address for Parts Authority, anyone have it?
Question · by new_year_reed · Member since Jul 2026 · 34 posts · 3w3 weeks ago
Auto parts store in El Cajon, CA
4.7 · 23 reviewsOpens today at 8 AMOpens today at 8 AM
Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”
Eligible to offer 20% cashback to customers who shop here.OrbitBack
Add your name so AI can say who owns the business
Unclaimed · Replies to reviews · Add the year you opened so AI can say how long you've been open
ConfirmedVisitor submittedAI guess
Updated Oct 9, 2026Last activity 26 days ago, a question from neighbor_pearl.
13 asked · 0 answered by Parts Authority
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What Parts Authority offers, what it costs, and what people come for.
Parts Authority lists 9 services on its website. Here's each one, with a plain description and how many reviews mention each.
No code detected[Photo 1]
No code detected[Photo 2]
No code detected[Photo 3]When it's quiet, where to park, and what's nearby.
Saturday, before 9 AM.
Busiest Monday and Friday from 11 AM to 2 PM.
El Cajon Parks Division is a park a 3 minute walk. El Cajon Pass Deli, a deli, is a 4 minute walk. Parkway Social 619, a bar & grill, is a 5 minute walk.
Nearby places from Google Maps, read Oct 25, 2026.
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
Closed now. Busiest Mon and Fri, 11 AM to 2 PM.
What reviews, press and directories say about Parts Authority.
4.7from 23 reviews on Google
The store is known for its knowledgeable staff and quick sourcing of auto parts, though recent operational changes have led to communication issues. Customers appreciate the knowledgeable service and quick assistance at this auto parts store, often highlighting the staff's dedication to helping find specific parts and ensuring customer safety. However, some have expressed frustration with recent changes to the phone system, impacting communication.
The AI Score is out of 100, read from 8 signals across search and AI.
40 El Cajon avg
Signal and how much it countsParts Authority
Every business is scored the same way, and nobody can pay for a better score.
Parts Authority, as AI sees it. Blue signals help Parts Authority, and red ones hold it back.
Claiming your page is free.
The page ChatGPT, Gemini, Perplexity and Google read about Parts Authority. The code version is exactly what their crawlers get.
Local AI Registry · Auto parts stores in El Cajon, CA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Updated October 9, 2026.
Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below
Parts Authority is an auto parts store in El Cajon, CA. Its AI Score is 34 of 100, which is poor.
What each mark on this page means: https://localairegistry.com/methodology#marks
| Fact | Value |
|---|---|
| Type | Auto parts store |
| Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA |
| Hours | Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun |
| Phone | (619) 357-4182 |
| Rating | 4.7 across 23 reviews on Google |
| Quietest time | Saturday |
| Updated | October 9, 2026 |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA | Confirmed | Google Business Profile |
| Location info | Description | Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!” | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat 8:00 AM to 3:00 PM · Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | Parts Authority | Confirmed | Google Business Profile |
| Location info | Phone | (619) 357-4182 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 8:00 AM to 3:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Automotive replacement parts | AI guess | |
| Services | Service | Auto parts consultation | AI guess | |
| Services | Service | Cargo | From their website | Business website |
| Services | Service | Collision | From their website | Business website |
| Services | Service | Equipment | From their website | Business website |
| Services | Service | Fleet | From their website | Business website |
| Services | Service | Jobbers | From their website | Business website |
| Services | Service | National accounts | From their website | Business website |
| Services | Service | Press releases | From their website | Business website |
| Services | Service | Pronto programs | From their website | Business website |
| Services | Service | Sustainability | From their website | Business website |
| Services | Service | Tools and equipment | AI guess | |
| Services | Service | Transmission products | AI guess | |
| Services | Service | Cargo parts | AI guess | |
| Services | Service | Collision parts | AI guess | |
| Services | Service | Fleet parts | AI guess | |
| Team | El Cajon, CA | Confirmed | Google Business Profile | |
| Links | https://facebook.com/thepartsauthority | AI guess | Our record | |
| Links | https://instagram.com/partsauthority | AI guess | Our record | |
| Links | Website | http://www.partsauthority.com/ | Confirmed | Google Business Profile |
These are the 9 services Parts Authority offers, with the price where we have one and where it came from.
