The Willows

Unclaimed
The Willows, San Francisco, California[Photo 1]
[Photo 2]
[Photo 3]

Sports bar in San Francisco, CA

4.4 · 944 reviewsOpens today at 11:30 AM

Gastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball.

Eligible to offer 20% cashback to customers who shop here.OrbitBack

AI ScoreChatGPT and Gemini didn't mention The Willows.Scored from 8 signals across search and AI.

Add your name so AI can say who owns the business

Unclaimed · Never replied · Add the year you opened so AI can say how long you've been open

Is this you? Claim it

ConfirmedVisitor submittedAI guess

Updated Sep 9, 2026Last activity 1 month ago, a question from folsom_kit.

Services

What The Willows offers, what it costs, and what people come for.

No code detected[Photo 1]
No code detected[Photo 2]
No code detected[Photo 3]
No code detected[Photo 4]

Team

Who you'll see, and whether their licenses check out.
Add your team so AI can name who works here
Today11:30 AM to 1 AM

Busy times

Closed now. Busiest Wed and Sun, 7 to 10 PM.

Reputation

What reviews, press and directories say about The Willows.

4.4from 944 reviews on Google

The Willows features a lively game atmosphere but suffers from inconsistent service, particularly from certain bartenders. The Willows offers a mixed atmosphere where patrons can enjoy games like pool and Bingo alongside a bar scene. However, experiences vary widely, with some customers enjoying friendly interactions and others facing rude service from bartenders, particularly on busy nights.

  • 572%
  • 48%
  • 316%
  • 24%
  • 10%
Would go back80%80% of reviews give the visit 4 or 5 stars.Positive 80%, 4 or 5 stars · Neutral 16%, 3 stars · Negative 4%, 1 or 2 stars
The good
  • Elizabeth's bartending skills
  • Burgers and wings
  • Variety of entertainment options
The bad
  • Rude bartenders, especially Josh
  • Long waits for food
  • Inconsistent service quality

Press and awards

Add press AI can read
Add a press story so AI can say who's written about you
Get listed in directories so AI can tell you're real

How AI sees The Willows

The AI Score is out of 100, read from 8 signals across search and AI.

25out of 100

41 San Francisco avg

What the score is made of

Signal and how much it countsThe Willows

  • Retrieval grounding 26%Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.0
  • Off-property attestation 20%Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.40
  • AI visibility 14%Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.0
  • Reviews & response 12%The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.70
  • Backlink & citation authority 8%Domain authority and editorial quality of the sources that attest to you.66
  • Google Business Profile 8%Required and recommended fields; update cadence. The listing AI pulls from first.90
  • Speed & mobile 7%Core Web Vitals at the 75th percentile, on a real phone.38
  • Content freshness & schema 5%Crawl recency, intent alignment, valid JSON-LD, canonicals.54

Every business is scored the same way, and nobody can pay for a better score.

The Willows’s full AI report

See exactly what AI says about you, and how to get picked

The WillowsSpeed & mobileGoogle Business ProfileContent freshness & schemaBacklink & citation authorityRetrieval groundingReviews & responseOff-property attestationAI visibility

The Willows, as AI sees it. Blue signals help The Willows, and red ones hold it back.

  • The questions people ask ChatGPT and Gemini about sports bars in San Francisco, and who they name instead of you
  • What AI gets wrong about you, next to what’s true
  • What to change first so AI names you
Claim free to get the report

Claiming your page is free.

What AI reads

The page ChatGPT, Gemini, Perplexity and Google read about The Willows. The code version is exactly what their crawlers get.

Local AI Registry · Sports bars in San Francisco, CA · Editorial

The Willows, San Francisco CA: Reviews

Steve Lee

By Steve Lee, founder and CEO of Local AI Registry. Updated September 9, 2026.

