The Skin Den

Unclaimed

Skin care clinic in San Diego, CA

5.0 · 25 reviewsOpens today at 9 AM

The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.

Eligible to offer 20% cashback to customers who shop here.OrbitBack

AI ScoreChatGPT and Gemini didn't mention The Skin Den.Scored from 8 signals across search and AI.

Add your name so AI can say who owns the business

Unclaimed · Never replied · 39 years in business

Is this you? Claim it

ConfirmedVisitor submittedAI guess

Updated Oct 9, 2026Last activity 25 days ago, a question from glow_lou.

Services

What The Skin Den offers, what it costs, and what people come for.

Team

Who you'll see, and whether their licenses check out.
Add your team so AI can name who works here
Today9 AM to 5 PM

Reputation

What reviews, press and directories say about The Skin Den.

5.0from 25 reviews on Google

The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. Customers describe a serene and intimate atmosphere at The Skin Den, where treatments feel personalized and thorough. The experience is often likened to a mini vacation, with a focus on comfort and relaxation during services like dermaplaning and facials, leaving skin feeling rejuvenated and glowing.

  • 5100%
  • 40%
  • 30%
  • 20%
  • 10%
Would go back100%100% of reviews give the visit 4 or 5 stars.Positive 100%, 4 or 5 stars · Neutral 0%, 3 stars · Negative 0%, 1 or 2 stars
The good
  • Expertise in dermaplaning
  • Customized facials
  • Thorough extractions
  • Calming and welcoming environment
  • Effective acne treatments

Press and awards

Add press AI can read
Add a press story so AI can say who's written about you
Get listed in directories so AI can tell you're real

How AI sees The Skin Den

The AI Score is out of 100, read from 8 signals across search and AI.

27out of 100

25 San Diego avg

What the score is made of

Signal and how much it countsThe Skin Den

  • Retrieval grounding 26%Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.0
  • Off-property attestation 20%Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.42
  • AI visibility 14%Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.0
  • Reviews & response 12%The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.90
  • Backlink & citation authority 8%Domain authority and editorial quality of the sources that attest to you.50
  • Google Business Profile 8%Required and recommended fields; update cadence. The listing AI pulls from first.84
  • Speed & mobile 7%Core Web Vitals at the 75th percentile, on a real phone.55
  • Content freshness & schema 5%Crawl recency, intent alignment, valid JSON-LD, canonicals.74

Every business is scored the same way, and nobody can pay for a better score.

The Skin Den’s full AI report

See exactly what AI says about you, and how to get picked

The Skin DenSpeed & mobileGoogle Business ProfileContent freshness & schemaBacklink & citation authorityRetrieval groundingReviews & responseOff-property attestationAI visibility

The Skin Den, as AI sees it. Blue signals help The Skin Den, and red ones hold it back.

  • The questions people ask Gemini and ChatGPT about skin care clinics in San Diego, and who they name instead of you
  • What AI gets wrong about you, next to what’s true
  • What to change first so AI names you
Claim free to get the report

Claiming your page is free.

What AI reads

The page ChatGPT, Gemini, Perplexity and Google read about The Skin Den. The code version is exactly what their crawlers get.

Local AI Registry · Skin care clinics in San Diego, CA · Editorial

The Skin Den, San Diego CA: Reviews

Steve Lee

By Steve Lee, founder and CEO of Local AI Registry. Updated October 9, 2026.

Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below

In short

The Skin Den is a skin care clinic in San Diego, CA. Its AI Score is 27 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks

Key facts

FactValue
TypeSkin care clinic
Address5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA
HoursMon to Fri 9 AM to 5 PM · Closed Sat to Sun
Phone(858) 878-9567
Rating5.0 across 25 reviews on Google
UpdatedOctober 9, 2026

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

GroupFactValueMarkEvidence
Location infoAddress5405 Oberlin Dr Ste 110, San Diego, CA 92121, USAConfirmedGoogle Business Profile
Location infoDescriptionThe Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.ConfirmedGoogle Business Profile
Location infoHoursMon to Fri 9:00 AM to 5:00 PM · Sat to Sun ClosedConfirmedGoogle Business Profile
Location infoNameThe Skin Den - Skincare by Shawn McDonaldConfirmedGoogle Business Profile
Location infoPhone(858) 878-9567ConfirmedGoogle Business Profile
HoursMonday9:00 AM to 5:00 PMConfirmedGoogle Business Profile
HoursTuesday9:00 AM to 5:00 PMConfirmedGoogle Business Profile
HoursWednesday9:00 AM to 5:00 PMConfirmedGoogle Business Profile
HoursThursday9:00 AM to 5:00 PMConfirmedGoogle Business Profile
HoursFriday9:00 AM to 5:00 PMConfirmedGoogle Business Profile
HoursSaturdayClosedConfirmedGoogle Business Profile
HoursSundayClosedConfirmedGoogle Business Profile
ServicesServiceFacial treatmentAI guess
ServicesServiceSkincare consultationAI guess
LinksWebsitehttps://skin-den.com/ConfirmedGoogle Business Profile
DetailsOpening date1986ConfirmedGoogle Business Profile

