Does this place split it over a few months?
Question · by saving_up_contour_92121 · Member since Oct 2026 · 1 post · 3w3 weeks ago
Skin care clinic in San Diego, CA
5.0 · 25 reviewsOpens today at 9 AMOpens today at 9 AM
The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.
Eligible to offer 20% cashback to customers who shop here.OrbitBack
Add your name so AI can say who owns the business
Unclaimed · Never replied · 39 years in business
ConfirmedVisitor submittedAI guess
Updated Oct 9, 2026Last activity 25 days ago, a question from glow_lou.
14 asked · 0 answered by The Skin Den
Question · by saving_up_contour_92121 · Member since Oct 2026 · 1 post · 3w3 weeks ago
Question · by saving_up_on_oberlin · Member since Oct 2026 · 1 post · 4w4 weeks ago
Question · by sunscreen_sam · Member since Aug 2026 · 15 posts · 4w4 weeks ago
Question · by lips_sam · Member since Aug 2026 · 12 posts · 4w4 weeks ago
Question · by retinol_pearl · Member since Aug 2026 · 10 posts · 4w4 weeks ago
Question · by peel_hazel · Member since Aug 2026 · 10 posts · 4w4 weeks ago
Question · by lips_mabel · Member since Aug 2026 · 15 posts · 4w4 weeks ago
Question · 5w5 weeks ago
Question · by sunscreen_wilder · Member since Aug 2026 · 13 posts · 5w5 weeks ago
Question · by shopper_nell · Member since Jul 2026 · 38 posts · 5w5 weeks ago
Question · by picky_glow · Member since Aug 2026 · 13 posts · 6w6 weeks ago
Question · by march_may · Member since Jul 2026 · 31 posts · 6w6 weeks ago
Question · by birthday_nell · Member since Aug 2026 · 42 posts · 7w7 weeks ago
Question · by peel_clover · Member since Jul 2026 · 16 posts · 7w7 weeks ago
Question · by local_birdie · Member since Jul 2026 · 29 posts · 8w8 weeks ago
What The Skin Den offers, what it costs, and what people come for.
When it's quiet, where to park, and what's nearby.
Karak House Coffee Co is a 1 minute walk for coffee and Pastries. Moment sushi is a 1 minute walk for sushi. Croutons, a restaurant, is a 1 minute walk. HiroNori Craft Ramen, a ramen restaurant, is a 1 minute walk.
Nearby places from Google Maps, read Oct 25, 2026.
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
What reviews, press and directories say about The Skin Den.
5.0from 25 reviews on Google
The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. Customers describe a serene and intimate atmosphere at The Skin Den, where treatments feel personalized and thorough. The experience is often likened to a mini vacation, with a focus on comfort and relaxation during services like dermaplaning and facials, leaving skin feeling rejuvenated and glowing.
The AI Score is out of 100, read from 8 signals across search and AI.
25 San Diego avg
Signal and how much it countsThe Skin Den
Every business is scored the same way, and nobody can pay for a better score.
The Skin Den, as AI sees it. Blue signals help The Skin Den, and red ones hold it back.
Claiming your page is free.
The page ChatGPT, Gemini, Perplexity and Google read about The Skin Den. The code version is exactly what their crawlers get.
Local AI Registry · Skin care clinics in San Diego, CA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Updated October 9, 2026.
Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below
The Skin Den is a skin care clinic in San Diego, CA. Its AI Score is 27 of 100, which is poor.
