# Ulta Beauty, San Jose CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-jose/ulta-beauty-san-jose-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-19.

Canonical: https://localairegistry.com/biz/ca/san-jose/ulta-beauty-san-jose-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0pwn10c3ryeq43dp8j1xy%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0pwn10c3ryeq43dp8j1xy%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0pwn10c3ryeq43dp8j1xy%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0pwn10c3ryeq43dp8j1xy%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmvg0pwn10c3ryeq43dp8j1xy%2F4.jpg)


## In short

Ulta Beauty is a cosmetics store in San Jose, CA. Its AI Score is 62 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Cosmetics store |
| Address | 1038 E Brokaw Rd #10, San Jose, CA 95131, USA |
| Hours | Mon to Fri 10 AM to 9 PM · Sat 9 AM to 9 PM · Sun 10 AM to 7 PM |
| Phone | (408) 437-8926 |
| Rating | 4.0 across 407 reviews on Google |
| Updated | October 19, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 1038 E Brokaw Rd #10, San Jose, CA 95131, USA | Confirmed | Google Business Profile |
| Location info | Description | Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 10:00 AM to 9:00 PM · Sat 9:00 AM to 9:00 PM · Sun 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Ulta Beauty | Confirmed | Google Business Profile |
| Location info | Phone | (408) 437-8926 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 9:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Services | Service | Cosmetics sales | AI guess |  |
| Links | Website | https://www.ulta.com/stores/san-jose-ca-1256 | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Ulta Beauty

Address: 1038 E Brokaw Rd #10, San Jose, CA 95131, USA. Phone: (408) 437-8926. Hours: Mon to Fri 10 AM to 9 PM · Sat 9 AM to 9 PM · Sun 10 AM to 7 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| MOD Pizza | Pizza restaurant | 2 min walk |
| Brokaw & Oakland | Bus station | 2 min walk |
| Noah's NY Bagels | Bagel shop | 2 min walk |
| Bafang Dumpling | Dumpling restaurant | 2 min walk |
| Yoshi sushi | Japanese restaurant | 2 min walk |
| Boltiful Fresh Kitchen - San Jose | Restaurant | 2 min walk |


## Reputation

4.0 average across 407 reviews: Google 407. (Confirmed, read October 19, 2026.)

This Ulta Beauty location offers a good product selection but struggles with consistent customer service and staff attitude. (AI guess, from 407 reviews.)


### What people like

- Helpful shade matching assistance
- Wide selection of beauty products
- Knowledgeable hair styling advice


### What people do not like

- Inconsistent customer service quality
- Long waits for assistance
- Staff unhelpfulness during product inquiries


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### Do they post anywhere?


### what do shoppers usually buy there


### address for the shop, anyone have it?


### Are the hours on Google right for Ulta Beauty in San Jose?


### anyone had trouble parking round here?


### Ulta Beauty or Ulta Beauty?


### who should I ask for at Ulta Beauty?


### budget options in San Jose, what is decent


### best cosmetics store in San Jose, CA


### trying to book here, how long is the wait?


### new to the shop, anything I should know before I walk in?


### ballpark before I book, what am I looking at


### when is the shop actually dead?


### discounts for coming back, is that a thing


### Coffee near Ulta Beauty on Brokaw?


### any last minute slots at Ulta Beauty?


### bad experiences at Ulta Beauty, anyone?


### first visit here, what do I need to bring?


### the good stuff about Ulta Beauty, what is it?


### is the shop shut any day of the week


## The AI Score: 62 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Jose cosmetics stores run 24 to 69. Fair starts at 45, good at 65. Ulta Beauty scores 62, above the San Jose average of 54. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Ulta Beauty |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 50 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Fair |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good |
| Reviews & response | 12 | 78 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 69 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 54 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 100 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Ulta Beauty |
| --- | --- | --- | --- | --- |
| Ulta Beauty | LocalBusiness | #business | https://www.ulta.com/stores/san-jose-ca-1256 | Subject of this page |
| San Jose, California | City | #city |  | City Ulta Beauty is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the cosmetics stores in San Jose, linked to the lists and towns around it.


### Lists

- Best cosmetics stores in San Jose: https://localairegistry.com/leaderboards/ca/san-jose/cosmetics-store
- Best businesses in San Jose: https://localairegistry.com/leaderboards/ca/san-jose


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJBwGAHgnMj4ARNlRrs75lHDI (accessed Oct 19, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)