Local AI Registry
Not claimed yetOrthodontist · Irvine

Updike Orthodontics

Updike Orthodontics, Irvine, California

5.0 · 352 reviewsOpen until 6

Eligible to offer 20% cashback to customers who shop here.OrbitBack

44AI ScoreNot read yet

ConfirmedVisitorAI guess

Updike Orthodontics is the Irvine practice of Dr. Sophia Updike, a board-certified orthodontist (Diplomate, American Board of Orthodontics) caring for Orange County families since 2009. Every treatment is planned and personally overseen by Dr. Updike, who brings a Caltech-trained scientific eye to braces and Invisalign for kids, teens, and adults. We are an Invisalign Diamond Plus provider (top 1% nationwide), and our Phase 1 early treatment and complimentary Monstagrin Club make kids actually look forward to their visits. Families choose us for meticulous results, appointments that run on time, and a warm, spotless office. Serving Irvine, Tustin, Costa Mesa, Newport Beach, Lake Forest, and nearby communities.

Owned by no one, yet

Unclaimed · Never replied

Is this you? Claim it

AI checked this page on Oct 6, 2026Last activity 17 days ago, a question from crowns_owl.

Answers marked AI. Summaries of reviews and the record. Not medical advice.

Services

What Updike Orthodontics offers, what it costs, and what people come for.

Known for

Reviews not read yet, back on Scan Day.

The menu

Services not read yet, back on Scan Day.

No code detected[Photo 1]
No code detected[Photo 2]
No code detected[Photo 3]
No code detected[Photo 4]

Team

Who you'll see, and whether their licenses check out. We check the license before a new person shows as confirmed.

No one is named here yet. The owner can add who works here.

Today9:30 AM to 6 PM
ParkingNothing found

Busy times

Usually not too busy now. Busiest Tue, 2 to 5 PM.

Reputation

What reviews, press and directories say about Updike Orthodontics.

5.0from 352 reviews

Not read yet

Not read yet

Would go backNot read yetWe count the reviews at 4 or 5 stars. We assume a good visit means they'd go back.
The good

Not read yet

The bad

Not read yet

Press and awards

Add press AI can read
In the pressNot read yet
Not covered yetNot checked yet
AwardsNot read yet
DirectoryListedMatches their site
2727 directories AI readsNot checked yetNot checked yet

No updates from Updike Orthodontics yet.

What AI reads

The page ChatGPT, Gemini, Perplexity and Google read about Updike Orthodontics. The code version is exactly what their crawlers get.

Local AI Registry · Orthodontists in Irvine, CA · Editorial

Updike Orthodontics, Irvine: an orthodontist in Irvine (2026 guide)

Steve Lee

By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.

Fact-checked against 1 source · Published October 6, 2026 · Updated October 6, 2026 · Machine-readable version below

Owner review: not yet. Updike Orthodontics has not checked this page. Claim to review it

In short

Updike Orthodontics, located at 250 E Yale Loop in Irvine, California, is a highly regarded orthodontic practice that has earned a perfect 5-star rating from its community. With over 350 reviews, patients consistently praise the welcoming atmosphere and attentive care provided by the staff. This practice is dedicated to creating beautiful smiles and ensuring a positive experience for both children and adults alike. While they do not offer online ordering or reservations, their commitment to personalized service makes each visit a pleasant one.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.

