We keep the public record of what AI assistants actually say about local businesses — the questions, the answers, the omissions. Look yours up.
The shift
Somewhere nearby, a customer is asking which business to trust.
An assistant will name one. Right now, that one isn’t you.
The findings
73%
of local businesses are never recommended by AI.
The registry, by industry
The industries we watch closest.
Where one recommendation is worth a year of ads.
See the Plastic Surgeons ranking
How it works
Three steps, and it’s free.
Look it up.
Type any local business. We pull its whole public footprint — search, AI, reviews, the lot.
See what AI says.
Its AI Score, which assistants name it, and the verdict — in plain English, nothing hidden.
AI Score
Named by ChatGPT & Perplexity.
It’s free.
Register to claim your record and watch it over time. No card, no catch — ever.
The method
Exactly how the score is made.
Eight signals, weighted — the heaviest is simply whether AI can retrieve and cite you at all. The same for every business, and we show our work.
Retrieval grounding
Whether you appear in the results AI retrieves and cites — AI Overviews, the organic top-10, the index ChatGPT leans on.
Off-property attestation
How much others say about you off your own site — mentions, videos, third-party “best-of” lists. The cause of retrievability.
AI visibility
Whether ChatGPT, Gemini and Perplexity name you when asked — and for the right service.
Reviews & response
Not the star average — how many reviews, how recent, and how specific. AI quotes specifics, not stars.
Backlink & citation authority
The links and citations across the web that vouch for you.
Google Business Profile
Whether your Google Business Profile is complete, accurate and current.
Speed & mobile
Whether your site is genuinely fast and works on a phone.
Content freshness & schema
Whether your pages stay fresh and machine-readable, with clean schema.
No pay-to-rank. Ever.
Read the full methodThe method
Exactly how the score is made.
Eight signals, weighted — the heaviest is simply whether AI can retrieve and cite you at all. The same for every business, and we show our work.
- Retrieval grounding
- Off-property attestation
- AI visibility
- Reviews & response
- Backlink & citation authority
- Google Business Profile
- Speed & mobile
- Content freshness & schema
Whether you appear in the results AI retrieves and cites — AI Overviews, the organic top-10, the index ChatGPT leans on.
No pay-to-rank. Ever.
Read the full method
A year ago, AI didn’t know we existed. Now patients walk in saying ChatGPT sent them.
Deanna Shah, MPAP, PA-C
Aesthetic Injection Specialist · QUIKTOX Botox
The journal
Notes from the registry.
AI & local discovery
How AI decides which local business to recommend
When a customer asks an assistant for “the best dentist near me,” one name comes back, not ten links. Here is what actually decides whose name that is.
Read02The AI Score
What is an AI Score, and how is it calculated?
A single number, 0 to 100, for how findable and recommendable your business is to AI assistants. Here is exactly what goes into it.
Read03AEO
What is answer engine optimization (AEO)?
Search used to hand you a list of links. AI hands your customer one answer. Optimizing to be that answer is a different job, and most local businesses are not doing it.
ReadFind out what AI says about you.
And it’s free.