# Novirra, Columbus: a med spa in Columbus (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/oh/columbus/novirra-columbus-oh. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 3 sources. Updated 2026-09-04. Owner review: not yet. Canonical: https://localairegistry.com/biz/oh/columbus/novirra-columbus-oh ## Photos - ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtmio4fz02nuyedf23hg53g4%2F0.jpg) - ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtmio4fz02nuyedf23hg53g4%2F1.jpg) - ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtmio4fz02nuyedf23hg53g4%2F2.jpg) - ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtmio4fz02nuyedf23hg53g4%2F3.jpg) - ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtmio4fz02nuyedf23hg53g4%2F4.jpg) ## In short Nestled in Columbus, Novirra is a med spa that has quickly garnered a reputation for its exceptional service and skilled practitioners. With a perfect five-star rating from 74 reviews, clients rave about the warm and comforting atmosphere created by the staff, particularly Madeleine and Chalie. Visitors appreciate the personalized care they receive, as both injectors take the time to listen and address individual concerns, ensuring natural-looking results. Whether it's enhancing lips or providing cosmetic injectables, Novirra stands out as a trusted destination for those seeking a boost in confidence and beauty. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Med spa | | Address | 72 W 3rd Ave, Columbus, OH 43201, USA | | Hours | Mon 8 AM to 4 PM · Tue 9 AM to 5 PM · Wed 10 AM to 6 PM · Thu 10 AM to 5 PM · Fri 8 AM to 4 PM · Closed Sat to Sun | | Phone | (614) 233-1117 | | Medical director | Nothing found | | Rating | 5.0 across 74 reviews on Google | | Known for | Novirra is best known for its exceptional lip filler and facial balancing services, where clients appreciate the natural results and personalized care provided by skilled injectors. | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | September 19, 2026, 4:27 PM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 72 W 3rd Ave, Columbus, OH 43201, USA | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Location info | Description | Novirra Aesthetics is a nurse-led medical spa in Columbus, Ohio, located in the heart of the Short North. We specialize in natural, balanced aesthetic results including lip injections, dermal fillers, wrinkle relaxers, microneedling, and chemical peels. Our philosophy is simple to enhance, never overdone. Known for subtle lip enhancement and refined facial balancing in Columbus, our team combines medical expertise with artistic precision to deliver results that are refreshed, confident, and effortlessly you. | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Location info | Hours | Mon 8:00 AM to 4:00 PM · Tue 9:00 AM to 5:00 PM · Wed 10:00 AM to 6:00 PM · Thu 10:00 AM to 5:00 PM · Fri 8:00 AM to 4:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Location info | Name | Novirra | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Location info | Phone | (614) 233-1117 | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Monday | 8:00 AM to 4:00 PM | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Wednesday | 10:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Thursday | 10:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Friday | 8:00 AM to 4:00 PM | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Sep 4, 2026 | | Services | Service | Chemical peel | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Dermal fillers | AI guess | Nothing found | | Services | Service | Facial balancing | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Facial slimming | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Filler dissolving | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Hyperhidrosis treatment | AI guess | Nothing found | | Services | Service | Lip flip | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Lip injections | AI guess | Nothing found | | Services | Service | Lip rejuvenation | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Microneedling | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Non surgical bbl | Confirmed | Business website, checked Sep 19, 2026 | | Services | Service | Wrinkle relaxer | Confirmed | Business website, checked Sep 19, 2026 | | Links | Instagram | https://instagram.com/novirra.aesthetics | AI guess | Our record | | Links | Website | https://www.novirraesthetics.com/ | Confirmed | Google Business Profile, checked Sep 4, 2026 | ## Services and prices These are the 12 services Novirra offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Chemical peel | Nothing found | Nothing found | Nothing found | Confirmed | | Dermal fillers | Nothing found | Nothing found | Nothing found | AI guess | | Facial balancing | Nothing found | Nothing found | Nothing found | Confirmed | | Facial slimming | Nothing found | Nothing found | Nothing found | Confirmed | | Filler dissolving | Nothing found | Nothing found | Nothing found | Confirmed | | Hyperhidrosis treatment | Nothing found | Nothing found | Nothing found | AI guess | | Lip flip | Nothing found | Nothing found | Nothing found | Confirmed | | Lip injections | Nothing found | Nothing found | Nothing found | AI guess | | Lip rejuvenation | Nothing found | Nothing found | Nothing found | Confirmed | | Microneedling | Nothing found | Nothing found | Nothing found | Confirmed | | Non surgical bbl | Nothing found | Nothing found | Nothing found | Confirmed | | Wrinkle relaxer | Nothing found | Nothing found | Nothing found | Confirmed | ### Known for - Novirra is best known for its exceptional lip filler and facial balancing services, where clients appreciate the natural results and personalized care provided by skilled injectors. ## The team Nothing found ## Visiting Novirra Address: 72 W 3rd Ave, Columbus, OH 43201, USA. Phone: (614) 233-1117. Hours: Mon 8 AM to 4 PM · Tue 9 AM to 5 PM · Wed 10 AM to 6 PM · Thu 10 AM to 5 PM · Fri 8 AM to 4 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked September 4, 2026 at 1:31 AM.) ### Location info from Google Business Profile Business description, written by Novirra on its Google Business Profile: "Novirra Aesthetics is a nurse-led medical spa in Columbus, Ohio, located in the heart of the Short North. We specialize in natural, balanced aesthetic results including lip injections, dermal fillers, wrinkle relaxers, microneedling, and chemical peels. Our philosophy is simple — enhance, never overdone. Known for subtle lip enhancement and refined facial balancing in Columbus, our team combines medical expertise with artistic precision to deliver results that are refreshed, confident, and effortlessly you." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | Santos Restaurant & Bar | Restaurant | 2 min walk | | N High St & w 4th Ave | Bus stop | 2 min walk | | LAZ Parking - 1136 North High St Lot | Parking garage | 3 min walk | | Standard Hall | American restaurant | 3 min walk | | The 1126 Restaurant | Sushi restaurant | 3 min walk | | Standard Annex | Bar & grill | 3 min walk | ## Reputation 5.0 average across 74 reviews: Google 25. (Confirmed, read September 4, 2026.) (AI guess, from 74 reviews.) ### What people like Nothing found ### What people do not like Nothing found ### Press No press story about Novirra found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Novirra Novirra hasn't posted an update here yet. ## Questions people ask ### Novirra or Jiva? No answer yet ### never been to Novirra in Columbus, how does it go? No answer yet ### is there a way to spread the cost here No answer yet ### Turning up here for the first time, what happens? No answer yet ### numbing here, do you have to ask for it? No answer yet ### Saturdays at Novirra, are they open? No answer yet ### are prices in Columbus higher than everywhere else No answer yet ### anything new from Novirra lately? No answer yet ### Why do people rate this place? No answer yet ### does Novirra ever have cancellations No answer yet ### how do I reach this place to sort something out? No answer yet ### opening hours at Novirra, what are they these days? No answer yet ### cheaper than Novirra in Columbus without it being sketchy? No answer yet ### walking in for a consult, what happens No answer yet ### Aftercare at Novirra, what does it involve? No answer yet ### who is actually holding the needle at Novirra? No answer yet ### best med spa in Columbus No answer yet ## What AI gets wrong about Novirra We ask Gemini and ChatGPT about Novirra. These are the answers that disagree with the record. ChatGPT and Gemini, read by Local AI Registry on Sep 4, 2026. No capture has disagreed with the record yet. ## The AI Score: 23 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Columbus med spas run 22 to 50. Fair starts at 45, good at 65. Novirra scores 23, below the Columbus average of 30. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Novirra | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 22 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. | | Reviews & response | 12 | 84 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 50 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 39 | Core Web Vitals at the 75th percentile, on a real phone. | Poor | | Content freshness & schema | 5 | 78 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a med spa When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on. That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place." ## How to choose a med spa in Ohio, with or without AI A few checks take ten minutes and matter more than any rating. This is general information, not medical advice. - Look up every injector. Doctors are listed by the Ohio medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free. - Ask who does the injections, and check that person's license. - Ask for the price per unit of Botox and per syringe of filler, not per area. - Read reviews that name a provider and a treatment. Vague praise is easy to fake. - Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door. - Ask whether they dissolve filler and when they would tell you not to add more. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Novirra if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Novirra | | --- | --- | --- | --- | --- | | Novirra | MedicalBusiness | #business | https://www.novirraesthetics.com/ | Subject of this page | | Chemical peel | MedicalProcedure | #service-chemical-peel | https://en.wikipedia.org/wiki/Chemical_peel | Service offered | | Filler dissolving | MedicalProcedure | #service-filler-dissolving | https://en.wikipedia.org/wiki/Hyaluronidase | Service offered | | Microneedling | MedicalProcedure | #service-microneedling | https://en.wikipedia.org/wiki/Collagen_induction_therapy | Service offered | | Columbus, Ohio | City | #city | Nothing found | City Novirra is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the med spas in Columbus, linked to the lists and towns around it. ### Lists - Best med spas in Columbus: https://localairegistry.com/leaderboards/oh/columbus/med-spa - Best businesses in Columbus: https://localairegistry.com/leaderboards/oh/columbus ### Nearby - /cleveland: https://localairegistry.com/leaderboards/oh/cleveland - /toledo: https://localairegistry.com/leaderboards/oh/toledo - /grove-city: https://localairegistry.com/leaderboards/oh/grove-city - /gahanna: https://localairegistry.com/leaderboards/oh/gahanna - /dublin: https://localairegistry.com/leaderboards/oh/dublin - /reynoldsburg: https://localairegistry.com/leaderboards/oh/reynoldsburg ### Every list - Every leaderboard in Ohio: https://localairegistry.com/leaderboards/oh ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Novirra. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJf7jL3t2POIgR6qnp_fqqHC8 (accessed Sep 4, 2026) - [2] novirraesthetics.com, https://www.novirraesthetics.com/ (accessed Sep 19, 2026) - [3] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 4, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)