Published September 9, 2026 · Updated September 9, 2026 · Machine-readable version below

In short

The Willows is a sports bar in San Francisco, CA. Its AI Score is 25 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks

Key facts

FactValue
TypeSports bar
Address1582 Folsom St, San Francisco, CA 94103, USA
HoursMon to Wed 11:30 AM to 1 AM · Thu to Fri 11:30 AM to 2 AM · Sat 11 AM to 2 AM · Sun 11 AM to 12 AM
Phone(415) 226-7768
Rating4.4 across 944 reviews on Google
Quietest timeMonday
UpdatedSeptember 9, 2026

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

GroupFactValueMarkEvidence
Location infoAddress1582 Folsom St, San Francisco, CA 94103, USAConfirmedGoogle Business Profile
Location infoDescriptionGastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball.ConfirmedGoogle Business Profile
Location infoHoursMon to Wed 11:30 AM to 1:00 AM · Thu to Fri 11:30 AM to 2:00 AM · Sat 11:00 AM to 2:00 AM · Sun 11:00 AM to 12:00 AMConfirmedGoogle Business Profile
Location infoNameThe WillowsConfirmedGoogle Business Profile
Location infoPhone(415) 226-7768ConfirmedGoogle Business Profile
HoursMonday11:30 AM to 1:00 AMConfirmedGoogle Business Profile
HoursTuesday11:30 AM to 1:00 AMConfirmedGoogle Business Profile
HoursWednesday11:30 AM to 1:00 AMConfirmedGoogle Business Profile
HoursThursday11:30 AM to 2:00 AMConfirmedGoogle Business Profile
HoursFriday11:30 AM to 2:00 AMConfirmedGoogle Business Profile
HoursSaturday11:00 AM to 2:00 AMConfirmedGoogle Business Profile
HoursSunday11:00 AM to 12:00 AMConfirmedGoogle Business Profile
ServicesServiceBilliardsAI guess
ServicesServiceCocktailsAI guess
ServicesServiceCraft beerAI guess
ServicesServiceGastropub foodAI guess
ServicesServicePinballAI guess
LinksFacebookhttps://facebook.com/thewillowssfAI guessOur record
LinksInstagramhttps://instagram.com/thewillowssfAI guessOur record
LinksWebsitehttp://thewillowssf.com/ConfirmedGoogle Business Profile

Services and prices

Known for

The team

Visiting The Willows

Address: 1582 Folsom St, San Francisco, CA 94103, USA. Phone: (415) 226-7768. Hours: Mon to Wed 11:30 AM to 1 AM · Thu to Fri 11:30 AM to 2 AM · Sat 11 AM to 2 AM · Sun 11 AM to 12 AM. (Confirmed, Google Business Profile.)

Location info from Google Business Profile

From Google Business Profile: "Gastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball."

When to go

Quietest day: Monday. Busiest day: Saturday. From the popular times on its Google listing.

Parking and getting in

Nearby

PlaceTypeDistance
Manora's Thai CuisineThai restaurant1 min walk
SOMA Hub Garage (Propark)Parking garage1 min walk
1609 Folsom St ParkingParking lot1 min walk
V CafeAmerican restaurant1 min walk
Folsom St & 11th StBus stop2 min walk
Eat Sushi RestaurantSushi restaurant2 min walk

Reputation

4.4 average across 944 reviews: Google 944. (Confirmed, read September 9, 2026.)

The Willows features a lively game atmosphere but suffers from inconsistent service, particularly from certain bartenders. (AI guess, from 944 reviews.)

What people like

  • Burgers and wings
  • Variety of entertainment options

What people do not like

  • Rude bartenders, especially Josh
  • Long waits for food
  • Inconsistent service quality

Press

Awards

Directories

Questions people ask

any last minute tables at The Willows?

rough idea what The Willows costs?

killing time on Folsom, any ideas

people keep recommending The Willows, what for?

do I need to book The Willows in San Francisco or can I just turn up?

bad experiences here, anyone?

where does this place post updates

the good stuff about The Willows, what is it?

is there a rewards thing at The Willows

first visit here, what do I need to bring?

