanning.com, https://creativeplanning.com/podcast/ai-magnificent-7-tariffs-2026/ (accessed Sep 19, 2026)
- [12] creativeplanning.com, https://creativeplanning.com/podcast/all-about-alternatives/ (accessed Sep 19, 2026)
- [13] creativeplanning.com, https://creativeplanning.com/podcast/asset-allocation/ (accessed Sep 19, 2026)
- [14] creativeplanning.com, https://creativeplanning.com/podcast/bearing-up/ (accessed Sep 19, 2026)
- [15] creativeplanning.com, https://creativeplanning.com/podcast/biggest-2023-surprise/ (accessed Sep 19, 2026)
- [16] creativeplanning.com, https://creativeplanning.com/podcast/dollar-reserve-currency/ (accessed Sep 19, 2026)
- [17] creativeplanning.com, https://creativeplanning.com/podcast/dont-delay/ (accessed Sep 19, 2026)
- [18] creativeplanning.com, https://creativeplanning.com/uncategorized/failed-predictions/ (accessed Sep 19, 2026)
- [19] creativeplanning.com, https://creativeplanning.com/uncategorized/half-time/ (accessed Sep 19, 2026)
- [20] creativeplanning.com, https://creativeplanning.com/401k-retirement-plans/institutional/ (accessed Sep 19, 2026)
- [21] creativeplanning.com, https://creativeplanning.com/uncategorized/market-update-tariffs-globalization/ (accessed Sep 19, 2026)
- [22] creativeplanning.com, https://creativeplanning.com/podcast/ (accessed Sep 19, 2026)
- [23] creativeplanning.com, https://creativeplanning.com/uncategorized/time-after-time/ (accessed Sep 19, 2026)
- [24] creativeplanning.com, https://creativeplanning.com/uncategorized/warning-sign/ (accessed Sep 19, 2026)
- [25] creativeplanning.com, https://creativeplanning.com/podcast/concentration-risk-bond-market-warning/ (accessed Sep 19, 2026)
- [26] creativeplanning.com, https://creativeplanning.com/podcast/control-as-investor/ (accessed Sep 19, 2026)
- [27] creativeplanning.com, https://creativeplanning.com/podcast/debt-management/ (accessed Sep 19, 2026)
- [28] creativeplanning.com, https://creativeplanning.com/podcast/deficit-nation/ (accessed Sep 19, 2026)
- [29] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 10, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)
- [30] creativeplanning.com, https://creativeplanning.com/locations/san-diego-chula-vista-carlsbad-area/?utm_source=googlemybusiness&utm_medium=organic&utm_campaign=sandiego (accessed Oct 10, 2026)