What each mark on this page means: https://localairegistry.com/methodology#marks
| Fact | Value |
|---|---|
| Type | Skin care clinic |
| Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA |
| Hours | Mon to Fri 9 AM to 5 PM · Closed Sat to Sun |
| Phone | (858) 878-9567 |
| Rating | 5.0 across 25 reviews on Google |
| Updated | October 9, 2026 |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA | Confirmed | Google Business Profile |
| Location info | Description | The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile |
| Location info | Name | The Skin Den - Skincare by Shawn McDonald | Confirmed | Google Business Profile |
| Location info | Phone | (858) 878-9567 | Confirmed | Google Business Profile |
| Hours | Monday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | Closed | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Services | Service | Facial treatment | AI guess | |
| Services | Service | Skincare consultation | AI guess | |
| Links | Website | https://skin-den.com/ | Confirmed | Google Business Profile |
| Details | Opening date | 1986 | Confirmed | Google Business Profile |
Address: 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA. Phone: (858) 878-9567. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)
From Google Business Profile: "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den."
| Place | Type | Distance |
|---|---|---|
| Karak House Coffee Co | Tea & Chai Shop | Pastries and Desserts in San Diego, CA | Coffee shop | 1 min walk |
| moment sushi | Sushi restaurant | 1 min walk |
| Croutons | Restaurant | 1 min walk |
| HiroNori Craft Ramen | Ramen restaurant | 1 min walk |
| Urban Skillet San Diego | Halal restaurant | 1 min walk |
| bb.q Chicken Sorrento Valley | Restaurant | 2 min walk |
5.0 average across 25 reviews: Google 25. (Confirmed, read October 9, 2026.)
The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. (AI guess, from 25 reviews.)
It measures how likely AI engines are to recommend a business, and how accurately. San Diego skin care clinics run 21 to 27. Fair starts at 45, good at 65. The Skin Den scores 27, above the San Diego average of 25. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | The Skin Den |
|---|---|---|---|---|
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 90 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 50 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 55 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 74 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |
Full method: https://localairegistry.com/methodology
How AI decides what to say about a skin care clinic: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to The Skin Den |
|---|---|---|---|---|
| The Skin Den | MedicalBusiness | #business | https://skin-den.com/ | Subject of this page |
| San Diego, California | City | #city | City The Skin Den is in | |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |
Where this page sits in the registry. It's one profile among the skin care clinics in San Diego, linked to the lists and towns around it.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
HTTP/2 200 content-type: text/html; charset=utf-8 link: <https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca>; rel="canonical", <https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"
Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
<meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>The Skin Den, San Diego CA: Reviews</title> <meta name="description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews."> <meta name="robots" content="index, follow"> <link rel="canonical" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"> <link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md"> <meta property="og:title" content="The Skin Den, San Diego CA: Reviews"> <meta property="og:description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews."> <meta property="og:url" content="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"> <meta property="og:site_name" content="Local AI Registry"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"> <meta name="geo.position" content="32.8912623;-117.2010527"> <meta name="ICBM" content="32.8912623, -117.2010527"> <meta name="geo.region" content="US-CA"> <meta name="geo.placename" content="San Diego">
One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
"name": "The Skin Den, San Diego CA: Reviews",
"isPartOf": {
"@id": "https://localairegistry.com/#website"
},
"about": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
},
"mainEntity": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
},
"breadcrumb": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb"
},
"hasPart": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals"
},
"datePublished": "2026-10-09",
"dateModified": "2026-10-25",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
"#ai-listing-description"
]
},
"significantLink": [
"https://localairegistry.com/methodology",
"https://localairegistry.com/faq",
"https://localairegistry.com/developers"
]
},
{
"@type": "Article",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#article",
"headline": "The Skin Den, San Diego CA: Reviews",
"name": "The Skin Den, San Diego CA: Reviews",
"author": {
"@id": "https://localairegistry.com/team/steve-lee"
},
"publisher": {
"@id": "https://localairegistry.com/#organization"
},
"datePublished": "2026-10-09",
"dateModified": "2026-10-25",
"about": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
},
"isPartOf": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"
},
"mainEntityOfPage": {
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"
}
},
{
"@type": "Person",
"@id": "https://localairegistry.com/team/steve-lee",
"name": "Steve Lee",
"jobTitle": "Founder and CEO",
"url": "https://localairegistry.com/team/steve-lee",
"worksFor": {
"@id": "https://localairegistry.com/#organization"
}
},
{
"@type": "Organization",
"@id": "https://localairegistry.com/#organization",
"name": "Local AI Registry",
"alternateName": "LAIR",
"url": "https://localairegistry.com/",
"logo": "https://localairegistry.com/images/brand/logo-512.png"
