Facada

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<title>Facada | Skin Care Clinic in Boston, MA · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
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## Business pages

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- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

# Facada, Boston: a skin care clinic in Boston (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ma/boston/facada-boston-ma. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 2 sources. Updated 2026-10-20. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ma/boston/facada-boston-ma

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8oqegr065wyev7bfwnbulm%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8oqegr065wyev7bfwnbulm%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8oqegr065wyev7bfwnbulm%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8oqegr065wyev7bfwnbulm%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8oqegr065wyev7bfwnbulm%2F4.jpg)


## In short

Facada is a skin care clinic in Boston, MA. Its AI Score is 12 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini, ChatGPT and Perplexity are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Skin care clinic |
| Address | 231 Newbury St, Boston, MA 02116, USA |
| Hours | Closed Mon · Tue to Fri 9 AM to 7 PM · Sat 9 AM to 6 PM · Closed Sun |
| Phone | (617) 803-6444 |
| Medical director | Nothing found |
| Rating | 5.0 across 16 reviews |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 20, 2026, 11:49 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 231 Newbury St, Boston, MA 02116, USA | Confirmed | Google Business Profile |
| Location info | Hours | Mon Closed · Tue to Fri 9:00 AM to 7:00 PM · Sat 9:00 AM to 6:00 PM · Sun Closed | Confirmed | Google Business Profile |
| Location info | Mondays | Closed | Confirmed | Google Business Profile |
| Location info | Name | Facada | Confirmed | Google Business Profile |
| Location info | Phone | (617) 803-6444 | Confirmed | Google Business Profile |
| Hours | Monday | Closed | Confirmed | Google Business Profile |
| Hours | Tuesday | 9:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 9:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 9:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 9:00 AM to 7:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | Closed | Confirmed | Google Business Profile |
| Links | Facebook | https://www.facebook.com/vagaropro | Confirmed | Business website, checked Oct 20, 2026 |
| Links | Instagram | https://www.instagram.com/vagaropro | Confirmed | Business website, checked Oct 20, 2026 |
| Links | Website | https://vagaro.com/facadaface | Confirmed | Google Business Profile |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

Reviews not read yet, back on Scan Day.


## The team

Nothing found


## Visiting Facada

Address: 231 Newbury St, Boston, MA 02116, USA. Phone: (617) 803-6444. Hours: Closed Mon · Tue to Fri 9 AM to 7 PM · Sat 9 AM to 6 PM · Closed Sun.


### Location info from Google Business Profile

Nothing found


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Serafina Back Bay | Italian restaurant | 1 min walk |
| GRECO | Greek restaurant | 1 min walk |
| Shake Shack Newbury Street | Hamburger restaurant | 1 min walk |
| Bloome Fruit Tea | Tea house | 1 min walk |
| Piattini | Italian restaurant | 1 min walk |
| 吃过的sushi店 | Japanese restaurant | 1 min walk |


## Reputation

5.0 average across 16 reviews.


### What people like

Nothing found


### What people do not like

Nothing found


### Press

No press story about Facada found yet.


### Awards

None named yet.


### Directories

Listed on 1 of the 30 directories we checked.

| Directory | Listed |
| --- | --- |
| Alignable | Not listed |
| Angi | Not listed |
| Apple Maps | Not listed |
| BBB | Not listed |
| Birdeye | Not listed |
| Brownbook | Not listed |
| Chamber of Commerce | Not listed |
| Cylex | Not listed |
| Facebook | Not listed |
| Fresha | Not listed |
| Groupon | Not listed |
| Healthgrades | Not listed |
| Houzz | Not listed |
| MapQuest | Not listed |
| MD.com | Not listed |
| MerchantCircle | Not listed |
| Nextdoor | Not listed |
| NPI No. | Not listed |
| Porch | Not listed |
| Psychology Today | Not listed |
| RateMDs | Not listed |
| RealSelf | Not listed |
| Sharecare | Not listed |
| Trustpilot | Not listed |
| Vagaro | Listed |
| Vitals | Not listed |
| Wellness.com | Not listed |
| Yellowbook | Not listed |
| Yelp | Not listed |
| Zocdoc | Not listed |


## Recent updates from Facada

Facada hasn't posted an update here yet.


