Local AI Registry

Ice Cream Shop

Salt & Straw

The public record of what AI assistants say about this business — the questions asked, the answers given, the omissions.

1309 Burlingame Ave Ste 110

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60/100
Mixed

Strong is 80 or better. Under 40 is weak. Half of ice cream shops in the registry score 26–41.

Verified August 6, 2026

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Salt & Straw — Burlingame, California
Salt & Straw · 1309 Burlingame Ave Ste 110

What AI says about Salt.1

We ask the assistants the questions customers actually ask, and record what comes back — quoted verbatim, dated, with the capture kept as evidence.

ChatGPT

Named ✓

Asked best ice cream shop in Burlingame

One of the best ice cream shops in Burlingame is **Salt & Straw**, known for its unique flavors and high-quality ingredients.

Checked August 6, 2026

Gemini

Not named

Asked best ice cream shop in Burlingame

Gemini answered with other businesses. Salt & Straw was not mentioned.

Checked August 6, 2026

Named by 1 of 2 assistants as of August 6, 2026.

Reputation

What they’re known for.2

Drawn from live Google search results — the searches this business surfaces for when people look nearby. What its customers say is a separate read, below.

Salt & Straw is best known for their exceptional frozen ice cream cakes and unique flavors like honey lavender. They excel in providing delightful gifts for ice cream lovers.

Frozen Ice Cream Cakes
Gifts for Ice Cream Lovers
Ice Cream of the Month Club
Honey Lavender Ice Cream
Gifts for Ice Cream Lovers

What people keep saying.3

Every review this business has, read and distilled — the mood, the consistent praise, and the recurring complaints.

Customers describe Salt & Straw as a bustling ice cream shop with unique flavors and a vibrant atmosphere. While many enjoy the indulgent portions and creative offerings, some express disappointment over inconsistent service and product quality, particularly during busy times.

Consistently praised

Salted Caramel ice cream
Honey Lavender flavor
Chocolate Gooey Brownie ice cream

Recurring complaints

Inconsistent scoop sizes
Limited edition flavors often out of stock
Long waits due to inefficient service

The bottom line: Salt & Straw offers unique ice cream flavors but struggles with service consistency and product availability.

Salt & Straw — Burlingame, California
Salt & Straw · 1309 Burlingame Ave Ste 110

The score, explained

Why 60.4

Eight signals make up the AI Score. Weight is how much a signal counts; the score is how this entry measures on it. The same method for every business — never for sale.

Higher than 90% of ice cream shops in the registry.

Scanned August 6, 2026

SignalScore /100
Retrieval groundingWhether you appear in the ranked results AI retrieves and cites — AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.
75
Off-property attestationVolume and consistency of what others say about you — YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.
40
AI visibilityWhether ChatGPT, Gemini, Perplexity, and AI Overviews name you — and for the right service.
50
Reviews & responseNot just star average — volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.
72
Backlink & citation authorityDomain authority and editorial quality of the sources that attest to you.
73
Google Business ProfileRequired and recommended fields; update cadence. The listing AI pulls from first.
90
Speed & mobileCore Web Vitals at the 75th percentile, on a real phone.
38
Content freshness & schemaCrawl recency, intent alignment, valid JSON-LD, canonicals.
63

What’s holding this entry back: off-property attestation and speed & mobile — the signals dragging the score below where the rest of the record sits.

Read the full methodology
Salt & Straw — Burlingame, California
Salt & Straw · 1309 Burlingame Ave Ste 110

The facts

Address1309 Burlingame Ave Ste 110, Burlingame, CA 94010, USA
Hours
Today (Fri) · 11:00 AM – 11:00 PM
  • Monday11:00 AM – 11:00 PM
  • Tuesday11:00 AM – 11:00 PM
  • Wednesday11:00 AM – 11:00 PM
  • Thursday11:00 AM – 11:00 PM
  • Friday11:00 AM – 11:00 PM
  • Saturday11:00 AM – 11:00 PM
  • Sunday11:00 AM – 11:00 PM

Typically busiest — Saturday

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Map of the area around Salt & Straw
Open in Google Maps ↗© Mapbox © OpenStreetMap

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Questions

About Salt & Straw.

Does Salt & Straw take reservations?

The restaurant does not take reservations.

What are the hours of operation for Salt & Straw?

The restaurant is open daily from 11:00 AM to 11:00 PM.

What is Salt & Straw known for?

The restaurant is known for its decadent ice cream, particularly the Salted Caramel flavor, and offers a variety of interesting and unique flavors.

Is there parking available near Salt & Straw?

The restaurant is located in Burlingame, where street parking may be available, but specific parking details are not provided.

Does Salt & Straw offer online ordering?

The restaurant does not offer online ordering at this time.

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What AI says about you today

The answer ChatGPT and Perplexity give when someone asks for the best in your category and city. Named, or left out.

Your fix list

Every problem we found, one row at a time, each with the written steps to do it yourself and an honest estimate of how long it takes. Tick them off as you go.

Correct the details AI reads

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