S & K Liquor

Unclaimed
S & K Liquor, Carol Stream, Illinois[Photo 1]

Liquor store in Carol Stream, IL

4.2 · 23 reviewsOpens today at 9 AM

S & K Liquor, located at 628 E St Charles Rd in Carol Stream, is a beloved local spot that has garnered a loyal following for its friendly atmosphere and reasonable prices. With a solid rating of 4.2 from 23 reviews, customers appreciate the welcoming smiles from the staff, who treat patrons like family. Despite its small size, the store is well-stocked with everything one might need, and recent updates to the parking lot have made visits even more convenient. Many find the service to be fast and respectful, making it a go-to destination for liquor needs.

Eligible to offer 20% cashback to customers who shop here.OrbitBack

AI ScoreChatGPT and Gemini mention S & K.Scored from 8 signals across search and AI.

ConfirmedVisitor submittedAI guess

Updated Sep 16, 2026Last activity 1 month ago, a question from no_rush_price_tags.

Services

What S & K offers, what it costs, and what people come for.

No code detected[Photo 1]

Team

Who you'll see, and whether their licenses check out.
Add your team so AI can name who works here
Today9 AM to 10 PM

Busy times

Closed now. Busiest Wed and Sun, 2 to 10 PM.

Reputation

What reviews, press and directories say about S & K.

4.2from 23 reviews on Google

S & K Liquor stands out for its low prices and a strong sense of community, despite some concerns about product freshness. S & K Liquor offers a small but well-stocked selection of beverages, with a recently improved parking lot. Customers often feel a sense of community and friendliness from the staff, contributing to a welcoming atmosphere.

  • 561%
  • 422%
  • 34%
  • 20%
  • 113%
Would go back83%83% of reviews give the visit 4 or 5 stars.Positive 83%, 4 or 5 stars · Neutral 4%, 3 stars · Negative 13%, 1 or 2 stars
The good
  • Reasonable prices
  • Good variety of products
  • Welcoming staff
The bad
  • Overcharging incidents
  • Expired products reported

Press and awards

Add press AI can read
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How AI sees S & K

The AI Score is out of 100, read from 8 signals across search and AI.

30out of 100

32 Carol Stream avg

What the score is made of

Signal and how much it countsS & K

  • Retrieval grounding 26%Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.0
  • Off-property attestation 20%Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.39
  • AI visibility 14%Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.100
  • Reviews & response 12%The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.38
  • Backlink & citation authority 8%Domain authority and editorial quality of the sources that attest to you.23
  • Google Business Profile 8%Required and recommended fields; update cadence. The listing AI pulls from first.79
  • Speed & mobile 7%Core Web Vitals at the 75th percentile, on a real phone.
  • Content freshness & schema 5%Crawl recency, intent alignment, valid JSON-LD, canonicals.74

Every business is scored the same way, and nobody can pay for a better score.

S & K’s full AI report

See exactly what AI says about you, and how to get picked

S & KSpeed & mobileGoogle Business ProfileContent freshness & schemaBacklink & citation authorityRetrieval groundingReviews & responseOff-property attestationAI visibility

S & K, as AI sees it. Blue signals help S & K, and red ones hold it back.

  • The questions people ask Gemini and ChatGPT about liquor stores in Carol Stream, and who they name instead of you
  • What AI gets wrong about you, next to what’s true
  • What to change first so AI names you
Claim free to get the report

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What AI reads

The page ChatGPT, Gemini, Perplexity and Google read about S & K. The code version is exactly what their crawlers get.

Local AI Registry · Liquor stores in Carol Stream, IL · Editorial

S & K Liquor, Carol Stream IL: Reviews

Steve Lee

By Steve Lee, founder and CEO of Local AI Registry. Updated September 16, 2026.