## Questions people ask


### best skin care clinic in Boston

No answer yet


### Is there anywhere cheaper than Facada in Boston that is still good?

No answer yet


### anywhere on Newbury to sit while I wait

No answer yet


### pain wise, what is it like here

No answer yet


### picking between the two, is The Laser the safer bet?

No answer yet


### do they do payment plans here?

No answer yet


### Booking here, how does it work?

No answer yet


### membership, worth it or not

No answer yet


### medical staff at Facada, or is it techs?

No answer yet


### Are the hours on Google right for Facada in Boston?

No answer yet


### planning a Monday visit, is that a wasted trip

No answer yet


### Somewhere to park near Facada?

No answer yet


### What skin care clinic questions is Boston asking AI most?

No answer yet


### does Facada ever have cancellations

No answer yet


### anything I should sort out before a consult at Facada?

No answer yet


### people keep recommending this place, what for?

No answer yet


### Ballpark for a visit to a clinic in Boston?

No answer yet


### Whereabouts is Facada?

No answer yet


## What AI gets wrong about Facada

We ask Gemini, ChatGPT and Perplexity about Facada. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 20, 2026. Perplexity, read by Local AI Registry on Sep 5, 2026.

| Fact | What AI says | What the record says |
| --- | --- | --- |
| Address | Perplexity, read by Local AI Registry on Sep 5, 2026: 37 Newbury St | 231 Newbury St, Boston, MA 02116, USA |


## The AI Score: 12 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Skin care clinics on the registry run 12 to 67. Fair starts at 45, good at 65. Facada scores 12. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Facada |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 0 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 4 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 1 of 26 answers that recommended anyone. 13 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 45 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Fair |
| Backlink & citation authority | 8 | Not read yet | Domain authority and editorial quality of the sources that attest to you. | No reading has come back for this signal yet. |
| Google Business Profile | 8 | 70 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 6 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | Not read yet | Crawl recency, intent alignment, valid JSON-LD, canonicals. | No reading has come back for this signal yet. |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a skin care clinic

When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on.

That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place."


## How to choose a skin care clinic in Massachusetts, with or without AI

A few checks take ten minutes and matter more than any rating. This is general information, not medical advice.

- Look up every injector. Doctors are listed by the Massachusetts medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free.
- Ask who does the injections, and check that person's license.
- Ask for the price per unit of Botox and per syringe of filler, not per area.
- Read reviews that name a provider and a treatment. Vague praise is easy to fake.
- Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door.
- Ask whether they dissolve filler and when they would tell you not to add more.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Facada if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Facada |
| --- | --- | --- | --- | --- |
| Facada | MedicalBusiness | #business | https://vagaro.com/facadaface | Subject of this page |
| Boston, Massachusetts | City | #city | Nothing found | City Facada is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the skin care clinics in Boston, linked to the lists and towns around it.


### Lists

- Best skin care clinics in Boston: https://localairegistry.com/leaderboards/ma/boston/skin-care-clinic
- Best businesses in Boston: https://localairegistry.com/leaderboards/ma/boston


### Nearby

- /cambridge: https://localairegistry.com/leaderboards/ma/cambridge
- /newton: https://localairegistry.com/leaderboards/ma/newton
- /somerville: https://localairegistry.com/leaderboards/ma/somerville
- /brookline: https://localairegistry.com/leaderboards/ma/brookline
- /waltham: https://localairegistry.com/leaderboards/ma/waltham
- /wellesley: https://localairegistry.com/leaderboards/ma/wellesley


### Every list

- Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Facada. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJ97aZ2aZ744kRLL0hi29yqfs
- [2] vagaro.com, https://vagaro.com/facadaface (accessed Oct 20, 2026)