# Mary Zell Spellman - State Farm Insurance Agent, San Francisco: an insurance agency in San Francisco (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/mary-zell-spellman-state-farm-insurance-agent-san-francisco-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-09-23. Owner review: not yet. Canonical: https://localairegistry.com/biz/ca/san-francisco/mary-zell-spellman-state-farm-insurance-agent-san-francisco-ca ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmue5pb3u0q8gyeiq5w4w23tn%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmue5pb3u0q8gyeiq5w4w23tn%2F1.png) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmue5pb3u0q8gyeiq5w4w23tn%2F2.png) - ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmue5pb3u0q8gyeiq5w4w23tn%2F3.png) - ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmue5pb3u0q8gyeiq5w4w23tn%2F4.png) ## In short The Spellman Ins & Fnc Svcs team is composed of a knowledgeable and fun bunch. We want you to leave a little bit smarter (no matter what your significant other says) and a little more upbeat. We can speak to you in the language that you can understand. We have combined over 60 years of service. We probably won't be able to beat you in an arm-wrestling contest, but we sure can commit to holding your hand through the insurance and financial services process. You deserve to talk to a real person! License #: CA-0J02965, AZ-3002538629, NV-3904211, OR-3002731855 Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Insurance agency | | Address | 26 W Portal Ave Unit 1, San Francisco, CA 94127, USA | | Hours | Mon to Sun Open 24 hours | | Phone | (415) 401-7000 | | Owner | Nothing found | | Rating | 4.9 across 111 reviews | | Known for | Nothing found | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 23, 2026, 6:46 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 26 W Portal Ave Unit 1, San Francisco, CA 94127, USA | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Location info | Description | The Spellman Ins & Fnc Svcs team is composed of a knowledgeable and fun bunch. We want you to leave a little bit smarter (no matter what your significant other says) and a little more upbeat. We can speak to you in the language that you can understand. We have combined over 60 years of service. We probably won't be able to beat you in an arm-wrestling contest, but we sure can commit to holding your hand through the insurance and financial services process. You deserve to talk to a real person! License #: CA-0J02965, AZ-3002538629, NV-3904211, OR-3002731855 | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Location info | Hours | Mon to Sun Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Location info | Mondays | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Location info | Name | Mary Zell Spellman - State Farm Insurance Agent | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Location info | Phone | (415) 401-7000 | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Monday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Tuesday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Wednesday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Thursday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Friday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Saturday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Hours | Sunday | Open 24 hours | Confirmed | Google Business Profile, checked Sep 23, 2026 | | Links | Website | http://www.insurewithus.org/ | Confirmed | Google Business Profile, checked Sep 23, 2026 | ## Services and prices Services not read yet, back on Scan Day. ### Known for Nothing found ## The team Nothing found ## Visiting Mary Zell Address: 26 W Portal Ave Unit 1, San Francisco, CA 94127, USA. Phone: (415) 401-7000. Hours: Mon to Sun Open 24 hours. (Confirmed, Google Business Profile, checked September 23, 2026 at 6:46 AM.) ### Location info from Google Business Profile Business description, written by Mary Zell on its Google Business Profile: "The Spellman Ins & Fnc Svcs team is composed of a knowledgeable and fun bunch. We want you to leave a little bit smarter (no matter what your significant other says) and a little more upbeat. We can speak to you in the language that you can understand. We have combined over 60 years of service. We probably won't be able to beat you in an arm-wrestling contest, but we sure can commit to holding your hand through the insurance and financial services process. You deserve to talk to a real person! License #: CA-0J02965, AZ-3002538629, NV-3904211, OR-3002731855" ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby Nearby places not read yet, back on Scan Day. ## Reputation 4.9 average across 111 reviews. ### What people like Nothing found ### What people do not like Nothing found ### Press No press story about Mary Zell found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Mary Zell Mary Zell hasn't posted an update here yet. ## Questions people ask ### quietest day to hit this firm? No answer yet ### who should I ask for at Mary Zell? No answer yet ### anyone had trouble parking round here? No answer yet ### Mary Zell in San Francisco or Aventine Insurance? No answer yet ### Why do people rate this firm? No answer yet ### booking ahead here, how far do people go? No answer yet ### does Mary Zell ever have cancellations No answer yet ### weekends at Mary Zell, are they open? No answer yet ### anything people actually moan about here? No answer yet ### What insurance agency questions is San Francisco asking AI most? No answer yet ### ballpark before I book, what am I looking at No answer yet ### last update from here was when? No answer yet ### best insurance agency in San Francisco, CA No answer yet ### do I need to fill anything in beforehand No answer yet ### discounts for coming back, is that a thing No answer yet ### first time here, what is it actually like? No answer yet ### anywhere cheaper than Mary Zell in San Francisco that is still good? No answer yet ### Coffee near this firm on Portal? No answer yet ### is there a way to spread the cost here No answer yet ## What AI gets wrong about Mary Zell We ask Gemini about Mary Zell. These are the answers that disagree with the record. Gemini, read by Local AI Registry on Sep 23, 2026. No capture has disagreed with the record yet. ## The AI Score: 33 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Francisco insurance agencies run 19 to 43. Fair starts at 45, good at 65. Mary Zell scores 33, above the San Francisco average of 28. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Mary Zell | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | Not read yet | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 1 answer we hold, so there is nothing to score. | | Reviews & response | 12 | 92 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 56 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 50 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 100 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about an insurance agency When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on. That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place." ## How to choose an insurance agency in California, with or without AI A few checks take ten minutes and tell you more than any rating. - Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door. - Read reviews that name a person and what they did. Vague praise is easy to fake. - Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today. - Ask for the price before you go, and ask what it includes. - Where the work needs a license, ask whose license it is and look it up with California. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Mary Zell if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Mary Zell | | --- | --- | --- | --- | --- | | Mary Zell Spellman - State Farm Insurance Agent | LocalBusiness | #business | http://www.insurewithus.org/ | Subject of this page | | San Francisco, California | City | #city | Nothing found | City Mary Zell is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the insurance agencies in San Francisco, linked to the lists and towns around it. ### Lists - Best insurance agencies in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/insurance-agency - Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco ### Nearby - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /san-diego: https://localairegistry.com/leaderboards/ca/san-diego - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /fresno: https://localairegistry.com/leaderboards/ca/fresno - /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Mary Zell Spellman - State Farm Insurance Agent. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJg0RzfUt-j4ARH0gb3_MqZlk (accessed Sep 23, 2026)