Dermatologist in San Diego, CA
4.8 · 92 reviewsOpen today until 5 PMOpen until 5
Eligible to offer 20% cashback to customers who shop here.OrbitBack
25AI ScoreNamed in 0 of 1 answerChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026.ConfirmedVisitor submittedVisitorAI guess
Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments.
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AI checked this page on Oct 9, 2026Last activity 13 days ago, a question from spontaneous_mabel.
22 asked · 0 answered by Stephen Hemperly
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Answers marked AI. Summaries of reviews and the record. Not medical advice.
What Stephen Hemperly offers, what it costs, and what people come for.
None of the 5 reviews we've read names a service yet.
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No code detected[Photo 4]No one is named here yet. The owner can add who works here.
When it's quiet, where to park, and what's nearby.
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Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
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What reviews, press and directories say about Stephen Hemperly.
4.8from 92 reviews on Google
The practice is noted for its thorough procedures but may lack emotional support during high-stress visits. The experience at this dermatology office is mixed, with some patients appreciating the thoroughness and care during procedures like biopsies and cyst removals, while others express dissatisfaction with the efficiency and emotional support during visits. Overall, the atmosphere can feel rushed for some, despite positive interactions with staff.
No updates from Stephen Hemperly yet.
The page ChatGPT, Gemini, Perplexity and Google read about Stephen Hemperly. The code version is exactly what their crawlers get.
Local AI Registry · Dermatologists in San Diego, CA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.
Fact-checked against 1 source · Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below
Owner review: not yet. Stephen Hemperly, DO has not checked this page. Claim to review it
Stephen Hemperly, DO is a dermatologist in San Diego, CA. Its AI Score is 25 of 100, which is poor.
Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.
| Fact | Value |
|---|---|
| Type | Dermatologist |
| Address | 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA |
| Hours | Mon to Fri 8 AM to 5 PM · Closed Sat to Sun |
| Phone | (619) 754-8610 |
| Medical director | Nothing found |
| Rating | 4.8 across 92 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 9, 2026, 5:26 PM |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Location info | Description | Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments. | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Location info | Name | Stephen Hemperly, DO | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Location info | Phone | (619) 754-8610 | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 |
| Links | https://facebook.com/westdermatology | AI guess | Our record | |
| Links | https://instagram.com/westdermatology | AI guess | Our record | |
| Links | Website | http://www.westdermatology.com/hillcrest | Confirmed | Google Business Profile, checked Oct 9, 2026 |
Services not read yet, back on Scan Day.
None of the 5 reviews we've read names a service yet.
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Address: 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA. Phone: (619) 754-8610. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked October 9, 2026 at 5:26 PM.)
Business description, written by Stephen Hemperly on its Google Business Profile: "Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments."
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4.8 average across 92 reviews: Google 25. (Confirmed, read October 9, 2026.)
The practice is noted for its thorough procedures but may lack emotional support during high-stress visits. (AI guess, from 92 reviews.)
No press story about Stephen Hemperly found yet.
None named yet.
Directory listings not read yet.
Stephen Hemperly hasn't posted an update here yet.
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We ask Gemini and ChatGPT about Stephen Hemperly. These are the answers that disagree with the record.
ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026.
No capture has disagreed with the record yet.
The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego dermatologists run 23 to 38. Fair starts at 45, good at 65. Stephen Hemperly scores 25, below the San Diego average of 31. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | Stephen Hemperly |
|---|---|---|---|---|
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 1 answer that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 56 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair |
| Backlink & citation authority | 8 | 65 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 35 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 77 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |
Full method: https://localairegistry.com/methodology
When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on.
That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today.
The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place."
A few checks take ten minutes and matter more than any rating. This is general information, not medical advice.
Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to Stephen Hemperly |
|---|---|---|---|---|
| Stephen Hemperly, DO | MedicalBusiness | #business | http://www.westdermatology.com/hillcrest | Subject of this page |
| San Diego, California | City | #city | Nothing found | City Stephen Hemperly is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |
Where this page sits in the registry. It's one profile among the dermatologists in San Diego, linked to the lists and towns around it.
Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.
The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.
Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.
Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.
Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
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Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
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One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.
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}Invites every major AI crawler by name. Many sites block them. We want this page read and cited.
