# Eddy Financial, Santa Monica CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/santa-monica/eddy-financial-santa-monica-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-08-03.

Canonical: https://localairegistry.com/biz/ca/santa-monica/eddy-financial-santa-monica-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdxny8400f6yej17n2aewpl%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdxny8400f6yej17n2aewpl%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdxny8400f6yej17n2aewpl%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsdxny8400f6yej17n2aewpl%2F3.png)


## In short

Eddy Financial is a financial planner in Santa Monica, CA. Its AI Score is 53 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Financial planner |
| Address | 100 Wilshire Blvd Suite 700, Santa Monica, CA 90401, USA |
| Hours | Mon to Fri 8 AM to 6 PM · Closed Sat to Sun |
| Phone | (310) 451-3339 |
| Updated | August 3, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 100 Wilshire Blvd Suite 700, Santa Monica, CA 90401, USA | Confirmed | Google Business Profile |
| Location info | Description | Eddy Financial is a financial advisory firm in Santa Monica serving clients across the Los Angeles area. CERTIFIED FINANCIAL PLANNER® professional and fiduciary Andrew Eddy provides wealth management and retirement guidance. Local clients seeking a dedicated advisor or a clear second opinion receive personalized direction and direct advisor access. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 8:00 AM to 6:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | Eddy Financial | Confirmed | Google Business Profile |
| Location info | Phone | (310) 451-3339 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Divorced individuals | From their website | Business website |
| Services | Service | Entrepreneurs | From their website | Business website |
| Services | Service | Fiduciary services | AI guess |  |
| Services | Service | Financial planning for divorced individuals | AI guess |  |
| Services | Service | Financial planning for entrepreneurs | AI guess |  |
| Services | Service | Financial planning for retirees | AI guess |  |
| Services | Service | Investment advice | AI guess |  |
| Services | Service | Investment philosophy | From their website | Business website |
| Services | Service | Los angeles fiduciary | From their website | Business website |
| Services | Service | Retirees | From their website | Business website |
| Services | Service | Retirement guidance | AI guess |  |
| Services | Service | Second opinion financial advising | AI guess |  |
| Services | Service | Second opinion financial advisor | From their website | Business website |
| Services | Service | Wealth management | AI guess |  |
| Links | Facebook | https://www.facebook.com/eddyfinancial | Confirmed | Business website |
| Links | Website | https://www.eddyfinancial.com/ | Confirmed | Google Business Profile |


## Services and prices

These are the 6 services Eddy offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Investment philosophy |  |  |  | From their website |
| Los angeles fiduciary |  |  |  | From their website |
| Retirees |  |  |  | From their website |
| Entrepreneurs |  |  |  | From their website |
| Divorced individuals |  |  |  | From their website |
| Second opinion financial advisor |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Eddy

Address: 100 Wilshire Blvd Suite 700, Santa Monica, CA 90401, USA. Phone: (310) 451-3339. Hours: Mon to Fri 8 AM to 6 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Eddy Financial is a financial advisory firm in Santa Monica serving clients across the Los Angeles area. CERTIFIED FINANCIAL PLANNER® professional and fiduciary Andrew Eddy provides wealth management and retirement guidance. Local clients seeking a dedicated advisor or a clear second opinion receive personalized direction and direct advisor access."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Flamingo Mobb | Tour agency | 1 min walk |
| Flippin' Pizza International, LLC | Pizza restaurant | 1 min walk |
| 120 Wilshire Blvd Parking Garage - ParkABM | Parking garage | 1 min walk |
| 101 Wilshire Blvd Parking | Parking lot | 1 min walk |
| Pacific Catch | Seafood restaurant | 1 min walk |
| Brentwood Students Meet Up | Park | 1 min walk |


## Reputation

Share your review link so AI can quote your customers


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### points or member pricing at Eddy, worth signing up?


### is there a socials account worth following


### anywhere cheaper than Eddy in Santa Monica that is still good?


### killing time on Wilshire, any ideas


### Where can I find more information about this place?


### Saturdays at Eddy, are they open?


### best financial planner in Santa Monica


### Worth the hype at Eddy?


### do I need to fill anything in beforehand


### opening hours at Eddy in Santa Monica, what are they these days?


### does this place ever have cancellations


### Booking here, how does it work?


### going rate for planners locally, any idea


### parking at Eddy, where does everyone put the car?


### Eddy or Abacus Wealth?


## The AI Score: 53 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Santa Monica financial planners run 24 to 53. Fair starts at 45, good at 65. Eddy scores 53, above the Santa Monica average of 33. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Eddy |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 75 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good |
| Off-property attestation | 20 | 28 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 50 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Fair |
| Reviews & response | 12 | Does not apply | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. |  |
| Backlink & citation authority | 8 | 56 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 54 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 60 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a financial planner: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Eddy |
| --- | --- | --- | --- | --- |
| Eddy Financial | LocalBusiness | #business | https://www.eddyfinancial.com/ | Subject of this page |
| Santa Monica, California | City | #city |  | City Eddy is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the financial planners in Santa Monica, linked to the lists and towns around it.


### Lists

- Best financial planners in Santa Monica: https://localairegistry.com/leaderboards/ca/santa-monica/financial-planner
- Best businesses in Santa Monica: https://localairegistry.com/leaderboards/ca/santa-monica


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJL1jzarakwoAR_ESd8WiwNvM (accessed Aug 3, 2026)
- [2] eddyfinancial.com, https://www.eddyfinancial.com/how-we-work/los-angeles-divorce/ (accessed Sep 18, 2026)
- [3] eddyfinancial.com, https://www.eddyfinancial.com/how-we-work/los-angeles-entrepreneurs/ (accessed Sep 18, 2026)
- [4] eddyfinancial.com, https://www.eddyfinancial.com/how-we-work/investment-philosophy/ (accessed Sep 18, 2026)
- [5] eddyfinancial.com, https://www.eddyfinancial.com/los-angeles-fiduciary/ (accessed Sep 18, 2026)
- [6] eddyfinancial.com, https://www.eddyfinancial.com/how-we-work/los-angeles-retirees/ (accessed Sep 18, 2026)
- [7] eddyfinancial.com, https://www.eddyfinancial.com/how-we-work/second-opinion-financial-advisor/ (accessed Sep 18, 2026)
- [8] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 18, 2026; Perplexity, read by Local AI Registry on Aug 5, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)
- [9] eddyfinancial.com, https://www.eddyfinancial.com/ (accessed Oct 18, 2026)