},
{
"@type": "HealthAndBeautyBusiness",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
"name": "The Skin Den",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca",
"description": "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.",
"sameAs": [
"https://skin-den.com/",
"https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y"
],
"hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y",
"geo": {
"@type": "GeoCoordinates",
"latitude": 32.8912623,
"longitude": -117.2010527
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 5,
"reviewCount": 25,
"bestRating": 5
},
"telephone": "(858) 878-9567",
"address": {
"@type": "PostalAddress",
"streetAddress": "5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA",
"addressLocality": "San Diego",
"addressRegion": "CA",
"postalCode": "92121",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "09:00",
"closes": "17:00"
}
],
"areaServed": {
"@type": "City",
"name": "San Diego"
},
"availableService": [
{
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment"
},
{
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation"
}
],
"knowsAbout": [
"Facial treatment",
"Skincare consultation"
]
},
{
"@type": "MedicalProcedure",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment",
"name": "Facial treatment"
},
{
"@type": "MedicalProcedure",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation",
"name": "Skincare consultation"
},
{
"@type": "ItemList",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals",
"name": "Questions people ask",
"numberOfItems": 20,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "anywhere on Oberlin to sit while I wait",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/coffee-near-the-skin-den-on-oberlin"
},
{
"@type": "ListItem",
"position": 2,
"name": "Does this place split it over a few months?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/does-the-skin-den-split-it-over-a-few-months"
},
{
"@type": "ListItem",
"position": 3,
"name": "Is numbing included at The Skin Den or is it extra?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/numbing-at-the-skin-den-do-you-have-to-ask-for-it"
},
{
"@type": "ListItem",
"position": 4,
"name": "Are the hours on Google right for The Skin Den?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/are-the-hours-on-google-right-for-the-skin-den"
},
{
"@type": "ListItem",
"position": 5,
"name": "never been to The Skin Den in San Diego, how does it go?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/never-been-to-the-skin-den-in-san-diego-how-does-it-go"
},
{
"@type": "ListItem",
"position": 6,
"name": "recovery after The Skin Den, what do people actually say?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/recovery-after-the-skin-den-what-do-people-actually-say"
},
{
"@type": "ListItem",
"position": 7,
"name": "Turning up here for the first time, what happens?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/turning-up-here-for-the-first-time-what-happens"
},
{
"@type": "ListItem",
"position": 8,
"name": "how do I reach this place to sort something out?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/calling-this-place-or-is-there-a-better-way"
},
{
"@type": "ListItem",
"position": 9,
"name": "What skin care clinic questions is San Diego asking AI most?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/what-skin-care-clinic-questions-is-san-diego-asking-ai-most"
},
{
"@type": "ListItem",
"position": 10,
"name": "anyone been on a Saturday, were they trading",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anyone-been-on-a-saturday-were-they-trading"
},
{
"@type": "ListItem",
"position": 11,
"name": "who is actually holding the needle here?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/who-is-actually-holding-the-needle-here"
},
{
"@type": "ListItem",
"position": 12,
"name": "Do they post anywhere?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/is-there-a-socials-account-worth-following"
},
{
"@type": "ListItem",
"position": 13,
"name": "trying to avoid the rush, which day is quiet",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/quietest-day-to-hit-the-skin-den"
},
{
"@type": "ListItem",
"position": 14,
"name": "first time here, what is it actually like?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/first-time-here-what-is-it-actually-like"
},
{
"@type": "ListItem",
"position": 15,
"name": "anything I should sort out before a consult at The Skin Den?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anything-i-should-sort-out-before-a-consult-here"
},
{
"@type": "ListItem",
"position": 16,
"name": "Why do people rate The Skin Den?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/why-do-people-rate-the-skin-den"
},
{
"@type": "ListItem",
"position": 17,
"name": "bad experiences at The Skin Den, anyone?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/bad-experiences-at-the-skin-den-anyone"
},
{
"@type": "ListItem",
"position": 18,
"name": "waiting list, how long are we talking",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/how-far-out-is-the-skin-den-booking-right-now"
},
{
"@type": "ListItem",
"position": 19,
"name": "same day appts, does that ever happen here",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/same-day-appts-does-that-ever-happen-here"
},
{
"@type": "ListItem",
"position": 20,
"name": "The Skin Den or Soledad Mountain?",
"url": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/the-skin-den-or-m-beauty"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://localairegistry.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "California",
"item": "https://localairegistry.com/leaderboards/ca"
},
{
"@type": "ListItem",
"position": 3,
"name": "San Diego",
"item": "https://localairegistry.com/leaderboards/ca/san-diego"
},
{
"@type": "ListItem",
"position": 4,
"name": "Skin care clinics",
"item": "https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic"
},
{
"@type": "ListItem",
"position": 5,
"name": "The Skin Den",
"item": "https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"
}
]
}
]
}The article as plain text: the same headings, facts, marks and sources.
