# The Morris, San Francisco CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/the-morris-san-francisco-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-09.

Canonical: https://localairegistry.com/biz/ca/san-francisco/the-morris-san-francisco-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtuhbjrz0coiyeaweya8hm4y%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtuhbjrz0coiyeaweya8hm4y%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtuhbjrz0coiyeaweya8hm4y%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtuhbjrz0coiyeaweya8hm4y%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtuhbjrz0coiyeaweya8hm4y%2F4.jpg)


## In short

The Morris is a new american restaurant in San Francisco, CA. Its AI Score is 32 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | New american restaurant |
| Address | 2501 Mariposa St, San Francisco, CA 94110, USA |
| Hours | Mon to Sat 5 AM to 9:30 PM · Closed Sun |
| Phone | (415) 612-8480 |
| Rating | 4.7 across 680 reviews on Google |
| Quietest time | Wednesday |
| Updated | September 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 2501 Mariposa St, San Francisco, CA 94110, USA | Confirmed | Google Business Profile |
| Location info | Description | Cool, relaxed neighborhood staple offering inventive New American dishes & an extensive wine list. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sat 5:00 to 9:30 PM · Sun Closed | Confirmed | Google Business Profile |
| Location info | Mondays | 5:00 to 9:30 PM | Confirmed | Google Business Profile |
| Location info | Name | The Morris | Confirmed | Google Business Profile |
| Location info | Phone | (415) 612-8480 | Confirmed | Google Business Profile |
| Hours | Monday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Friday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 5:00 AM to 9:30 PM | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Dine-in service | AI guess |  |
| Services | Service | New american cuisine | AI guess |  |
| Services | Service | Wine selection | AI guess |  |
| Links | Facebook | https://facebook.com/themorrissf | AI guess | Our record |
| Links | Instagram | https://instagram.com/themorris_sf | AI guess | Our record |
| Links | Website | http://www.themorris-sf.com/ | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting The Morris

Address: 2501 Mariposa St, San Francisco, CA 94110, USA. Phone: (415) 612-8480. Hours: Mon to Sat 5 AM to 9:30 PM · Closed Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Cool, relaxed neighborhood staple offering inventive New American dishes & an extensive wine list."


### When to go

Quietest day: Wednesday. Busiest day: Friday. From the popular times on its Google listing.


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Potrero Ave & Mariposa St | Bus stop | 2 min walk |
| Potrero Ave & Mariposa St | Bus stop | 2 min walk |
| Bryant St & Mariposa St | Bus stop | 2 min walk |
| Bryant St & Mariposa St | Transit station | 2 min walk |
| Bobo's Bistro | Vietnamese restaurant | 3 min walk |
| Kiku Sushi & Vegetarian Corner | Japanese restaurant | 3 min walk |


## Reputation

4.7 average across 680 reviews: Google 680. (Confirmed, read September 9, 2026.)

The Morris is known for its celebrated smoked duck, but inconsistent service and salty dishes have led to mixed reviews. (AI guess, from 680 reviews.)


### What people like

- Smoked duck
- Flavorful cocktails
- Charcuterie board
- Fresh uni
- Gnocchi


### What people do not like

- Food often too salty
- Service can be inattentive during busy times
- Long waits for drinks and check
- Overcooked duck


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### what does The Morris actually get right?


### do I need to fill anything in beforehand


### prices round here, anyone got a number


### The Morris or Lazy Bear?


### anything new from The Morris lately?


### parking at The Morris, where does everyone put the car?


### best new american restaurant in San Francisco


### quietest day to hit this place?


### Coffee near The Morris on Mariposa?


### rough idea what this place costs?


### Open Sundays here?


### Whereabouts is The Morris?


### opening hours here, what are they these days?


### Booking at The Morris in San Francisco, how does it work?


### cheaper than this place in San Francisco without it being sketchy?


### anyone actually happy with this place?


### any last minute tables at The Morris?


### is there a common complaint here


## The AI Score: 32 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco new american restaurants run 25 to 55. Fair starts at 45, good at 65. The Morris scores 32, below the San Francisco average of 35. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | The Morris |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 39 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 |  | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. |  |
| Reviews & response | 12 | 82 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 67 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 63 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 37 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a new american restaurant: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to The Morris |
| --- | --- | --- | --- | --- |
| The Morris | LocalBusiness | #business | http://www.themorris-sf.com/ | Subject of this page |
| San Francisco, California | City | #city |  | City The Morris is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the new american restaurants in San Francisco, linked to the lists and towns around it.


### Lists

- Best new american restaurants in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/new-american-restaurant
- Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJqZE4DTF-j4ARUYdqdEEgh8k (accessed Sep 9, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 9, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)