local ai registry · agent view · /biz/ca/santa-monica/dlhorton-advisors-santa-monica-ca

# DLHORTON ADVISORS

Financial Planner — Santa Monica, California. Registry entry: https://localairegistry.com/biz/ca/santa-monica/dlhorton-advisors-santa-monica-ca

**AI Score: 23/100** (Weak, verified August 4, 2026) — methodology: https://localairegistry.com/methodology

## What AI assistants say (named by 0 of 2)

### ChatGPT — not named
Asked: "best financial planner in Santa Monica" (checked August 4, 2026)
> ChatGPT answered with other businesses; DLHORTON ADVISORS was not mentioned.

### Gemini — not named
Asked: "best financial planner in Santa Monica" (checked August 4, 2026)
> Gemini answered with other businesses; DLHORTON ADVISORS was not mentioned.

## What reviews say

> Clients describe working with Daryl Horton as a personalized and supportive experience, highlighting his deep knowledge in wealth planning and life insurance. Many appreciate his ability to tailor solutions to individual needs, making financial planning feel accessible and straightforward.

Consistently praised:
- Daryl's tailored solutions for life insurance
- Expertise in wealth planning and retirement
- Outstanding rates and professional service

Bottom line: Daryl Horton stands out for his personalized approach to life insurance and wealth planning, especially for clients with unique needs.

## Score breakdown

| Signal | Weight | Score /100 |
| --- | --- | --- |
| Retrieval grounding | 26% | 0 |
| Off-property attestation | 20% | 40 |
| AI visibility | 14% | 0 |
| Reviews & response | 12% | 62 |
| Backlink & citation authority | 8% | 52 |
| Google Business Profile | 8% | 84 |
| Speed & mobile | 7% | 31 |
| Content freshness & schema | 5% | 34 |

## Others on record in Santa Monica

- Eddy Financial — AI Score 40
- Abacus Wealth Partners — AI Score 34
- Gerber Kawasaki Wealth and Investment Management — AI Score 27
- WINDFALL FINANCIAL ADVISORS, Fee-Only, Fiduciary — AI Score 25

DLHORTON ADVISORS ranks 5 of 5 in its category here.

## Facts

- Address: 610 Santa Monica Blvd #216, Santa Monica, CA 90401, USA
- Phone: (310) 490-3011
- Website: dlhortonadvisors.com
- Hours Mon: 8:00 AM – 8:00 PM
- Hours Tue: 8:00 AM – 8:00 PM
- Hours Wed: 8:00 AM – 8:00 PM
- Hours Thu: 8:00 AM – 8:00 PM
- Hours Fri: 8:00 AM – 8:00 PM
- Hours Sat: 9:00 AM – 1:00 PM
- Hours Sun: Closed

## Questions

### What are the business hours for DLHORTON ADVISORS?
DLHORTON ADVISORS is open Monday through Friday from 8:00 AM to 8:00 PM, Saturday from 9:00 AM to 1:00 PM, and is closed on Sunday.

### Does DLHORTON ADVISORS accept reservations?
The business does not accept reservations; clients can visit during business hours for consultations.

### What is DLHORTON ADVISORS known for?
DLHORTON ADVISORS is known for providing tailored financial planning services, including life insurance and retirement planning, with a focus on personalized solutions.

### Is parking available at DLHORTON ADVISORS?
The business is located in Santa Monica, where parking options may vary; clients are advised to check local parking facilities when visiting.

### What special features does DLHORTON ADVISORS offer?
DLHORTON ADVISORS offers personalized financial planning services, with a commitment to understanding each client's unique needs and providing tailored solutions.

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Source: Local AI Registry (https://localairegistry.com). The registry re-checks every entry.
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