Ballpark for a visit to a bar in San Francisco?

Busiest day at The Willows, anyone know?

opening hours here, what are they these days?

which one, The Willows or Golden Gate?

Whereabouts is this place?

somewhere cheaper in San Francisco that is not a risk?

best sports bar in San Francisco

The AI Score: 25 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco sports bars run 25 to 69. Fair starts at 45, good at 65. The Willows scores 25, below the San Francisco average of 41. The same method scores every business on the registry.

SignalWeightScoreWhat it measuresThe Willows
Retrieval grounding260Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.Poor
Off-property attestation2040Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.Poor
AI visibility140Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.Poor
Reviews & response1270The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.Good
Backlink & citation authority866Domain authority and editorial quality of the sources that attest to you.Good
Google Business Profile890Required and recommended fields; update cadence. The listing AI pulls from first.Good
Speed & mobile738Core Web Vitals at the 75th percentile, on a real phone.Poor
Content freshness & schema554Crawl recency, intent alignment, valid JSON-LD, canonicals.Fair

Full method: https://localairegistry.com/methodology

How AI decides what to say about a sports bar: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

EntityTypeID on this pageSame asRelationship to The Willows
The WillowsLocalBusiness#businesshttp://thewillowssf.com/Subject of this page
San Francisco, CaliforniaCity#cityCity The Willows is in
Local AI RegistryOrganization#publisherhttps://localairegistry.comPublisher of this page
Steve LeePerson#authorhttps://localairegistry.com/team/steve-leeAuthor of this page

Topical map

Where this page sits in the registry. It's one profile among the sports bars in San Francisco, linked to the lists and towns around it.

Lists

  • Best sports bars in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/sports-bar
  • Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco

Nearby

  • /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
  • /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
  • /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
  • /irvine: https://localairegistry.com/leaderboards/ca/irvine
  • /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
  • /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara

Every list

  • Every leaderboard in California: https://localairegistry.com/leaderboards/ca

References

Show references (2)

Sources cited

  • [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJFw3ArCd-j4AR5T85mhj6N5Y (accessed Sep 9, 2026)
  • [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 9, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

HTTP/2 200
content-type: text/html; charset=utf-8
link: <https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca>; rel="canonical", <https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca.md>; rel="alternate"; type="text/markdown", <https://localairegistry.com/llms.txt>; rel="describedby"

2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>The Willows, San Francisco CA: Reviews</title>
<meta name="description" content="Sports bar in San Francisco, CA. 4.4 on Google from 944 reviews.">
<meta name="robots" content="index, follow">
<link rel="canonical" href="https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca">
<link rel="alternate" type="text/markdown" href="https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca.md">
<meta property="og:title" content="The Willows, San Francisco CA: Reviews">
<meta property="og:description" content="Sports bar in San Francisco, CA. 4.4 on Google from 944 reviews.">
<meta property="og:url" content="https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca">
<meta property="og:site_name" content="Local AI Registry">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<meta name="geo.position" content="37.7711332;-122.4150232">
<meta name="ICBM" content="37.7711332, -122.4150232">
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="San Francisco">