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</urlset>A plain index for language models: what the site is, which pages to read first, and where the markdown copies live.
# Local AI Registry > The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current. Local AI Registry is the editorial, never-sponsored record of what local businesses are known for, and whether AI assistants actually recommend them. We score every local business the same way and rank them: website, reviews, AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest is whether AI can retrieve you at all. ## Read these first - [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend. - [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100. - [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category. - [About](https://localairegistry.com/about): The honest record of who AI recommends. - [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market. - [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it. ## Business pages - [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated. - Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.
The article as plain text: the same headings, facts, marks and sources.
# Stephen Hemperly, DO, San Diego: a dermatologist in San Diego (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/stephen-hemperly-do-san-diego-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-10. Owner review: not yet. Canonical: https://localairegistry.com/biz/ca/san-diego/stephen-hemperly-do-san-diego-ca ## Photos -  -  -  -  -  ## In short Stephen Hemperly, DO is a dermatologist in San Diego, CA. Its AI Score is 25 of 100, which is poor. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Dermatologist | | Address | 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA | | Hours | Mon to Fri 8 AM to 5 PM · Closed Sat to Sun | | Phone | (619) 754-8610 | | Medical director | Nothing found | | Rating | 4.8 across 92 reviews on Google | | Known for | Nothing found | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | October 9, 2026, 5:26 PM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Location info | Description | Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments. | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Location info | Name | Stephen Hemperly, DO | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Location info | Phone | (619) 754-8610 | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Oct 9, 2026 | | Links | Facebook | https://facebook.com/westdermatology | AI guess | Our record | | Links | Instagram | https://instagram.com/westdermatology | AI guess | Our record | | Links | Website | http://www.westdermatology.com/hillcrest | Confirmed | Google Business Profile, checked Oct 9, 2026 | ## Services and prices Services not read yet, back on Scan Day. ### Known for None of the 5 reviews we've read names a service yet. ## The team Nothing found ## Visiting Stephen Hemperly Address: 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA. Phone: (619) 754-8610. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked October 9, 2026 at 5:26 PM.) ### Location info from Google Business Profile Business description, written by Stephen Hemperly on its Google Business Profile: "Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby Nearby places not read yet, back on Scan Day. ## Reputation 4.8 average across 92 reviews: Google 25. (Confirmed, read October 9, 2026.) The practice is noted for its thorough procedures but may lack emotional support during high-stress visits. (AI guess, from 92 reviews.) ### What people like - Thoroughness in procedures - Clear communication during consultations - Compassionate bedside manner ### What people do not like - Long waits past the appointment time - Perceived lack of emotional support during procedures - Difficulties with appointment scheduling and referrals ### Press No press story about Stephen Hemperly found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Stephen Hemperly Stephen Hemperly hasn't posted an update here yet. ## Questions people ask ### Any names worth asking for? No answer yet ### is the lot at Stephen Hemperly ever full? No answer yet ### anything new from Stephen Hemperly lately? No answer yet ### Aftercare at Stephen Hemperly, what does it involve? No answer yet ### opening hours at Stephen Hemperly, what are they these days? No answer yet ### what do I actually do when I get to Stephen Hemperly in San Diego? No answer yet ### never been here, how does it go? No answer yet ### how do I reach this place to sort something out? No answer yet ### discounts for coming back, is that a thing No answer yet ### Saturdays at Stephen Hemperly, are they open? No answer yet ### new to this place, anything I should know before I walk in? No answer yet ### cheaper than Stephen Hemperly in San Diego without it being sketchy? No answer yet ### quietest day to hit this place? No answer yet ### waiting list, how long are we talking No answer yet ### best dermatologist in San Diego, CA No answer yet ### bad experiences at Stephen Hemperly, anyone? No answer yet ### Stephen Hemperly or West Dermatology? No answer yet ### Ballpark for a visit to a dermatologist in San Diego? No answer yet ### who is actually holding the needle here? No answer yet ### killing time on Rio San, any ideas No answer yet ## What AI gets wrong about Stephen Hemperly We ask Gemini and ChatGPT about Stephen Hemperly. These are the answers that disagree with the record. ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026. No capture has disagreed with the record yet. ## The AI Score: 25 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego dermatologists run 23 to 38. Fair starts at 45, good at 65. Stephen Hemperly scores 25, below the San Diego average of 31. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Stephen Hemperly | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 1 answer that recommended anyone. 1 more named nobody, which is not a loss and is not scored. | | Reviews & response | 12 | 56 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair | | Backlink & citation authority | 8 | 65 | Domain authority and editorial quality of the sources that attest to you. | Good | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 35 | Core Web Vitals at the 75th percentile, on a real phone. | Poor | | Content freshness & schema | 5 | 77 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a dermatologist When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on. That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place." ## How to choose a dermatologist in California, with or without AI A few checks take ten minutes and matter more than any rating. This is general information, not medical advice. - Look up every injector. Doctors are listed by the California medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free. - Ask who does the injections, and check that person's license. - Ask for the price per unit of Botox and per syringe of filler, not per area. - Read reviews that name a provider and a treatment. Vague praise is easy to fake. - Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door. - Ask whether they dissolve filler and when they would tell you not to add more. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Stephen Hemperly if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Stephen Hemperly | | --- | --- | --- | --- | --- | | Stephen Hemperly, DO | MedicalBusiness | #business | http://www.westdermatology.com/hillcrest | Subject of this page | | San Diego, California | City | #city | Nothing found | City Stephen Hemperly is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the dermatologists in San Diego, linked to the lists and towns around it. ### Lists - Best dermatologists in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/dermatologist - Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego ### Nearby - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /fresno: https://localairegistry.com/leaderboards/ca/fresno - /palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Stephen Hemperly, DO. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJd2XXVNdU2YARQbk7xyCC80Q (accessed Oct 9, 2026)
Every file above is free to copy for your own business page. Keep the attribution links to Local AI Registry (https://localairegistry.com) in place: they tell AI engines where the method comes from, and they help us keep this free.
Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.
Copy the code, the facts or the reviews. Keep the reference links so readers can check the source. Businesses can post a line like this on their own site:
<p>Read what our neighbors say about us on <a href="https://localairegistry.com/biz/ca/san-diego/stephen-hemperly-do-san-diego-ca">Local AI Registry</a>.</p>
Or a blog post: “Learn about our patients' experiences, verified by neighbors, on our Local AI Registry page.”
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<main>
<article>
<header>
<p>Local AI Registry · Dermatologists in San Diego, CA · Editorial</p>
<h2>Stephen Hemperly, DO, San Diego: a dermatologist in San Diego (2026 guide)</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.</p>
<p>Fact-checked against 1 source · Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below</p>
<p>Owner review: not yet. Stephen Hemperly, DO has not checked this page.</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>Stephen Hemperly, DO is a dermatologist in San Diego, CA. Its AI Score is 25 of 100, which is poor.</p>
<p>Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Dermatologist</td></tr>
<tr><td>Address</td><td>9095 Rio San Diego Dr #300, San Diego, CA 92108, USA</td></tr>
<tr><td>Hours</td><td>Mon to Fri 8 AM to 5 PM · Closed Sat to Sun</td></tr>
<tr><td>Phone</td><td>(619) 754-8610</td></tr>
<tr><td>Medical director</td><td>Nothing found</td></tr>
<tr><td>Rating</td><td>4.8 across 92 reviews on Google</td></tr>
<tr><td>Known for</td><td>Nothing found</td></tr>
<tr><td>Prices</td><td>Nothing found</td></tr>
<tr><td>Quietest time</td><td>Nothing found</td></tr>
<tr><td>Parking</td><td>Nothing found</td></tr>