Key facts

FactValue
TypeOrthodontist
Address250 E Yale Loop #202, Irvine, CA 92604, USA
HoursMon 9:30 AM to 5 PM · Tue to Fri 9:30 AM to 6 PM · Sat 8 AM to 1:30 PM · Closed Sun
Phone(949) 870-9713
OwnerNothing found
Rating5.0 across 352 reviews
Known forUpdike Orthodontics excels in providing Invisalign and braces solutions, making them a top choice for patients seeking modern orthodontic treatments in Irvine.
PricesNothing found
Quietest timeSaturday
ParkingNothing found
Last verifiedOctober 6, 2026, 10:53 AM

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

GroupFactValueMarkEvidence
Location infoNameUpdike OrthodonticsConfirmedGoogle Business Profile, checked Oct 6, 2026
Location infoAddress250 E Yale Loop #202, Irvine, CA 92604, USAConfirmedGoogle Business Profile, checked Oct 6, 2026
Location infoPhone(949) 870-9713ConfirmedGoogle Business Profile, checked Oct 6, 2026
Location infoHoursMon 9:30 AM to 5:00 PM · Tue to Fri 9:30 AM to 6:00 PM · Sat 8:00 AM to 1:30 PM · Sun ClosedConfirmedGoogle Business Profile, checked Oct 6, 2026
Location infoDescriptionUpdike Orthodontics is the Irvine practice of Dr. Sophia Updike, a board-certified orthodontist (Diplomate, American Board of Orthodontics) caring for Orange County families since 2009. Every treatment is planned and personally overseen by Dr. Updike, who brings a Caltech-trained scientific eye to braces and Invisalign for kids, teens, and adults. We are an Invisalign Diamond Plus provider (top 1% nationwide), and our Phase 1 early treatment and complimentary Monstagrin Club make kids actually look forward to their visits. Families choose us for meticulous results, appointments that run on time, and a warm, spotless office. Serving Irvine, Tustin, Costa Mesa, Newport Beach, Lake Forest, and nearby communities.ConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursMonday9:30 AM to 5:00 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursTuesday9:30 AM to 6:00 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursWednesday9:30 AM to 6:00 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursThursday9:30 AM to 6:00 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursFriday9:30 AM to 6:00 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursSaturday8:00 AM to 1:30 PMConfirmedGoogle Business Profile, checked Oct 6, 2026
HoursSundayClosedConfirmedGoogle Business Profile, checked Oct 6, 2026
LinksWebsitehttps://updikeortho.com/ConfirmedGoogle Business Profile, checked Oct 6, 2026
LinksInstagramhttps://instagram.com/updikeorthoAI guessOur record
LinksTikTokhttps://tiktok.com/@updikeorthoAI guessOur record
LinksFacebookhttps://facebook.com/updikeorthoAI guessOur record

Services and prices

Services not read yet, back on Scan Day.

Known for

  • Updike Orthodontics excels in providing Invisalign and braces solutions, making them a top choice for patients seeking modern orthodontic treatments in Irvine.

The team

Nothing found

Visiting Updike Orthodontics

Address: 250 E Yale Loop #202, Irvine, CA 92604, USA. Phone: (949) 870-9713. Hours: Mon 9:30 AM to 5 PM · Tue to Fri 9:30 AM to 6 PM · Sat 8 AM to 1:30 PM · Closed Sun. (Confirmed, Google Business Profile, checked October 6, 2026 at 10:53 AM.)

Location info from Google Business Profile

Business description, written by Updike Orthodontics on its Google Business Profile: "Updike Orthodontics is the Irvine practice of Dr. Sophia Updike, a board-certified orthodontist (Diplomate, American Board of Orthodontics) caring for Orange County families since 2009. Every treatment is planned and personally overseen by Dr. Updike, who brings a Caltech-trained scientific eye to braces and Invisalign for kids, teens, and adults. We are an Invisalign Diamond Plus provider (top 1% nationwide), and our Phase 1 early treatment and complimentary Monstagrin Club make kids actually look forward to their visits. Families choose us for meticulous results, appointments that run on time, and a warm, spotless office. Serving Irvine, Tustin, Costa Mesa, Newport Beach, Lake Forest, and nearby communities."

When to go

Quietest day: Saturday. Busiest day: Tuesday. From the popular times on its Google listing.

Parking and getting in

Nothing found

Nearby

Nearby places not read yet, back on Scan Day.

