# MUJI Newbury Street, Boston: a department store in Boston (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ma/boston/muji-newbury-street-boston-ma. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-22. Owner review: not yet. Canonical: https://localairegistry.com/biz/ma/boston/muji-newbury-street-boston-ma ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5x8mp03j7yeci428sm0pu%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5x8mp03j7yeci428sm0pu%2F1.jpg) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5x8mp03j7yeci428sm0pu%2F2.jpg) - ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5x8mp03j7yeci428sm0pu%2F3.jpg) - ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5x8mp03j7yeci428sm0pu%2F4.jpg) ## In short Located at 359 Newbury Street in Boston, MUJI is a charming Japanese department store that offers a curated selection of household goods, stationery, and clothing. With a rating of 4.5 from over 1,100 reviews, customers appreciate the clean and organized layout, reminiscent of a blend between IKEA and The Container Store. While the store features a limited range of products, including unique office accessories and snacks from Japan, some visitors have noted the higher prices compared to Japan. Despite mixed experiences with staff professionalism, many find joy in the innovative designs and quality of the items available. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini, Perplexity and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Department store | | Address | 359 Newbury St, Boston, MA 02115, USA | | Hours | Mon to Sat 10 AM to 8 PM · Sun 10 AM to 7 PM | | Phone | (617) 502-1170 | | Owner | Nothing found | | Rating | 4.5 across 1,136 reviews on Google | | Known for | Nothing found | | Prices | Nothing found | | Quietest time | Tuesday | | Parking | Nothing found | | Last verified | August 13, 2026, 2:54 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 359 Newbury St, Boston, MA 02115, USA | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Location info | Description | Minimalist Japanese retailer with a wide range of generic products, including apparel & home goods. | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Location info | Hours | Mon to Sat 10:00 AM to 8:00 PM · Sun 10:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Location info | Name | MUJI Newbury Street | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Location info | Phone | (617) 502-1170 | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Monday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Tuesday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Wednesday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Thursday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Friday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Saturday | 10:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | | Hours | Sunday | 10:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 | ## Services and prices Services not read yet, back on Scan Day. ### Known for Nothing found ## The team Nothing found ## Visiting MUJI Newbury Street Address: 359 Newbury St, Boston, MA 02115, USA. Phone: (617) 502-1170. Hours: Mon to Sat 10 AM to 8 PM · Sun 10 AM to 7 PM. (Confirmed, Google Business Profile, checked August 13, 2026 at 2:54 AM.) ### Location info from Google Business Profile Business description, written by MUJI Newbury Street on its Google Business Profile: "Minimalist Japanese retailer with a wide range of generic products, including apparel & home goods." ### When to go Quietest day: Tuesday. Busiest day: Saturday. From the popular times on its Google listing. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | Boston Sports Tours | Tourist attraction | 1 min walk | | 355 Newbury St. Motorcycle/Scooter Parking | Parking | 1 min walk | | Massachusetts Ave @ Newbury St | Bus station | 1 min walk | | Hynes Convention Center Station | Light rail station | 1 min walk | | Massachusetts Ave @ Newbury St | Bus stop | 1 min walk | | Starbucks Coffee Company | Coffee shop | 1 min walk | ## Reputation 4.5 average across 1,136 reviews: Google 25. (Confirmed, read August 13, 2026.) While MUJI Newbury Street features a diverse product range, customer service issues significantly detract from the overall experience. (AI guess, from 1,136 reviews.) ### What people like - Wide range of stylish, minimalist goods - Quality stationery and innovative pens - Affordable clothing options ### What people do not like - Unprofessional and rude staff behavior - Long waits and early store closures - Inconsistent stock availability ### Press No press story about MUJI Newbury Street found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from MUJI Newbury Street MUJI Newbury Street hasn't posted an update here yet. ## Questions people ask ### reviews all look glowing, what are the real complaints? No answer yet ### Somewhere to park near MUJI Newbury Street? No answer yet ### opening hours at MUJI Newbury Street in Boston, what are they these days? No answer yet ### Are there any special features here? No answer yet ### anyone been to both here and Saks Fifth? No answer yet ### best department store in Boston No answer yet ### membership, worth it or not No answer yet ### Worth the hype at MUJI Newbury Street? No answer yet ### What does this normally run? No answer yet ### is Boston expensive for this, or is it just here No answer yet ### the good stuff about MUJI Newbury Street, what is it? No answer yet ### walk in here, or is it appointment only? No answer yet ### Busiest day at MUJI Newbury Street, anyone know? No answer yet ### any last minute slots here? No answer yet ### where does the shop post updates No answer yet ### anything good on Newbury to kill time near MUJI Newbury Street? No answer yet ### do I need to fill anything in beforehand No answer yet ## What AI gets wrong about MUJI Newbury Street We ask Gemini, Perplexity and ChatGPT about MUJI Newbury Street. These are the answers that disagree with the record. ChatGPT and Gemini, read by Local AI Registry on Oct 22, 2026. ChatGPT and Perplexity via DataForSEO on Oct 22, 2026. No capture has disagreed with the record yet. ## The AI Score: 35 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Boston department stores run 24 to 46. Fair starts at 45, good at 65. MUJI Newbury Street scores 35, above the Boston average of 34. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | MUJI Newbury Street | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | Does not apply | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | This signal reads a website, and the record holds none. | | Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 9 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 2 of 23 answers that recommended anyone. 16 more named nobody, which is not a loss and is not scored. | | Reviews & response | 12 | 80 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | Does not apply | Domain authority and editorial quality of the sources that attest to you. | This signal reads a website, and the record holds none. | | Google Business Profile | 8 | 78 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | Does not apply | Core Web Vitals at the 75th percentile, on a real phone. | This signal reads a website, and the record holds none. | | Content freshness & schema | 5 | Does not apply | Crawl recency, intent alignment, valid JSON-LD, canonicals. | This signal reads a website, and the record holds none. | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a department store When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on. That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place." ## How to choose a department store in Massachusetts, with or without AI A few checks take ten minutes and tell you more than any rating. - Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door. - Read reviews that name a person and what they did. Vague praise is easy to fake. - Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today. - Ask for the price before you go, and ask what it includes. - Where the work needs a license, ask whose license it is and look it up with Massachusetts. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including MUJI Newbury Street if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to MUJI Newbury Street | | --- | --- | --- | --- | --- | | MUJI Newbury Street | LocalBusiness | #business | Nothing found | Subject of this page | | Boston, Massachusetts | City | #city | Nothing found | City MUJI Newbury Street is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the department stores in Boston, linked to the lists and towns around it. ### Lists - Best department stores in Boston: https://localairegistry.com/leaderboards/ma/boston/department-store - Best businesses in Boston: https://localairegistry.com/leaderboards/ma/boston ### Nearby - /cambridge: https://localairegistry.com/leaderboards/ma/cambridge - /newton: https://localairegistry.com/leaderboards/ma/newton - /somerville: https://localairegistry.com/leaderboards/ma/somerville - /brookline: https://localairegistry.com/leaderboards/ma/brookline - /waltham: https://localairegistry.com/leaderboards/ma/waltham - /wellesley: https://localairegistry.com/leaderboards/ma/wellesley ### Every list - Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own MUJI Newbury Street. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ8ecMLwV644kRc0TIxUAuXH4 (accessed Aug 13, 2026)