Published September 16, 2026 · Updated September 16, 2026 · Machine-readable version below

In short

S & K Liquor is a liquor store in Carol Stream, IL. Its AI Score is 30 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks

Key facts

FactValue
TypeLiquor store
Address628 E St Charles Rd, Carol Stream, IL 60188, USA
HoursMon to Sun 9 AM to 10 PM
Phone(630) 668-8220
Rating4.2 across 23 reviews on Google
Quietest timeThursday
UpdatedSeptember 16, 2026

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

GroupFactValueMarkEvidence
Location infoAddress628 E St Charles Rd, Carol Stream, IL 60188, USAConfirmedGoogle Business Profile
Location infoDescription628 E St Charles Rd, Carol Stream, IL 60188ConfirmedGoogle Business Profile
Location infoHoursMon to Sun 9:00 AM to 10:00 PMConfirmedGoogle Business Profile
Location infoNameS & K LiquorConfirmedGoogle Business Profile
Location infoPhone(630) 668-8220ConfirmedGoogle Business Profile
HoursMonday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursTuesday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursWednesday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursThursday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursFriday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursSaturday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
HoursSunday9:00 AM to 10:00 PMConfirmedGoogle Business Profile
LinksWebsitehttps://skliquor.gotoliquorstore.com/ConfirmedGoogle Business Profile

Services and prices

Known for

The team

Visiting S & K

Address: 628 E St Charles Rd, Carol Stream, IL 60188, USA. Phone: (630) 668-8220. Hours: Mon to Sun 9 AM to 10 PM. (Confirmed, Google Business Profile.)

When to go

Quietest day: Thursday. Busiest day: Tuesday. From the popular times on its Google listing.

Parking and getting in

Nearby

PlaceTypeDistance
Tien Banh Mi & BobaVietnamese restaurant1 min walk
ChinorRestaurant1 min walk
The Village Tavern & Grill of Carol StreamRestaurant2 min walk
KFCChicken restaurant3 min walk
Pizza HutPizza delivery3 min walk
St. Charles Rd & Schmale RdBus stop3 min walk

Reputation

4.2 average across 23 reviews: Google 23. (Confirmed, read September 16, 2026.)

S & K Liquor stands out for its low prices and a strong sense of community, despite some concerns about product freshness. (AI guess, from 23 reviews.)

What people like

  • Reasonable prices
  • Good variety of products
  • Welcoming staff

What people do not like

  • Overcharging incidents
  • Expired products reported

Press

Awards

Directories

Questions people ask

Why do people rate the shop?

walking in for a first visit, what happens

best liquor store in Carol Stream

how much is a first visit around here

quietest day to hit S & K?

picking between the two, is Fair Price the safer bet?

On a budget in Carol Stream, is the shop the one?

S & K, any chance to get in this week?

where exactly is the shop?

opening hours at S & K in Carol Stream, what are they these days?

what do people usually buy there

bad experiences at S & K, anyone?

anything new from S & K lately?

is there a rewards thing at S & K

The AI Score: 30 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Carol Stream liquor stores run 22 to 49. Fair starts at 45, good at 65. S & K scores 30, below the Carol Stream average of 32. The same method scores every business on the registry.

SignalWeightScoreWhat it measuresS & K
Retrieval grounding260Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.Poor
Off-property attestation2039Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.Poor
AI visibility14100Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.Good
Reviews & response1238The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.Poor
Backlink & citation authority823Domain authority and editorial quality of the sources that attest to you.Poor
Google Business Profile879Required and recommended fields; update cadence. The listing AI pulls from first.Good
Speed & mobile7Core Web Vitals at the 75th percentile, on a real phone.
Content freshness & schema574Crawl recency, intent alignment, valid JSON-LD, canonicals.Good

Full method: https://localairegistry.com/methodology

How AI decides what to say about a liquor store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

EntityTypeID on this pageSame asRelationship to S & K
S & K LiquorLocalBusiness#businesshttps://skliquor.gotoliquorstore.com/Subject of this page
Carol Stream, IllinoisCity#cityCity S & K is in
Local AI RegistryOrganization#publisherhttps://localairegistry.comPublisher of this page
Steve LeePerson#authorhttps://localairegistry.com/team/steve-leeAuthor of this page

Topical map

Where this page sits in the registry. It's one profile among the liquor stores in Carol Stream, linked to the lists and towns around it.