3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#webpage",
      "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca",
      "name": "The Willows, San Francisco CA: Reviews",
      "isPartOf": {
        "@id": "https://localairegistry.com/#website"
      },
      "about": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca"
      },
      "mainEntity": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca"
      },
      "breadcrumb": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#breadcrumb"
      },
      "hasPart": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#locals"
      },
      "primaryImageOfPage": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-1"
      },
      "datePublished": "2026-09-09",
      "dateModified": "2026-10-28",
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          "#ai-listing-description"
        ]
      },
      "significantLink": [
        "https://localairegistry.com/methodology",
        "https://localairegistry.com/faq",
        "https://localairegistry.com/developers"
      ]
    },
    {
      "@type": "Article",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#article",
      "headline": "The Willows, San Francisco CA: Reviews",
      "name": "The Willows, San Francisco CA: Reviews",
      "author": {
        "@id": "https://localairegistry.com/team/steve-lee"
      },
      "publisher": {
        "@id": "https://localairegistry.com/#organization"
      },
      "datePublished": "2026-09-09",
      "dateModified": "2026-10-28",
      "about": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca"
      },
      "image": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-1"
      },
      "isPartOf": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#webpage"
      },
      "mainEntityOfPage": {
        "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#webpage"
      }
    },
    {
      "@type": "Person",
      "@id": "https://localairegistry.com/team/steve-lee",
      "name": "Steve Lee",
      "jobTitle": "Founder and CEO",
      "url": "https://localairegistry.com/team/steve-lee",
      "worksFor": {
        "@id": "https://localairegistry.com/#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://localairegistry.com/#organization",
      "name": "Local AI Registry",
      "alternateName": "LAIR",
      "url": "https://localairegistry.com/",
      "logo": "https://localairegistry.com/images/brand/logo-512.png"
    },
    {
      "@type": "BarOrPub",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca",
      "name": "The Willows",
      "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca",
      "description": "Gastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball.",
      "sameAs": [
        "http://thewillowssf.com/",
        "https://www.google.com/maps/place/?q=place_id:ChIJFw3ArCd-j4AR5T85mhj6N5Y"
      ],
      "image": [
        {
          "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-1"
        },
        {
          "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-2"
        },
        {
          "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-3"
        },
        {
          "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-4"
        },
        {
          "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-5"
        }
      ],
      "hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJFw3ArCd-j4AR5T85mhj6N5Y",
      "priceRange": "$$",
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 37.7711332,
        "longitude": -122.4150232
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": 4.4,
        "reviewCount": 944,
        "bestRating": 5
      },
      "telephone": "(415) 226-7768",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1582 Folsom St, San Francisco, CA 94103, USA",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94103",
        "addressCountry": "US"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Monday",
          "opens": "11:30",
          "closes": "01:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Tuesday",
          "opens": "11:30",
          "closes": "01:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Wednesday",
          "opens": "11:30",
          "closes": "01:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Thursday",
          "opens": "11:30",
          "closes": "02:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Friday",
          "opens": "11:30",
          "closes": "02:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Saturday",
          "opens": "11:00",
          "closes": "02:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "https://schema.org/Sunday",
          "opens": "11:00",
          "closes": "00:00"
        }
      ],
      "areaServed": {
        "@type": "City",
        "name": "San Francisco"
      },
      "knowsAbout": [
        "Billiards",
        "Cocktails",
        "Craft beer",
        "Gastropub food",
        "Pinball"
      ]
    },
    {
      "@type": "ImageObject",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-1",
      "contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F0.jpg",
      "caption": "Photo 1"
    },
    {
      "@type": "ImageObject",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-2",
      "contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F1.jpg",
      "caption": "Photo 2"
    },
