# Flour + Water Pizzeria, San Francisco CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/flour-water-pizzeria-san-francisco-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-09.

Canonical: https://localairegistry.com/biz/ca/san-francisco/flour-water-pizzeria-san-francisco-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugpes107fjyeaw7roxdhzq%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugpes107fjyeaw7roxdhzq%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugpes107fjyeaw7roxdhzq%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugpes107fjyeaw7roxdhzq%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugpes107fjyeaw7roxdhzq%2F4.jpg)


## In short

Flour + Water Pizzeria is a pizzeria in San Francisco, CA. Its AI Score is 34 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Pizzeria |
| Address | 532 Columbus Ave, San Francisco, CA 94133, USA |
| Hours | Mon to Sun 11:30 AM to 10 PM |
| Phone | (415) 594-0407 |
| Rating | 4.5 across 552 reviews on Google |
| Updated | September 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 532 Columbus Ave, San Francisco, CA 94133, USA | Confirmed | Google Business Profile |
| Location info | Description | From Chefs Thomas McNaughton and Ryan Pollnow, Flour + Water Pizzeria is divided into three distinct spaces: an expansive full-service dining room and bar; a glassed-in Dough Room; and the dedicated Pizza Shop for quick service, pick-up and delivery. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sun 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Flour + Water Pizzeria | Confirmed | Google Business Profile |
| Location info | Phone | (415) 594-0407 | Confirmed | Google Business Profile |
| Hours | Monday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 11:30 AM to 10:00 PM | Confirmed | Google Business Profile |
| Services | Service | Bar service | AI guess |  |
| Services | Service | Catering | From their website | Business website |
| Services | Service | Dine-in service | AI guess |  |
| Services | Service | Mission rock | From their website | Business website |
| Services | Service | Pizza delivery | AI guess |  |
| Services | Service | Pizza pick-up | AI guess |  |
| Links | Facebook | https://www.facebook.com/people | AI guess | Business website |
| Links | Website | http://www.fwpizzashop.com/ | Confirmed | Google Business Profile |


## Services and prices

These are the 2 services Flour + Water offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Mission rock |  |  |  | From their website |
| Catering |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Flour + Water

Address: 532 Columbus Ave, San Francisco, CA 94133, USA. Phone: (415) 594-0407. Hours: Mon to Sun 11:30 AM to 10 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "From Chefs Thomas McNaughton and Ryan Pollnow, Flour + Water Pizzeria is divided into three distinct spaces: an expansive full-service dining room and bar; a glassed-in Dough Room; and the dedicated Pizza Shop for quick service, pick-up and delivery."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Flour + Water Pizza Shop | Takeout restaurant | 1 min walk |
| Ebiko | Japanese restaurant | 1 min walk |
| Crepes A Go Go | Dessert shop | 1 min walk |
| Original Joe's | Italian restaurant | 1 min walk |
| Red Window | European restaurant | 1 min walk |
| Little Red Window | Takeout restaurant | 1 min walk |


## Reputation

4.5 average across 552 reviews: Google 552. (Confirmed, read September 9, 2026.)

While the pizza is highly praised, the inconsistent service and high costs detract from the overall experience. (AI guess, from 552 reviews.)


### What people like

- Best gluten-free Sicilian pizza
- Delicious Margherita pizza


### What people do not like

- Rude and inattentive service
- Long waits for food
- Overpriced drinks and fees


### Press

Add a press story so AI can say who's written about you


### Awards

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### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### walk in at Flour + Water in San Francisco, or is it appointment only?


### prices round here, anyone got a number


### address for this place, anyone have it?


### the good stuff about Flour + Water, what is it?


### best pizzeria in San Francisco


### membership, worth it or not


### opening hours here, what are they these days?


### bad experiences at Flour + Water, anyone?


### any last minute tables at Flour + Water?


### anywhere on Columbus to sit while I wait


### is there a socials account worth following


### do I need to fill anything in beforehand


### people keep recommending Flour + Water, what for?


### torn between this place and Tony's Pizza for Outstanding traditional and gluten-free pizzas?


### cheaper than Flour + Water in San Francisco without it being sketchy?


### pricey at Flour + Water, or about normal?


## The AI Score: 34 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco pizzerias run 25 to 64. Fair starts at 45, good at 65. Flour + Water scores 34, below the San Francisco average of 39. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Flour + Water |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 50 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Fair |
| Reviews & response | 12 | 80 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 67 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 48 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 74 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a pizzeria: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Flour + Water |
| --- | --- | --- | --- | --- |
| Flour + Water Pizzeria | LocalBusiness | #business | http://www.fwpizzashop.com/ | Subject of this page |
| San Francisco, California | City | #city |  | City Flour + Water is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the pizzerias in San Francisco, linked to the lists and towns around it.


### Lists

- Best pizzerias in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/pizzeria
- Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJSYLOU1yBhYAR8m9EPL-DLmA (accessed Sep 9, 2026)
- [2] fwpizzashop.com, https://www.fwpizzashop.com/catering (accessed Sep 15, 2026)
- [3] fwpizzashop.com, https://www.fwpizzashop.com/landing (accessed Sep 15, 2026)
- [4] fwpizzashop.com, https://www.fwpizzashop.com/mission-rock (accessed Sep 15, 2026)
- [5] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 15, 2026, https://localairegistry.com/methodology (accessed Sep 15, 2026)
- [6] fwpizzashop.com, http://www.fwpizzashop.com/ (accessed Sep 15, 2026)