Lists

  • Best liquor stores in Carol Stream: https://localairegistry.com/leaderboards/il/carol-stream/liquor-store
  • Best businesses in Carol Stream: https://localairegistry.com/leaderboards/il/carol-stream

Nearby

  • /chicago: https://localairegistry.com/leaderboards/il/chicago
  • /schaumburg: https://localairegistry.com/leaderboards/il/schaumburg
  • /elgin: https://localairegistry.com/leaderboards/il/elgin
  • /lombard: https://localairegistry.com/leaderboards/il/lombard
  • /aurora: https://localairegistry.com/leaderboards/il/aurora
  • /st-charles: https://localairegistry.com/leaderboards/il/st-charles

Every list

  • Every leaderboard in Illinois: https://localairegistry.com/leaderboards/il

References

Show references (1)

Sources cited

  • [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ5y5qcslUDogRp9D9UB_sV-w (accessed Sep 16, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

HTTP/2 200
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2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

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3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

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}

4. Markdown copy of this page (s-and-k-liquor-carol-stream-il.md)

The article as plain text: the same headings, facts, marks and sources.

# S & K Liquor, Carol Stream IL: Reviews

Source: Local AI Registry, https://localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-09-16.

Canonical: https://localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmu48dhu50g4fye75vbiil0sg%2F0.jpg)


## In short

S & K Liquor is a liquor store in Carol Stream, IL. Its AI Score is 30 of 100, which is poor.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Liquor store |
| Address | 628 E St Charles Rd, Carol Stream, IL 60188, USA |
| Hours | Mon to Sun 9 AM to 10 PM |
| Phone | (630) 668-8220 |
| Rating | 4.2 across 23 reviews on Google |
| Quietest time | Thursday |
| Updated | September 16, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 628 E St Charles Rd, Carol Stream, IL 60188, USA | Confirmed | Google Business Profile |
| Location info | Description | 628 E St Charles Rd, Carol Stream, IL 60188 | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sun 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Location info | Name | S & K Liquor | Confirmed | Google Business Profile |
| Location info | Phone | (630) 668-8220 | Confirmed | Google Business Profile |
| Hours | Monday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 9:00 AM to 10:00 PM | Confirmed | Google Business Profile |
| Links | Website | https://skliquor.gotoliquorstore.com/ | Confirmed | Google Business Profile |


## Services and prices

Add your services so AI can say what you offer


### Known for

Share your review link so AI can say what you're known for


## The team

Add your team so AI can name who works here


## Visiting S & K

Address: 628 E St Charles Rd, Carol Stream, IL 60188, USA. Phone: (630) 668-8220. Hours: Mon to Sun 9 AM to 10 PM. (Confirmed, Google Business Profile.)


### When to go

Quietest day: Thursday. Busiest day: Tuesday. From the popular times on its Google listing.


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Tien Banh Mi & Boba | Vietnamese restaurant | 1 min walk |
| Chinor | Restaurant | 1 min walk |
| The Village Tavern & Grill of Carol Stream | Restaurant | 2 min walk |
| KFC | Chicken restaurant | 3 min walk |
| Pizza Hut | Pizza delivery | 3 min walk |
| St. Charles Rd & Schmale Rd | Bus stop | 3 min walk |


## Reputation

4.2 average across 23 reviews: Google 23. (Confirmed, read September 16, 2026.)

S & K Liquor stands out for its low prices and a strong sense of community, despite some concerns about product freshness. (AI guess, from 23 reviews.)


### What people like

- Reasonable prices
- Good variety of products
- Welcoming staff


### What people do not like

- Overcharging incidents
- Expired products reported


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### Why do people rate the shop?