    {
      "@type": "ImageObject",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-3",
      "contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F2.jpg",
      "caption": "Photo 3"
    },
    {
      "@type": "ImageObject",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-4",
      "contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F3.jpg",
      "caption": "Photo 4"
    },
    {
      "@type": "ImageObject",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#photo-5",
      "contentUrl": "https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F4.jpg",
      "caption": "Photo 5"
    },
    {
      "@type": "ItemList",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#locals",
      "name": "Questions people ask",
      "numberOfItems": 17,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "any last minute tables at The Willows?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-willows-ever-have-last-minute-openings"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "rough idea what The Willows costs?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-price-range-to-expect-at-the-restaurant"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "killing time on Folsom, any ideas",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-around-the-willows-on-folsom"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "people keep recommending The Willows, what for?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-kitchen-known-for"
        },
        {
          "@type": "ListItem",
          "position": 5,
          "name": "do I need to book The Willows in San Francisco or can I just turn up?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-restaurant-take-reservations-or-bookings"
        },
        {
          "@type": "ListItem",
          "position": 6,
          "name": "bad experiences here, anyone?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/the-reviews-look-glowing-what-are-the-real-complaints"
        },
        {
          "@type": "ListItem",
          "position": 7,
          "name": "where does this place post updates",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-has-the-willows-been-posting-lately"
        },
        {
          "@type": "ListItem",
          "position": 8,
          "name": "the good stuff about The Willows, what is it?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-do-people-actually-like-about-the-willows"
        },
        {
          "@type": "ListItem",
          "position": 9,
          "name": "is there a rewards thing at The Willows",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-willows-take-rewards-points-or-membership-pricing"
        },
        {
          "@type": "ListItem",
          "position": 10,
          "name": "first visit here, what do I need to bring?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-should-i-know-before-a-first-visit-at-the-willows"
        },
        {
          "@type": "ListItem",
          "position": 11,
          "name": "Ballpark for a visit to a bar in San Francisco?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-does-a-sports-bar-actually-cost-in-san-francisco"
        },
        {
          "@type": "ListItem",
          "position": 12,
          "name": "Busiest day at The Willows, anyone know?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-quietest-day-to-book-at-the-willows"
        },
        {
          "@type": "ListItem",
          "position": 13,
          "name": "opening hours here, what are they these days?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-are-the-restaurants-hours-and-which-days-are-they-closed"
        },
        {
          "@type": "ListItem",
          "position": 14,
          "name": "which one, The Willows or Golden Gate?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/the-willows-or-international-sports-bar-for-vibrant-sports-bar"
        },
        {
          "@type": "ListItem",
          "position": 15,
          "name": "Whereabouts is this place?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/where-is-the-restaurant-located-and-what-is-the-address"
        },
        {
          "@type": "ListItem",
          "position": 16,
          "name": "somewhere cheaper in San Francisco that is not a risk?",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/is-there-anywhere-cheaper-than-the-willows-in-san-francisco-that-is"
        },
        {
          "@type": "ListItem",
          "position": 17,
          "name": "best sports bar in San Francisco",
          "url": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/best-sports-bar-in-san-francisco"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://localairegistry.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "California",
          "item": "https://localairegistry.com/leaderboards/ca"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "San Francisco",
          "item": "https://localairegistry.com/leaderboards/ca/san-francisco"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Sports bars",
          "item": "https://localairegistry.com/leaderboards/ca/san-francisco/sports-bar"
        },
        {
          "@type": "ListItem",
          "position": 5,
          "name": "The Willows",
          "item": "https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca"
        }
      ]
    }
  ]
}

