# DLHORTON ADVISORS, Santa Monica CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/santa-monica/dlhorton-advisors-santa-monica-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-08-03.

Canonical: https://localairegistry.com/biz/ca/santa-monica/dlhorton-advisors-santa-monica-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwefbk01c0yeq1xn69zw2u%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwefbk01c0yeq1xn69zw2u%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwefbk01c0yeq1xn69zw2u%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwefbk01c0yeq1xn69zw2u%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdwefbk01c0yeq1xn69zw2u%2F4.jpg)


## In short

DLHORTON ADVISORS is a financial planner in Santa Monica, CA. Its AI Score is 24 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Financial planner |
| Address | 610 Santa Monica Blvd #216, Santa Monica, CA 90401, USA |
| Hours | Mon to Fri 8 AM to 8 PM · Sat 9 AM to 1 PM · Closed Sun |
| Phone | (310) 490-3011 |
| Rating | 5.0 across 9 reviews on Google |
| Updated | August 3, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 610 Santa Monica Blvd #216, Santa Monica, CA 90401, USA | Confirmed | Google Business Profile |
| Location info | Description | D.L. Horton Advisors, led by Daryl Horton, specializes in premium Private Pensions, Wealth Management, IRA’s, Life Insurance and Long Term Care. Our strong relationships with trusted carriers allow us to offer the most competitive financial products in the market. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 8:00 AM to 8:00 PM · Sat 9:00 AM to 1:00 PM · Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | DLHORTON ADVISORS | Confirmed | Google Business Profile |
| Location info | Phone | (310) 490-3011 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 9:00 AM to 1:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | IRA management | AI guess |  |
| Services | Service | IRA’s | Confirmed | Google Business Profile |
| Services | Service | Life insurance | Confirmed | Google Business Profile |
| Services | Service | Long term care | Confirmed | Google Business Profile |
| Services | Service | Long term care planning | AI guess |  |
| Services | Service | Private pensions | AI guess |  |
| Services | Service | Wealth management | Confirmed | Google Business Profile |
| Links | Facebook | https://www.facebook.com/daryl.horton.14 | Confirmed | Business website |
| Links | Instagram | https://www.instagram.com/invites | Confirmed | Business website |
| Links | Website | https://dlhortonadvisors.com/ | Confirmed | Google Business Profile |


## Services and prices

These are the 4 services DLHORTON offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Life insurance |  |  |  | Confirmed |
| Wealth management |  |  |  | Confirmed |
| Long term care |  |  |  | Confirmed |
| IRA’s |  |  |  | Confirmed |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting DLHORTON

Address: 610 Santa Monica Blvd #216, Santa Monica, CA 90401, USA. Phone: (310) 490-3011. Hours: Mon to Fri 8 AM to 8 PM · Sat 9 AM to 1 PM · Closed Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "D.L. Horton Advisors, led by Daryl Horton, specializes in premium Private Pensions, Wealth Management, IRA’s, Life Insurance and Long Term Care. Our strong relationships with trusted carriers allow us to offer the most competitive financial products in the market."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Bangkok West Thai Restaurant | Thai restaurant | 1 min walk |
| Tar & Roses | Californian restaurant | 1 min walk |
| Santa Monica Blvd & 6th St | Bus stop | 1 min walk |
| 6th St & Santa Monica Blvd | Bus stop | 1 min walk |
| Fritto Misto | Italian restaurant | 1 min walk |
| Santa Monica Blvd & 6th St | Bus stop | 1 min walk |


## Reputation

5.0 average across 9 reviews: Google 9. (Confirmed, read August 3, 2026.)

Daryl Horton stands out for his personalized approach to life insurance and wealth planning, especially for clients with unique needs. (AI guess, from 9 reviews.)


### What people like

- Expertise in wealth planning and retirement
- Outstanding rates and professional service


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Listed on 0 of the 15 directories we checked.

| Directory | Listed |
| --- | --- |
| Angi | Not listed |
| Apple Maps | Not listed |
| BBB | Not listed |
| Birdeye | Not listed |
| Cylex | Not listed |
| Foursquare | Not listed |
| Hotfrog | Not listed |
| Manta | Not listed |
| MapQuest | Not listed |
| MerchantCircle | Not listed |
| Nextdoor | Not listed |
| Thumbtack | Not listed |
| Trustpilot | Not listed |
| Tupalo | Not listed |
| Yellowbook | Not listed |


## Questions people ask


### how much is a first visit around here


### cancellation list here, is there one


### best financial planner in Santa Monica


### walk in here, or is it appointment only?


### Worth the hype at DLHORTON?


### Any membership pricing here?


### genuinely, what is good about this one


### Coffee near DLHORTON on Santa Monica?


### DLHORTON or Eddy?


### services here, what do people go in for?


### planning a Sunday visit, is that a wasted trip


### Booking a first visit at DLHORTON, what happens?


### anywhere cheaper than DLHORTON in Santa Monica that is still good?


### parking at DLHORTON, where does everyone put the car?


### opening hours at DLHORTON in Santa Monica, what are they these days?


## What AI gets wrong about DLHORTON

We ask Gemini, Perplexity and ChatGPT about DLHORTON. These are the answers that don’t match this page.

ChatGPT and Gemini, read by Local AI Registry on Oct 23, 2026. Perplexity, read by Local AI Registry on Aug 4, 2026. Perplexity via DataForSEO on Oct 23, 2026.

| Fact | What AI says | What this page says |
| --- | --- | --- |
| Address | Perplexity, read by Local AI Registry on Aug 4, 2026: 429 Santa Monica Blvd | 610 Santa Monica Blvd #216, Santa Monica, CA 90401, USA |


## The AI Score: 24 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Santa Monica financial planners run 24 to 53. Fair starts at 45, good at 65. DLHORTON scores 24, below the Santa Monica average of 40. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | DLHORTON |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 10 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 62 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair |
| Backlink & citation authority | 8 | 52 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 31 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 34 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a financial planner: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to DLHORTON |
| --- | --- | --- | --- | --- |
| DLHORTON ADVISORS | LocalBusiness | #business | https://dlhortonadvisors.com/ | Subject of this page |
| Santa Monica, California | City | #city |  | City DLHORTON is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the financial planners in Santa Monica, linked to the lists and towns around it.


### Lists

- Best financial planners in Santa Monica: https://localairegistry.com/leaderboards/ca/santa-monica/financial-planner
- Best businesses in Santa Monica: https://localairegistry.com/leaderboards/ca/santa-monica


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ4_ljimKlwoARUVhIOUawQlk (accessed Aug 3, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 23, 2026; Perplexity, read by Local AI Registry on Aug 4, 2026; Perplexity via DataForSEO on Oct 23, 2026, https://localairegistry.com/methodology (accessed Sep 15, 2026)
- [3] dlhortonadvisors.com, https://dlhortonadvisors.com/ (accessed Sep 15, 2026)