# Serenity Massage Therapy, PLLC, Smithtown: a massage therapist in Smithtown (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ny/smithtown/serenity-massage-therapy-pllc-smithtown-ny. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-09-24. Owner review: not yet. Canonical: https://localairegistry.com/biz/ny/smithtown/serenity-massage-therapy-pllc-smithtown-ny ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuf6jd4601chyex8eicndcx0%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuf6jd4601chyex8eicndcx0%2F1.jpg) ## In short Serenity Massage Therapy, PLLC is a massage therapist in Smithtown, NY. Its AI Score is 26 of 100, which is poor. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Massage therapist | | Address | My Salon Suites, 130 E Main St Ste 106, Smithtown, NY 11787, USA | | Hours | Closed Mon · Tue 6 AM to 9 PM · Wed 9 AM to 8 PM · Thu 9 AM to 4 PM · Fri 9 AM to 5 PM · Sat 9 AM to 4 PM · Closed Sun | | Phone | (631) 263-6632 | | Owner | Nothing found | | Rating | 5.0 across 14 reviews | | Known for | Nothing found | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 24, 2026, 2:57 AM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | My Salon Suites, 130 E Main St Ste 106, Smithtown, NY 11787, USA | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Location info | Description | I have treated patients in the Physical Therapy and Massage Therapy fields for over 30 years and am honored to help you along your healing journey. The services I provide are Therapeutic Massage which will improve circulation, boost immunity, reduce muscle tension, spasms and pain. Craniosacral Therapy will boost your bodies ability to heal from trauma by working to balance the Central Nervous System through gentle hands on techniques. Experience feeling truly serene when your nervous system calms down and the stress melts away. Hot stones incorporated into the massage assist in improving circulation and removal of toxins.Medical Massage through NYSHIP and Aetna EMPH Insurance is also provided with a prescription from your doctor. | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Location info | Hours | Mon Closed · Tue 6:00 to 9:00 PM · Wed 9:00 AM to 8:00 PM · Thu 9:00 AM to 4:00 PM · Fri 9:00 AM to 5:00 PM · Sat 9:00 AM to 4:00 PM · Sun Closed | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Location info | Mondays | Closed | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Location info | Name | Serenity Massage Therapy, PLLC | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Location info | Phone | (631) 263-6632 | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Monday | Closed | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Tuesday | 6:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Wednesday | 9:00 AM to 8:00 PM | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Thursday | 9:00 AM to 4:00 PM | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Saturday | 9:00 AM to 4:00 PM | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Sep 24, 2026 | | Links | Website | http://www.iahp.com/Deborah-Drury/ | Confirmed | Google Business Profile, checked Sep 24, 2026 | ## Services and prices Services not read yet, back on Scan Day. ### Known for None of the 5 reviews we've read names a service yet. ## The team Nothing found ## Visiting Serenity Massage Address: My Salon Suites, 130 E Main St Ste 106, Smithtown, NY 11787, USA. Phone: (631) 263-6632. Hours: Closed Mon · Tue 6 AM to 9 PM · Wed 9 AM to 8 PM · Thu 9 AM to 4 PM · Fri 9 AM to 5 PM · Sat 9 AM to 4 PM · Closed Sun. (Confirmed, Google Business Profile, checked September 24, 2026 at 2:57 AM.) ### Location info from Google Business Profile Business description, written by Serenity Massage on its Google Business Profile: "I have treated patients in the Physical Therapy and Massage Therapy fields for over 30 years and am honored to help you along your healing journey. The services I provide are Therapeutic Massage which will improve circulation, boost immunity, reduce muscle tension, spasms and pain. Craniosacral Therapy will boost your bodies ability to heal from trauma by working to balance the Central Nervous System through gentle hands on techniques. Experience feeling truly serene when your nervous system calms down and the stress melts away. Hot stones incorporated into the massage assist in improving circulation and removal of toxins.Medical Massage through NYSHIP and Aetna EMPH Insurance is also provided with a prescription from your doctor." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby Nearby places not read yet, back on Scan Day. ## Reputation 5.0 average across 14 reviews. ### What people like Nothing found ### What people do not like Nothing found ### Press No press story about Serenity Massage found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Serenity Massage Serenity Massage hasn't posted an update here yet. ## Questions people ask ### the good stuff about Serenity Massage, what is it? No answer yet ### Downsides nobody puts in a five star review? No answer yet ### how much is a first visit around here No answer yet ### planning a Monday visit, is that a wasted trip No answer yet ### Busiest day here, anyone know? No answer yet ### first appointment here, what do I need to bring? No answer yet ### anyone here people keep going back to? No answer yet ### does Serenity Massage ever have cancellations No answer yet ### last update from here was when? No answer yet ### where do I park at Serenity Massage? No answer yet ### do regulars get anything here No answer yet ### waiting list, how long are we talking No answer yet ### Serenity Massage in Smithtown or Intuitive Therapeutic? No answer yet ### going to Serenity Massage on Saturday, what should I expect No answer yet ### Coffee near Serenity Massage on My Salon? No answer yet ### Finance options, anyone used them? No answer yet ### is Smithtown expensive for this, or is it just here No answer yet ### best massage therapist in Smithtown, NY No answer yet ## What AI gets wrong about Serenity Massage We ask Gemini about Serenity Massage. These are the answers that disagree with the record. Gemini, read by Local AI Registry on Sep 24, 2026. No capture has disagreed with the record yet. ## The AI Score: 26 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Massage therapists on the registry run 12 to 68. Fair starts at 45, good at 65. Serenity Massage scores 26. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Serenity Massage | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 1 answer that recommended anyone. | | Reviews & response | 12 | 65 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 39 | Core Web Vitals at the 75th percentile, on a real phone. | Poor | | Content freshness & schema | 5 | 100 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a massage therapist When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on. That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place." ## How to choose a massage therapist in New York, with or without AI A few checks take ten minutes and tell you more than any rating. - Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door. - Read reviews that name a person and what they did. Vague praise is easy to fake. - Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today. - Ask for the price before you go, and ask what it includes. - Where the work needs a license, ask whose license it is and look it up with New York. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Serenity Massage if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Serenity Massage | | --- | --- | --- | --- | --- | | Serenity Massage Therapy, PLLC | LocalBusiness | #business | http://www.iahp.com/Deborah-Drury/ | Subject of this page | | Smithtown, New York | City | #city | Nothing found | City Serenity Massage is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the massage therapists in Smithtown, linked to the lists and towns around it. ### Lists - Best massage therapists in Smithtown: https://localairegistry.com/leaderboards/ny/smithtown/massage-therapist - Best businesses in Smithtown: https://localairegistry.com/leaderboards/ny/smithtown ### Nearby - /new-york: https://localairegistry.com/leaderboards/ny/new-york - /poughkeepsie: https://localairegistry.com/leaderboards/ny/poughkeepsie - /middletown: https://localairegistry.com/leaderboards/ny/middletown - /flushing: https://localairegistry.com/leaderboards/ny/flushing - /kingston: https://localairegistry.com/leaderboards/ny/kingston - /huntington: https://localairegistry.com/leaderboards/ny/huntington ### Every list - Every leaderboard in New York: https://localairegistry.com/leaderboards/ny ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Serenity Massage Therapy, PLLC. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJZd9l-9LH7aARXL7eySSov4Q (accessed Sep 24, 2026)