parking here, how bad is it?
Question · by gift_wrap_ray · Member since Sep 2026 · 5 posts · 2w2 weeks ago
Cosmetics store in San Jose, CA
4.2 · 434 reviewsOpens today at 10 AMOpens today at 10 AM
Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products.
Eligible to offer 20% cashback to customers who shop here.OrbitBack
Add your name so AI can say who owns the business
Unclaimed · Replies to reviews · Add the year you opened so AI can say how long you've been open
ConfirmedVisitor submittedAI guess
Updated Oct 19, 2026Last activity 14 days ago, a question from restock_rue.
16 asked · 0 answered by SEPHORA
Question · by gift_wrap_ray · Member since Sep 2026 · 5 posts · 2w2 weeks ago
Question · by restock_rue · Member since Jul 2026 · 5 posts · 2w2 weeks ago
Question · by new_year_sage · Member since Jul 2026 · 43 posts · 2w2 weeks ago
Question · by hopeful_receipts · Member since Jul 2026 · 10 posts · 3w3 weeks ago
Question · by holiday_owl · Member since Jul 2026 · 49 posts · 2w2 weeks ago
Question · by price_tags_mabel · Member since Sep 2026 · 2 posts · 3w3 weeks ago
Question · by summer_sam · Member since Jul 2026 · 23 posts · 3w3 weeks ago
Question · by commuter_kit · Member since Aug 2026 · 39 posts · 3w3 weeks ago
Question · by quiet_receipts · Member since Aug 2026 · 5 posts · 4w4 weeks ago
Question · by baskets_dot · Member since Jul 2026 · 4 posts · 4w4 weeks ago
Question · by runner_pearl · Member since Aug 2026 · 31 posts · 5w5 weeks ago
Question · by wedding_commuter_south_95128 · Member since Sep 2026 · 1 post · 6w6 weeks ago
Question · by lowkey_in_sj_95128 · Member since Sep 2026 · 2 posts · 6w6 weeks ago
Question · by price_tags_bram · Member since Aug 2026 · 6 posts · 7w7 weeks ago
Question · by hopeful_on_santana · Member since Sep 2026 · 2 posts · 6w6 weeks ago
Question · by aisles_reed · Member since Jul 2026 · 5 posts · 7w7 weeks ago
What SEPHORA offers, what it costs, and what people come for.
No code detected[Photo 1]
No code detected[Photo 2]
No code detected[Photo 3]
No code detected[Photo 4]When it's quiet, where to park, and what's nearby.
Blue Bottle Coffee is a cafe next door for drinks. Augustine is a restaurant next door for a meal. Left Bank - Santana Row is a French restaurant next door.
Nearby places from Google Maps, read Oct 26, 2026.
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
What reviews, press and directories say about SEPHORA.
4.2from 434 reviews on Google
This Sephora location struggles with service consistency, impacting customer satisfaction despite a good product range. Customers describe a mixed experience at this Sephora location, with some reporting helpful staff and a wide selection of products, while others express frustration over unwelcoming service and a lack of assistance. Issues with cleanliness and product availability also surface, creating an inconsistent shopping atmosphere.
The AI Score is out of 100, read from 8 signals across search and AI.
56 San Jose avg
Signal and how much it countsSEPHORA
Every business is scored the same way, and nobody can pay for a better score.
SEPHORA, as AI sees it. Blue signals help SEPHORA, and red ones hold it back.
Claiming your page is free.
The page ChatGPT, Gemini, Perplexity and Google read about SEPHORA. The code version is exactly what their crawlers get.
Local AI Registry · Cosmetics stores in San Jose, CA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Updated October 19, 2026.
Published October 19, 2026 · Updated October 19, 2026 · Machine-readable version below
SEPHORA is a cosmetics store in San Jose, CA. Its AI Score is 51 of 100, which is fair.
What each mark on this page means: https://localairegistry.com/methodology#marks
| Fact | Value |
|---|---|
| Type | Cosmetics store |
| Address | 377 Santana Row #1010, San Jose, CA 95128, USA |
| Hours | Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM |
| Phone | (408) 247-0907 |
| Rating | 4.2 across 434 reviews on Google |
| Updated | October 19, 2026 |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 377 Santana Row #1010, San Jose, CA 95128, USA | Confirmed | Google Business Profile |
| Location info | Description | Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sat 10:00 AM to 9:00 PM · Sun 11:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Location info | Name | SEPHORA | Confirmed | Google Business Profile |
| Location info | Phone | (408) 247-0907 | Confirmed | Google Business Profile |
| Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Services | Service | Makeup sales | AI guess | |
| Services | Service | Skincare product sales | AI guess | |
| Links | Website | https://www.sephora.com/happening/stores/santanarow | Confirmed | Google Business Profile |
Address: 377 Santana Row #1010, San Jose, CA 95128, USA. Phone: (408) 247-0907. Hours: Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM. (Confirmed, Google Business Profile.)
