# Newton Wellesley Dermatology Associates, P.C., Wellesley Hills: a dermatologist in Wellesley Hills (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ma/wellesley-hills/newton-wellesley-dermatology-associates-p-c-wellesley-hills-ma. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 3 sources. Updated 2026-09-05. Owner review: not yet. Canonical: https://localairegistry.com/biz/ma/wellesley-hills/newton-wellesley-dermatology-associates-p-c-wellesley-hills-ma ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8o5vyq02j7yev72emw67d4%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8o5vyq02j7yev72emw67d4%2F1.jpg) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8o5vyq02j7yev72emw67d4%2F2.jpg) ## In short Newton Wellesley Dermatology Associates, P.C. is a dermatologist in Wellesley Hills, MA. Its AI Score is 59 of 100, which is fair. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Dermatologist | | Address | 65 Walnut St #520, Wellesley Hills, MA 02481, USA | | Hours | Mon 7 AM to 5 PM · Tue 7:30 AM to 5 PM · Wed to Fri 7 AM to 5 PM · Closed Sat to Sun | | Phone | (781) 237-3500 | | Medical director | Nothing found | | Rating | 3.7 across 31 reviews on Google | | Known for | Newton Wellesley Dermatology Associates is best known for their expertise in diagnosing and treating a wide range of skin rashes, including facial and reddish rashes. Their attentive staff and thorough evaluations make them a trusted choice for dermatological care. | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 19, 2026, 10:48 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 65 Walnut St #520, Wellesley Hills, MA 02481, USA | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Description | Newton Wellesley Dermatology Associates is a Wellesley, MA dermatology practice offering medical and cosmetic skin care, including diagnosis and treatment of skin conditions, skin cancer screening, on-site Mohs surgery, Botox, fillers, chemical peels, laser treatments, and benign lesion removal. The practice focuses on practical, personalized care for patients seeking healthy, well-managed skin. | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Hours | Mon 7:00 AM to 5:00 PM · Tue 7:30 AM to 5:00 PM · Wed to Fri 7:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Name | Newton Wellesley Dermatology Associates, P.C. | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Location info | Phone | (781) 237-3500 | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Monday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Tuesday | 7:30 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Wednesday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Thursday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Friday | 7:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 | | Services | Service | Acne treatment | AI guess | Nothing found | | Services | Service | Benign lesion removal | AI guess | Nothing found | | Services | Service | Botox | AI guess | Nothing found | | Services | Service | Chemical peels | AI guess | Nothing found | | Services | Service | Cosmetic dermatology | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Fillers | AI guess | Nothing found | | Services | Service | Laser treatments | AI guess | Nothing found | | Services | Service | Mohs surgery | AI guess | Nothing found | | Services | Service | Skin cancer screening | AI guess | Nothing found | | Links | Website | http://www.newtonwellesleyderm.com/ | Confirmed | Google Business Profile, checked Aug 25, 2026 | ## Services and prices These are the 1 service Newton Wellesley offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Cosmetic dermatology | | | | Confirmed | ### Known for Newton Wellesley Dermatology Associates is best known for their expertise in diagnosing and treating a wide range of skin rashes, including facial and reddish rashes. Their attentive staff and thorough evaluations make them a trusted choice for dermatological care. ## The team Nothing found ## Visiting Newton Wellesley Address: 65 Walnut St #520, Wellesley Hills, MA 02481, USA. Phone: (781) 237-3500. Hours: Mon 7 AM to 5 PM · Tue 7:30 AM to 5 PM · Wed to Fri 7 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 25, 2026 at 8:56 AM.) ### Location info from Google Business Profile Business description, written by Newton Wellesley on its Google Business Profile: "Newton Wellesley Dermatology Associates is a Wellesley, MA dermatology practice offering medical and cosmetic skin care, including diagnosis and treatment of skin conditions, skin cancer screening, on-site Mohs surgery, Botox, fillers, chemical peels, laser treatments, and benign lesion removal. The practice focuses on practical, personalized care for patients seeking healthy, well-managed skin." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | Starbucks Coffee Company | Coffee shop | 4 min walk | | Charles River Reservation | Park | 4 min walk | | Lower Falls (Washington St/Concord St) | Bus stop | 5 min walk | | Finlay Fish Dam | Tourist attraction | 6 min walk | | Express Gourmet | Sandwich shop | 6 min walk | | River Street Parking Lot | Parking lot | 6 min walk | ## Reputation 3.7 average across 31 reviews: Google 25. (Confirmed, read August 25, 2026.) The practice is known for its skilled dermatologists but faces criticism for its billing practices and office management. (AI guess, from 31 reviews.) ### What people like Nothing found ### What people do not like - Long waits past the appointment time - Billing procedures lack transparency - Rude and unprofessional front desk staff ### Press No press story about Newton Wellesley found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Newton Wellesley Newton Wellesley hasn't posted an update here yet. ## Questions people ask ### Is Newton Wellesley run by medical people? No answer yet ### services here, what do people go in for? No answer yet ### Booking here, how does it work? No answer yet ### Worth the hype at Newton Wellesley? No answer yet ### Somewhere to park near Newton Wellesley? No answer yet ### bad experiences here, anyone? No answer yet ### Are the hours on Google right for Newton Wellesley in Wellesley Hills? No answer yet ### best dermatologist in Wellesley Hills No answer yet ### anything new from Newton Wellesley lately? No answer yet ### what do people actually pay at dermatologists around Wellesley Hills No answer yet ### the good stuff about Newton Wellesley, what is it? No answer yet ### does it hurt, and can you ask for numbing No answer yet ### planning a Saturday visit, is that a wasted trip No answer yet ### do they do payment plans at Newton Wellesley? No answer yet ### anywhere cheaper than Newton Wellesley in Wellesley Hills that is still good? No answer yet ### walking in for a consult, what happens No answer yet ### Newton Wellesley, any chance to book in this week? No answer yet ## What AI gets wrong about Newton Wellesley We ask ChatGPT, Perplexity and Gemini about Newton Wellesley. These are the answers that disagree with the record. ChatGPT and Perplexity, read by Local AI Registry on Sep 5, 2026. Gemini, read by Local AI Registry on Aug 25, 2026. No capture has disagreed with the record yet. ## The AI Score: 59 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Dermatologists on the registry run 13 to 76. Fair starts at 45, good at 65. Newton Wellesley scores 59. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Newton Wellesley | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 75 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good | | Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 33 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 1 of 3 answers that recommended anyone. | | Reviews & response | 12 | 76 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 53 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 64 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 100 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a dermatologist When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on. That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place." ## How to choose a dermatologist in Massachusetts, with or without AI A few checks take ten minutes and matter more than any rating. This is general information, not medical advice. - Look up every injector. Doctors are listed by the Massachusetts medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free. - Ask who does the injections, and check that person's license. - Ask for the price per unit of Botox and per syringe of filler, not per area. - Read reviews that name a provider and a treatment. Vague praise is easy to fake. - Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door. - Ask whether they dissolve filler and when they would tell you not to add more. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Newton Wellesley if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Newton Wellesley | | --- | --- | --- | --- | --- | | Newton Wellesley Dermatology Associates, P.C. | MedicalBusiness | #business | http://www.newtonwellesleyderm.com/ | Subject of this page | | Botox | MedicalProcedure | #service-botox | https://en.wikipedia.org/wiki/Botulinum_toxin | Service offered | | Wellesley Hills, Massachusetts | City | #city | Nothing found | City Newton Wellesley is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the dermatologists in Wellesley Hills, linked to the lists and towns around it. ### Lists - Best dermatologists in Wellesley Hills: https://localairegistry.com/leaderboards/ma/wellesley-hills/dermatologist ### Nearby - /boston: https://localairegistry.com/leaderboards/ma/boston - /cambridge: https://localairegistry.com/leaderboards/ma/cambridge - /newton: https://localairegistry.com/leaderboards/ma/newton - /somerville: https://localairegistry.com/leaderboards/ma/somerville - /brookline: https://localairegistry.com/leaderboards/ma/brookline - /waltham: https://localairegistry.com/leaderboards/ma/waltham ### Every list - Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Newton Wellesley Dermatology Associates, P.C.. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJM3Mtb8aD44kRiawuOGvbN1s (accessed Aug 25, 2026) - [2] newtonwellesleyderm.com, https://www.newtonwellesleyderm.com/our-services (accessed Sep 19, 2026) - [3] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Sep 5, 2026; Gemini, read by Local AI Registry on Aug 25, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)