# The Skin Den, San Diego CA: Reviews Source: Local AI Registry, https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-09. Canonical: https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca ## In short The Skin Den is a skin care clinic in San Diego, CA. Its AI Score is 27 of 100, which is poor. What each mark on this page means: https://localairegistry.com/methodology#marks ## Key facts | Fact | Value | | --- | --- | | Type | Skin care clinic | | Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA | | Hours | Mon to Fri 9 AM to 5 PM · Closed Sat to Sun | | Phone | (858) 878-9567 | | Rating | 5.0 across 25 reviews on Google | | Updated | October 9, 2026 | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA | Confirmed | Google Business Profile | | Location info | Description | The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den. | Confirmed | Google Business Profile | | Location info | Hours | Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile | | Location info | Name | The Skin Den - Skincare by Shawn McDonald | Confirmed | Google Business Profile | | Location info | Phone | (858) 878-9567 | Confirmed | Google Business Profile | | Hours | Monday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Tuesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Wednesday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Thursday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Friday | 9:00 AM to 5:00 PM | Confirmed | Google Business Profile | | Hours | Saturday | Closed | Confirmed | Google Business Profile | | Hours | Sunday | Closed | Confirmed | Google Business Profile | | Services | Service | Facial treatment | AI guess | | | Services | Service | Skincare consultation | AI guess | | | Links | Website | https://skin-den.com/ | Confirmed | Google Business Profile | | Details | Opening date | 1986 | Confirmed | Google Business Profile | ## Services and prices Add your services so AI can say what you offer ### Known for Share your review link so AI can say what you're known for ## The team Add your team so AI can name who works here ## Visiting The Skin Den Address: 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA. Phone: (858) 878-9567. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.) ### Location info from Google Business Profile From Google Business Profile: "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den." ### Parking and getting in Add your parking so AI can tell people where to park Add how to find your door so AI can walk people in ### Nearby | Place | Type | Distance | | --- | --- | --- | | Karak House Coffee Co \| Tea & Chai Shop \| Pastries and Desserts in San Diego, CA | Coffee shop | 1 min walk | | moment sushi | Sushi restaurant | 1 min walk | | Croutons | Restaurant | 1 min walk | | HiroNori Craft Ramen | Ramen restaurant | 1 min walk | | Urban Skillet San Diego | Halal restaurant | 1 min walk | | bb.q Chicken Sorrento Valley | Restaurant | 2 min walk | ## Reputation 5.0 average across 25 reviews: Google 25. (Confirmed, read October 9, 2026.) The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. (AI guess, from 25 reviews.) ### What people like - Expertise in dermaplaning - Customized facials - Thorough extractions - Calming and welcoming environment - Effective acne treatments ### Press Add a press story so AI can say who's written about you ### Awards Add an award so AI can name it ### Directories Get listed in directories so AI can tell you're real ## Questions people ask ### anywhere on Oberlin to sit while I wait ### Does this place split it over a few months? ### Is numbing included at The Skin Den or is it extra? ### Are the hours on Google right for The Skin Den? ### never been to The Skin Den in San Diego, how does it go? ### recovery after The Skin Den, what do people actually say? ### Turning up here for the first time, what happens? ### how do I reach this place to sort something out? ### What skin care clinic questions is San Diego asking AI most? ### anyone been on a Saturday, were they trading ### who is actually holding the needle here? ### Do they post anywhere? ### trying to avoid the rush, which day is quiet ### first time here, what is it actually like? ### anything I should sort out before a consult at The Skin Den? ### Why do people rate The Skin Den? ### bad experiences at The Skin Den, anyone? ### waiting list, how long are we talking ### same day appts, does that ever happen here ### The Skin Den or Soledad Mountain? ## The AI Score: 27 of 100 It measures how likely AI engines are to recommend a business, and how accurately. San Diego skin care clinics run 21 to 27. Fair starts at 45, good at 65. The Skin Den scores 27, above the San Diego average of 25. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | The Skin Den | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor | | Reviews & response | 12 | 90 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 50 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 55 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 74 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good | Full method: https://localairegistry.com/methodology How AI decides what to say about a skin care clinic: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to The Skin Den | | --- | --- | --- | --- | --- | | The Skin Den | MedicalBusiness | #business | https://skin-den.com/ | Subject of this page | | San Diego, California | City | #city | | City The Skin Den is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the skin care clinics in San Diego, linked to the lists and towns around it. ### Lists - Best skin care clinics in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic - Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego ### Nearby - /san-jose: https://localairegistry.com/leaderboards/ca/san-jose - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view - /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y (accessed Oct 9, 2026) - [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)
The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers
Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.
You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it
The whole page exactly as crawlers get it: head tags, one connected JSON-LD graph, and every section in semantic HTML.
<!doctype html>
<html lang="en-US">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>The Skin Den, San Diego CA: Reviews</title>
<meta name="description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews.">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca">
<link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca.md">
<meta property="og:title" content="The Skin Den, San Diego CA: Reviews">
<meta property="og:description" content="Skin care clinic in San Diego, CA. 5.0 on Google from 25 reviews.">
<meta property="og:url" content="https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca">
<meta property="og:site_name" content="Local AI Registry">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="geo.position" content="32.8912623;-117.2010527">
<meta name="ICBM" content="32.8912623, -117.2010527">
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="San Diego">
<script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca","name":"The Skin Den, San Diego CA: Reviews","isPartOf":{"@id":"https://localairegistry.com/#website"},"about":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"},"mainEntity":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"},"breadcrumb":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb"},"hasPart":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals"},"datePublished":"2026-10-09","dateModified":"2026-10-25","speakable":{"@type":"SpeakableSpecification","cssSelector":["#ai-listing-description"]},"significantLink":["https://localairegistry.com/methodology","https://localairegistry.com/faq","https://localairegistry.com/developers"]},{"@type":"Article","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#article","headline":"The Skin Den, San Diego CA: Reviews","name":"The Skin Den, San Diego CA: Reviews","author":{"@id":"https://localairegistry.com/team/steve-lee"},"publisher":{"@id":"https://localairegistry.com/#organization"},"datePublished":"2026-10-09","dateModified":"2026-10-25","about":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"},"isPartOf":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"},"mainEntityOfPage":{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#webpage"}},{"@type":"Person","@id":"https://localairegistry.com/team/steve-lee","name":"Steve Lee","jobTitle":"Founder and CEO","url":"https://localairegistry.com/team/steve-lee","worksFor":{"@id":"https://localairegistry.com/#organization"}},{"@type":"Organization","@id":"https://localairegistry.com/#organization","name":"Local AI Registry","alternateName":"LAIR","url":"https://localairegistry.com/","logo":"https://localairegistry.com/images/brand/logo-512.png"},{"@type":"HealthAndBeautyBusiness","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca","name":"The Skin Den","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca","description":"The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.","sameAs":["https://skin-den.com/","https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y"],"hasMap":"https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y","geo":{"@type":"GeoCoordinates","latitude":32.8912623,"longitude":-117.2010527},"aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":25,"bestRating":5},"telephone":"(858) 