From Google Business Profile: "Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products."
| Place | Type | Distance |
|---|---|---|
| Augustine | Restaurant | 1 min walk |
| Blue Bottle Coffee | Cafe | 1 min walk |
| Shell Fountain | Tourist attraction | 1 min walk |
| Left Bank - Santana Row | French restaurant | 1 min walk |
| Dumpling Time | Asian restaurant | 1 min walk |
| Santana Row Chess Plaza | Tourist attraction | 1 min walk |
4.2 average across 434 reviews: Google 434. (Confirmed, read October 19, 2026.)
This Sephora location struggles with service consistency, impacting customer satisfaction despite a good product range. (AI guess, from 434 reviews.)
It measures how likely AI engines are to recommend a business, and how accurately. San Jose cosmetics stores run 24 to 69. Fair starts at 45, good at 65. SEPHORA scores 51, below the San Jose average of 56. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | SEPHORA |
|---|---|---|---|---|
| Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good |
| Reviews & response | 12 | 91 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 70 | Domain authority and editorial quality of the sources that attest to you. | Good |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 48 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 63 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |
Full method: https://localairegistry.com/methodology
How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to SEPHORA |
|---|---|---|---|---|
| SEPHORA | LocalBusiness | #business | https://www.sephora.com/happening/stores/santanarow | Subject of this page |
| San Jose, California | City | #city | City SEPHORA is in | |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |
Where this page sits in the registry. It's one profile among the cosmetics stores in San Jose, linked to the lists and towns around it.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
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Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
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One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.
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# SEPHORA, San Jose CA: Reviews Source: Local AI Registry, https://localairegistry.com/biz/ca/san-jose/sephora-santana-row-san-jose-ca. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-19. Canonical: https://localairegistry.com/biz/ca/san-jose/sephora-santana-row-san-jose-ca ## Photos -  -  -  -  -  ## In short SEPHORA is a cosmetics store in San Jose, CA. Its AI Score is 51 of 100, which is fair. What each mark on this page means: https://localairegistry.com/methodology#marks ## Key facts | Fact | Value | | --- | --- | | Type | Cosmetics store | | Address | 377 Santana Row #1010, San Jose, CA 95128, USA | | Hours | Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM | | Phone | (408) 247-0907 | | Rating | 4.2 across 434 reviews on Google | | Updated | October 19, 2026 | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 377 Santana Row #1010, San Jose, CA 95128, USA | Confirmed | Google Business Profile | | Location info | Description | Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products. | Confirmed | Google Business Profile | | Location info | Hours | Mon to Sat 10:00 AM to 9:00 PM · Sun 11:00 AM to 7:00 PM | Confirmed | Google Business Profile | | Location info | Name | SEPHORA | Confirmed | Google Business Profile | | Location info | Phone | (408) 247-0907 | Confirmed | Google Business Profile | | Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Friday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Saturday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile | | Hours | Sunday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile | | Services | Service | Makeup sales | AI guess | | | Services | Service | Skincare product sales | AI guess | | | Links | Website | https://www.sephora.com/happening/stores/santanarow | Confirmed | Google Business Profile | ## Services and prices Add your services so AI can say what you offer ### Known for Share your review link so AI can say what you're known for ## The team Add your team so AI can name who works here ## Visiting SEPHORA Address: 377 Santana Row #1010, San Jose, CA 95128, USA. Phone: (408) 247-0907. Hours: Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM. (Confirmed, Google Business Profile.) ### Location info from Google Business Profile From Google Business Profile: "Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products." ### Parking and getting in Add your parking so AI can tell people where to park Add how to find your door so AI can walk people in ### Nearby | Place | Type | Distance | | --- | --- | --- | | Augustine | Restaurant | 1 min walk | | Blue Bottle Coffee | Cafe | 1 min walk | | Shell Fountain | Tourist attraction | 1 min walk | | Left Bank - Santana Row | French restaurant | 1 min walk | | Dumpling Time | Asian restaurant | 1 min walk | | Santana Row Chess Plaza | Tourist attraction | 1 min walk | ## Reputation 4.2 average across 434 reviews: Google 434. (Confirmed, read October 19, 2026.) This Sephora location struggles with service consistency, impacting customer satisfaction despite a good product range. (AI guess, from 434 reviews.) ### What people like - Wide selection of products - Helpful staff recommendations - Clean store environment ### What people do not like - Staff unresponsive or dismissive - Long waits for assistance - Racial profiling concerns ### Press Add a press story so