Reputation

5.0 average across 352 reviews.

What people like

Nothing found

What people do not like

Nothing found

Press

No press story about Updike Orthodontics found yet.

Awards

None named yet.

Directories

Directory listings not read yet.

Recent updates from Updike Orthodontics

Updike Orthodontics hasn't posted an update here yet.

Questions people ask

best orthodontist in Irvine, CA

No answer yet

does Updike Orthodontics ever have cancellations

No answer yet

lunch near Yale Loop, what is good

No answer yet

Can I get in this week at Updike Orthodontics?

No answer yet

worth it or not, what do the regulars say

No answer yet

address for this place, anyone have it?

No answer yet

Open Sundays here?

No answer yet

what time does Updike Orthodontics in Irvine actually open?

No answer yet

Calling Updike Orthodontics, or is there a better way?

No answer yet

first visit here, what do I need to bring?

No answer yet

Any membership pricing at Updike Orthodontics?

No answer yet

going here on Saturday, what should I expect

No answer yet

Do they post anywhere?

No answer yet

anyone at Updike Orthodontics people keep going back to?

No answer yet

cheaper than Updike Orthodontics in Irvine without it being sketchy?

No answer yet

is the lot at Updike Orthodontics ever full?

No answer yet

torn between this place and Irvine Orthodontics?

No answer yet

Busiest day at Updike Orthodontics, anyone know?

No answer yet

are prices in Irvine higher than everywhere else

No answer yet

reviews all look glowing, what are the real complaints?

No answer yet

What AI gets wrong about Updike Orthodontics

We ask Gemini and ChatGPT about Updike Orthodontics. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 6, 2026.

No capture has disagreed with the record yet.

The AI Score: 44 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Irvine orthodontists run 31 to 58. Fair starts at 45, good at 65. Updike Orthodontics scores 44, above the Irvine average of 40. The same method scores every business on the registry.

SignalWeightScoreWhat it measuresUpdike Orthodontics
Retrieval grounding2625Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.Poor
Off-property attestation2040Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.Poor
AI visibility14Not read yetWhether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.Nobody at all was recommended in the 2 answers we hold, so there is nothing to score.
Reviews & response1259The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.Fair
Backlink & citation authority857Domain authority and editorial quality of the sources that attest to you.Fair
Google Business Profile890Required and recommended fields; update cadence. The listing AI pulls from first.Good
Speed & mobile778Core Web Vitals at the 75th percentile, on a real phone.Good
Content freshness & schema560Crawl recency, intent alignment, valid JSON-LD, canonicals.Fair

Full method: https://localairegistry.com/methodology

How AI decides what to tell you about an orthodontist

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."

How to choose an orthodontist in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

  • Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
  • Read reviews that name a person and what they did. Vague praise is easy to fake.
  • Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
  • Ask for the price before you go, and ask what it includes.
  • Where the work needs a license, ask whose license it is and look it up with California.

How to read the marks on this page

  • Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
  • Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
  • AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.

About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

  • Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
  • Industry: medical aesthetics, injectables, med spa operations and marketing.
  • Disclosure: Local AI Registry sells services to business owners, including Updike Orthodontics if it claims this page. That does not change what this page says. Every fact carries its source.

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

EntityTypeID on this pageSame asRelationship to Updike Orthodontics
Updike OrthodonticsLocalBusiness#businesshttps://updikeortho.com/Subject of this page
Irvine, CaliforniaCity#cityNothing foundCity Updike Orthodontics is in
Local AI RegistryOrganization#publisherhttps://localairegistry.comPublisher of this page
Steve LeePerson#authorhttps://localairegistry.com/teamAuthor of this page

Topical map

Where this page sits in the registry. It's one profile among the orthodontists in Irvine, linked to the lists and towns around it.