878-9567","address":{"@type":"PostalAddress","streetAddress":"5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA","addressLocality":"San Diego","addressRegion":"CA","postalCode":"92121","addressCountry":"US"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Monday","opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Tuesday","opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Wednesday","opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Thursday","opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"https://schema.org/Friday","opens":"09:00","closes":"17:00"}],"areaServed":{"@type":"City","name":"San Diego"},"availableService":[{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment"},{"@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation"}],"knowsAbout":["Facial treatment","Skincare consultation"]},{"@type":"MedicalProcedure","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-facial-treatment","name":"Facial treatment"},{"@type":"MedicalProcedure","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#service-skincare-consultation","name":"Skincare consultation"},{"@type":"ItemList","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#locals","name":"Questions people ask","numberOfItems":20,"itemListElement":[{"@type":"ListItem","position":1,"name":"anywhere on Oberlin to sit while I wait","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/coffee-near-the-skin-den-on-oberlin"},{"@type":"ListItem","position":2,"name":"Does this place split it over a few months?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/does-the-skin-den-split-it-over-a-few-months"},{"@type":"ListItem","position":3,"name":"Is numbing included at The Skin Den or is it extra?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/numbing-at-the-skin-den-do-you-have-to-ask-for-it"},{"@type":"ListItem","position":4,"name":"Are the hours on Google right for The Skin Den?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/are-the-hours-on-google-right-for-the-skin-den"},{"@type":"ListItem","position":5,"name":"never been to The Skin Den in San Diego, how does it go?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/never-been-to-the-skin-den-in-san-diego-how-does-it-go"},{"@type":"ListItem","position":6,"name":"recovery after The Skin Den, what do people actually say?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/recovery-after-the-skin-den-what-do-people-actually-say"},{"@type":"ListItem","position":7,"name":"Turning up here for the first time, what happens?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/turning-up-here-for-the-first-time-what-happens"},{"@type":"ListItem","position":8,"name":"how do I reach this place to sort something out?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/calling-this-place-or-is-there-a-better-way"},{"@type":"ListItem","position":9,"name":"What skin care clinic questions is San Diego asking AI most?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/what-skin-care-clinic-questions-is-san-diego-asking-ai-most"},{"@type":"ListItem","position":10,"name":"anyone been on a Saturday, were they trading","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anyone-been-on-a-saturday-were-they-trading"},{"@type":"ListItem","position":11,"name":"who is actually holding the needle here?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/who-is-actually-holding-the-needle-here"},{"@type":"ListItem","position":12,"name":"Do they post anywhere?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/is-there-a-socials-account-worth-following"},{"@type":"ListItem","position":13,"name":"trying to avoid the rush, which day is quiet","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/quietest-day-to-hit-the-skin-den"},{"@type":"ListItem","position":14,"name":"first time here, what is it actually like?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/first-time-here-what-is-it-actually-like"},{"@type":"ListItem","position":15,"name":"anything I should sort out before a consult at The Skin Den?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/anything-i-should-sort-out-before-a-consult-here"},{"@type":"ListItem","position":16,"name":"Why do people rate The Skin Den?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/why-do-people-rate-the-skin-den"},{"@type":"ListItem","position":17,"name":"bad experiences at The Skin Den, anyone?