| Service | Price | Price mark | Price evidence | Service mark |
|---|---|---|---|---|
| Press releases | From their website | |||
| National accounts | From their website | |||
| Cargo | From their website | |||
| Equipment | From their website | |||
| Jobbers | From their website | |||
| Fleet | From their website | |||
| Collision | From their website | |||
| Pronto programs | From their website | |||
| Sustainability | From their website |
1 person is named on this page.
| Field | Value | Mark | Evidence |
|---|
Address: 1150 N Marshall Ave, El Cajon, CA 92020, USA. Phone: (619) 357-4182. Hours: Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun. (Confirmed, Google Business Profile.)
From Google Business Profile: "Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”"
Quietest day: Saturday. Busiest day: Monday. From the popular times on its Google listing.
| Place | Type | Distance |
|---|---|---|
| El Cajon Parks Division | Park | 3 min walk |
| El Cajon Pass Deli | Deli | 4 min walk |
| Parkway Social 619 | Bar & grill | 5 min walk |
| Boardwalk Pizza | Pizza restaurant | 5 min walk |
| Fletcher Pkwy & Marshall Av | Bus stop | 5 min walk |
| Boardwalk | Amusement center | 5 min walk |
4.7 average across 23 reviews: Google 23. (Confirmed, read October 9, 2026.)
The store is known for its knowledgeable staff and quick sourcing of auto parts, though recent operational changes have led to communication issues. (AI guess, from 23 reviews.)
It measures how likely AI engines are to recommend a business, and how accurately. El Cajon auto parts stores run 26 to 51. Fair starts at 45, good at 65. Parts Authority scores 34, below the El Cajon average of 40. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | Parts Authority |
|---|---|---|---|---|
| Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 73 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 71 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 40 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 37 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |
Full method: https://localairegistry.com/methodology
How AI decides what to say about an auto parts store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to Parts Authority |
|---|---|---|---|---|
| Parts Authority | LocalBusiness | #business | http://www.partsauthority.com/ | Subject of this page |
| El Cajon, CA | Person | #team-el-cajon | ||
| El Cajon, California | City | #city | City Parts Authority is in | |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |
Where this page sits in the registry. It's one profile among the auto parts stores in El Cajon, linked to the lists and towns around it.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
HTTP/2 200 content-type: text/html; charset=utf-8 link: <https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca>; rel="canonical", <https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"
Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
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One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.
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# Parts Authority, El Cajon CA: Reviews Source: Local AI Registry, https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-09. Canonical: https://localairegistry.com/biz/ca/el-cajon/parts-authority-el-cajon-ca ## Photos -  -  -  ## In short Parts Authority is an auto parts store in El Cajon, CA. Its AI Score is 34 of 100, which is poor. What each mark on this page means: https://localairegistry.com/methodology#marks ## Key facts | Fact | Value | | --- | --- | | Type | Auto parts store | | Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA | | Hours | Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun | | Phone | (619) 357-4182 | | Rating | 4.7 across 23 reviews on Google | | Quietest time | Saturday | | Updated | October 9, 2026 | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 1150 N Marshall Ave, El Cajon, CA 92020, USA | Confirmed | Google Business Profile | | Location info | Description | Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!” | Confirmed | Google Business Profile | | Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat 8:00 AM to 3:00 PM · Sun Closed | Confirmed | Google Business Profile | | Location info | Name | Parts Authority | Confirmed | Google Business Profile | | Location info | Phone | (619) 357-4182 | Confirmed | Google Business Profile | | Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Saturday | 8:00 AM to 3:00 PM | Confirmed | Google Business Profile | | Hours | Sunday | Closed | Confirmed | Google Business Profile | | Services | Service | Automotive replacement parts | AI guess | | | Services | Service | Auto parts consultation | AI guess | | | Services | Service | Cargo | From their website | Business