# Reason Financial & Tax, San Diego: a financial planner in San Diego (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/reason-financial-and-tax-san-diego-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 26 sources. Updated 2026-08-19. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ca/san-diego/reason-financial-and-tax-san-diego-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi3dbb03p9yetiv5bxhp3p%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi3dbb03p9yetiv5bxhp3p%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi3dbb03p9yetiv5bxhp3p%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi3dbb03p9yetiv5bxhp3p%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmszi3dbb03p9yetiv5bxhp3p%2F4.png)


## In short

Reason Financial & Tax is a financial planner in San Diego, CA. Its AI Score is 25 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Financial planner |
| Address | 4747 Morena Blvd #102, San Diego, CA 92117, USA |
| Hours | Mon to Fri 9 AM to 12 PM and 1 AM to 5 PM · Closed Sat to Sun |
| Phone | (858) 483-7500 |
| Owner | Nothing found |
| Rating | 4.4 across 25 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 19, 2026, 12:35 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 4747 Morena Blvd #102, San Diego, CA 92117, USA | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Description | 4747 Morena Blvd #102, San Diego, CA 92117 | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Hours | Mon to Fri 9:00 AM to 12:00 PM, 1:00 to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Mondays | 9:00 AM to 12:00 PM, 1:00 to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Name | Reason Financial & Tax | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Location info | Phone | (858) 483-7500 | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Monday | 9:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Tuesday | 9:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Wednesday | 9:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Thursday | 9:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Friday | 9:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 18, 2026 |
| Services | Service | 2016 tax update | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Addressing recent market volatility | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Advance child tax credit payments | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Economic update september 26 2011 | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Estate planning | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Estate planning 2017 | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Estate planning university | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Financial planning | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Hoboken pizza | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Investment management | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Life insurance review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Navy wife life | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Passthrough entity tax | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Paycheck protection loan ppp guidance | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Payroll sequestration | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Proposition 19 what happens now | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Q1 quarterly market review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Q2 quarterly market review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Q3 market review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Q3 quarterly market review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Q4 quarterly market review | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Reason financial | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Retirement plan deadlines | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Retirement planning | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Tax planning | AI guess | Nothing found |
| Services | Service | Tax preparation | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Year end tax planing | Confirmed | Business website, checked Sep 19, 2026 |
| Links | Facebook | https://facebook.com/100063821391271 | AI guess | Our record |
| Links | Website | http://www.yourreason.com/ | Confirmed | Google Business Profile, checked Aug 18, 2026 |


## Services and prices

These are the 26 services Reason offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Estate planning 2017 |  |  |  | Confirmed |
| Life insurance review |  |  |  | Confirmed |
| Estate planning |  |  |  | Confirmed |
| Navy wife life |  |  |  | Confirmed |
| Passthrough entity tax |  |  |  | Confirmed |
| Year end tax planing |  |  |  | Confirmed |
| Addressing recent market volatility |  |  |  | Confirmed |
| Paycheck protection loan ppp guidance |  |  |  | Confirmed |
| Payroll sequestration |  |  |  | Confirmed |
| Retirement plan deadlines |  |  |  | Confirmed |
| Q1 quarterly market review |  |  |  | Confirmed |
| Q2 quarterly market review |  |  |  | Confirmed |
| Q3 market review |  |  |  | Confirmed |
| Q3 quarterly market review |  |  |  | Confirmed |
| Q4 quarterly market review |  |  |  | Confirmed |
| Reason financial |  |  |  | Confirmed |
| Retirement planning |  |  |  | Confirmed |
| Tax preparation |  |  |  | Confirmed |
| Estate planning university |  |  |  | Confirmed |
| Financial planning |  |  |  | Confirmed |
| 2016 tax update |  |  |  | Confirmed |
| Advance child tax credit payments |  |  |  | Confirmed |
| Hoboken pizza |  |  |  | Confirmed |
| Investment management |  |  |  | Confirmed |
| Economic update september 26 2011 |  |  |  | Confirmed |
| Proposition 19 what happens now |  |  |  | Confirmed |


### Known for

Reviews not read yet, back on Scan Day.


## The team

Nothing found


## Visiting Reason

Address: 4747 Morena Blvd #102, San Diego, CA 92117, USA. Phone: (858) 483-7500. Hours: Mon to Fri 9 AM to 12 PM and 1 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 18, 2026 at 7:57 PM.)


### Location info from Google Business Profile

Business description, written by Reason on its Google Business Profile: "4747 Morena Blvd #102, San Diego, CA 92117"


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Rose Canyon Deli | Deli | 5 min walk |


## Reputation

4.4 average across 25 reviews: Google 25. (Confirmed, read August 18, 2026.)

 (AI guess, from 25 reviews.)


### What people like

- Timely assistance for small business needs


### What people do not like

- Slow communication and response times
- High service costs not matching perceived value
- Rude front desk interactions


### Press

No press story about Reason found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Reason

Reason hasn't posted an update here yet.


