# McFarland Eye Center, Marshalltown IA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ia/marshalltown/mcfarland-eye-center-marshalltown-ia. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-11-02.

Canonical: https://localairegistry.com/biz/ia/marshalltown/mcfarland-eye-center-marshalltown-ia

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvtfb00ez9oqi8snsk5kre%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvtfb00ez9oqi8snsk5kre%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvtfb00ez9oqi8snsk5kre%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvtfb00ez9oqi8snsk5kre%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnvtfb00ez9oqi8snsk5kre%2F4.jpg)


## In short

McFarland Eye Center is an eye care center in Marshalltown, IA. Its AI Score is 64 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Eye care center |
| Address | 421 E Merle Hibbs Blvd, Marshalltown, IA 50158, USA |
| Hours | Mon to Fri 8 AM to 12 PM and 1 AM to 5 PM · Closed Sat to Sun |
| Phone | (641) 753-5585 |
| Rating | 4.9 across 87 reviews on Google |
| Updated | November 2, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 421 E Merle Hibbs Blvd, Marshalltown, IA 50158, USA | Confirmed | Google Business Profile |
| Location info | Description | At McFarland Eye Center, Dr. Mallory Scrimger provides medical and routine vision examinations for adults and children. Our eye doctors specialize in the diagnosis and treatment of diseases of the eye and provide well-vision exams. Treatments may include prescription of medicine, glasses, or contact lenses as well as surgical treatments. Regular eye examinations are an important part of your preventive health care. Children should have their first eye exam at 6 months of age, again at age 3, and every year into adulthood. The simple vision screening provided by your pediatrician may not detect all eye issues, and early detection is vital. Eye disease and vision issues are far more easily corrected prior to age 9. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 8:00 AM to 12:00 PM, 1:00 to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Mondays | 8:00 AM to 12:00 PM, 1:00 to 5:00 PM | Confirmed | Google Business Profile |
| Location info | Name | McFarland Eye Center | Confirmed | Google Business Profile |
| Location info | Phone | (641) 753-5585 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 12:00 PM and 1:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Eye wear | From their website | Business website |
| Services | Service | Hand surgery | From their website | Business website |
| Services | Service | Mohs surgery | From their website | Business website |
| Services | Service | Ophthalmology | From their website | Business website |
| Services | Service | Optometry | From their website | Business website |
| Services | Service | Orthopedic surgery | From their website | Business website |
| Services | Service | Pediatrics | From their website | Business website |
| Links | Facebook | https://facebook.com/mcfarlandclinic | AI guess | Our record |
| Links | Instagram | https://instagram.com/mcfarland_clinic | AI guess | Our record |
| Links | Website | https://www.mcfarlandclinic.com/communities/marshalltown/marshalltown-eye-center?utm_medium=organic&utm_source=google+my+business&utm_campaign=mcf_marshalltown_eye | Confirmed | Google Business Profile |


## Services and prices

These are the 7 services McFarland Eye offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Ophthalmology |  |  |  | From their website |
| Orthopedic surgery |  |  |  | From their website |
| Pediatrics |  |  |  | From their website |
| Mohs surgery |  |  |  | From their website |
| Optometry |  |  |  | From their website |
| Hand surgery |  |  |  | From their website |
| Eye wear |  |  |  | From their website |


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting McFarland Eye

Address: 421 E Merle Hibbs Blvd, Marshalltown, IA 50158, USA. Phone: (641) 753-5585. Hours: Mon to Fri 8 AM to 12 PM and 1 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "At McFarland Eye Center, Dr. Mallory Scrimger provides medical and routine vision examinations for adults and children. Our eye doctors specialize in the diagnosis and treatment of diseases of the eye and provide well-vision exams. Treatments may include prescription of medicine, glasses, or contact lenses as well as surgical treatments. Regular eye examinations are an important part of your preventive health care. Children should have their first eye exam at 6 months of age, again at age 3, and every year into adulthood. The simple vision screening provided by your pediatrician may not detect all eye issues, and early detection is vital. Eye disease and vision issues are far more easily corrected prior to age 9."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| McFarland Clinic | Bus stop | 2 min walk |
| E. Merle Hibbs Blvd/Melissa Ln | Bus stop | 6 min walk |
| Glenda Dr. & 2nd Ave. | Bus stop | 6 min walk |
| Walmart | Bus stop | 6 min walk |
| behind Mall | Bus stop | 6 min walk |
| Plaza Heights Rd/S. 3rd Ave. | Bus stop | 6 min walk |


## Reputation

4.9 average across 87 reviews: Google 87. (Confirmed, read July 16, 2026.)