Lists

  • Best orthodontists in Irvine: https://localairegistry.com/leaderboards/ca/irvine/orthodontist
  • Best businesses in Irvine: https://localairegistry.com/leaderboards/ca/irvine

Nearby

  • /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
  • /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
  • /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
  • /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
  • /fresno: https://localairegistry.com/leaderboards/ca/fresno
  • /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto

Every list

  • Every leaderboard in California: https://localairegistry.com/leaderboards/ca

Frequently asked questions

What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.

What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.

Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.

I own Updike Orthodontics. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.

References

Sources cited

  • [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJk1qzdwbd3IAR5udArxRhu9E (accessed Oct 6, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

HTTP/2 200
content-type: text/html; charset=utf-8
link: <https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca>; rel="canonical", <https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"

2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Updike Orthodontics | Orthodontist in Irvine · reviews &amp; AI Score · Local AI Registry</title>
<meta name="description" content="Rated 5.0 on Google from 352 reviews. Known for Invisalign treatments in Irvine, CA. Named by 0 of 2 AI assistants.">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca">
<link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca.md">
<meta property="og:title" content="Updike Orthodontics — Score 44/100 · Poor">
<meta property="og:description" content="Rated 5.0 on Google from 352 reviews. Known for Invisalign treatments in Irvine, CA. Named by 0 of 2 AI assistants.">
<meta property="og:url" content="https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca">
<meta property="og:site_name" content="Local AI Registry">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="geo.position" content="33.6750348;-117.7885932">
<meta name="ICBM" content="33.6750348, -117.7885932">
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="Irvine">

3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

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          "@type": "ListItem",
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        {
          "@type": "ListItem",
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}

4. robots.txt

Invites every major AI crawler by name. Many sites block them. We want this page read and cited.

User-Agent: *
Allow: /
Allow: /_next/static/
Allow: /_next/image
Disallow: /api/
Disallow: /_next/data/

User-Agent: GPTBot
Allow: /
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User-Agent: OAI-SearchBot
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User-Agent: ChatGPT-User
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User-Agent: PerplexityBot
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User-Agent: Perplexity-User
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User-Agent: Applebot-Extended
Allow: /
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Sitemap: https://localairegistry.com/sitemap.xml

5. sitemap.xml

Lists this page with the day it last changed, the same day the page says it was updated.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
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    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>

6. llms.txt

A plain index for language models: what the site is, which pages to read first, and where the markdown copies live.

# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
- [About](https://localairegistry.com/about): The honest record of who AI recommends.
- [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market.
- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

7. Markdown copy of this page (updike-orthodontics-irvine-ca.md)

The article as plain text: the same headings, facts, marks and sources.

# Updike Orthodontics, Irvine: an orthodontist in Irvine (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-06. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz8ja903pkyeqdkztpezz9%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz8ja903pkyeqdkztpezz9%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz8ja903pkyeqdkztpezz9%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz8ja903pkyeqdkztpezz9%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz8ja903pkyeqdkztpezz9%2F4.jpg)


