# TRACE, San Francisco CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/trace-san-francisco-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-09.

Canonical: https://localairegistry.com/biz/ca/san-francisco/trace-san-francisco-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtughd7705zwyeaw2rbvml1z%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtughd7705zwyeaw2rbvml1z%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtughd7705zwyeaw2rbvml1z%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtughd7705zwyeaw2rbvml1z%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtughd7705zwyeaw2rbvml1z%2F4.jpg)


## In short

TRACE is a californian restaurant in San Francisco, CA. Its AI Score is 31 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Californian restaurant |
| Address | 181 3rd St, San Francisco, CA 94105, USA |
| Hours | Mon 7 AM to 2 PM · Tue to Fri 6:30 AM to 2 PM · Sat to Sun 7 AM to 2 PM |
| Phone | (415) 817-7836 |
| Rating | 4.2 across 188 reviews on Google |
| Updated | September 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 181 3rd St, San Francisco, CA 94105, USA | Confirmed | Google Business Profile |
| Location info | Description | Tucked inside the W Hotel, this farm-to-table restaurant serves American fare in a modern setting. | Confirmed | Google Business Profile |
| Location info | Hours | Mon 7:00 AM to 2:00 PM · Tue to Fri 6:30 AM to 2:00 PM · Sat to Sun 7:00 AM to 2:00 PM | Confirmed | Google Business Profile |
| Location info | Name | TRACE | Confirmed | Google Business Profile |
| Location info | Phone | (415) 817-7836 | Confirmed | Google Business Profile |
| Hours | Monday | 7:00 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 6:30 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 6:30 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 6:30 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 6:30 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 7:00 AM to 2:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 7:00 AM to 2:00 PM | Confirmed | Google Business Profile |
| Services | Service | American cuisine | AI guess |  |
| Services | Service | Destinations | From their website | Business website |
| Services | Service | Errors | From their website | Business website |
| Services | Service | Experiences | From their website | Business website |
| Services | Service | Farm-to-table dining | AI guess |  |
| Services | Service | Marriott bonvoy | From their website | Business website |
| Links | Facebook | https://facebook.com/wsanfrancisco | AI guess | Our record |
| Links | Instagram | https://instagram.com/wsanfrancisco | AI guess | Our record |
| Links | Website | https://www.marriott.com/en-us/hotels/sfowh-w-san-francisco/dining/?scid=feed67b0-9a2f-4de1-8df6-114544116108 | Confirmed | Google Business Profile |


## Services and prices

These are the 4 services TRACE offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Experiences |  |  |  | From their website |
| Marriott bonvoy |  |  |  | From their website |
| Destinations |  |  |  | From their website |
| Errors |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting TRACE

Address: 181 3rd St, San Francisco, CA 94105, USA. Phone: (415) 817-7836. Hours: Mon 7 AM to 2 PM · Tue to Fri 6:30 AM to 2 PM · Sat to Sun 7 AM to 2 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Tucked inside the W Hotel, this farm-to-table restaurant serves American fare in a modern setting."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Impark - Hotel W Lot 334 | Parking garage | 1 min walk |
| Jane on Third | Cafe | 1 min walk |
| Fogo de Chão Brazilian Steakhouse | Brazilian restaurant | 1 min walk |
| San Francisco Museum of Modern Art | Art museum | 1 min walk |
| SFMOMA Steps Coffee | Coffee shop | 1 min walk |
| Cafe 5 | Cafe | 1 min walk |


## Reputation

4.2 average across 188 reviews: Google 188. (Confirmed, read September 9, 2026.)

TRACE stands out for its breakfast menu and attentive servers like Damian and Alvin, but struggles with service consistency and value for money. (AI guess, from 188 reviews.)


### What people like

- Avocado toast with lemon oil
- Green juice
- Truffle ravioli
- Salmon with mussels and clams
- Friendly service from Alvin and Damian


### What people do not like

- Long waits for food and service
- High prices for mediocre food
- Inconsistent food quality
- Poor reception experience


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### is there a socials account worth following


### bad experiences at TRACE, anyone?


### address for this place, anyone have it?


### the good stuff about TRACE, what is it?


### best californian restaurant in San Francisco


### which one, this place or ATWater Tavern?


### anywhere cheaper than TRACE in San Francisco that is still good?


### Booking at TRACE in San Francisco, how does it work?


### Ballpark for a visit to a restaurant in San Francisco?


### anything I should sort out before a first visit here?


### Are the hours on Google right for this place?


### Any membership pricing at TRACE?


### lunch near 3rd, what is good


### pricey at TRACE, or about normal?


### TRACE, any chance to get a table this week?


### people keep recommending TRACE, what for?


## The AI Score: 31 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco californian restaurants run 25 to 31. Fair starts at 45, good at 65. TRACE scores 31, above the San Francisco average of 27. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | TRACE |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 |  | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. |  |
| Reviews & response | 12 | 80 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 76 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 28 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 64 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a californian restaurant: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to TRACE |
| --- | --- | --- | --- | --- |
| TRACE | LocalBusiness | #business | https://www.marriott.com/en-us/hotels/sfowh-w-san-francisco/dining/?scid=feed67b0-9a2f-4de1-8df6-114544116108 | Subject of this page |
| San Francisco, California | City | #city |  | City TRACE is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the californian restaurants in San Francisco, linked to the lists and towns around it.


### Lists

- Best californian restaurants in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/californian-restaurant
- Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJESO2d32AhYAR5iOhiwOgzuY (accessed Sep 9, 2026)
- [2] marriott.com, https://www.marriott.com/default.mi (accessed Sep 19, 2026)
- [3] marriott.com, https://www.marriott.com/luxury/destinations (accessed Sep 19, 2026)
- [4] marriott.com, https://www.marriott.com/luxury/errors (accessed Sep 19, 2026)
- [5] marriott.com, https://www.marriott.com/luxury/experiences (accessed Sep 19, 2026)
- [6] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 9, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)