Services and prices

Known for

The team

Visiting The Skin Den

Address: 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA. Phone: (858) 878-9567. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)

Location info from Google Business Profile

From Google Business Profile: "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den."

Parking and getting in

Nearby

PlaceTypeDistance
Karak House Coffee Co | Tea & Chai Shop | Pastries and Desserts in San Diego, CACoffee shop1 min walk
moment sushiSushi restaurant1 min walk
CroutonsRestaurant1 min walk
HiroNori Craft RamenRamen restaurant1 min walk
Urban Skillet San DiegoHalal restaurant1 min walk
bb.q Chicken Sorrento ValleyRestaurant2 min walk

Reputation

5.0 average across 25 reviews: Google 25. (Confirmed, read October 9, 2026.)

The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. (AI guess, from 25 reviews.)

What people like

  • Expertise in dermaplaning
  • Customized facials
  • Thorough extractions
  • Calming and welcoming environment
  • Effective acne treatments

Press

Awards

Directories

Questions people ask

anywhere on Oberlin to sit while I wait

Does this place split it over a few months?

Is numbing included at The Skin Den or is it extra?

Are the hours on Google right for The Skin Den?

never been to The Skin Den in San Diego, how does it go?

recovery after The Skin Den, what do people actually say?

Turning up here for the first time, what happens?

how do I reach this place to sort something out?

What skin care clinic questions is San Diego asking AI most?

anyone been on a Saturday, were they trading

who is actually holding the needle here?

Do they post anywhere?

trying to avoid the rush, which day is quiet

first time here, what is it actually like?

anything I should sort out before a consult at The Skin Den?

Why do people rate The Skin Den?

bad experiences at The Skin Den, anyone?

waiting list, how long are we talking

same day appts, does that ever happen here

The Skin Den or Soledad Mountain?

The AI Score: 27 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Diego skin care clinics run 21 to 27. Fair starts at 45, good at 65. The Skin Den scores 27, above the San Diego average of 25. The same method scores every business on the registry.

SignalWeightScoreWhat it measuresThe Skin Den
Retrieval grounding260Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.Poor
Off-property attestation2042Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.Poor
AI visibility140Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.Poor
Reviews & response1290The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.Good
Backlink & citation authority850Domain authority and editorial quality of the sources that attest to you.Fair
Google Business Profile884Required and recommended fields; update cadence. The listing AI pulls from first.Good
Speed & mobile755Core Web Vitals at the 75th percentile, on a real phone.Fair
Content freshness & schema574Crawl recency, intent alignment, valid JSON-LD, canonicals.Good

Full method: https://localairegistry.com/methodology

How AI decides what to say about a skin care clinic: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

EntityTypeID on this pageSame asRelationship to The Skin Den
The Skin DenMedicalBusiness#businesshttps://skin-den.com/Subject of this page
San Diego, CaliforniaCity#cityCity The Skin Den is in
Local AI RegistryOrganization#publisherhttps://localairegistry.comPublisher of this page
Steve LeePerson#authorhttps://localairegistry.com/team/steve-leeAuthor of this page

Topical map

Where this page sits in the registry. It's one profile among the skin care clinics in San Diego, linked to the lists and towns around it.

Lists

  • Best skin care clinics in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic
  • Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego

Nearby

  • /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
  • /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
  • /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
  • /irvine: https://localairegistry.com/leaderboards/ca/irvine
  • /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
  • /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara

Every list

  • Every leaderboard in California: https://localairegistry.com/leaderboards/ca

References

Show references (2)

Sources cited

  • [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y (accessed Oct 9, 2026)
  • [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

HTTP/2 200
content-type: text/html; charset=utf-8
link: <https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca>; rel="canonical", <https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"

2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>The Skin Den, San Diego CA: Reviews</title>
<meta name="description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews.">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca">
<link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md">
<meta property="og:title" content="The Skin Den, San Diego CA: Reviews">
<meta property="og:description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews.">
<meta property="og:url" content="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca">
<meta property="og:site_name" content="Local AI Registry">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="geo.position" content="32.8912623;-117.2010527">
<meta name="ICBM" content="32.8912623, -117.2010527">
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="San Diego">