## In short

Updike Orthodontics, located at 250 E Yale Loop in Irvine, California, is a highly regarded orthodontic practice that has earned a perfect 5-star rating from its community. With over 350 reviews, patients consistently praise the welcoming atmosphere and attentive care provided by the staff. This practice is dedicated to creating beautiful smiles and ensuring a positive experience for both children and adults alike. While they do not offer online ordering or reservations, their commitment to personalized service makes each visit a pleasant one.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Orthodontist |
| Address | 250 E Yale Loop #202, Irvine, CA 92604, USA |
| Hours | Mon 9:30 AM to 5 PM · Tue to Fri 9:30 AM to 6 PM · Sat 8 AM to 1:30 PM · Closed Sun |
| Phone | (949) 870-9713 |
| Owner | Nothing found |
| Rating | 5.0 across 352 reviews |
| Known for | Updike Orthodontics excels in providing Invisalign and braces solutions, making them a top choice for patients seeking modern orthodontic treatments in Irvine. |
| Prices | Nothing found |
| Quietest time | Saturday |
| Parking | Nothing found |
| Last verified | October 6, 2026, 10:53 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Name | Updike Orthodontics | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Address | 250 E Yale Loop #202, Irvine, CA 92604, USA | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Phone | (949) 870-9713 | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Hours | Mon 9:30 AM to 5:00 PM · Tue to Fri 9:30 AM to 6:00 PM · Sat 8:00 AM to 1:30 PM · Sun Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Description | Updike Orthodontics is the Irvine practice of Dr. Sophia Updike, a board-certified orthodontist (Diplomate, American Board of Orthodontics) caring for Orange County families since 2009. Every treatment is planned and personally overseen by Dr. Updike, who brings a Caltech-trained scientific eye to braces and Invisalign for kids, teens, and adults. We are an Invisalign Diamond Plus provider (top 1% nationwide), and our Phase 1 early treatment and complimentary Monstagrin Club make kids actually look forward to their visits. Families choose us for meticulous results, appointments that run on time, and a warm, spotless office. Serving Irvine, Tustin, Costa Mesa, Newport Beach, Lake Forest, and nearby communities. | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Monday | 9:30 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Tuesday | 9:30 AM to 6:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Wednesday | 9:30 AM to 6:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Thursday | 9:30 AM to 6:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Friday | 9:30 AM to 6:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Saturday | 8:00 AM to 1:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Links | Website | https://updikeortho.com/ | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Links | Instagram | https://instagram.com/updikeortho | AI guess | Our record |
| Links | TikTok | https://tiktok.com/@updikeortho | AI guess | Our record |
| Links | Facebook | https://facebook.com/updikeortho | AI guess | Our record |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

- Updike Orthodontics excels in providing Invisalign and braces solutions, making them a top choice for patients seeking modern orthodontic treatments in Irvine.


## The team

Nothing found


## Visiting Updike Orthodontics

Address: 250 E Yale Loop #202, Irvine, CA 92604, USA. Phone: (949) 870-9713. Hours: Mon 9:30 AM to 5 PM · Tue to Fri 9:30 AM to 6 PM · Sat 8 AM to 1:30 PM · Closed Sun. (Confirmed, Google Business Profile, checked October 6, 2026 at 10:53 AM.)


### Location info from Google Business Profile

Business description, written by Updike Orthodontics on its Google Business Profile: "Updike Orthodontics is the Irvine practice of Dr. Sophia Updike, a board-certified orthodontist (Diplomate, American Board of Orthodontics) caring for Orange County families since 2009. Every treatment is planned and personally overseen by Dr. Updike, who brings a Caltech-trained scientific eye to braces and Invisalign for kids, teens, and adults. We are an Invisalign Diamond Plus provider (top 1% nationwide), and our Phase 1 early treatment and complimentary Monstagrin Club make kids actually look forward to their visits. Families choose us for meticulous results, appointments that run on time, and a warm, spotless office. Serving Irvine, Tustin, Costa Mesa, Newport Beach, Lake Forest, and nearby communities."


### When to go

Quietest day: Saturday. Busiest day: Tuesday. From the popular times on its Google listing.


### Parking and getting in

Nothing found


### Nearby

Nearby places not read yet, back on Scan Day.


## Reputation

5.0 average across 352 reviews.


### What people like

Nothing found


### What people do not like

Nothing found


### Press

No press story about Updike Orthodontics found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Updike Orthodontics

Updike Orthodontics hasn't posted an update here yet.


