Matsu

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<title>Matsu | Huntington Beach, CA · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
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- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

# Matsu, Huntington Beach: a japanese restaurant in Huntington Beach (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ca/huntington-beach/matsu-huntington-beach-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 2 sources. Updated 2026-09-01. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ca/huntington-beach/matsu-huntington-beach-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmti8jckq05mmye6baccq6dzf%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmti8jckq05mmye6baccq6dzf%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmti8jckq05mmye6baccq6dzf%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmti8jckq05mmye6baccq6dzf%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmti8jckq05mmye6baccq6dzf%2F4.jpg)


## In short

Matsu is a japanese restaurant in Huntington Beach, CA. Its AI Score is 50 of 100, which is fair.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Japanese restaurant |
| Address | 18035 Beach Blvd S, Huntington Beach, CA 92648, USA |
| Hours | Closed Mon · Tue to Thu 11:30 AM to 2 PM and 5 AM to 9 PM · Fri 11:30 AM to 2 PM and 5 AM to 10 PM · Sat 5 AM to 10 PM · Sun 5 AM to 9 PM |
| Phone | (714) 848-4404 |
| Owner | Nothing found |
| Rating | 4.7 across 630 reviews on Google |
| Known for | Matsu is best known for its vibrant Japanese dining experience, particularly its fresh sushi and entertaining teppanyaki and hibachi offerings. Diners rave about the atmosphere and quality of food. |
| Prices | Nothing found |
| Quietest time | Wednesday |
| Parking | Nothing found |
| Last verified | September 19, 2026, 10:31 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 18035 Beach Blvd S, Huntington Beach, CA 92648, USA | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Location info | Description | Dining room, Cocktail Lounge, Tepppan Room and Sushi Bar. | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Location info | Hours | Mon Closed · Tue to Thu 11:30 AM to 2:00 PM, 5:00 to 9:00 PM · Fri 11:30 AM to 2:00 PM, 5:00 to 10:00 PM · Sat 5:00 to 10:00 PM · Sun 5:00 to 9:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Location info | Mondays | Closed | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Location info | Name | Matsu | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Location info | Phone | (714) 848-4404 | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Monday | Closed | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Tuesday | 11:30 AM to 2:00 PM and 5:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Wednesday | 11:30 AM to 2:00 PM and 5:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Thursday | 11:30 AM to 2:00 PM and 5:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Friday | 11:30 AM to 2:00 PM and 5:00 AM to 10:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Saturday | 5:00 AM to 10:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Hours | Sunday | 5:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Aug 31, 2026 |
| Services | Service | Cocktail lounge | AI guess | Nothing found |
| Services | Service | Japanese dining | AI guess | Nothing found |
| Services | Service | Sushi bar | AI guess | Nothing found |
| Services | Service | Teppanyaki | AI guess | Nothing found |
| Links | Website | http://matsusogood.com/ | Confirmed | Google Business Profile, checked Aug 31, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

Matsu is best known for its vibrant Japanese dining experience, particularly its fresh sushi and entertaining teppanyaki and hibachi offerings. Diners rave about the atmosphere and quality of food.


## The team

Nothing found


## Visiting Matsu

Address: 18035 Beach Blvd S, Huntington Beach, CA 92648, USA. Phone: (714) 848-4404. Hours: Closed Mon · Tue to Thu 11:30 AM to 2 PM and 5 AM to 9 PM · Fri 11:30 AM to 2 PM and 5 AM to 10 PM · Sat 5 AM to 10 PM · Sun 5 AM to 9 PM. (Confirmed, Google Business Profile, checked August 31, 2026 at 10:37 PM.)


### Location info from Google Business Profile

Business description, written by Matsu on its Google Business Profile: "Dining room, Cocktail Lounge, Tepppan Room and Sushi Bar."


### When to go

Quietest day: Wednesday. Busiest day: Saturday. From the popular times on its Google listing.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Blue Bowl Superfoods - Huntington Beach | Restaurant | 1 min walk |
| Thai Pepper | Thai restaurant | 1 min walk |
| Habit Burger & Grill | Hamburger restaurant | 1 min walk |
| Beach-Talbert | Bus stop | 2 min walk |
| Beach-Talbert | Transit station | 2 min walk |
| Talbert & Beach | Bus station | 2 min walk |


## Reputation

4.7 average across 630 reviews: Google 25. (Confirmed, read August 31, 2026.)

Matsu stands out for its engaging sushi chefs and extensive drink options, but experiences can vary significantly, especially with Teppan dishes. (AI guess, from 630 reviews.)


### What people like

- Toro sushi melts in your mouth
- Extensive drink menu
- Volcano roll and crunchy roll


### What people do not like

- Inconsistent food quality
- Long waits for service
- Disappointing Teppan experience


### Press

No press story about Matsu found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Matsu

Matsu hasn't posted an update here yet.


## Questions people ask


### best japanese restaurant in Huntington Beach

No answer yet


### people keep recommending Matsu, what for?

No answer yet


### last update from here was when?

No answer yet


### walk ins, or is it booked solid

No answer yet


### discounts for coming back, is that a thing

No answer yet


### going rate for restaurants locally, any idea

No answer yet


### Anything this place is known for doing well?

No answer yet


### Open Mondays here?

No answer yet


### Somewhere to park near Matsu?

No answer yet


### reviews all look glowing, what are the real complaints?

No answer yet


### what time does this place actually open?

No answer yet


### is there a day here that is not slammed

No answer yet


### worth it or not, what do the regulars say

No answer yet


### which one, Matsu or Habachihana Japanese?

No answer yet


### anywhere on Beach to sit while I wait

No answer yet


### budget options in Huntington Beach, what is decent

No answer yet


### do I need to book Matsu in Huntington Beach or can I just turn up?

No answer yet


## What AI gets wrong about Matsu

We ask ChatGPT about Matsu. These are the answers that disagree with the record.

ChatGPT, read by Local AI Registry on Aug 31, 2026.

No capture has disagreed with the record yet.


## The AI Score: 50 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Huntington Beach japanese restaurants run 24 to 50. Fair starts at 45, good at 65. Matsu scores 50, above the Huntington Beach average of 34. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Matsu |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 100 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Good |
| Off-property attestation | 20 | 41 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 1 answer we hold, so there is nothing to score. |
| Reviews & response | 12 | 82 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 55 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 55 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 51 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a japanese restaurant

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a japanese restaurant in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with California.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Matsu if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Matsu |
| --- | --- | --- | --- | --- |
| Matsu | LocalBusiness | #business | http://matsusogood.com/ | Subject of this page |
| Huntington Beach, California | City | #city | Nothing found | City Matsu is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the japanese restaurants in Huntington Beach, linked to the lists and towns around it.


### Lists

- Best japanese restaurants in Huntington Beach: https://localairegistry.com/leaderboards/ca/huntington-beach/japanese-restaurant
- Best businesses in Huntington Beach: https://localairegistry.com/leaderboards/ca/huntington-beach


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /fresno: https://localairegistry.com/leaderboards/ca/fresno


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Matsu. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJEx-whKgn3YARzphS75Rd4eU (accessed Aug 31, 2026)
- [2] AI engine output: ChatGPT, read by Local AI Registry on Aug 31, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)