3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage",
      "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
      "name": "The Skin Den, San Diego CA: Reviews",
      "isPartOf": {
        "@id": "https://localairegistry.com/#website"
      },
      "about": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
      },
      "mainEntity": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
      },
      "breadcrumb": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb"
      },
      "hasPart": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals"
      },
      "datePublished": "2026-10-09",
      "dateModified": "2026-10-25",
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          "#ai-listing-description"
        ]
      },
      "significantLink": [
        "https://localairegistry.com/methodology",
        "https://localairegistry.com/faq",
        "https://localairegistry.com/developers"
      ]
    },
    {
      "@type": "Article",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#article",
      "headline": "The Skin Den, San Diego CA: Reviews",
      "name": "The Skin Den, San Diego CA: Reviews",
      "author": {
        "@id": "https://localairegistry.com/team/steve-lee"
      },
      "publisher": {
        "@id": "https://localairegistry.com/#organization"
      },
      "datePublished": "2026-10-09",
      "dateModified": "2026-10-25",
      "about": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
      },
      "isPartOf": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"
      },
      "mainEntityOfPage": {
        "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"
      }
    },
    {
      "@type": "Person",
      "@id": "https://localairegistry.com/team/steve-lee",
      "name": "Steve Lee",
      "jobTitle": "Founder and CEO",
      "url": "https://localairegistry.com/team/steve-lee",
      "worksFor": {
        "@id": "https://localairegistry.com/#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://localairegistry.com/#organization",
      "name": "Local AI Registry",
      "alternateName": "LAIR",
      "url": "https://localairegistry.com/",
      "logo": "https://localairegistry.com/images/brand/logo-512.png"
    },
    {
      "@type": "HealthAndBeautyBusiness",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
      "name": "The Skin Den",
      "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
      "description": "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.",
      "sameAs": [
        "https://skin-den.com/",
        "https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y"
      ],
      "hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y",
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 32.8912623,
        "longitude": -117.2010527
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": 5,
        "reviewCount": 25,
        "bestRating": 5
      },
      "telephone": "(858) 878-9567",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA",
        "addressLocality": "San Diego",
        "addressRegion": "CA",
        "postalCode": "92121",
        "addressCountry": "US"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Monday",
          "opens": "09:00",
          "closes": "17:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Tuesday",
          "opens": "09:00",
          "closes": "17:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Wednesday",
          "opens": "09:00",
          "closes": "17:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Thursday",
          "opens": "09:00",
          "closes": "17:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Friday",
          "opens": "09:00",
          "closes": "17:00"
        }
      ],
      "areaServed": {
        "@type": "City",
        "name": "San Diego"
      },
      "availableService": [
        {
          "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment"
        },
        {
          "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation"
        }
      ],
      "knowsAbout": [
        "Facial treatment",
        "Skincare consultation"
      ]
    },
    {
      "@type": "MedicalProcedure",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment",
      "name": "Facial treatment"
    },
    {
      "@type": "MedicalProcedure",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation",
      "name": "Skincare consultation"
    },
    {
      "@type": "ItemList",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals",
      "name": "Questions people ask",
      "numberOfItems": 20,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "anywhere on Oberlin to sit while I wait",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/coffee-near-the-skin-den-on-oberlin"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Does this place split it over a few months?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/does-the-skin-den-split-it-over-a-few-months"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Is numbing included at The Skin Den or is it extra?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/numbing-at-the-skin-den-do-you-have-to-ask-for-it"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Are the hours on Google right for The Skin Den?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/are-the-hours-on-google-right-for-the-skin-den"
        },
        {
          "@type": "ListItem",
          "position": 5,
          "name": "never been to The Skin Den in San Diego, how does it go?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/never-been-to-the-skin-den-in-san-diego-how-does-it-go"
        },
        {
          "@type": "ListItem",
          "position": 6,
          "name": "recovery after The Skin Den, what do people actually say?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/recovery-after-the-skin-den-what-do-people-actually-say"
        },
        {
          "@type": "ListItem",
          "position": 7,
          "name": "Turning up here for the first time, what happens?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/turning-up-here-for-the-first-time-what-happens"
        },
        {
          "@type": "ListItem",
          "position": 8,
          "name": "how do I reach this place to sort something out?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/calling-this-place-or-is-there-a-better-way"
        },
        {
          "@type": "ListItem",
          "position": 9,
          "name": "What skin care clinic questions is San Diego asking AI most?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/what-skin-care-clinic-questions-is-san-diego-asking-ai-most"
        },
        {
          "@type": "ListItem",
          "position": 10,
          "name": "anyone been on a Saturday, were they trading",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anyone-been-on-a-saturday-were-they-trading"
        },
        {
          "@type": "ListItem",
          "position": 11,
          "name": "who is actually holding the needle here?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/who-is-actually-holding-the-needle-here"
        },
        {
          "@type": "ListItem",
          "position": 12,
          "name": "Do they post anywhere?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/is-there-a-socials-account-worth-following"
        },
        {
          "@type": "ListItem",
          "position": 13,
          "name": "trying to avoid the rush, which day is quiet",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/quietest-day-to-hit-the-skin-den"
        },
        {
          "@type": "ListItem",
          "position": 14,
          "name": "first time here, what is it actually like?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/first-time-here-what-is-it-actually-like"
        },
        {
          "@type": "ListItem",
          "position": 15,
          "name": "anything I should sort out before a consult at The Skin Den?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anything-i-should-sort-out-before-a-consult-here"
        },
        {
          "@type": "ListItem",
          "position": 16,
          "name": "Why do people rate The Skin Den?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/why-do-people-rate-the-skin-den"
        },
        {
          "@type": "ListItem",
          "position": 17,
          "name": "bad experiences at The Skin Den, anyone?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/bad-experiences-at-the-skin-den-anyone"
        },
        {
          "@type": "ListItem",
          "position": 18,
          "name": "waiting list, how long are we talking",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/how-far-out-is-the-skin-den-booking-right-now"
        },
        {
          "@type": "ListItem",
          "position": 19,
          "name": "same day appts, does that ever happen here",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/same-day-appts-does-that-ever-happen-here"
        },
        {
          "@type": "ListItem",
          "position": 20,
          "name": "The Skin Den or Soledad Mountain?",
          "url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/the-skin-den-or-m-beauty"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://localairegistry.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "California",
          "item": "https://localairegistry.com/leaderboards/ca"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "San Diego",
          "item": "https://localairegistry.com/leaderboards/ca/san-diego"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Skin care clinics",
          "item": "https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic"
        },
        {
          "@type": "ListItem",
          "position": 5,
          "name": "The Skin Den",
          "item": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
        }
      ]
    }
  ]
}