## Questions people ask


### best orthodontist in Irvine, CA

No answer yet


### does Updike Orthodontics ever have cancellations

No answer yet


### lunch near Yale Loop, what is good

No answer yet


### Can I get in this week at Updike Orthodontics?

No answer yet


### worth it or not, what do the regulars say

No answer yet


### address for this place, anyone have it?

No answer yet


### Open Sundays here?

No answer yet


### what time does Updike Orthodontics in Irvine actually open?

No answer yet


### Calling Updike Orthodontics, or is there a better way?

No answer yet


### first visit here, what do I need to bring?

No answer yet


### Any membership pricing at Updike Orthodontics?

No answer yet


### going here on Saturday, what should I expect

No answer yet


### Do they post anywhere?

No answer yet


### anyone at Updike Orthodontics people keep going back to?

No answer yet


### cheaper than Updike Orthodontics in Irvine without it being sketchy?

No answer yet


### is the lot at Updike Orthodontics ever full?

No answer yet


### torn between this place and Irvine Orthodontics?

No answer yet


### Busiest day at Updike Orthodontics, anyone know?

No answer yet


### are prices in Irvine higher than everywhere else

No answer yet


### reviews all look glowing, what are the real complaints?

No answer yet


## What AI gets wrong about Updike Orthodontics

We ask Gemini and ChatGPT about Updike Orthodontics. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 6, 2026.

No capture has disagreed with the record yet.


## The AI Score: 44 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Irvine orthodontists run 31 to 58. Fair starts at 45, good at 65. Updike Orthodontics scores 44, above the Irvine average of 40. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Updike Orthodontics |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | Not read yet | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 2 answers we hold, so there is nothing to score. |
| Reviews & response | 12 | 59 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair |
| Backlink & citation authority | 8 | 57 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 78 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 60 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about an orthodontist

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose an orthodontist in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with California.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Updike Orthodontics if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Updike Orthodontics |
| --- | --- | --- | --- | --- |
| Updike Orthodontics | LocalBusiness | #business | https://updikeortho.com/ | Subject of this page |
| Irvine, California | City | #city | Nothing found | City Updike Orthodontics is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the orthodontists in Irvine, linked to the lists and towns around it.


### Lists

- Best orthodontists in Irvine: https://localairegistry.com/leaderboards/ca/irvine/orthodontist
- Best businesses in Irvine: https://localairegistry.com/leaderboards/ca/irvine


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /fresno: https://localairegistry.com/leaderboards/ca/fresno
- /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Updike Orthodontics. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJk1qzdwbd3IAR5udArxRhu9E (accessed Oct 6, 2026)

For developers: what makes this page machine-readable

  • One source of truth. The page, the HTML, the JSON-LD and the markdown copy are generated from the same record, so they cannot disagree.
  • People are linked to their credentials, and credentials to the board that issued them (recognizedBy).
  • Answers come first. The page opens with a one-paragraph summary and a key facts table, marked speakable.
  • Wrong AI answers are published as ClaimReview, so engines can see the correction and its source.
  • The FAQ holds the questions this page answers. The questions locals asked are listed as an ItemList, each pointing at its own page, where its replies are the QAPage.
  • robots.txt names the AI crawlers and allows them.
  • A markdown copy sits at the same address with .md, linked from the HTTP headers, the head and llms.txt.
  • No text is hidden from people that crawlers can see. What machines read is what you read.

Checklist

  • Done: Title tag and meta description
  • Done: Canonical URL and breadcrumbs
  • Done: Expert byline, Steve Lee
  • Done: Entity map with sameAs links
  • Done: robots.txt welcomes AI crawlers
  • Done: Key facts answer block
  • Done: 1 cited source
  • Done: Updated date on the page
  • Missing: Schema: business, team, services
  • Done: Schema: FAQ and article
  • Missing: Corrections to what AI gets wrong
  • Done: Details table, every fact sourced
  • Done: Open Graph and social cards
  • Done: llms.txt and markdown copy
  • Done: Sitemap with lastmod
  • Missing: Owner review of this page
  • Missing: Owner-confirmed prices

Copy this code

Every file above is free to copy for your own business page. Keep the attribution links to Local AI Registry (https://localairegistry.com) in place: they tell AI engines where the method comes from, and they help us keep this free.

