# Swell, Holladay: a software company in Holladay (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ut/holladay/swell-holladay-ut. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 31 sources. Updated 2026-08-13. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ut/holladay/swell-holladay-ut

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5bbm8013cyeci3o8tezou%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5bbm8013cyeci3o8tezou%2F1.jpg)


## In short

Swell is a software company in Holladay, UT. Its AI Score is 26 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Software company |
| Address | 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA |
| Hours | Mon to Fri Open 24 hours · Closed Sat to Sun |
| Phone | (844) 560-2626 |
| Owner | Nothing found |
| Rating | 4.8 across 323 reviews on Google |
| Known for | Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 18, 2026, 6:47 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Description | AI-powered Experience Management for Healthcare Groups. Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider to improving satisfaction, engagement, and online reputation. All through an Agentic experience. | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Hours | Mon to Fri Open 24 hours · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Mondays | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Name | Swell | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Phone | (844) 560-2626 | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Monday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Tuesday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Wednesday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Thursday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Friday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Services | Service | Add employee experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Automotive | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Beta request | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Birdeye | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Compare | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dental | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dental campaign lp | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dermatology | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dermatology campaign lp | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Employee experience archive | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Employee experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Feedback gathering from staff | AI guess | Nothing found |
| Services | Service | Finance | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Free trial | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Healthcare | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Industries | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Neurosurgery | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Online reputation management | AI guess | Nothing found |
| Services | Service | Orthopedics | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Pain management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient experience management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient reviews automation | AI guess | Nothing found |
| Services | Service | Pediatrics | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Performance tracking for healthcare providers | AI guess | Nothing found |
| Services | Service | Rater8 | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Reputation com | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Request demo | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Socialclimb | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Swell listing management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Swells chairside dental report 2022 | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Weave demo m | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Weave demo s | Confirmed | Business website, checked Sep 18, 2026 |
| Links | Facebook | https://facebook.com/swellcx | AI guess | Our record |
| Links | Instagram | https://instagram.com/swell_cx | AI guess | Our record |
| Links | Website | https://www.swellcx.com/ | Confirmed | Google Business Profile, checked Aug 13, 2026 |


## Services and prices

These are the 29 services Swell offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Beta request |  |  |  | Confirmed |
| Birdeye |  |  |  | Confirmed |
| Automotive |  |  |  | Confirmed |
| Weave demo s |  |  |  | Confirmed |
| Dermatology |  |  |  | Confirmed |
| Add employee experience insights |  |  |  | Confirmed |
| Compare |  |  |  | Confirmed |
| Dental |  |  |  | Confirmed |
| Dental campaign lp |  |  |  | Confirmed |
| Employee experience archive |  |  |  | Confirmed |
| Employee experience insights |  |  |  | Confirmed |
| Finance |  |  |  | Confirmed |
| Free trial |  |  |  | Confirmed |
| Healthcare |  |  |  | Confirmed |
| Industries |  |  |  | Confirmed |
| Neurosurgery |  |  |  | Confirmed |
| Orthopedics |  |  |  | Confirmed |
| Swell listing management |  |  |  | Confirmed |
| Swells chairside dental report 2022 |  |  |  | Confirmed |
| Dermatology campaign lp |  |  |  | Confirmed |
| Patient experience insights |  |  |  | Confirmed |
| Patient experience management |  |  |  | Confirmed |
| Socialclimb |  |  |  | Confirmed |
| Weave demo m |  |  |  | Confirmed |
| Pain management |  |  |  | Confirmed |
| Reputation com |  |  |  | Confirmed |
| Request demo |  |  |  | Confirmed |
| Pediatrics |  |  |  | Confirmed |
| Rater8 |  |  |  | Confirmed |


### Known for

Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices.


## The team

Nothing found


## Visiting Swell

Address: 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA. Phone: (844) 560-2626. Hours: Mon to Fri Open 24 hours · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 13, 2026 at 12:37 AM.)


### Location info from Google Business Profile

Business description, written by Swell on its Google Business Profile: "AI-powered Experience Management for Healthcare Groups.
Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider—improving satisfaction, engagement, and online reputation. All through an Agentic experience."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| 6200 S Wasatch Blvd. Park & Ride | Park & ride | 3 min walk |
| Bandits' Grill and Bar | Bar & grill | 4 min walk |
| Mint Tapas and Sushi 2 (Cottonwood Heights) | Restaurant | 4 min walk |
| Spitz Mediterranean Street Food | Mediterranean restaurant | 4 min walk |
| 7Sins Cocktail Bar | Bar | 5 min walk |
| Olympic park | Park | 5 min walk |


## Reputation

4.8 average across 323 reviews: Google 25. (Confirmed, read August 13, 2026.)

 (AI guess, from 323 reviews.)


### What people like

- User-friendly and streamlined review process
- Effective integration with practice software
- Increased number of Google reviews
- Automated follow-up for patient reviews


### What people do not like

Nothing found


### Press

No press story about Swell found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Swell

Swell hasn't posted an update here yet.