 (AI guess, from 87 reviews.)


### What people like

- Friendly and professional staff
- Efficient handling of appointments


### What people do not like

- Issues with accepting new patients
- Delayed glasses orders and pricing discrepancies


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### medical staff at McFarland Eye, or is it techs?


### where does this place post updates


### people keep recommending McFarland Eye, what for?


### is Wolfe Eye any better


### prices round here, anyone got a number


### Saturdays at McFarland Eye, are they open?


### Somewhere to park near McFarland Eye?


### topical numbing, standard or extra


### Anything this place is known for doing well?


### discounts for coming back, is that a thing


### what is the catch with this place?


### cancellation list here, is there one


### Are the hours on Google right for McFarland Eye in Marshalltown?


### cheaper than McFarland Eye in Marshalltown without it being sketchy?


### the good stuff about McFarland Eye, what is it?


### best eye care center in Marshalltown


### walk in here, or is it appointment only?


## What AI gets wrong about McFarland Eye

We ask Perplexity, Gemini and ChatGPT about McFarland Eye. These are the answers that don’t match this page.

Perplexity, read by Local AI Registry on Jul 21, 2026. ChatGPT and Gemini, read by Local AI Registry on Jul 16, 2026.

| Fact | What AI says | What this page says |
| --- | --- | --- |
| Address | Perplexity, read by Local AI Registry on Jul 21, 2026: 8 The Optical Center | 421 E Merle Hibbs Blvd, Marshalltown, IA 50158, USA |


## The AI Score: 64 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Marshalltown eye care centers run 47 to 68. Fair starts at 45, good at 65. McFarland Eye scores 64. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | McFarland Eye |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 100 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 33 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 97 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 61 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 72 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 57 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about an eye care center: https://localairegistry.com/methodology#how-ai-decides-eye-surgery. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-eye-surgery


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to McFarland Eye |
| --- | --- | --- | --- | --- |
| McFarland Eye Center | MedicalBusiness | #business | https://www.mcfarlandclinic.com/communities/marshalltown/marshalltown-eye-center?utm_medium=organic&utm_source=google+my+business&utm_campaign=mcf_marshalltown_eye | Subject of this page |
| Marshalltown, Iowa | City | #city |  | City McFarland Eye is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the eye care centers in Marshalltown, linked to the lists and towns around it.


### Lists

- Best eye care centers in Marshalltown: https://localairegistry.com/leaderboards/ia/marshalltown/eye-care-center
- Best businesses in Marshalltown: https://localairegistry.com/leaderboards/ia/marshalltown


### Nearby

- /waterloo: https://localairegistry.com/leaderboards/ia/waterloo
- /west-des-moines: https://localairegistry.com/leaderboards/ia/west-des-moines
- /cedar-rapids: https://localairegistry.com/leaderboards/ia/cedar-rapids


### Every list

- Every leaderboard in Iowa: https://localairegistry.com/leaderboards/ia


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJU4Hg1M-674cR2keJKVnTuJQ (accessed Jul 16, 2026)
- [2] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/eye-wear (accessed Sep 18, 2026)
- [3] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/hand-surgery (accessed Sep 18, 2026)
- [4] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/mohs-surgery (accessed Sep 18, 2026)
- [5] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/ophthalmology (accessed Sep 18, 2026)
- [6] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/optometry (accessed Sep 18, 2026)
- [7] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/orthopedic-surgery (accessed Sep 18, 2026)
- [8] mcfarlandclinic.com, https://www.mcfarlandclinic.com/specialties/pediatrics (accessed Sep 18, 2026)