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/bad-experiences-at-the-skin-den-anyone"},{"@type":"ListItem","position":18,"name":"waiting list, how long are we talking","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/how-far-out-is-the-skin-den-booking-right-now"},{"@type":"ListItem","position":19,"name":"same day appts, does that ever happen here","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/same-day-appts-does-that-ever-happen-here"},{"@type":"ListItem","position":20,"name":"The Skin Den or Soledad Mountain?","url":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca/q/the-skin-den-or-m-beauty"}]},{"@type":"BreadcrumbList","@id":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://localairegistry.com/"},{"@type":"ListItem","position":2,"name":"California","item":"https://localairegistry.com/leaderboards/ca"},{"@type":"ListItem","position":3,"name":"San Diego","item":"https://localairegistry.com/leaderboards/ca/san-diego"},{"@type":"ListItem","position":4,"name":"Skin care clinics","item":"https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic"},{"@type":"ListItem","position":5,"name":"The Skin Den","item":"https://localairegistry.com/biz/ca/san-diego/the-skin-den-skincare-by-shawn-mcdonald-san-diego-ca"}]}]}</script>
</head>
<body>
<main>
<article>
<header>
<p>Local AI Registry · Skin care clinics in San Diego, CA · Editorial</p>
<h2>The Skin Den, San Diego CA: Reviews</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Updated October 9, 2026.</p>
<p>Published October 9, 2026 · Updated October 9, 2026 · Machine-readable version below</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>The Skin Den is a skin care clinic in San Diego, CA. Its AI Score is 27 of 100, which is poor.</p>
<p>What each mark on this page means: https://localairegistry.com/methodology#marks</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Skin care clinic</td></tr>
<tr><td>Address</td><td>5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA</td></tr>
<tr><td>Hours</td><td>Mon to Fri 9 AM to 5 PM · Closed Sat to Sun</td></tr>
<tr><td>Phone</td><td>(858) 878-9567</td></tr>
<tr><td>Rating</td><td>5.0 across 25 reviews on Google</td></tr>
<tr><td>Updated</td><td>October 9, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Description</td><td>The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den.</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Fri 9:00 AM to 5:00 PM · Sat to Sun Closed</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Name</td><td>The Skin Den - Skincare by Shawn McDonald</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(858) 878-9567</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Monday</td><td>9:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>9:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>9:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>9:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Friday</td><td>9:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Services</td><td>Service</td><td>Facial treatment</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Skincare consultation</td><td>AI guess</td><td></td></tr>
<tr><td>Links</td><td>Website</td><td>https://skin-den.com/</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Details</td><td>Opening date</td><td>1986</td><td>Confirmed</td><td>Google Business Profile</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<h4>Known for</h4>
</section>
<section id="ai-the-team">
<h3>The team</h3>
</section>
<section id="ai-visiting-the-skin-den">
<h3>Visiting The Skin Den</h3>
<p>Address: 5405 Oberlin Dr Ste 110, San Diego, CA 92121, USA. Phone: (858) 878-9567. Hours: Mon to Fri 9 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile.)</p>
<h4>Location info from Google Business Profile</h4>
<p>From Google Business Profile: "The Red Glove Treatment: Come and experience some well-deserved self-care with Shawn and see how she combines years of knowledge and training with a warm and cozy spa vibe. Shawn McDonald, a native of San Diego, has been a licensed esthetician and skincare expert in the State of California since 1986. Her medical background stems from many years working alongside some of the top plastic surgeons in the nation. Shawn has cared for others through touch for nearly four decades. Results oriented, advanced skincare has always been Shawn’s main focus and now she brings that focus straight to you at The Skin Den."</p>
<h4>Parking and getting in</h4>
<h4>Nearby</h4>
<table>
<thead><tr><th scope="col">Place</th><th scope="col">Type</th><th scope="col">Distance</th></tr></thead>
<tbody>
<tr><td>Karak House Coffee Co | Tea & Chai Shop | Pastries and Desserts in San Diego, CA</td><td>Coffee shop</td><td>1 min walk</td></tr>
<tr><td>moment sushi</td><td>Sushi restaurant</td><td>1 min walk</td></tr>
<tr><td>Croutons</td><td>Restaurant</td><td>1 min walk</td></tr>
<tr><td>HiroNori Craft Ramen</td><td>Ramen restaurant</td><td>1 min walk</td></tr>
<tr><td>Urban Skillet San Diego</td><td>Halal restaurant</td><td>1 min walk</td></tr>