website | | Services | Service | Collision | From their website | Business website | | Services | Service | Equipment | From their website | Business website | | Services | Service | Fleet | From their website | Business website | | Services | Service | Jobbers | From their website | Business website | | Services | Service | National accounts | From their website | Business website | | Services | Service | Press releases | From their website | Business website | | Services | Service | Pronto programs | From their website | Business website | | Services | Service | Sustainability | From their website | Business website | | Services | Service | Tools and equipment | AI guess | | | Services | Service | Transmission products | AI guess | | | Services | Service | Cargo parts | AI guess | | | Services | Service | Collision parts | AI guess | | | Services | Service | Fleet parts | AI guess | | | Team | El Cajon, CA | | Confirmed | Google Business Profile | | Links | Facebook | https://facebook.com/thepartsauthority | AI guess | Our record | | Links | Instagram | https://instagram.com/partsauthority | AI guess | Our record | | Links | Website | http://www.partsauthority.com/ | Confirmed | Google Business Profile | ## Services and prices These are the 9 services Parts Authority offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Press releases | | | | From their website | | National accounts | | | | From their website | | Cargo | | | | From their website | | Equipment | | | | From their website | | Jobbers | | | | From their website | | Fleet | | | | From their website | | Collision | | | | From their website | | Pronto programs | | | | From their website | | Sustainability | | | | From their website | ### Known for Share your review link so AI can say what you're known for ## The team 1 person is named on this page. ### El Cajon, CA | Field | Value | Mark | Evidence | | --- | --- | --- | --- | ## Visiting Parts Authority Address: 1150 N Marshall Ave, El Cajon, CA 92020, USA. Phone: (619) 357-4182. Hours: Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun. (Confirmed, Google Business Profile.) ### Location info from Google Business Profile From Google Business Profile: "Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”" ### When to go Quietest day: Saturday. Busiest day: Monday. From the popular times on its Google listing. ### Parking and getting in Add your parking so AI can tell people where to park Add how to find your door so AI can walk people in ### Nearby | Place | Type | Distance | | --- | --- | --- | | El Cajon Parks Division | Park | 3 min walk | | El Cajon Pass Deli | Deli | 4 min walk | | Parkway Social 619 | Bar & grill | 5 min walk | | Boardwalk Pizza | Pizza restaurant | 5 min walk | | Fletcher Pkwy & Marshall Av | Bus stop | 5 min walk | | Boardwalk | Amusement center | 5 min walk | ## Reputation 4.7 average across 23 reviews: Google 23. (Confirmed, read October 9, 2026.) The store is known for its knowledgeable staff and quick sourcing of auto parts, though recent operational changes have led to communication issues. (AI guess, from 23 reviews.) ### What people like - Quick part sourcing - Knowledgeable staff - Excellent customer service ### What people do not like - Frustration with centralized phone system - Long wait times for calls to be answered ### Press Add a press story so AI can say who's written about you ### Awards Add an award so AI can name it ### Directories Get listed in directories so AI can tell you're real ## Questions people ask ### budget options in El Cajon, what is decent ### address for Parts Authority, anyone have it? ### how do I reach Parts Authority to sort something out? ### opening hours at Parts Authority in El Cajon, what are they these days? ### people keep recommending this shop, what for? ### is Parts Authority open on a Sunday ### anything new here lately? ### best auto parts store in El Cajon, CA ### genuinely, what is good about this one ### What happens on a first visit at Parts Authority? ### discounts for coming back, is that a thing ### anywhere on Marshall to sit while I wait ### which one, Parts Authority or O'Reilly Auto? ### payment plans here, is that a thing? ### when is this shop actually dead? ### anyone tell me what a first visit here involves ### Downsides nobody puts in a five star review? ### booking ahead here, how far do people go? ### who should I ask for at Parts Authority? ### parking here, how bad is it? ## The AI Score: 34 of 100 It measures how likely AI engines are to recommend a business, and how accurately. El Cajon auto parts stores run 26 to 51. Fair starts at 45, good at 65. Parts Authority scores 34, below the El Cajon average of 40. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Parts Authority | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor | | Reviews & response | 12 | 73 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 71 | Domain authority and editorial quality of the sources that attest to you. | Good | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 40 | Core Web Vitals at the 75th percentile, on a real phone. | Poor | | Content freshness & schema | 5 | 37 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor | Full method: https://localairegistry.com/methodology How AI decides what to say about an auto parts store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Parts Authority | | --- | --- | --- | --- | --- | | Parts Authority | LocalBusiness | #business | http://www.partsauthority.com/ | Subject of this page | | El Cajon, CA | Person | #team-el-cajon | | | | El Cajon, California | City | #city | | City Parts Authority is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the auto parts stores in El Cajon, linked to the lists and towns around it. ### Lists - Best auto parts stores in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon/auto-parts-store - Best businesses in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon ### Nearby - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /san-diego: https://localairegistry.com/leaderboards/ca/san-diego - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJq6o6dCVY2YARIv2K5Vey2GA (accessed Oct 9, 2026) - [2] partsauthority.com, https://partsauthority.com/jobbers (accessed Oct 25, 2026) - [3] partsauthority.com, https://partsauthority.com/national-accounts (accessed Oct 25, 2026) - [4] partsauthority.com, https://partsauthority.com/news-press-releases (accessed Oct 25, 2026) - [5] partsauthority.com, https://partsauthority.com/pronto-programs (accessed Oct 25, 2026) - [6] partsauthority.com, https://partsauthority.com/sustainability (accessed Oct 25, 2026) - [7] partsauthority.com, https://partsauthority.com/cargo (accessed Oct 25, 2026) - [8] partsauthority.com, https://partsauthority.com/equipment (accessed Oct 25, 2026) - [9] partsauthority.com, https://partsauthority.com/fleet (accessed Oct 25, 2026) - [10] partsauthority.com, https://partsauthority.com/collision (accessed Oct 25, 2026) - [11] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)
The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers
Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.
You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it
The whole page exactly as crawlers get it: head tags, one connected JSON-LD graph, and every section in semantic HTML.
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</head>
<body>
<main>
<article>
<header>
<p>Local AI Registry · Auto parts stores in El Cajon, CA · Editorial</p>
<h2>Parts Authority, El Cajon CA: Reviews</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Updated October 9, 2026.</p>
<p>Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>Parts Authority is an auto parts store in El Cajon, CA. Its AI Score is 34 of 100, which is poor.</p>
<p>What each mark on this page means: https://localairegistry.com/methodology#marks</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Auto parts store</td></tr>
<tr><td>Address</td><td>1150 N Marshall Ave, El Cajon, CA 92020, USA</td></tr>
<tr><td>Hours</td><td>Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun</td></tr>
<tr><td>Phone</td><td>(619) 357-4182</td></tr>
<tr><td>Rating</td><td>4.7 across 23 reviews on Google</td></tr>
<tr><td>Quietest time</td><td>Saturday</td></tr>
<tr><td>Updated</td><td>October 9, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>1150 N Marshall Ave, El Cajon, CA 92020, USA</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Description</td><td>Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Fri 8:00 AM to 5:00 PM · Sat 8:00 AM to 3:00 PM · Sun Closed</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Name</td><td>Parts Authority</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(619) 357-4182</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Monday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Friday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>8:00 AM to 3:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Services</td><td>Service</td><td>Automotive replacement parts</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Auto parts consultation</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Cargo</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Collision</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Equipment</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Fleet</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Jobbers</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>National accounts</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Press releases</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Pronto programs</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Sustainability</td><td>From their website</td><td>Business website</td></tr>