AI can say who's written about you ### Awards Add an award so AI can name it ### Directories Get listed in directories so AI can tell you're real ## Questions people ask ### where does the shop post updates ### parking here, how bad is it? ### is there someone in particular to ask for here? ### torn between the shop and Ulta Beauty? ### quietest day to hit SEPHORA? ### the good stuff about SEPHORA, what is it? ### ballpark before I book, what am I looking at ### bad experiences at SEPHORA, anyone? ### SEPHORA, any chance to get in this week? ### anything I should sort out before a first visit here? ### booked my first appointment here, how does it go ### best cosmetics store in San Jose, CA ### booking ahead here, how far do people go? ### Whereabouts is the shop? ### do regulars get anything here ### Are the hours on Google right for SEPHORA in San Jose? ### what do people usually buy there ### anyone know the weekend hours here? ### On a budget in San Jose, is SEPHORA the one? ### what else is on Santana around SEPHORA? ## The AI Score: 51 of 100 It measures how likely AI engines are to recommend a business, and how accurately. San Jose cosmetics stores run 24 to 69. Fair starts at 45, good at 65. SEPHORA scores 51, below the San Jose average of 56. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | SEPHORA | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 25 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor | | AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good | | Reviews & response | 12 | 91 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 70 | Domain authority and editorial quality of the sources that attest to you. | Good | | Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 48 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 63 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair | Full method: https://localairegistry.com/methodology How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to SEPHORA | | --- | --- | --- | --- | --- | | SEPHORA | LocalBusiness | #business | https://www.sephora.com/happening/stores/santanarow | Subject of this page | | San Jose, California | City | #city | | City SEPHORA is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the cosmetics stores in San Jose, linked to the lists and towns around it. ### Lists - Best cosmetics stores in San Jose: https://localairegistry.com/leaderboards/ca/san-jose/cosmetics-store - Best businesses in San Jose: https://localairegistry.com/leaderboards/ca/san-jose ### Nearby - /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles - /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco - /san-diego: https://localairegistry.com/leaderboards/ca/san-diego - /irvine: https://localairegistry.com/leaderboards/ca/irvine - /mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view - /santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara ### Every list - Every leaderboard in California: https://localairegistry.com/leaderboards/ca ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ_yXSu9_Kj4ARSq6I-_RFV10 (accessed Oct 19, 2026) - [2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)
The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers
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<p>Local AI Registry · Cosmetics stores in San Jose, CA · Editorial</p>
<h2>SEPHORA, San Jose CA: Reviews</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Updated October 19, 2026.</p>
<p>Published October 19, 2026 · Updated October 19, 2026 · Machine-readable version below</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>SEPHORA is a cosmetics store in San Jose, CA. Its AI Score is 51 of 100, which is fair.</p>
<p>What each mark on this page means: https://localairegistry.com/methodology#marks</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Cosmetics store</td></tr>
<tr><td>Address</td><td>377 Santana Row #1010, San Jose, CA 95128, USA</td></tr>
<tr><td>Hours</td><td>Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM</td></tr>
<tr><td>Phone</td><td>(408) 247-0907</td></tr>
<tr><td>Rating</td><td>4.2 across 434 reviews on Google</td></tr>
<tr><td>Updated</td><td>October 19, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>377 Santana Row #1010, San Jose, CA 95128, USA</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Description</td><td>Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products.</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Sat 10:00 AM to 9:00 PM · Sun 11:00 AM to 7:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Name</td><td>SEPHORA</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(408) 247-0907</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Monday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Friday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>10:00 AM to 9:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>11:00 AM to 7:00 PM</td><td>Confirmed</td><td>Google Business Profile</td></tr>
<tr><td>Services</td><td>Service</td><td>Makeup sales</td><td>AI guess</td><td></td></tr>
<tr><td>Services</td><td>Service</td><td>Skincare product sales</td><td>AI guess</td><td></td></tr>
<tr><td>Links</td><td>Website</td><td>https://www.sephora.com/happening/stores/santanarow</td><td>Confirmed</td><td>Google Business Profile</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<h4>Known for</h4>
</section>
<section id="ai-the-team">
<h3>The team</h3>
</section>
<section id="ai-visiting-sephora">
<h3>Visiting SEPHORA</h3>