4. Markdown copy of this page (the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md)

The article as plain text: the same headings, facts, marks and sources.

# The Skin Den, San Diego CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-09.

Canonical: https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca

## In short

The Skin Den is a skin care clinic in San Diego, CA. Its AI Score is 27 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Skin care clinic |
| Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA |
| Hours | Mon to Fri 9 AM to 5 PM · Closed Sat to Sun |
| Phone | (858) 878-9567 |
| Rating | 5.0 across 25 reviews on Google |
| Updated | October 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA | Confirmed | Google Business Profile |
| Location info | Description | The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | The Skin Den - Skincare by Shawn McDonald | Confirmed | Google Business Profile |
| Location info | Phone | (858) 878-9567 | Confirmed | Google Business Profile |
| Hours | Monday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Facial treatment | AI guess |  |
| Services | Service | Skincare consultation | AI guess |  |
| Links | Website | https://skin-den.com/ | Confirmed | Google Business Profile |
| Details | Opening date | 1986 | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting The Skin Den

Address: 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA. Phone: (858) 878-9567. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Karak House Coffee Co \| Tea & Chai Shop \| Pastries and Desserts in San Diego, CA | Coffee shop | 1 min walk |
| moment sushi | Sushi restaurant | 1 min walk |
| Croutons | Restaurant | 1 min walk |
| HiroNori Craft Ramen | Ramen restaurant | 1 min walk |
| Urban Skillet San Diego | Halal restaurant | 1 min walk |
| bb.q Chicken Sorrento Valley | Restaurant | 2 min walk |


## Reputation

5.0 average across 25 reviews: Google 25. (Confirmed, read October 9, 2026.)

The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. (AI guess, from 25 reviews.)