<tr><td>bb.q Chicken Sorrento Valley</td><td>Restaurant</td><td>2 min walk</td></tr>
</tbody>
</table>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>5.0 average across 25 reviews: Google 25. (Confirmed, read October 9, 2026.)</p>
<p>The Skin Den stands out for its personalized skincare treatments and a calming atmosphere that fosters relaxation and rejuvenation. (AI guess, from 25 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Expertise in dermaplaning</li>
<li>Customized facials</li>
<li>Thorough extractions</li>
<li>Calming and welcoming environment</li>
<li>Effective acne treatments</li>
</ul>
<h4>Press</h4>
<h4>Awards</h4>
<h4>Directories</h4>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>anywhere on Oberlin to sit while I wait</h4>
<h4>Does this place split it over a few months?</h4>
<h4>Is numbing included at The Skin Den or is it extra?</h4>
<h4>Are the hours on Google right for The Skin Den?</h4>
<h4>never been to The Skin Den in San Diego, how does it go?</h4>
<h4>recovery after The Skin Den, what do people actually say?</h4>
<h4>Turning up here for the first time, what happens?</h4>
<h4>how do I reach this place to sort something out?</h4>
<h4>What skin care clinic questions is San Diego asking AI most?</h4>
<h4>anyone been on a Saturday, were they trading</h4>
<h4>who is actually holding the needle here?</h4>
<h4>Do they post anywhere?</h4>
<h4>trying to avoid the rush, which day is quiet</h4>
<h4>first time here, what is it actually like?</h4>
<h4>anything I should sort out before a consult at The Skin Den?</h4>
<h4>Why do people rate The Skin Den?</h4>
<h4>bad experiences at The Skin Den, anyone?</h4>
<h4>waiting list, how long are we talking</h4>
<h4>same day appts, does that ever happen here</h4>
<h4>The Skin Den or Soledad Mountain?</h4>
</section>
<section id="ai-score">
<h3>The AI Score: 27 of 100</h3>
<p>It measures how likely AI engines are to recommend a business, and how accurately. San Diego skin care clinics run 21 to 27. Fair starts at 45, good at 65. The Skin Den scores 27, above the San Diego average of 25. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">The Skin Den</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>0</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>42</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Poor</td></tr>
<tr><td>AI visibility</td><td>14</td><td>0</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Poor</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>90</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Good</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>50</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Fair</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>84</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>55</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Fair</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>74</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Good</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
<p>How AI decides what to say about a skin care clinic: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa</p>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to The Skin Den</th></tr></thead>
<tbody>
<tr><td>The Skin Den</td><td>MedicalBusiness</td><td>#business</td><td>https://skin-den.com/</td><td>Subject of this page</td></tr>
<tr><td>San Diego, California</td><td>City</td><td>#city</td><td></td><td>City The Skin Den is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team/steve-lee</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the skin care clinics in San Diego, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best skin care clinics in San Diego: https://localairegistry.com/leaderboards/ca/san-diego/skin-care-clinic</li>
<li>Best businesses in San Diego: https://localairegistry.com/leaderboards/ca/san-diego</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/san-jose: https://localairegistry.com/leaderboards/ca/san-jose</li>
<li>/los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles</li>
<li>/san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco</li>
<li>/irvine: https://localairegistry.com/leaderboards/ca/irvine</li>
<li>/mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view</li>
<li>/santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in California: https://localairegistry.com/leaderboards/ca</li>
</ul>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJJ29Mz0YH3IAR25gFm-NBI3Y (accessed Oct 9, 2026)</li>
<li>[2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 9, 2026, https://localairegistry.com/methodology (accessed Oct 25, 2026)</li>
</ul>
</section>
</article>
</main>
</body>
</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.