4. Markdown copy of this page (the-willows-san-francisco-ca.md)

The article as plain text: the same headings, facts, marks and sources.

# The Willows, San Francisco CA: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-09.

Canonical: https://localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmtugic9k065qyeawehs97hmc%2F4.jpg)


## In short

The Willows is a sports bar in San Francisco, CA. Its AI Score is 25 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Sports bar |
| Address | 1582 Folsom St, San Francisco, CA 94103, USA |
| Hours | Mon to Wed 11:30 AM to 1 AM · Thu to Fri 11:30 AM to 2 AM · Sat 11 AM to 2 AM · Sun 11 AM to 12 AM |
| Phone | (415) 226-7768 |
| Rating | 4.4 across 944 reviews on Google |
| Quietest time | Monday |
| Updated | September 9, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 1582 Folsom St, San Francisco, CA 94103, USA | Confirmed | Google Business Profile |
| Location info | Description | Gastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Wed 11:30 AM to 1:00 AM · Thu to Fri 11:30 AM to 2:00 AM · Sat 11:00 AM to 2:00 AM · Sun 11:00 AM to 12:00 AM | Confirmed | Google Business Profile |
| Location info | Name | The Willows | Confirmed | Google Business Profile |
| Location info | Phone | (415) 226-7768 | Confirmed | Google Business Profile |
| Hours | Monday | 11:30 AM to 1:00 AM | Confirmed | Google Business Profile |
| Hours | Tuesday | 11:30 AM to 1:00 AM | Confirmed | Google Business Profile |
| Hours | Wednesday | 11:30 AM to 1:00 AM | Confirmed | Google Business Profile |
| Hours | Thursday | 11:30 AM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Friday | 11:30 AM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Saturday | 11:00 AM to 2:00 AM | Confirmed | Google Business Profile |
| Hours | Sunday | 11:00 AM to 12:00 AM | Confirmed | Google Business Profile |
| Services | Service | Billiards | AI guess |  |
| Services | Service | Cocktails | AI guess |  |
| Services | Service | Craft beer | AI guess |  |
| Services | Service | Gastropub food | AI guess |  |
| Services | Service | Pinball | AI guess |  |
| Links | Facebook | https://facebook.com/thewillowssf | AI guess | Our record |
| Links | Instagram | https://instagram.com/thewillowssf | AI guess | Our record |
| Links | Website | http://thewillowssf.com/ | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting The Willows

Address: 1582 Folsom St, San Francisco, CA 94103, USA. Phone: (415) 226-7768. Hours: Mon to Wed 11:30 AM to 1 AM · Thu to Fri 11:30 AM to 2 AM · Sat 11 AM to 2 AM · Sun 11 AM to 12 AM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "Gastropub grub pairs with craft beer & cocktails in a laid-back setting with billiards & pinball."


### When to go

Quietest day: Monday. Busiest day: Saturday. From the popular times on its Google listing.


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Manora's Thai Cuisine | Thai restaurant | 1 min walk |
| SOMA Hub Garage (Propark) | Parking garage | 1 min walk |
| 1609 Folsom St Parking | Parking lot | 1 min walk |
| V Cafe | American restaurant | 1 min walk |
| Folsom St & 11th St | Bus stop | 2 min walk |
| Eat Sushi Restaurant | Sushi restaurant | 2 min walk |


## Reputation

4.4 average across 944 reviews: Google 944. (Confirmed, read September 9, 2026.)

The Willows features a lively game atmosphere but suffers from inconsistent service, particularly from certain bartenders. (AI guess, from 944 reviews.)


### What people like

- Burgers and wings
- Variety of entertainment options


### What people do not like

- Rude bartenders, especially Josh
- Long waits for food
- Inconsistent service quality


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### any last minute tables at The Willows?


### rough idea what The Willows costs?


### killing time on Folsom, any ideas


### people keep recommending The Willows, what for?


### do I need to book The Willows in San Francisco or can I just turn up?


### bad experiences here, anyone?


### where does this place post updates


### the good stuff about The Willows, what is it?


### is there a rewards thing at The Willows


### first visit here, what do I need to bring?


### Ballpark for a visit to a bar in San Francisco?


### Busiest day at The Willows, anyone know?


### opening hours here, what are they these days?


### which one, The Willows or Golden Gate?


### Whereabouts is this place?


### somewhere cheaper in San Francisco that is not a risk?


### best sports bar in San Francisco


## The AI Score: 25 of 100

It measures how likely AI engines are to recommend a business, and how accurately. San Francisco sports bars run 25 to 69. Fair starts at 45, good at 65. The Willows scores 25, below the San Francisco average of 41. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | The Willows |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Poor |
| Reviews & response | 12 | 70 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 66 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 38 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 54 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a sports bar: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to The Willows |
| --- | --- | --- | --- | --- |
| The Willows | LocalBusiness | #business | http://thewillowssf.com/ | Subject of this page |
| San Francisco, California | City | #city |  | City The Willows is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the sports bars in San Francisco, linked to the lists and towns around it.