### What people like

- Expertise in dermaplaning
- Customized facials
- Thorough extractions
- Calming and welcoming environment
- Effective acne treatments


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### anywhere on Oberlin to sit while I wait


### Does this place split it over a few months?


### Is numbing included at The Skin Den or is it extra?


### Are the hours on Google right for The Skin Den?


### never been to The Skin Den in San Diego, how does it go?


### recovery after The Skin Den, what do people actually say?


### Turning up here for the first time, what happens?


### how do I reach this place to sort something out?


### What skin care clinic questions is San Diego asking AI most?


### anyone been on a Saturday, were they trading


### who is actually holding the needle here?


### Do they post anywhere?


### trying to avoid the rush, which day is quiet


### first time here, what is it actually like?


### anything I should sort out before a consult at The Skin Den?


### Why do people rate The Skin Den?


### bad experiences at The Skin Den, anyone?


### waiting list, how long are we talking


### same day appts, does that ever happen here


### The Skin Den or Soledad Mountain?


## The AI Score: 27 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Diego skin care clinics run 21 to 27. Fair starts at 45, good at 65. The Skin Den scores 27, above the San Diego average of 25. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | The Skin Den |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 90 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 50 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 55 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 74 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a skin care clinic: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to The Skin Den |
| --- | --- | --- | --- | --- |
| The Skin Den | MedicalBusiness | #business | https://skin-den.com/ | Subject of this page |
| San Diego, California | City | #city |  | City The Skin Den is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the skin care clinics in San Diego, linked to the lists and towns around it.


### Lists

- Best skin care clinics in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic
- Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y (accessed Oct 9, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)

The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

  1. anywhere on Oberlin to sit while I wait Question by glow_lou, Oct 9, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/coffee-near-the-skin-den-on-oberlin
  2. Does this place split it over a few months? Question by saving_up_contour_92121, Oct 7, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/does-the-skin-den-split-it-over-a-few-months
  3. Is numbing included at The Skin Den or is it extra? Question by sunscreen_sam, Oct 5, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/numbing-at-the-skin-den-do-you-have-to-ask-for-it
  4. Are the hours on Google right for The Skin Den? Question by lips_sam, Oct 2, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/are-the-hours-on-google-right-for-the-skin-den
  5. never been to The Skin Den in San Diego, how does it go? Question by saving_up_on_oberlin, Oct 2, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/never-been-to-the-skin-den-in-san-diego-how-does-it-go
  6. recovery after The Skin Den, what do people actually say? Question by retinol_pearl, Oct 2, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/recovery-after-the-skin-den-what-do-people-actually-say
  7. Turning up here for the first time, what happens? Question by peel_hazel, Oct 2, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/turning-up-here-for-the-first-time-what-happens
  8. how do I reach this place to sort something out? Question by lips_mabel, Sep 30, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/calling-this-place-or-is-there-a-better-way
  9. What skin care clinic questions is San Diego asking AI most? Question by The Skin Den, Sep 28, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/what-skin-care-clinic-questions-is-san-diego-asking-ai-most
  10. anyone been on a Saturday, were they trading Question by shopper_nell, Sep 25, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anyone-been-on-a-saturday-were-they-trading
  11. who is actually holding the needle here? Question by sunscreen_wilder, Sep 25, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/who-is-actually-holding-the-needle-here
  12. Do they post anywhere? Question by picky_glow, Sep 18, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/is-there-a-socials-account-worth-following
  13. trying to avoid the rush, which day is quiet Question by march_may, Sep 18, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/quietest-day-to-hit-the-skin-den
  14. first time here, what is it actually like? Question by birthday_nell, Sep 12, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/first-time-here-what-is-it-actually-like
  15. anything I should sort out before a consult at The Skin Den? Question by peel_clover, Sep 9, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anything-i-should-sort-out-before-a-consult-here
  16. Why do people rate The Skin Den? Question by local_birdie, Sep 6, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/why-do-people-rate-the-skin-den
  17. bad experiences at The Skin Den, anyone? Question by careful_otis, Aug 31, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/bad-experiences-at-the-skin-den-anyone
  18. waiting list, how long are we talking Question by neighbor_ivy, Aug 28, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/how-far-out-is-the-skin-den-booking-right-now
  19. same day appts, does that ever happen here Question by retinol_reed, Aug 24, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/same-day-appts-does-that-ever-happen-here
  20. The Skin Den or Soledad Mountain? Question by brows_wilder, Aug 21, 2026. localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/the-skin-den-or-m-beauty

You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it

People also look at

AI Score, out of 100
The Skin Den25 reviews · you are here
27
Soledad Mountain Spa117 reviews · San Diego, 0.1 mi
27
Skin Love by Jan7 reviews · San Diego, 0.1 mi
23
San Diego Skincare Clinic2 reviews · San Diego, 0.1 mi
21
Suggest an edit
Change historyEvery change to every fact, newest first

References

Change history
ConfirmedVisitor submittedAI guess
Show references (2)

This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.

  1. [1]VisitName, address, phone, hours and 3 other detailsGoogle Business Profile.Primary source · Accessed Oct 9, 2026 · https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y
  2. [2]ServicesFacial treatment and Skincare consultationAI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026.AI engine output · Accessed Oct 25, 2026 · https://localairegistry.com/methodology