  • Method: https://localairegistry.com/methodology
  • Claim a page: https://localairegistry.com/claim/cmuwz8ja903pkyeqdkztpezz9

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

  1. best orthodontist in Irvine, CA Question by crowns_owl, Oct 5, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/best-orthodontist-in-irvine-ca
  2. does Updike Orthodontics ever have cancellations Question by walk_in_kit, Oct 2, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/does-updike-orthodontics-ever-have-cancellations
  3. lunch near Yale Loop, what is good Question by researching_on_yale, Oct 2, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/lunch-near-yale-loop-what-is-good
  4. Can I get in this week at Updike Orthodontics? Question by quiet_rinse, Sep 28, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/can-i-get-in-this-week-at-updike-orthodontics
  5. worth it or not, what do the regulars say Question by may_fern, Sep 28, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/worth-it-or-not-what-do-the-regulars-say
  6. address for this place, anyone have it? Question by first_timer_on_loop, Sep 25, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/address-for-this-place-anyone-have-it
  7. Open Sundays here? Question by quiet_braces, Sep 24, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/open-sundays-here
  8. what time does Updike Orthodontics in Irvine actually open? Question by neighbor_clover_92604, Sep 23, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/what-time-does-updike-orthodontics-in-irvine-actually-open
  9. Calling Updike Orthodontics, or is there a better way? Question by floss_zadie, Sep 19, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/calling-updike-orthodontics-or-is-there-a-better-way
  10. first visit here, what do I need to bring? Question by commuter_owl, Sep 16, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/first-visit-here-what-do-i-need-to-bring
  11. Any membership pricing at Updike Orthodontics? Question by reading_reviews_floss, Sep 13, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/any-membership-pricing-at-updike-orthodontics
  12. going here on Saturday, what should I expect Question by braces_noor, Sep 8, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/going-here-on-saturday-what-should-i-expect
  13. Do they post anywhere? Question by undecided_rinse, Sep 4, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/do-they-post-anywhere
  14. anyone at Updike Orthodontics people keep going back to? Question by undecided_veneers, Sep 2, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/anyone-at-updike-orthodontics-people-keep-going-back-to
  15. cheaper than Updike Orthodontics in Irvine without it being sketchy? Question by regular_pearl_92604, Aug 28, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/cheaper-than-updike-orthodontics-in-irvine-without-it-being-sketchy
  16. is the lot at Updike Orthodontics ever full? Question by veneers_roan, Aug 27, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/is-the-lot-at-updike-orthodontics-ever-full
  17. torn between this place and Irvine Orthodontics? Question by window_shopping_molars, Aug 21, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/torn-between-this-place-and-irvine-orthodontics
  18. Busiest day at Updike Orthodontics, anyone know? Question by whitening_mabel, Aug 19, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/busiest-day-at-updike-orthodontics-anyone-know
  19. are prices in Irvine higher than everywhere else Question by autumn_zadie, Aug 17, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/are-prices-in-irvine-higher-than-everywhere-else
  20. reviews all look glowing, what are the real complaints? Question by neighbor_may, Aug 12, 2026. localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca/q/reviews-all-look-glowing-what-are-the-real-complaints
Use this page freely

Copy the code, the facts or the reviews. Keep the reference links so readers can check the source. Businesses can post a line like this on their own site:

<p>Read what our neighbors say about us on
<a href="https://localairegistry.com/biz/ca/irvine/updike-orthodontics-irvine-ca">Local AI Registry</a>.</p>

Or a blog post: “Learn about our customers' experiences, verified by neighbors, on our Local AI Registry page.”

References

Change history
ConfirmedVisitor submittedAI guess

This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.

  1. [1]VisitName, address, phone, hours, website and descriptionGoogle Business Profile.Primary source · Accessed Oct 6, 2026 · https://www.google.com/maps/place/?q=place_id:ChIJk1qzdwbd3IAR5udArxRhu9E · No archived copy yet