### Lists

- Best sports bars in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco/sports-bar
- Best businesses in San Francisco: https://localairegistry.com/leaderboards/ca/san-francisco


### Nearby

- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view
- /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJFw3ArCd-j4AR5T85mhj6N5Y (accessed Sep 9, 2026)
- [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 9, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)

The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

  1. any last minute tables at The Willows? Question by folsom_kit, Sep 14, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-willows-ever-have-last-minute-openings
  2. rough idea what The Willows costs? Question by weekend_only_on_folsom, Sep 11, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-price-range-to-expect-at-the-restaurant
  3. killing time on Folsom, any ideas Question by june_walker_south, Sep 10, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-around-the-willows-on-folsom
  4. people keep recommending The Willows, what for? Question by june_lurker_south, Sep 10, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-kitchen-known-for
  5. do I need to book The Willows in San Francisco or can I just turn up? Question by summer_runner_uptown, Sep 7, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-restaurant-take-reservations-or-bookings
  6. bad experiences here, anyone? Question by saving_up_on_folsom, Sep 7, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/the-reviews-look-glowing-what-are-the-real-complaints
  7. where does this place post updates Question by folsom_nell, Sep 2, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-has-the-willows-been-posting-lately
  8. the good stuff about The Willows, what is it? Question by folsom_birdie, Sep 1, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-do-people-actually-like-about-the-willows
  9. is there a rewards thing at The Willows Question by folsom_rue, Aug 28, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/does-the-willows-take-rewards-points-or-membership-pricing
  10. first visit here, what do I need to bring? Question by summer_bride_north, Aug 20, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-should-i-know-before-a-first-visit-at-the-willows
  11. Ballpark for a visit to a bar in San Francisco? Question by may_parent_south, Aug 13, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-does-a-sports-bar-actually-cost-in-san-francisco
  12. Busiest day at The Willows, anyone know? Question by browsing_on_folsom, Aug 10, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-is-the-quietest-day-to-book-at-the-willows
  13. opening hours here, what are they these days? Question by picky_on_folsom, Aug 6, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/what-are-the-restaurants-hours-and-which-days-are-they-closed
  14. which one, The Willows or Golden Gate? Question by may_shopper_north_94103, Jul 31, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/the-willows-or-international-sports-bar-for-vibrant-sports-bar
  15. Whereabouts is this place? Question by reading_reviews_on_folsom, Jul 27, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/where-is-the-restaurant-located-and-what-is-the-address
  16. somewhere cheaper in San Francisco that is not a risk? Question by spontaneous_on_folsom, Jul 23, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/is-there-anywhere-cheaper-than-the-willows-in-san-francisco-that-is
  17. best sports bar in San Francisco Question by curious_on_folsom, Jul 17, 2026. localairegistry.com/biz/ca/san-francisco/the-willows-san-francisco-ca/q/best-sports-bar-in-san-francisco

You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it

People also look at

AI Score, out of 100
The Willows944 reviews · you are here
25
Connecticut Yankee930 reviews · San Francisco, 1.0 mi
29
Golden Gate Tap Room3,167 reviews · San Francisco, 1.3 mi
66
Woodbury446 reviews · San Francisco, 1.3 mi
38
Suggest an edit
Change historyEvery change to every fact, newest first

References

Change history
ConfirmedVisitor submittedAI guess
Show references (2)

This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.

  1. [1]VisitName, address, phone, hours and 2 other detailsGoogle Business Profile.Primary source · Accessed Sep 9, 2026 · https://www.google.com/maps/place/?q=place_id:ChIJFw3ArCd-j4AR5T85mhj6N5Y
  2. [2]Services5 servicesAI engine output: ChatGPT and Gemini, read by Local AI Registry on Sep 9, 2026.AI engine output · Accessed Sep 19, 2026 · https://localairegistry.com/methodology
Order online