# Persona, San Francisco CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/persona-san-francisco-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-09.

Canonical: https://localairegistry.com/biz/ca/san-francisco/persona-san-francisco-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtug4xae026eyeaw3lxgl3j9%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtug4xae026eyeaw3lxgl3j9%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtug4xae026eyeaw3lxgl3j9%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtug4xae026eyeaw3lxgl3j9%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtug4xae026eyeaw3lxgl3j9%2F4.jpg)


## In short

Persona is a cocktail bar in San Francisco, CA. Its AI Score is 29 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Cocktail bar |
| Address | 685 Sutter St, San Francisco, CA 94102, USA |
| Hours | Mon to Sun 5 PM to 2 AM |
| Phone | (415) 400-4598 |
| Rating | 4.8 across 800 reviews on Google |
| Quietest time | Sunday |
| Updated | September 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 685 Sutter St, San Francisco, CA 94102, USA | Confirmed | Google Business Profile |
| Location info | Description | We are a cocktail bar, Happy Hour, event space & lounge. We offer a roomy location for diverse entertainment, music, art, business & social gatherings with unmatched hospitality & service. We serve up expertly crafted cocktails, play records all night, have fun, & seek to provide a sense of excitement & freedom of expression. Come play with us, be who you want to be, & leave satisfied. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sun 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Location info | Name | Persona | Confirmed | Google Business Profile |
| Location info | Phone | (415) 400-4598 | Confirmed | Google Business Profile |
| Hours | Monday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Tuesday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Wednesday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Thursday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Friday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Saturday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Sunday | 5:00 PM to 2:00 AM | Confirmed | Google Business Profile |
| Services | Service | Art exhibitions | AI guess |  |
| Services | Service | Cocktail service | AI guess |  |
| Services | Service | Event space rental | AI guess |  |
| Services | Service | Happy hour | AI guess |  |
| Services | Service | Music entertainment | AI guess |  |
| Services | Service | Social club | From their website | Business website |
| Services | Service | Social gatherings | AI guess |  |
| Links | Facebook | https://www.facebook.com/people | Confirmed | Business website |
| Links | Instagram | https://www.instagram.com/persona_sf | Confirmed | Business website |
| Links | TikTok | https://www.tiktok.com/@persona_sf | Confirmed | Business website |
| Links | Website | http://www.persona-sf.com/ | Confirmed | Google Business Profile |
| Links | Yelp | https://www.yelp.com/biz/persona-san-francisco-2 | Confirmed | Business website |


## Services and prices

These are the 1 service Persona offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Social club |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Persona

Address: 685 Sutter St, San Francisco, CA 94102, USA. Phone: (415) 400-4598. Hours: Mon to Sun 5 PM to 2 AM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "We are a cocktail bar, Happy Hour, event space & lounge. We offer a roomy location for diverse entertainment, music, art, business & social gatherings with unmatched hospitality & service. We serve up expertly crafted cocktails, play records all night, have fun, & seek to provide a sense of excitement & freedom of expression. Come play with us, be who you want to be, & leave satisfied."


### When to go

Quietest day: Sunday. Busiest day: Saturday. From the popular times on its Google listing.


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Matador | Mexican restaurant | 1 min walk |
| California Parking — The Olympic Club Garage | Parking garage | 1 min walk |
| 660 Sutter St. | Parking lot | 1 min walk |
| Parrot Pizzeria & Rotisserie | Pizza restaurant | 1 min walk |
| 707 Sutter | Korean restaurant | 1 min walk |
| Sutter Pub & Restaurant | Pub | 1 min walk |


## Reputation

4.8 average across 800 reviews: Google 800. (Confirmed, read September 9, 2026.)

Persona stands out for its artistic cocktail menu and vibrant atmosphere, but service issues and drink inconsistencies have been noted by several patrons. (AI guess, from 800 reviews.)


### What people like

- Sweet Paradise cocktail
- French 75 made by Alex
- Attentive service from Dragos and Marcus


### What people do not like

- Inconsistent drink quality
- Rude or unresponsive staff
- Slow service during busy times


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### picking between the two, is Pacific Cocktail the safer bet?


### anyone tell me what a first visit here involves


### what does Persona actually get right?


### is there a day here that is not slammed


### where exactly is this place?


### prices round here, anyone got a number


### Any membership pricing at Persona?


### best cocktail bar in San Francisco


### anywhere cheaper than this place in San Francisco that is still good?


### Persona, any chance to get a table this week?


### rough idea what Persona costs?


### Booking at Persona in San Francisco, how does it work?


### worth it or not, what do the regulars say


### killing time on Sutter, any ideas


### Downsides nobody puts in a five star review?


### opening hours here, what are they these days?


### anything new from Persona lately?


## The AI Score: 29 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco cocktail bars run 25 to 47. Fair starts at 45, good at 65. Persona scores 29, below the San Francisco average of 31. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Persona |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 39 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 18 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 83 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 59 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 44 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 78 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a cocktail bar: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Persona |
| --- | --- | --- | --- | --- |
| Persona | LocalBusiness | #business | http://www.persona-sf.com/ | Subject of this page |
| San Francisco, California | City | #city |  | City Persona is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the cocktail bars in San Francisco, linked to the lists and towns around it.


### Lists

- Best cocktail bars in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/cocktail-bar
- Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ40UnhsGBhYARAEYv8hqHPCw (accessed Sep 9, 2026)
- [2] persona-sf.com, https://www.persona-sf.com/home (accessed Sep 19, 2026)
- [3] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 17, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)
- [4] persona-sf.com, http://www.persona-sf.com/ (accessed Oct 17, 2026)