<tr><td>Services</td><td>Service</td><td>Tools and equipment</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Transmission products</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Cargo parts</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Collision parts</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Fleet parts</td><td>AI guess</td><td></td></tr>
<tr><td>Team</td><td>El Cajon, CA</td><td></td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Links</td><td>Facebook</td><td>https://facebook.com/thepartsauthority</td><td>AI guess</td><td>Our record</td></tr>
<tr><td>Links</td><td>Instagram</td><td>https://instagram.com/partsauthority</td><td>AI guess</td><td>Our record</td></tr>
<tr><td>Links</td><td>Website</td><td>http://www.partsauthority.com/</td><td>Confirmed</td><td>Google Business Profile</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<p>These are the 9 services Parts Authority offers, with the price where we have one and where it came from.</p>
<table>
<thead><tr><th scope="col">Service</th><th scope="col">Price</th><th scope="col">Price mark</th><th scope="col">Price evidence</th><th scope="col">Service mark</th></tr></thead>
<tbody>
<tr><td>Press releases</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>National accounts</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Cargo</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Equipment</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Jobbers</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Fleet</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Collision</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Pronto programs</td><td></td><td></td><td></td><td>From their website</td></tr>
<tr><td>Sustainability</td><td></td><td></td><td></td><td>From their website</td></tr>
</tbody>
</table>
<h4>Known for</h4>
</section>
<section id="ai-the-team">
<h3>The team</h3>
<p>1 person is named on this page.</p>
<h4>El Cajon, CA</h4>
<table>
<thead><tr><th scope="col">Field</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
</tbody>
</table>
</section>
<section id="ai-visiting-parts-authority">
<h3>Visiting Parts Authority</h3>
<p>Address: 1150 N Marshall Ave, El Cajon, CA 92020, USA. Phone: (619) 357-4182. Hours: Mon to Fri 8 AM to 5 PM · Sat 8 AM to 3 PM · Closed Sun. (Confirmed, Google Business Profile.)</p>
<h4>Location info from Google Business Profile</h4>
<p>From Google Business Profile: "Your El Cajon, California Parts Authority branch #60 is located at 1150 N. Marshall Ave. El Cajon, CA 92020. With 3 Million parts for virtually every vehicle on the road, our California stores' carry the right automotive replacement parts, tools/equipment, and transmission products suitable for your vehicle or project. Are you looking for or have questions about automotive parts? Your local Parts Authority California team of highly trained auto parts experts have years of experience and are ready to help you find the right parts for your vehicle. With over 200 locations nationwide we are making it easier to find Parts Authority locations near you! Stop by for your auto parts needs and experience the difference of “The Answer Is Yes!”"</p>
<h4>When to go</h4>
<p>Quietest day: Saturday. Busiest day: Monday. From the popular times on its Google listing.</p>
<h4>Parking and getting in</h4>
<h4>Nearby</h4>
<table>
<thead><tr><th scope="col">Place</th><th scope="col">Type</th><th scope="col">Distance</th></tr></thead>
<tbody>
<tr><td>El Cajon Parks Division</td><td>Park</td><td>3 min walk</td></tr>
<tr><td>El Cajon Pass Deli</td><td>Deli</td><td>4 min walk</td></tr>
<tr><td>Parkway Social 619</td><td>Bar & grill</td><td>5 min walk</td></tr>
<tr><td>Boardwalk Pizza</td><td>Pizza restaurant</td><td>5 min walk</td></tr>
<tr><td>Fletcher Pkwy & Marshall Av</td><td>Bus stop</td><td>5 min walk</td></tr>
<tr><td>Boardwalk</td><td>Amusement center</td><td>5 min walk</td></tr>
</tbody>
</table>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>4.7 average across 23 reviews: Google 23. (Confirmed, read October 9, 2026.)</p>
<p>The store is known for its knowledgeable staff and quick sourcing of auto parts, though recent operational changes have led to communication issues. (AI guess, from 23 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Quick part sourcing</li>
<li>Knowledgeable staff</li>
<li>Excellent customer service</li>
</ul>
<h4>What people do not like</h4>
<ul>
<li>Frustration with centralized phone system</li>
<li>Long wait times for calls to be answered</li>
</ul>
<h4>Press</h4>
<h4>Awards</h4>
<h4>Directories</h4>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>budget options in El Cajon, what is decent</h4>