## Questions people ask


### what else is on Millrock around Swell?

No answer yet


### anyone tell me what a first visit here involves

No answer yet


### Are the hours on Google right for Swell in Holladay?

No answer yet


### does Swell ever have cancellations

No answer yet


### best software company in Holladay

No answer yet


### genuinely, what is good about this one

No answer yet


### services here, what do people go in for?

No answer yet


### anything new from Swell lately?

No answer yet


### planning a Saturday visit, is that a wasted trip

No answer yet


### ballpark before I book, what am I looking at

No answer yet


### Booking here, how does it work?

No answer yet


### cheaper than this place in Holladay without it being sketchy?

No answer yet


### points or member pricing at Swell, worth signing up?

No answer yet


### is there parking at Swell or is it street only?

No answer yet


### people keep recommending Swell, what for?

No answer yet


## What AI gets wrong about Swell

We ask ChatGPT, Perplexity and Gemini about Swell. These are the answers that disagree with the record.

ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026.

No capture has disagreed with the record yet.


## The AI Score: 26 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Software companies on the registry run 16 to 50. Fair starts at 45, good at 65. Swell scores 26. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Swell |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 86 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 63 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 52 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 61 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a software company

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a software company in Utah, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Utah.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Swell if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Swell |
| --- | --- | --- | --- | --- |
| Swell | LocalBusiness | #business | https://www.swellcx.com/ | Subject of this page |
| Holladay, Utah | City | #city | Nothing found | City Swell is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the software companies in Holladay, linked to the lists and towns around it.


### Lists

- Best software companies in Holladay: https://localairegistry.com/leaderboards/ut/holladay/software-company


### Nearby

- /salt-lake-city: https://localairegistry.com/leaderboards/ut/salt-lake-city
- /south-jordan: https://localairegistry.com/leaderboards/ut/south-jordan
- /draper: https://localairegistry.com/leaderboards/ut/draper
- /provo: https://localairegistry.com/leaderboards/ut/provo
- /cottonwood-heights: https://localairegistry.com/leaderboards/ut/cottonwood-heights


### Every list

- Every leaderboard in Utah: https://localairegistry.com/leaderboards/ut


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Swell. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJkbfb3CCJUocRtlcgEyCD030 (accessed Aug 13, 2026)
- [2] swellcx.com, https://www.swellcx.com/dg/weave-demo-s (accessed Sep 18, 2026)
- [3] swellcx.com, https://www.swellcx.com/industries/automotive (accessed Sep 18, 2026)
- [4] swellcx.com, https://www.swellcx.com/beta-request (accessed Sep 18, 2026)
- [5] swellcx.com, https://www.swellcx.com/competitive-comparison/birdeye (accessed Sep 18, 2026)
- [6] swellcx.com, https://www.swellcx.com/compare (accessed Sep 18, 2026)
- [7] swellcx.com, https://www.swellcx.com/industries/dental-reputation-management (accessed Sep 18, 2026)
- [8] swellcx.com, https://www.swellcx.com/dental-campaign-lp (accessed Sep 18, 2026)
- [9] swellcx.com, https://www.swellcx.com/industries/dermatology (accessed Sep 18, 2026)
- [10] swellcx.com, https://www.swellcx.com/industries/dermatology-campaign-lp (accessed Sep 18, 2026)
- [11] swellcx.com, https://www.swellcx.com/employee-experience-archive (accessed Sep 18, 2026)
- [12] swellcx.com, https://www.swellcx.com/dg/employee-experience-insights (accessed Sep 18, 2026)
- [13] swellcx.com, https://www.swellcx.com/dg/swell-listing-management (accessed Sep 18, 2026)
- [14] swellcx.com, https://www.swellcx.com/ebook/swells-chairside-dental-report-2022 (accessed Sep 18, 2026)
- [15] swellcx.com, https://www.swellcx.com/dg/weave-demo-m (accessed Sep 18, 2026)
- [16] swellcx.com, https://www.swellcx.com/dg/add-employee-experience-insights (accessed Sep 18, 2026)
- [17] swellcx.com, https://www.swellcx.com/industries/finance (accessed Sep 18, 2026)
- [18] swellcx.com, https://www.swellcx.com/dg/free-trial (accessed Sep 18, 2026)
- [19] swellcx.com, https://www.swellcx.com/industries/healthcare (accessed Sep 18, 2026)
- [20] swellcx.com, https://www.swellcx.com/industries (accessed Sep 18, 2026)
- [21] swellcx.com, https://www.swellcx.com/industries/neurosurgery (accessed Sep 18, 2026)
- [22] swellcx.com, https://www.swellcx.com/industries/orthopedics (accessed Sep 18, 2026)
- [23] swellcx.com, https://www.swellcx.com/industries/pain-management (accessed Sep 18, 2026)
- [24] swellcx.com, https://www.swellcx.com/dg/patient-experience-insights (accessed Sep 18, 2026)
- [25] swellcx.com, https://www.swellcx.com/dg/patient-experience-management (accessed Sep 18, 2026)
- [26] swellcx.com, https://www.swellcx.com/industries/pediatrics (accessed Sep 18, 2026)
- [27] swellcx.com, https://www.swellcx.com/competitive-comparison/rater8 (accessed Sep 18, 2026)
- [28] swellcx.com, https://www.swellcx.com/competitive-comparison/reputation-com (accessed Sep 18, 2026)
- [29] swellcx.com, https://www.swellcx.com/dg/request-demo (accessed Sep 18, 2026)
- [30] swellcx.com, https://www.swellcx.com/competitive-comparison/socialclimb (accessed Sep 18, 2026)
- [31] AI engine output: ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)