How the score works

• Retrieval grounding26 of 100Does not apply

  Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.

  This signal reads a website, and the record holds none.

• Off-property attestation20 of 100

  41

  Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.

• AI visibility14 of 100

  0

  Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.

• Reviews & response12 of 100

  84

  The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.

• Backlink & citation authority8 of 100Does not apply

  Domain authority and editorial quality of the sources that attest to you.

  This signal reads a website, and the record holds none.

• Google Business Profile8 of 100

  78

  Required and recommended fields; update cadence. The listing AI pulls from first.

• Speed & mobile7 of 100Does not apply

  Core Web Vitals at the 75th percentile, on a real phone.

  This signal reads a website, and the record holds none.

• Content freshness & schema5 of 100Does not apply

  Crawl recency, intent alignment, valid JSON-LD, canonicals.

  This signal reads a website, and the record holds none.

46 of the 100 points were not scored for this record: retrieval grounding, backlink & citation authority, speed & mobile and content freshness & schema. The weights that were left were rescaled, so the score is still out of 100.

The same method scores every business on the registry, and it is published in full: how the AI Score is built.