## Questions people ask


### Why do people rate Reason?

No answer yet


### people keep recommending Reason, what for?

No answer yet


### anyone been to both here and Define?

No answer yet


### bad experiences here, anyone?

No answer yet


### What financial planner questions is San Diego asking AI most?

No answer yet


### Anything this place is known for doing well?

No answer yet


### budget options in San Diego, what is decent

No answer yet


### same day slots, does that ever happen here

No answer yet


### best financial planner in San Diego

No answer yet


### going rate for planners locally, any idea

No answer yet


### Saturdays at Reason, are they open?

No answer yet


### walking in for a first visit, what happens

No answer yet


### Are the hours on Google right for Reason in San Diego?

No answer yet


### parking at Reason, where does everyone put the car?

No answer yet


### Coffee near Reason on Morena?

No answer yet


### where does this place post updates

No answer yet


### do I need to book this place or can I just turn up?

No answer yet


### membership, worth it or not

No answer yet


## What AI gets wrong about Reason

We ask Gemini and ChatGPT about Reason. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Aug 18, 2026.

No capture has disagreed with the record yet.


## The AI Score: 25 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego financial planners run 21 to 51. Fair starts at 45, good at 65. Reason scores 25, below the San Diego average of 27. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Reason |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 39 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 1 answer that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 72 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 54 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 41 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 81 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a financial planner

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a financial planner in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with California.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Reason if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Reason |
| --- | --- | --- | --- | --- |
| Reason Financial & Tax | LocalBusiness | #business | http://www.yourreason.com/ | Subject of this page |
| San Diego, California | City | #city | Nothing found | City Reason is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the financial planners in San Diego, linked to the lists and towns around it.


### Lists

- Best financial planners in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/financial-planner
- Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /fresno: https://localairegistry.com/leaderboards/ca/fresno
- /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Reason Financial & Tax. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ86PXYgcB3IAR9RZEmvqeTFA (accessed Aug 18, 2026)
- [2] yourreason.com, https://yourreason.com/year-end-tax-planing/ (accessed Sep 19, 2026)
- [3] yourreason.com, https://yourreason.com/addressing-recent-market-volatility/ (accessed Sep 19, 2026)
- [4] yourreason.com, https://yourreason.com/advance-child-tax-credit-payments/ (accessed Sep 19, 2026)
- [5] yourreason.com, https://yourreason.com/economic-update-september-26-2011/ (accessed Sep 19, 2026)
- [6] yourreason.com, https://yourreason.com/financial-advice/ (accessed Sep 19, 2026)
- [7] yourreason.com, https://yourreason.com/estate-planning-2017/ (accessed Sep 19, 2026)
- [8] yourreason.com, https://yourreason.com/estate-planning-university/ (accessed Sep 19, 2026)
- [9] yourreason.com, https://yourreason.com/hoboken-pizza/ (accessed Sep 19, 2026)
- [10] yourreason.com, https://yourreason.com/investment-management/ (accessed Sep 19, 2026)
- [11] yourreason.com, https://yourreason.com/life-insurance-review/ (accessed Sep 19, 2026)
- [12] yourreason.com, https://yourreason.com/navy-wife-life/ (accessed Sep 19, 2026)
- [13] yourreason.com, https://yourreason.com/passthrough-entity-tax/ (accessed Sep 19, 2026)
- [14] yourreason.com, https://yourreason.com/paycheck-protection-loan-ppp-guidance/ (accessed Sep 19, 2026)
- [15] yourreason.com, https://yourreason.com/payroll_sequestration/ (accessed Sep 19, 2026)
- [16] yourreason.com, https://yourreason.com/proposition-19-what-happens-now/ (accessed Sep 19, 2026)
- [17] yourreason.com, https://yourreason.com/q1-quarterly-market-review/ (accessed Sep 19, 2026)
- [18] yourreason.com, https://yourreason.com/q2-quarterly-market-review/ (accessed Sep 19, 2026)
- [19] yourreason.com, https://yourreason.com/q3-market-review/ (accessed Sep 19, 2026)
- [20] yourreason.com, https://yourreason.com/q3-quarterly-market-review/ (accessed Sep 19, 2026)
- [21] yourreason.com, https://yourreason.com/q4-quarterly-market-review/ (accessed Sep 19, 2026)
- [22] yourreason.com, https://yourreason.com/reason-financial/ (accessed Sep 19, 2026)
- [23] yourreason.com, https://yourreason.com/retirement-plan-deadlines/ (accessed Sep 19, 2026)
- [24] yourreason.com, https://yourreason.com/2016-tax-update/ (accessed Sep 19, 2026)
- [25] yourreason.com, https://yourreason.com/tax-planning-and-preparation/ (accessed Sep 19, 2026)
- [26] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Aug 18, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)