Cool Smiles Orthodontics

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<title>Cool Smiles Orthodontics | Tustin, CA · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
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## Read these first

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# Cool Smiles Orthodontics, Tustin: an orthodontist in Tustin (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ca/tustin/cool-smiles-orthodontics-tustin-ca. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-06. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ca/tustin/cool-smiles-orthodontics-tustin-ca

## Photos

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- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuwz73j703c3yeqdkdzx6faf%2F4.jpg)


## In short

Cool Smiles Orthodontics is an orthodontist in Tustin, CA. Its AI Score is 33 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Orthodontist |
| Address | 13297 Jamboree Rd, Tustin, CA 92782, USA |
| Hours | Mon to Thu 8:30 AM to 5:30 PM · Fri 8 AM to 5 PM · Closed Sat to Sun |
| Phone | (714) 730-6600 |
| Owner | Nothing found |
| Rating | 4.9 across 142 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 6, 2026, 10:51 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 13297 Jamboree Rd, Tustin, CA 92782, USA | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Description | Welcome to Cool Smiles Orthodontics where our passion is creating beautiful and confident smiles. Your smile is one of the first things people notice and with a friendly, helpful, and caring staff, we at Cool Smiles Orthodontics make certain that you receive the best orthodontic care. We are the premier choice provider to many dentists and their families. Dr. Simjee and his Associates strive for perfection by customizing individual treatment plans for each and every patient. Our goal is to exceed your expectations by delivering the highest quality and most courteous service while achieving the healthy and beautiful smile that you deserve! | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Hours | Mon to Thu 8:30 AM to 5:30 PM · Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Name | Cool Smiles Orthodontics | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Phone | (714) 730-6600 | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Monday | 8:30 AM to 5:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Tuesday | 8:30 AM to 5:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Wednesday | 8:30 AM to 5:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Thursday | 8:30 AM to 5:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Links | Facebook | https://facebook.com/coolsmilestustin | AI guess | Our record |
| Links | Instagram | https://instagram.com/coolsmilesorthodontics | AI guess | Our record |
| Links | Website | http://coolsmilesorthodontics.com/ | Confirmed | Google Business Profile, checked Oct 6, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

None of the 5 reviews we've read names a service yet.


## The team

Nothing found


## Visiting Cool Smiles

Address: 13297 Jamboree Rd, Tustin, CA 92782, USA. Phone: (714) 730-6600. Hours: Mon to Thu 8:30 AM to 5:30 PM · Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked October 6, 2026 at 10:51 AM.)


### Location info from Google Business Profile

Business description, written by Cool Smiles on its Google Business Profile: "Welcome to Cool Smiles Orthodontics where our passion is creating beautiful and confident smiles. Your smile is one of the first things people notice and with a friendly, helpful, and caring staff, we at Cool Smiles Orthodontics make certain that you receive the best orthodontic care. We are the premier choice provider to many dentists and their families.

Dr. Simjee and his Associates strive for perfection by customizing individual treatment plans for each and every patient. Our goal is to exceed your expectations by delivering the highest quality and most courteous service while achieving the healthy and beautiful smile that you deserve!"


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

Nearby places not read yet, back on Scan Day.


## Reputation

4.9 average across 142 reviews: Google 25. (Confirmed, read October 6, 2026.)

Cool Smiles Orthodontics stands out for its exceptional care and impressive results in braces and Invisalign treatments. (AI guess, from 142 reviews.)


### What people like

- Invisalign treatment
- Braces treatment
- Attentive and professional staff
- Thorough explanations of procedures
- Kid-friendly environment


### What people do not like

Nothing found


### Press

No press story about Cool Smiles found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Cool Smiles

Cool Smiles hasn't posted an update here yet.


## Questions people ask


### the good stuff about Cool Smiles in Tustin, what is it?

No answer yet


### what is the catch with this place?

No answer yet


### picking between the two, is E-Orthodontics the safer bet?

No answer yet


### is there a socials account worth following

No answer yet


### Can I get in this week at Cool Smiles?

No answer yet


### On a budget in Tustin, is Cool Smiles the one?

No answer yet


### best orthodontist in Tustin, CA

No answer yet


### does this place ever have cancellations

No answer yet


### Busiest day at Cool Smiles, anyone know?

No answer yet


### who should I ask for at Cool Smiles?

No answer yet


### Coffee near Cool Smiles on Jamboree?

No answer yet


### where do I park here?

No answer yet


### Any membership pricing here?

No answer yet


### going rate for dentists locally, any idea

No answer yet


### planning a Saturday visit, is that a wasted trip

No answer yet


### first visit at Cool Smiles, what do I need to bring?

No answer yet


### new to this place, anything I should know before I walk in?

No answer yet


## What AI gets wrong about Cool Smiles

We ask Gemini and ChatGPT about Cool Smiles. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 6, 2026.

No capture has disagreed with the record yet.


## The AI Score: 33 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Tustin orthodontists run 25 to 61. Fair starts at 45, good at 65. Cool Smiles scores 33, below the Tustin average of 42. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Cool Smiles |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 42 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | Not read yet | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 2 answers we hold, so there is nothing to score. |
| Reviews & response | 12 | 89 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 56 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 49 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 77 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about an orthodontist

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose an orthodontist in California, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with California.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Cool Smiles if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Cool Smiles |
| --- | --- | --- | --- | --- |
| Cool Smiles Orthodontics | LocalBusiness | #business | http://coolsmilesorthodontics.com/ | Subject of this page |
| Tustin, California | City | #city | Nothing found | City Cool Smiles is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the orthodontists in Tustin, linked to the lists and towns around it.


### Lists

- Best orthodontists in Tustin: https://localairegistry.com/leaderboards/ca/tustin/orthodontist
- Best businesses in Tustin: https://localairegistry.com/leaderboards/ca/tustin


### Nearby

- /los-angeles: https://localairegistry.com/leaderboards/ca/los-angeles
- /san-francisco: https://localairegistry.com/leaderboards/ca/san-francisco
- /san-jose: https://localairegistry.com/leaderboards/ca/san-jose
- /san-diego: https://localairegistry.com/leaderboards/ca/san-diego
- /irvine: https://localairegistry.com/leaderboards/ca/irvine
- /fresno: https://localairegistry.com/leaderboards/ca/fresno


### Every list

- Every leaderboard in California: https://localairegistry.com/leaderboards/ca


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Cool Smiles Orthodontics. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ1bGD-oDb3IARD1rtELrltFg (accessed Oct 6, 2026)