<tr><td>Last verified</td><td>October 9, 2026, 5:26 PM</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>9095 Rio San Diego Dr #300, San Diego, CA 92108, USA</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Location info</td><td>Description</td><td>Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments.</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Location info</td><td>Name</td><td>Stephen Hemperly, DO</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(619) 754-8610</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Monday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Friday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
<tr><td>Links</td><td>Facebook</td><td>https://facebook.com/westdermatology</td><td>AI guess</td><td>Our record</td></tr>
<tr><td>Links</td><td>Instagram</td><td>https://instagram.com/westdermatology</td><td>AI guess</td><td>Our record</td></tr>
<tr><td>Links</td><td>Website</td><td>http://www.westdermatology.com/hillcrest</td><td>Confirmed</td><td>Google Business Profile, checked Oct 9, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<p>Services not read yet, back on Scan Day.</p>
<h4>Known for</h4>
<p>None of the 5 reviews we've read names a service yet.</p>
</section>
<section id="ai-the-team">
<h3>The team</h3>
<p>Nothing found</p>
</section>
<section id="ai-visiting-stephen-hemperly">
<h3>Visiting Stephen Hemperly</h3>
<p>Address: 9095 Rio San Diego Dr #300, San Diego, CA 92108, USA. Phone: (619) 754-8610. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked October 9, 2026 at 5:26 PM.)</p>
<h4>Location info from Google Business Profile</h4>
<p>Business description, written by Stephen Hemperly on its Google Business Profile: "Dr. Hemperly is a board-certified dermatologist who treats a wide range of dermatologic conditions with a focus on the diagnosis and surgical treatment of skin cancer. He is trained in dermoscopy and has a special interest in minimally invasive cosmetic treatments including Botox, dermalfillers, and laser treatments."</p>
<h4>When to go</h4>
<p>Busy times not read yet, back on Scan Day.</p>
<h4>Parking and getting in</h4>
<p>Nothing found</p>
<h4>Nearby</h4>
<p>Nearby places not read yet, back on Scan Day.</p>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>4.8 average across 92 reviews: Google 25. (Confirmed, read October 9, 2026.)</p>
<p>The practice is noted for its thorough procedures but may lack emotional support during high-stress visits. (AI guess, from 92 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Thoroughness in procedures</li>
<li>Clear communication during consultations</li>
<li>Compassionate bedside manner</li>
</ul>
<h4>What people do not like</h4>
<ul>
<li>Long waits past the appointment time</li>
<li>Perceived lack of emotional support during procedures</li>
<li>Difficulties with appointment scheduling and referrals</li>
</ul>
<h4>Press</h4>
<p>No press story about Stephen Hemperly found yet.</p>
<h4>Awards</h4>
<p>None named yet.</p>
<h4>Directories</h4>
<p>Directory listings not read yet.</p>
</section>
<section id="ai-recent-updates-from-stephen-hemperly">
<h3>Recent updates from Stephen Hemperly</h3>
<p>Stephen Hemperly hasn't posted an update here yet.</p>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>Any names worth asking for?</h4>
<p>No answer yet</p>
<h4>is the lot at Stephen Hemperly ever full?</h4>
<p>No answer yet</p>
<h4>anything new from Stephen Hemperly lately?</h4>
<p>No answer yet</p>
<h4>Aftercare at Stephen Hemperly, what does it involve?</h4>
<p>No answer yet</p>
<h4>opening hours at Stephen Hemperly, what are they these days?</h4>
<p>No answer yet</p>
<h4>what do I actually do when I get to Stephen Hemperly in San Diego?</h4>
<p>No answer yet</p>
<h4>never been here, how does it go?</h4>
<p>No answer yet</p>
<h4>how do I reach this place to sort something out?</h4>
<p>No answer yet</p>
<h4>discounts for coming back, is that a thing</h4>
<p>No answer yet</p>
<h4>Saturdays at Stephen Hemperly, are they open?</h4>
<p>No answer yet</p>
<h4>new to this place, anything I should know before I walk in?</h4>
<p>No answer yet</p>
<h4>cheaper than Stephen Hemperly in San Diego without it being sketchy?</h4>
<p>No answer yet</p>
<h4>quietest day to hit this place?</h4>
<p>No answer yet</p>
<h4>waiting list, how long are we talking</h4>
<p>No answer yet</p>
<h4>best dermatologist in San Diego, CA</h4>
<p>No answer yet</p>
<h4>bad experiences at Stephen Hemperly, anyone?</h4>
<p>No answer yet</p>
<h4>Stephen Hemperly or West Dermatology?</h4>
<p>No answer yet</p>
<h4>Ballpark for a visit to a dermatologist in San Diego?</h4>
<p>No answer yet</p>
<h4>who is actually holding the needle here?</h4>
<p>No answer yet</p>
<h4>killing time on Rio San, any ideas</h4>
<p>No answer yet</p>
</section>
<section id="ai-what-ai-gets-wrong">
<h3>What AI gets wrong about Stephen Hemperly</h3>
<p>We ask Gemini and ChatGPT about Stephen Hemperly. These are the answers that disagree with the record.</p>
<p>ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026.</p>
<p>No capture has disagreed with the record yet.</p>
</section>
<section id="ai-score">
<h3>The AI Score: 25 of 100</h3>
