# Newton Beauty, Newton: a med spa in Newton (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ma/newton/newton-beauty-newton-ma. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 20 sources. Updated 2026-08-25. Owner review: not yet. Canonical: https://localairegistry.com/biz/ma/newton/newton-beauty-newton-ma ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8of38n03w9yev7ijdkp7po%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8of38n03w9yev7ijdkp7po%2F1.jpg) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8of38n03w9yev7ijdkp7po%2F2.jpg) - ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8of38n03w9yev7ijdkp7po%2F3.jpg) - ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8of38n03w9yev7ijdkp7po%2F4.jpg) ## In short Newton Beauty, located at 396 Watertown St in Newton, Massachusetts, is a med spa that has garnered a warm reputation among its clients, boasting a rating of 4.7 from 37 reviews. Visitors often praise the professionalism and attentiveness of the staff, particularly Nancy and Ellie, who are noted for their knowledge and ability to make clients feel at ease during treatments. The inviting and well-maintained environment adds to the overall positive experience, although some reviews express disappointment with specific practitioners. Overall, Newton Beauty is a welcoming space for those seeking aesthetic treatments. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Med spa | | Address | 396 Watertown St, Newton, MA 02458, USA | | Hours | Mon to Fri 9 AM to 6 PM · Sat 9 AM to 5 PM · Sun 11 AM to 5 PM | | Phone | (617) 272-0151 | | Medical director | Nothing found | | Rating | 4.7 across 37 reviews on Google | | Known for | Newton Beauty is best known for its medical aesthetics services, particularly Botox treatments, where clients appreciate the personalized care and professional environment, despite some mixed experiences. | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 19, 2026, 10:58 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 396 Watertown St, Newton, MA 02458, USA | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Description | Newton Beauty is a nurse-owned med spa in Newton, MA, specializing in safe, natural-looking aesthetic and wellness treatments. Our services include Botox, dermal fillers, Kybella and Sculptra to smooth wrinkles and restore youthful contours. We also offer IV hydration therapy with vitamin B12 and C boosts, medical-grade facials like the Glo2Facial, chemical peels, dermaplaning, and personalized medical weight loss programs by metabolic specialist Ellie Adams, APRN, FNP-BC. All treatments are performed by a Registered Nurse with 25+ years of experience, ensuring expert care. Serving Newton, Chestnut Hill, Brookline, Wellesley, and surrounding communities, we help clients look refreshed, feel confident, and support overall wellness. | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Hours | Mon to Fri 9:00 AM to 6:00 PM · Sat 9:00 AM to 5:00 PM · Sun 11:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Name | Newton Beauty | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Phone | (617) 272-0151 | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Monday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Tuesday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Wednesday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Thursday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Friday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Saturday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Sunday | 11:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Services | Service | Biostimulator injections | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Botox | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Botox injections | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Chemical peels | AI guess | Nothing found | | Services | Service | Co2 lift facial | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Dermal fillers | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Dermaplaning | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Hormone therapy hrt | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Hrt hormone therapy | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | IV hydration therapy | AI guess | Nothing found | | Services | Service | Iv hydration vitamins | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Kybella | AI guess | Nothing found | | Services | Service | Medical-grade facials | AI guess | Nothing found | | Services | Service | Medical grade skin peel | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Medical skincare | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Medical weight loss | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Medical weight loss programs | AI guess | Nothing found | | Services | Service | Microneedling | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Peptide therapy | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Prp regenerative therapy | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Sculptra | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Sculptra biostimulators | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Siganture facials | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Vitamin b12 injections | AI guess | Nothing found | | Services | Service | Vitamin C injections | AI guess | Nothing found | | Services | Service | Vitamin injections | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Weight loss support | Confirmed | Business website, checked Sep 19, 2026 | | Links | Facebook | https://facebook.com/newtonbeautyma | AI guess | Our record | | Links | Instagram | https://instagram.com/newton_beauty_ | AI guess | Our record | | Links | Website | https://newtonbeauty.com/ | Confirmed | Google Business Profile, checked Aug 25, 2026 | ## Services and prices These are the 27 services Newton Beauty offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Biostimulator injections | Nothing found | Nothing found | Nothing found | Confirmed | | Botox | Nothing found | Nothing found | Nothing found | Confirmed | | Botox injections | Nothing found | Nothing found | Nothing found | Confirmed | | Chemical peels | Nothing found | Nothing found | Nothing found | AI guess | | Co2 lift facial | Nothing found | Nothing found | Nothing found | Confirmed | | Dermal fillers | Nothing found | Nothing found | Nothing found | Confirmed | | Dermaplaning | Nothing found | Nothing found | Nothing found | Confirmed | | Hormone therapy hrt | Nothing found | Nothing found | Nothing found | Confirmed | | Hrt hormone therapy | Nothing found | Nothing found | Nothing found | Confirmed | | IV hydration therapy | Nothing found | Nothing found | Nothing found | AI guess | | Iv hydration vitamins | Nothing found | Nothing found | Nothing found | Confirmed | | Kybella | Nothing found | Nothing found | Nothing found | AI guess | | Medical-grade facials | Nothing found | Nothing found | Nothing found | AI guess | | Medical grade skin peel | Nothing found | Nothing found | Nothing found | Confirmed | | Medical skincare | Nothing found | Nothing found | Nothing found | Confirmed | | Medical weight loss | Nothing found | Nothing found | Nothing found | Confirmed | | Medical weight loss programs | Nothing found | Nothing found | Nothing found | AI guess | | Microneedling | Nothing found | Nothing found | Nothing found | Confirmed | | Peptide therapy | Nothing found | Nothing found | Nothing found | Confirmed | | Prp regenerative therapy | Nothing found | Nothing found | Nothing found | Confirmed | | Sculptra | Nothing found | Nothing found | Nothing found | Confirmed | | Sculptra biostimulators | Nothing found | Nothing found | Nothing found | Confirmed | | Siganture facials | Nothing found | Nothing found | Nothing found | Confirmed | | Vitamin b12 injections | Nothing found | Nothing found | Nothing found | AI guess | | Vitamin C injections | Nothing found | Nothing found | Nothing found | AI guess | | Vitamin injections | Nothing found | Nothing found | Nothing found | Confirmed | | Weight loss support | Nothing found | Nothing found | Nothing found | Confirmed | ### Known for - Newton Beauty is best known for its medical aesthetics services, particularly Botox treatments, where clients appreciate the personalized care and professional environment, despite some mixed experiences. ## The team Nothing found ## Visiting Newton Beauty Address: 396 Watertown St, Newton, MA 02458, USA. Phone: (617) 272-0151. Hours: Mon to Fri 9 AM to 6 PM · Sat 9 AM to 5 PM · Sun 11 AM to 5 PM. (Confirmed, Google Business Profile, checked August 25, 2026 at 9:04 AM.) ### Location info from Google Business Profile Business description, written by Newton Beauty on its Google Business Profile: "Newton Beauty is a nurse-owned med spa in Newton, MA, specializing in safe, natural-looking aesthetic and wellness treatments. Our services include Botox, dermal fillers, Kybella and Sculptra to smooth wrinkles and restore youthful contours. We also offer IV hydration therapy with vitamin B12 and C boosts, medical-grade facials like the Glo2Facial, chemical peels, dermaplaning, and personalized medical weight loss programs by metabolic specialist Ellie Adams, APRN, FNP-BC. All treatments are performed by a Registered Nurse with 25+ years of experience, ensuring expert care. Serving Newton, Chestnut Hill, Brookline, Wellesley, and surrounding communities, we help clients look refreshed, feel confident, and support overall wellness." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | Pátzcuaro Taqueria & Bar | Mexican restaurant | 1 min walk | | Eddie's Breakfast & Lunch | Breakfast restaurant | 1 min walk | | OCMP - Off-Campus Meal Plan | Restaurant | 1 min walk | | Olivia's Bistro | Bistro | 1 min walk | | Watertown St @ Adams St | Bus stop | 1 min walk | | Adams St @ Watertown St | Bus stop | 1 min walk | ## Reputation 4.7 average across 37 reviews: Google 25. (Confirmed, read August 25, 2026.) (AI guess, from 37 reviews.) ### What people like - Myers' Cocktail IV Therapy ### What people do not like - Inexperienced practitioners - Poor communication during treatments - Disappointing results from Botox and filler treatments ### Press No press story about Newton Beauty found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Newton Beauty Newton Beauty hasn't posted an update here yet. ## Questions people ask ### reviews all look glowing, what are the real complaints? No answer yet ### Newton Beauty or VIO Med? No answer yet ### best med spa in Newton No answer yet ### do I need to book this place or can I just turn up? No answer yet ### services here, what do people go in for? No answer yet ### Any membership pricing at Newton Beauty? No answer yet ### how much is a first visit around here No answer yet ### where does this place post updates No answer yet ### people keep recommending Newton Beauty, what for? No answer yet ### real doctors here, or is it beauticians No answer yet ### genuinely, what is good about this one No answer yet ### anything good on Watertown to kill time near this place? No answer yet ### Are the hours on Google right for Newton Beauty? No answer yet ### Somewhere to park near Newton Beauty? No answer yet ### does this place ever have cancellations No answer yet ### can I ask for numbing at Newton Beauty without it being weird? No answer yet ### anywhere cheaper than Newton Beauty in Newton that is still good? No answer yet ## What AI gets wrong about Newton Beauty We ask ChatGPT, Perplexity and Gemini about Newton Beauty. These are the answers that disagree with the record. ChatGPT and Perplexity, read by Local AI Registry on Sep 5, 2026. Gemini, read by Local AI Registry on Aug 25, 2026. No capture has disagreed with the record yet. ## The AI Score: 28 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Newton med spas run 16 to 53. Fair starts at 45, good at 65. Newton Beauty scores 28, level with the Newton average. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Newton Beauty | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 3 answers that recommended anyone. | | Reviews & response | 12 | 84 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 54 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 91 | Core Web Vitals at the 75th percentile, on a real phone. | Good | | Content freshness & schema | 5 | 80 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a med spa When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on. That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place." ## How to choose a med spa in Massachusetts, with or without AI A few checks take ten minutes and matter more than any rating. This is general information, not medical advice. - Look up every injector. Doctors are listed by the Massachusetts medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free. - Ask who does the injections, and check that person's license. - Ask for the price per unit of Botox and per syringe of filler, not per area. - Read reviews that name a provider and a treatment. Vague praise is easy to fake. - Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door. - Ask whether they dissolve filler and when they would tell you not to add more. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Newton Beauty if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Newton Beauty | | --- | --- | --- | --- | --- | | Newton Beauty | MedicalBusiness | #business | https://newtonbeauty.com/ | Subject of this page | | Botox | MedicalProcedure | #service-botox | https://en.wikipedia.org/wiki/Botulinum_toxin | Service offered | | Dermaplaning | MedicalProcedure | #service-dermaplaning | https://en.wikipedia.org/wiki/Dermaplaning | Service offered | | Kybella | MedicalProcedure | #service-kybella | https://en.wikipedia.org/wiki/Deoxycholic_acid | Service offered | | Microneedling | MedicalProcedure | #service-microneedling | https://en.wikipedia.org/wiki/Collagen_induction_therapy | Service offered | | Sculptra | MedicalProcedure | #service-sculptra | https://en.wikipedia.org/wiki/Polylactic_acid | Service offered | | Newton, Massachusetts | City | #city | Nothing found | City Newton Beauty is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the med spas in Newton, linked to the lists and towns around it. ### Lists - Best med spas in Newton: https://localairegistry.com/leaderboards/ma/newton/med-spa - Best businesses in Newton: https://localairegistry.com/leaderboards/ma/newton ### Nearby - /boston: https://localairegistry.com/leaderboards/ma/boston - /cambridge: https://localairegistry.com/leaderboards/ma/cambridge - /somerville: https://localairegistry.com/leaderboards/ma/somerville - /brookline: https://localairegistry.com/leaderboards/ma/brookline - /waltham: https://localairegistry.com/leaderboards/ma/waltham - /wellesley: https://localairegistry.com/leaderboards/ma/wellesley ### Every list - Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Newton Beauty. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJPcyWmTiD44kR0IGd6-KUo1g (accessed Aug 25, 2026) - [2] newtonbeauty.com, http://newtonbeauty.com/weight-loss-support (accessed Sep 19, 2026) - [3] newtonbeauty.com, http://newtonbeauty.com/botox (accessed Sep 19, 2026) - [4] newtonbeauty.com, https://newtonbeauty.com/ (accessed Sep 19, 2026) - [5] newtonbeauty.com, http://newtonbeauty.com/sculptra (accessed Sep 19, 2026) - [6] newtonbeauty.com, http://newtonbeauty.com/siganture-facials (accessed Sep 19, 2026) - [7] newtonbeauty.com, http://newtonbeauty.com/vitamin-injections (accessed Sep 19, 2026) - [8] newtonbeauty.com, http://newtonbeauty.com/biostimulator-injections (accessed Sep 19, 2026) - [9] newtonbeauty.com, http://newtonbeauty.com/co2-lift-facial (accessed Sep 19, 2026) - [10] newtonbeauty.com, http://newtonbeauty.com/dermal-fillers (accessed Sep 19, 2026) - [11] newtonbeauty.com, http://newtonbeauty.com/dermaplaning (accessed Sep 19, 2026) - [12] newtonbeauty.com, http://newtonbeauty.com/hrt-hormone-therapy (accessed Sep 19, 2026) - [13] newtonbeauty.com, http://newtonbeauty.com/iv-hydration-%2B-vitamins (accessed Sep 19, 2026) - [14] newtonbeauty.com, http://newtonbeauty.com/medical-grade-skin-peel (accessed Sep 19, 2026) - [15] newtonbeauty.com, http://newtonbeauty.com/medical-skincare (accessed Sep 19, 2026) - [16] newtonbeauty.com, http://newtonbeauty.com/medical-weight-loss (accessed Sep 19, 2026) - [17] newtonbeauty.com, http://newtonbeauty.com/microneedling (accessed Sep 19, 2026) - [18] newtonbeauty.com, http://newtonbeauty.com/peptide-therapy (accessed Sep 19, 2026) - [19] newtonbeauty.com, http://newtonbeauty.com/prp-regenerative-therapy (accessed Sep 19, 2026) - [20] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Sep 5, 2026; Gemini, read by Local AI Registry on Aug 25, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)