# Eyemart Optical Outlet, Marshalltown IA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ia/marshalltown/eyemart-optical-outlet-marshalltown-ia. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-11-02.

Canonical: https://localairegistry.com/biz/ia/marshalltown/eyemart-optical-outlet-marshalltown-ia

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvuiaj0f1boqi83urgys56%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvuiaj0f1boqi83urgys56%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvuiaj0f1boqi83urgys56%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvuiaj0f1boqi83urgys56%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvuiaj0f1boqi83urgys56%2F4.jpg)


## In short

Eyemart Optical Outlet is an eye care center in Marshalltown, IA. Its AI Score is 47 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Eye care center |
| Address | 2414 S Center St, Marshalltown, IA 50158, USA |
| Hours | Mon to Fri 9 AM to 5:30 PM · Closed Sat to Sun |
| Phone | (641) 354-5690 |
| Rating | 4.8 across 38 reviews on Google |
| Updated | November 2, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 2414 S Center St, Marshalltown, IA 50158, USA | Confirmed | Google Business Profile |
| Location info | Description | Our experienced optometrists serve Marshalltown, Iowa. Providing comprehensive routine eye exams, we take the time to assess both the quality of vision and the overall health of the eye to ensure that our patients at Eyemart Optical Outlet are experiencing their best possible vision. Our optometrists are committed to helping patients improve their eyesight, and also help to manage both common and uncommon eye conditions to improve our patients' quality of life. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 9:00 AM to 5:30 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | Eyemart Optical Outlet - Marshalltown | Confirmed | Google Business Profile |
| Location info | Phone | (641) 354-5690 | Confirmed | Google Business Profile |
| Hours | Monday | 9:00 AM to 5:30 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 9:00 AM to 5:30 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 9:00 AM to 5:30 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 9:00 AM to 5:30 PM | Confirmed | Google Business Profile |
| Hours | Friday | 9:00 AM to 5:30 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Comprehensive eye exams | From their website | Business website |
| Services | Service | Contact lenses | From their website | Business website |
| Services | Service | Contacts | From their website | Business website |
| Services | Service | Discount glasses | From their website | Business website |
| Services | Service | Eye condition management | AI guess |  |
| Services | Service | Eye exams | From their website | Business website |
| Services | Service | Glasses | From their website | Business website |
| Services | Service | Routine eye exams | AI guess |  |
| Links | Facebook | https://facebook.com/eyemartopticaloutlet | AI guess | Our record |
| Links | Instagram | https://instagram.com/realoptics | AI guess | Our record |
| Links | Website | https://www.eyemartopticaloutlet.com/eye-doctor-marshalltown-ia/?utm_source=OffSite&utm_medium=GMB | Confirmed | Google Business Profile |


## Services and prices

These are the 6 services Eyemart offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Eye exams |  |  |  | From their website |
| Glasses |  |  |  | From their website |
| Contacts |  |  |  | From their website |
| Discount glasses |  |  |  | From their website |
| Contact lenses |  |  |  | From their website |
| Comprehensive eye exams |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting Eyemart

Address: 2414 S Center St, Marshalltown, IA 50158, USA. Phone: (641) 354-5690. Hours: Mon to Fri 9 AM to 5:30 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Our experienced optometrists serve Marshalltown, Iowa. Providing comprehensive routine eye exams, we take the time to assess both the quality of vision and the overall health of the eye to ensure that our patients at Eyemart Optical Outlet are experiencing their best possible vision. Our optometrists are committed to helping patients improve their eyesight, and also help to manage both common and uncommon eye conditions to improve our patients' quality of life."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| S. Center St./Nicholas Dr. | Bus stop | 1 min walk |
| Nicholas Dr./S. Center St. | Bus stop | 2 min walk |
| Burger King | Bus stop | 2 min walk |
| Subway | Sandwich shop | 2 min walk |
| Mall | Bus stop | 2 min walk |
| T2K Nutrition | Restaurant | 2 min walk |


## Reputation

4.8 average across 38 reviews: Google 38. (Confirmed, read July 16, 2026.)

Eyemart Optical Outlet is noted for its accommodating staff and thorough eye exams, though some customers have reported issues with prescription accuracy. (AI guess, from 38 reviews.)


### What people like

- Thorough eye exams
- Helpful staff in selecting glasses
- Quick appointment scheduling
- Use of auto refractor for accuracy
- Accommodating to customer needs


### What people do not like

- Inaccurate prescriptions
- Concerns about remote examinations


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### Ballpark for a visit to an eye doctor in Marshalltown?


### what does Eyemart actually get right?


### walk ins, or is it booked solid


### can I ask for numbing at Eyemart without it being weird?


### bad experiences at Eyemart, anyone?


### parking at Eyemart, where does everyone put the car?


### best optometrist in Marshalltown


### Are the hours on Google right for Eyemart in Marshalltown?


### Why do people rate this place?


### Booking here, how does it work?


### membership, worth it or not


### Do they post anywhere?


### planning a Saturday visit, is that a wasted trip


### Can I find more information about Eyemart online?


### torn between Eyemart and McFarland Eye for Eyewear selection and fitting services?


### is Marshalltown expensive for this, or is it just here


### who is actually holding the needle here?


## The AI Score: 47 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Marshalltown eye care centers run 47 to 68. Fair starts at 45, good at 65. Eyemart scores 47. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Eyemart |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 75 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 86 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 55 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 62 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 57 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about an eye care center: https://localairegistry.com/methodology#how-ai-decides-eye-surgery. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-eye-surgery


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Eyemart |
| --- | --- | --- | --- | --- |
| Eyemart Optical Outlet | MedicalBusiness | #business | https://www.eyemartopticaloutlet.com/eye-doctor-marshalltown-ia/?utm_source=OffSite&utm_medium=GMB | Subject of this page |
| Marshalltown, Iowa | City | #city |  | City Eyemart is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the eye care centers in Marshalltown, linked to the lists and towns around it.


### Lists

- Best eye care centers in Marshalltown: https://localairegistry.com/leaderboards/ia/marshalltown/eye-care-center
- Best businesses in Marshalltown: https://localairegistry.com/leaderboards/ia/marshalltown


### Nearby

- /waterloo: https://localairegistry.com/leaderboards/ia/waterloo
- /west-des-moines: https://localairegistry.com/leaderboards/ia/west-des-moines
- /cedar-rapids: https://localairegistry.com/leaderboards/ia/cedar-rapids


### Every list

- Every leaderboard in Iowa: https://localairegistry.com/leaderboards/ia


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJL0Rge6yl74cRfRBkhzFsn_8 (accessed Jul 16, 2026)
- [2] eyemartopticaloutlet.com, https://www.eyemartopticaloutlet.com/eye-doctor-marshalltown-ia/ (accessed Sep 18, 2026)
- [3] eyemartopticaloutlet.com, https://www.eyemartopticaloutlet.com/contact-lenses/ (accessed Sep 18, 2026)
- [4] eyemartopticaloutlet.com, https://www.eyemartopticaloutlet.com/discount-eyeglasses/ (accessed Sep 18, 2026)
- [5] eyemartopticaloutlet.com, https://www.eyemartopticaloutlet.com/comprehensive-eye-exam/ (accessed Sep 18, 2026)
- [6] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Jul 21, 2026; Gemini, read by Local AI Registry on Jul 16, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)