<p>The AI Score measures how likely AI engines are to recommend a business, and how accurately. San Diego dermatologists run 23 to 38. Fair starts at 45, good at 65. Stephen Hemperly scores 25, below the San Diego average of 31. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">Stephen Hemperly</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>0</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>40</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Poor</td></tr>
<tr><td>AI visibility</td><td>14</td><td>0</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Named in 0 of 1 answer that recommended anyone. 1 more named nobody, which is not a loss and is not scored.</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>56</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Fair</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>65</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Good</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>84</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>35</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Poor</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>77</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Good</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
</section>
<section id="ai-how-ai-decides-what-to-tell-you-about-a-dermatologist">
<h3>How AI decides what to tell you about a dermatologist</h3>
<p>When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on.</p>
<p>That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today.</p>
<p>The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place."</p>
</section>
<section id="ai-how-to-choose-a-dermatologist-in-california-with-or-without-ai">
<h3>How to choose a dermatologist in California, with or without AI</h3>
<p>A few checks take ten minutes and matter more than any rating. This is general information, not medical advice.</p>
<ul>
<li>Look up every injector. Doctors are listed by the California medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free.</li>
<li>Ask who does the injections, and check that person's license.</li>
<li>Ask for the price per unit of Botox and per syringe of filler, not per area.</li>
<li>Read reviews that name a provider and a treatment. Vague praise is easy to fake.</li>
<li>Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door.</li>
<li>Ask whether they dissolve filler and when they would tell you not to add more.</li>
</ul>
</section>
<section id="ai-how-to-read-the-marks-on-this-page">
<h3>How to read the marks on this page</h3>
<ul>
<li>Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.</li>
<li>Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.</li>
<li>AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.</li>
</ul>
</section>
<section id="ai-about-the-author">
<h3>About the author</h3>
<p>Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.</p>
<ul>
<li>Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.</li>
<li>Industry: medical aesthetics, injectables, med spa operations and marketing.</li>
<li>Disclosure: Local AI Registry sells services to business owners, including Stephen Hemperly if it claims this page. That does not change what this page says. Every fact carries its source.</li>
</ul>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to Stephen Hemperly</th></tr></thead>
<tbody>
<tr><td>Stephen Hemperly, DO</td><td>MedicalBusiness</td><td>#business</td><td>http://www.westdermatology.com/hillcrest</td><td>Subject of this page</td></tr>
<tr><td>San Diego, California</td><td>City</td><td>#city</td><td>Nothing found</td><td>City Stephen Hemperly is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the dermatologists in San Diego, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best dermatologists in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/dermatologist</li>
<li>Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles</li>
<li>/san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco</li>
<li>/san-jose: https://localairegistry.com/leaderboards/ca/san-jose</li>
<li>/irvine: https://localairegistry.com/leaderboards/ca/irvine</li>
<li>/fresno: https://localairegistry.com/leaderboards/ca/fresno</li>
<li>/palo-alto: https://localairegistry.com/leaderboards/ca/palo-alto</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in California: https://localairegistry.com/leaderboards/ca</li>
</ul>
</section>
<section id="ai-frequently-asked-questions">
<h3>Frequently asked questions</h3>
<h4>What is AI search optimization for local business?</h4>
<p>Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.</p>
<h4>What is Local AI Registry?</h4>
<p>The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.</p>
<h4>How does this page help a business get recommended by AI?</h4>
<p>Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.</p>
<h4>Who writes the answers here?</h4>
<p>Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.</p>
<h4>I own Stephen Hemperly, DO. How do I fix something or rank higher?</h4>
<p>Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.</p>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJd2XXVNdU2YARQbk7xyCC80Q (accessed Oct 9, 2026)</li>
</ul>
</section>
</article>
</main>
</body>
</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.