<h4>address for Parts Authority, anyone have it?</h4>
<h4>how do I reach Parts Authority to sort something out?</h4>
<h4>opening hours at Parts Authority in El Cajon, what are they these days?</h4>
<h4>people keep recommending this shop, what for?</h4>
<h4>is Parts Authority open on a Sunday</h4>
<h4>anything new here lately?</h4>
<h4>best auto parts store in El Cajon, CA</h4>
<h4>genuinely, what is good about this one</h4>
<h4>What happens on a first visit at Parts Authority?</h4>
<h4>discounts for coming back, is that a thing</h4>
<h4>anywhere on Marshall to sit while I wait</h4>
<h4>which one, Parts Authority or O'Reilly Auto?</h4>
<h4>payment plans here, is that a thing?</h4>
<h4>when is this shop actually dead?</h4>
<h4>anyone tell me what a first visit here involves</h4>
<h4>Downsides nobody puts in a five star review?</h4>
<h4>booking ahead here, how far do people go?</h4>
<h4>who should I ask for at Parts Authority?</h4>
<h4>parking here, how bad is it?</h4>
</section>
<section id="ai-score">
<h3>The AI Score: 34 of 100</h3>
<p>It measures how likely AI engines are to recommend a business, and how accurately. El Cajon auto parts stores run 26 to 51. Fair starts at 45, good at 65. Parts Authority scores 34, below the El Cajon average of 40. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">Parts Authority</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>25</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>40</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Poor</td></tr>
<tr><td>AI visibility</td><td>14</td><td>0</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Poor</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>73</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Good</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>71</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Good</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>84</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>40</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Poor</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>37</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Poor</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
<p>How AI decides what to say about an auto parts store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business</p>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to Parts Authority</th></tr></thead>
<tbody>
<tr><td>Parts Authority</td><td>LocalBusiness</td><td>#business</td><td>http://www.partsauthority.com/</td><td>Subject of this page</td></tr>
<tr><td>El Cajon, CA</td><td>Person</td><td>#team-el-cajon</td><td></td><td></td></tr>
<tr><td>El Cajon, California</td><td>City</td><td>#city</td><td></td><td>City Parts Authority is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team/steve-lee</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the auto parts stores in El Cajon, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best auto parts stores in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon/auto-parts-store</li>
<li>Best businesses in El Cajon: https://localairegistry.com/leaderboards/ca/el-cajon</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/san-jose: https://localairegistry.com/leaderboards/ca/san-jose</li>
<li>/los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles</li>
<li>/san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco</li>
<li>/san-diego: https://localairegistry.com/leaderboards/ca/san-diego</li>
<li>/irvine: https://localairegistry.com/leaderboards/ca/irvine</li>
<li>/mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in California: https://localairegistry.com/leaderboards/ca</li>
</ul>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJq6o6dCVY2YARIv2K5Vey2GA (accessed Oct 9, 2026)</li>
<li>[2] partsauthority.com, https://partsauthority.com/jobbers (accessed Oct 25, 2026)</li>
<li>[3] partsauthority.com, https://partsauthority.com/national-accounts (accessed Oct 25, 2026)</li>
<li>[4] partsauthority.com, https://partsauthority.com/news-press-releases (accessed Oct 25, 2026)</li>
<li>[5] partsauthority.com, https://partsauthority.com/pronto-programs (accessed Oct 25, 2026)</li>
<li>[6] partsauthority.com, https://partsauthority.com/sustainability (accessed Oct 25, 2026)</li>
<li>[7] partsauthority.com, https://partsauthority.com/cargo (accessed Oct 25, 2026)</li>
<li>[8] partsauthority.com, https://partsauthority.com/equipment (accessed Oct 25, 2026)</li>
<li>[9] partsauthority.com, https://partsauthority.com/fleet (accessed Oct 25, 2026)</li>
<li>[10] partsauthority.com, https://partsauthority.com/collision (accessed Oct 25, 2026)</li>
<li>[11] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)</li>
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</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.