# Ulta Beauty, San Jose CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-jose/ulta-beauty-el-paseo-de-saratoga-san-jose-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-19.

Canonical: https://localairegistry.com/biz/ca/san-jose/ulta-beauty-el-paseo-de-saratoga-san-jose-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0sdoh0dh2yeq4xyt1nbng%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0sdoh0dh2yeq4xyt1nbng%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0sdoh0dh2yeq4xyt1nbng%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0sdoh0dh2yeq4xyt1nbng%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0sdoh0dh2yeq4xyt1nbng%2F4.jpg)


## In short

Ulta Beauty is a cosmetics store in San Jose, CA. Its AI Score is 69 of 100, which is good.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Cosmetics store |
| Address | 600 El Paseo de Saratoga, San Jose, CA 95130, USA |
| Hours | Mon to Fri 10 AM to 9 PM · Sat 9 AM to 9 PM · Sun 10 AM to 7 PM |
| Phone | (408) 370-7687 |
| Rating | 3.9 across 286 reviews on Google |
| Updated | October 19, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 600 El Paseo de Saratoga, San Jose, CA 95130, USA | Confirmed | Google Business Profile |
| Location info | Description | Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 10:00 AM to 9:00 PM · Sat 9:00 AM to 9:00 PM · Sun 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Ulta Beauty | Confirmed | Google Business Profile |
| Location info | Phone | (408) 370-7687 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 9:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Services | Service | Cosmetics sales | AI guess |  |
| Links | Website | https://www.ulta.com/stores/san-jose-ca-492 | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Ulta Beauty

Address: 600 El Paseo de Saratoga, San Jose, CA 95130, USA. Phone: (408) 370-7687. Hours: Mon to Fri 10 AM to 9 PM · Sat 9 AM to 9 PM · Sun 10 AM to 7 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| 575 Miishien（Rice noodle soup） | Chinese restaurant | 1 min walk |
| Pizza My Heart | Pizza restaurant | 2 min walk |
| Fire Wings | Restaurant | 2 min walk |
| Show de Carnes Brazilian Steakhouse | Brazilian restaurant | 2 min walk |
| TOGO'S Sandwiches | Sandwich shop | 2 min walk |
| Jamba | Juice shop | 2 min walk |


## Reputation

3.9 average across 286 reviews: Google 286. (Confirmed, read October 19, 2026.)

The store struggles with customer service consistency, impacting the shopping experience despite a decent product selection. (AI guess, from 286 reviews.)


### What people like

- Good selection of beauty products
- Clean and bright store
- Helpful staff in some instances


### What people do not like

- Long waits past appointment times
- Unresponsive or unhelpful staff
- Feeling profiled while shopping


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### Open on a Sunday here?


### walk ins, or is it booked solid


### anywhere cheaper than Ulta Beauty in San Jose that is still good?


### best cosmetics store in San Jose, CA


### is it weeks or months to get an appointment


### reviews all look glowing, what are the real complaints?


### opening hours at Ulta Beauty in San Jose, what are they these days?


### where exactly is the shop?


### what do people usually buy there


### what else is on El Paseo around Ulta Beauty?


### does it matter who you see here


### points or member pricing here, worth signing up?


### parking here, how bad is it?


### Busiest day here, anyone know?


### going to Ulta Beauty on Saturday, what should I expect


### how much is a first visit around here


### anything I should sort out before a first visit at Ulta Beauty?


### which one, Ulta Beauty or Ulta Beauty?


### genuinely, what is good about this one


### last update from here was when?


## The AI Score: 69 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Jose cosmetics stores run 24 to 69. Fair starts at 45, good at 65. Ulta Beauty scores 69, above the San Jose average of 53. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Ulta Beauty |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 75 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good |
| Reviews & response | 12 | 79 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 69 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 54 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 100 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Ulta Beauty |
| --- | --- | --- | --- | --- |
| Ulta Beauty | LocalBusiness | #business | https://www.ulta.com/stores/san-jose-ca-492 | Subject of this page |
| San Jose, California | City | #city |  | City Ulta Beauty is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the cosmetics stores in San Jose, linked to the lists and towns around it.


### Lists

- Best cosmetics stores in San Jose: https://localairegistry.com/leaderboards/ca/san-jose/cosmetics-store
- Best businesses in San Jose: https://localairegistry.com/leaderboards/ca/san-jose


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ30J-wlQ1joARuiApFIw9nl8 (accessed Oct 19, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)