# The Eye Center Durham, Durham NC: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/nc/durham/the-eye-center-durham-nc. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-11-01.

Canonical: https://localairegistry.com/biz/nc/durham/the-eye-center-durham-nc

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnrz01r05emoqi88ukqrp0x%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnrz01r05emoqi88ukqrp0x%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnrz01r05emoqi88ukqrp0x%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnrz01r05emoqi88ukqrp0x%2F3.png)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmrnrz01r05emoqi88ukqrp0x%2F4.jpg)


## In short

The Eye Center Durham is an eye care center. Its AI Score is 52 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Eye care center |
| Address | 6910 Fayetteville Rd, Durham, NC 27713, USA |
| Hours | Mon to Fri 10 AM to 6 PM · Closed Sat · Sun 12 PM to 5 PM |
| Phone | (919) 484-9696 |
| Rating | 4.8 across 1,262 reviews on Google |
| Updated | November 1, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 6910 Fayetteville Rd, Durham, NC 27713, USA | Confirmed | Google Business Profile |
| Location info | Description | Optical chain selling prescription eyewear, contact lenses & sunglasses. Most offer on-site exams. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 10:00 AM to 6:00 PM · Sat Closed · Sun 12:00 to 5:00 PM | Confirmed | Google Business Profile |
| Location info | Name | The Eye Center Durham | Confirmed | Google Business Profile |
| Location info | Phone | (919) 484-9696 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | 12:00 PM to 5:00 PM | Confirmed | Google Business Profile |
| Services | Service | Contact lens sales | AI guess |  |
| Services | Service | Eye exams | AI guess |  |
| Services | Service | Prescription eyewear sales | AI guess |  |
| Services | Service | Sunglasses sales | AI guess |  |
| Links | Website | https://local.lenscrafters.com/eyedoctors/nc/durham/6910-fayetteville-road.html?cid=yext_odLCOD1319-110000031&y_source=1_MjI4MDMyMi03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting The Eye

Address: 6910 Fayetteville Rd, Durham, NC 27713, USA. Phone: (919) 484-9696. Hours: Mon to Fri 10 AM to 6 PM · Closed Sat · Sun 12 PM to 5 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Optical chain selling prescription eyewear, contact lenses & sunglasses. Most offer on-site exams."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Pretzel Twister | Restaurant | 1 min walk |
| Chipotle Mexican Grill | Mexican restaurant | 2 min walk |
| Panera Bread | Cafe | 2 min walk |
| Capital One Café | Coffee shop | 2 min walk |
| Starbucks Coffee Company | Coffee shop | 3 min walk |
| Thai kitchen | Thai restaurant | 3 min walk |


## Reputation

4.8 average across 1,262 reviews: Google 1,262. (Confirmed, read July 16, 2026.)

The Eye Center Durham is praised for its knowledgeable doctors and clean environment, but faces criticism for billing issues and appointment management. (AI guess, from 1,262 reviews.)


### What people like

- Clean environment
- Friendly front desk staff


### What people do not like

- Billing transparency problems
- Long wait times despite appointments
- Inaccurate prescriptions


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### are prices in Durham higher than everywhere else


### medical staff here, or is it techs?


### is there a socials account worth following


### which one, The Eye or Duke Eye?


### services here, what do people go in for?


### pain wise, what is it like here


### paying in instalments, is that possible here


### cancellation list here, is there one


### anyone tell me what a consult here involves


### Somewhere to park near The Eye?


### Worth the hype at The Eye?


### what time does The Eye in Durham actually open?


### best eye care center in Durham


### the good stuff about The Eye, what is it?


### killing time on Fayetteville, any ideas


### anything people actually moan about here?


### Booking here, how does it work?


## What AI gets wrong about The Eye

We ask ChatGPT, Perplexity and Gemini about The Eye. These are the answers that don’t match this page.

ChatGPT and Perplexity, read by Local AI Registry on Jul 17, 2026. Gemini, read by Local AI Registry on Jul 16, 2026.

| Fact | What AI says | What this page says |
| --- | --- | --- |
| Address | Perplexity, read by Local AI Registry on Jul 17, 2026: 7 Duke Eye Center | 6910 Fayetteville Rd, Durham, NC 27713, USA |


## The AI Score: 52 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Durham eye care centers run 38 to 72. Fair starts at 45, good at 65. The Eye scores 52, above the Durham average of 50. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | The Eye |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 50 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Fair |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 33 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 88 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 49 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 57 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about an eye care center: https://localairegistry.com/methodology#how-ai-decides-eye-surgery. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-eye-surgery


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to The Eye |
| --- | --- | --- | --- | --- |
| The Eye Center Durham | MedicalBusiness | #business | https://local.lenscrafters.com/eyedoctors/nc/durham/6910-fayetteville-road.html?cid=yext_odLCOD1319-110000031&y_source=1_MjI4MDMyMi03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D | Subject of this page |
| Durham, North Carolina | City | #city |  | City The Eye is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the eye care centers in Durham, linked to the lists and towns around it.


### Lists

- Best eye care centers in Durham: https://localairegistry.com/leaderboards/nc/durham/eye-care-center
- Best businesses in Durham: https://localairegistry.com/leaderboards/nc/durham


### Nearby

- /raleigh: https://localairegistry.com/leaderboards/nc/raleigh
- /chapel-hill: https://localairegistry.com/leaderboards/nc/chapel-hill
- /greensboro: https://localairegistry.com/leaderboards/nc/greensboro


### Every list

- Every leaderboard in North Carolina: https://localairegistry.com/leaderboards/nc


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ14gjAMjorIkRsfO9_hZcLhI (accessed Jul 16, 2026)
- [2] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Jul 17, 2026; Gemini, read by Local AI Registry on Jul 16, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)