<p>Address: 377 Santana Row #1010, San Jose, CA 95128, USA. Phone: (408) 247-0907. Hours: Mon to Sat 10 AM to 9 PM · Sun 11 AM to 7 PM. (Confirmed, Google Business Profile.)</p>
<h4>Location info from Google Business Profile</h4>
<p>From Google Business Profile: "Retail chain with a selection of upmarket makeup, perfumes, beauty & skincare products."</p>
<h4>Parking and getting in</h4>
<h4>Nearby</h4>
<table>
<thead><tr><th scope="col">Place</th><th scope="col">Type</th><th scope="col">Distance</th></tr></thead>
<tbody>
<tr><td>Augustine</td><td>Restaurant</td><td>1 min walk</td></tr>
<tr><td>Blue Bottle Coffee</td><td>Cafe</td><td>1 min walk</td></tr>
<tr><td>Shell Fountain</td><td>Tourist attraction</td><td>1 min walk</td></tr>
<tr><td>Left Bank - Santana Row</td><td>French restaurant</td><td>1 min walk</td></tr>
<tr><td>Dumpling Time</td><td>Asian restaurant</td><td>1 min walk</td></tr>
<tr><td>Santana Row Chess Plaza</td><td>Tourist attraction</td><td>1 min walk</td></tr>
</tbody>
</table>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>4.2 average across 434 reviews: Google 434. (Confirmed, read October 19, 2026.)</p>
<p>This Sephora location struggles with service consistency, impacting customer satisfaction despite a good product range. (AI guess, from 434 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Wide selection of products</li>
<li>Helpful staff recommendations</li>
<li>Clean store environment</li>
</ul>
<h4>What people do not like</h4>
<ul>
<li>Staff unresponsive or dismissive</li>
<li>Long waits for assistance</li>
<li>Racial profiling concerns</li>
</ul>
<h4>Press</h4>
<h4>Awards</h4>
<h4>Directories</h4>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>where does the shop post updates</h4>
<h4>parking here, how bad is it?</h4>
<h4>is there someone in particular to ask for here?</h4>
<h4>torn between the shop and Ulta Beauty?</h4>
<h4>quietest day to hit SEPHORA?</h4>
<h4>the good stuff about SEPHORA, what is it?</h4>
<h4>ballpark before I book, what am I looking at</h4>
<h4>bad experiences at SEPHORA, anyone?</h4>
<h4>SEPHORA, any chance to get in this week?</h4>
<h4>anything I should sort out before a first visit here?</h4>
<h4>booked my first appointment here, how does it go</h4>
<h4>best cosmetics store in San Jose, CA</h4>
<h4>booking ahead here, how far do people go?</h4>
<h4>Whereabouts is the shop?</h4>
<h4>do regulars get anything here</h4>
<h4>Are the hours on Google right for SEPHORA in San Jose?</h4>
<h4>what do people usually buy there</h4>
<h4>anyone know the weekend hours here?</h4>
<h4>On a budget in San Jose, is SEPHORA the one?</h4>
<h4>what else is on Santana around SEPHORA?</h4>
</section>
<section id="ai-score">
<h3>The AI Score: 51 of 100</h3>
<p>It measures how likely AI engines are to recommend a business, and how accurately. San Jose cosmetics stores run 24 to 69. Fair starts at 45, good at 65. SEPHORA scores 51, below the San Jose average of 56. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">SEPHORA</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>25</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>40</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Poor</td></tr>
<tr><td>AI visibility</td><td>14</td><td>100</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Good</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>91</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Good</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>70</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Good</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>90</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>48</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Fair</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>63</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Fair</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
<p>How AI decides what to say about a cosmetics store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business</p>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to SEPHORA</th></tr></thead>
<tbody>
<tr><td>SEPHORA</td><td>LocalBusiness</td><td>#business</td><td>https://www.sephora.com/happening/stores/santanarow</td><td>Subject of this page</td></tr>
<tr><td>San Jose, California</td><td>City</td><td>#city</td><td></td><td>City SEPHORA is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team/steve-lee</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the cosmetics stores in San Jose, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best cosmetics stores in San Jose: https://localairegistry.com/leaderboards/ca/san-jose/cosmetics-store</li>
<li>Best businesses in San Jose: https://localairegistry.com/leaderboards/ca/san-jose</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles</li>
<li>/san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco</li>
<li>/san-diego: https://localairegistry.com/leaderboards/ca/san-diego</li>
<li>/irvine: https://localairegistry.com/leaderboards/ca/irvine</li>
<li>/mountain-view: https://localairegistry.com/leaderboards/ca/mountain-view</li>
<li>/santa-clara: https://localairegistry.com/leaderboards/ca/santa-clara</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in California: https://localairegistry.com/leaderboards/ca</li>
</ul>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ_yXSu9_Kj4ARSq6I-_RFV10 (accessed Oct 19, 2026)</li>
<li>[2] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 19, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)</li>
</ul>
</section>
</article>
</main>
</body>
</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.