Second Chance Video Games

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<title>Second Chance Video Games | Salem, MA · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

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We score every local business the same way and rank them: website, reviews,
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is whether AI can retrieve you at all.

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# Second Chance Video Games, Salem: a game store in Salem (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ma/salem/second-chance-video-games-salem-ma. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-08-13. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ma/salem/second-chance-video-games-salem-ma

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr7g1o70bp6yecitnz7b25x%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr7g1o70bp6yecitnz7b25x%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr7g1o70bp6yecitnz7b25x%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr7g1o70bp6yecitnz7b25x%2F3.jpg)
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## In short

Second Chance Video Games is a game store in Salem, MA. Its AI Score is 34 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Game store |
| Address | 10 Colonial Rd, Salem, MA 01970, USA |
| Hours | Closed Mon · Tue to Sat 11 AM to 7 PM · Sun 11 AM to 6 PM |
| Phone | (781) 307-3214 |
| Owner | Nothing found |
| Rating | 4.8 across 219 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | August 13, 2026, 3:36 AM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 10 Colonial Rd, Salem, MA 01970, USA | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Description | Northshores best gamestore for vintage and new gen games and consoles ...best prices around and great customer service | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Hours | Mon Closed · Tue to Sat 11:00 AM to 7:00 PM · Sun 11:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Mondays | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Name | Second Chance Video Games | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Phone | (781) 307-3214 | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Monday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Tuesday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Wednesday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Thursday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Friday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Saturday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Sunday | 11:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

Reviews not read yet, back on Scan Day.


## The team

Nothing found


## Visiting Second Chance Video Games

Address: 10 Colonial Rd, Salem, MA 01970, USA. Phone: (781) 307-3214. Hours: Closed Mon · Tue to Sat 11 AM to 7 PM · Sun 11 AM to 6 PM. (Confirmed, Google Business Profile, checked August 13, 2026 at 3:36 AM.)


### Location info from Google Business Profile

Business description, written by Second Chance Video Games on its Google Business Profile: "Northshores best gamestore for vintage and new gen games and consoles ...best prices around and great customer service"


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Tin Whistle | American restaurant | 4 min walk |
| Minzu Sushi | Sushi restaurant | 5 min walk |
| Sidelines Sports Bar & Grill | Sports bar | 5 min walk |
| Dina's Roast Beef & Seafood | Fast food restaurant | 5 min walk |
| Subway | Sandwich shop | 6 min walk |
| Captain John Bertram Athletic Field | Stadium | 6 min walk |


## Reputation

4.8 average across 219 reviews: Google 25. (Confirmed, read August 13, 2026.)

Second Chance Video Games is known for its extensive retro game collection and fair pricing, though customer service can be hit or miss. (AI guess, from 219 reviews.)


### What people like

- Wide selection of retro games and consoles
- Honest and chill shopping experience


### What people do not like

- Inconsistent customer service on weekends
- Long waits for repairs or assistance


### Press

No press story about Second Chance Video Games found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Second Chance Video Games

Second Chance Video Games hasn't posted an update here yet.


## Questions people ask


### Are there any special features of the shop?

No answer yet


### ballpark before I book, what am I looking at

No answer yet


### first visit here, what do I need to bring?

No answer yet


### Worth the hype at Second Chance Video Games?

No answer yet


### is there a rewards thing at Second Chance Video Games

No answer yet


### Open Mondays here?

No answer yet


### somewhere cheaper in Salem that is not a risk?

No answer yet


### any last minute slots at Second Chance Video Games?

No answer yet


### last update from here was when?

No answer yet


### walk in here, or is it appointment only?

No answer yet


### anywhere on Colonial to sit while I wait

No answer yet


### the good stuff about Second Chance Video Games, what is it?

No answer yet


### parking at Second Chance Video Games, where does everyone put the car?

No answer yet


### best game store in Salem

No answer yet


### Are the hours on Google right for Second Chance Video Games in Salem?

No answer yet


### Downsides nobody puts in a five star review?

No answer yet


## What AI gets wrong about Second Chance Video Games

We ask ChatGPT, Perplexity and Gemini about Second Chance Video Games. These are the answers that disagree with the record.

ChatGPT and Perplexity, read by Local AI Registry on Aug 14, 2026. Gemini, read by Local AI Registry on Aug 13, 2026.

No capture has disagreed with the record yet.


## The AI Score: 34 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Fair starts at 45, good at 65. Second Chance Video Games scores 34. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Second Chance Video Games |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | Does not apply | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | This signal reads a website, and the record holds none. |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 83 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | Does not apply | Domain authority and editorial quality of the sources that attest to you. | This signal reads a website, and the record holds none. |
| Google Business Profile | 8 | 78 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | Does not apply | Core Web Vitals at the 75th percentile, on a real phone. | This signal reads a website, and the record holds none. |
| Content freshness & schema | 5 | Does not apply | Crawl recency, intent alignment, valid JSON-LD, canonicals. | This signal reads a website, and the record holds none. |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a game store

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a game store in Massachusetts, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Massachusetts.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Second Chance Video Games if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Second Chance Video Games |
| --- | --- | --- | --- | --- |
| Second Chance Video Games | LocalBusiness | #business | Nothing found | Subject of this page |
| Salem, Massachusetts | City | #city | Nothing found | City Second Chance Video Games is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the game stores in Salem, linked to the lists and towns around it.


### Lists

- Best game stores in Salem: https://localairegistry.com/leaderboards/ma/salem/game-store


### Nearby

- /boston: https://localairegistry.com/leaderboards/ma/boston
- /cambridge: https://localairegistry.com/leaderboards/ma/cambridge
- /newton: https://localairegistry.com/leaderboards/ma/newton
- /somerville: https://localairegistry.com/leaderboards/ma/somerville
- /brookline: https://localairegistry.com/leaderboards/ma/brookline
- /waltham: https://localairegistry.com/leaderboards/ma/waltham


### Every list

- Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Second Chance Video Games. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJHTsrbl9t44kRAjxjWRnQ7AY (accessed Aug 13, 2026)