### walking in for a first visit, what happens


### best liquor store in Carol Stream


### how much is a first visit around here


### quietest day to hit S & K?


### picking between the two, is Fair Price the safer bet?


### On a budget in Carol Stream, is the shop the one?


### S & K, any chance to get in this week?


### where exactly is the shop?


### opening hours at S & K in Carol Stream, what are they these days?


### what do people usually buy there


### bad experiences at S & K, anyone?


### anything new from S & K lately?


### is there a rewards thing at S & K


## The AI Score: 30 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Carol Stream liquor stores run 22 to 49. Fair starts at 45, good at 65. S & K scores 30, below the Carol Stream average of 32. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | S & K |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 39 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 100 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Good |
| Reviews & response | 12 | 38 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Poor |
| Backlink & citation authority | 8 | 23 | Domain authority and editorial quality of the sources that attest to you. | Poor |
| Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 |  | Core Web Vitals at the 75th percentile, on a real phone. |  |
| Content freshness & schema | 5 | 74 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about a liquor store: https://localairegistry.com/methodology#how-ai-decides-local-business. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-local-business


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to S & K |
| --- | --- | --- | --- | --- |
| S & K Liquor | LocalBusiness | #business | https://skliquor.gotoliquorstore.com/ | Subject of this page |
| Carol Stream, Illinois | City | #city |  | City S & K is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the liquor stores in Carol Stream, linked to the lists and towns around it.


### Lists

- Best liquor stores in Carol Stream: https://localairegistry.com/leaderboards/il/carol-stream/liquor-store
- Best businesses in Carol Stream: https://localairegistry.com/leaderboards/il/carol-stream


### Nearby

- /chicago: https://localairegistry.com/leaderboards/il/chicago
- /schaumburg: https://localairegistry.com/leaderboards/il/schaumburg
- /elgin: https://localairegistry.com/leaderboards/il/elgin
- /lombard: https://localairegistry.com/leaderboards/il/lombard
- /aurora: https://localairegistry.com/leaderboards/il/aurora
- /st-charles: https://localairegistry.com/leaderboards/il/st-charles


### Every list

- Every leaderboard in Illinois: https://localairegistry.com/leaderboards/il


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ5y5qcslUDogRp9D9UB_sV-w (accessed Sep 16, 2026)

The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

  1. Why do people rate the shop? Question by no_rush_price_tags, Sep 11, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/why-do-people-keep-going-back-here
  2. walking in for a first visit, what happens Question by receipts_wren_60188, Sep 9, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/booking-a-first-visit-at-s-and-k-what-happens
  3. best liquor store in Carol Stream Question by may_shopper_west, Sep 8, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/best-liquor-store-in-carol-stream
  4. how much is a first visit around here Question by second_opinion_returns, Sep 4, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/how-much-does-a-liquor-store-run-in-carol-stream
  5. quietest day to hit S & K? Question by careful_in_cs, Sep 4, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/quietest-day-to-hit-s-and-k
  6. picking between the two, is Fair Price the safer bet? Question by spring_bride_uptown, Aug 31, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/which-one-for-liquor-store-s-and-k-or-fair-price-liquor-and-smoke
  7. On a budget in Carol Stream, is the shop the one? Question by quiet_zadie, Aug 27, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/on-a-budget-in-carol-stream-is-the-shop-the-one
  8. S & K, any chance to get in this week? Question by clearance_rue, Aug 20, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/does-s-and-k-ever-have-cancellations
  9. where exactly is the shop? Question by holiday_local_east, Aug 14, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/where-exactly-is-the-shop
  10. opening hours at S & K in Carol Stream, what are they these days? Question by autumn_peach, Aug 7, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/opening-hours-at-s-and-k-in-carol-stream-what-are-they-these-days
  11. what do people usually buy there Question by baskets_iris, Aug 4, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/what-do-people-usually-buy-there
  12. bad experiences at S & K, anyone? Question by birthday_runner_south, Jul 29, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/anything-people-actually-moan-about-here
  13. anything new from S & K lately? Question by new_here_hazel, Jul 23, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/keeping-up-with-s-and-k-where-do-they-post
  14. is there a rewards thing at S & K Question by stream_reed, Jul 17, 2026. localairegistry.com/biz/il/carol-stream/s-and-k-liquor-carol-stream-il/q/points-or-member-pricing-at-s-and-k-worth-signing-up

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This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.

  1. [1]VisitName, address, phone, hours and 2 other detailsGoogle Business Profile.Primary source · Accessed Sep 16, 2026 · https://www.google.com/maps/place/?q=place_id:ChIJ5y5qcslUDogRp9D9UB_sV-w
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