Rashel Goodkin MD

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<title>Rashel Goodkin MD | Wellesley, MA · reviews &amp; AI Score · Local AI Registry</title>
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          "name": "anywhere cheaper than this place in Wellesley that is still good?",
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
- [About](https://localairegistry.com/about): The honest record of who AI recommends.
- [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market.
- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

# Rashel Goodkin MD, Wellesley: a dermatologist in Wellesley (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ma/wellesley/rashel-goodkin-md-wellesley-ma. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 17 sources. Updated 2026-10-20. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ma/wellesley/rashel-goodkin-md-wellesley-ma

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmt8ok1ru055dyev7vozydm1w%2F0.png)


## In short

Rashel Goodkin MD, located at 65 Walnut St in Wellesley, Massachusetts, is a dermatologist known for her straightforward approach and thorough examinations. With a solid rating of 4.6 from 43 reviews, patients appreciate her professionalism and the friendly demeanor of her staff. Many have noted the minimal wait times and the attentive care provided during appointments. While experiences can vary, with some expressing concerns about communication, the overall sentiment reflects a commitment to patient care and a welcoming atmosphere in her practice.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini, ChatGPT and Perplexity are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Dermatologist |
| Address | 65 Walnut St #440, Wellesley, MA 02481, USA |
| Hours | Mon to Fri 8 AM to 4:30 PM · Closed Sat to Sun |
| Phone | (781) 227-7977 |
| Medical director | Nothing found |
| Rating | 4.6 across 43 reviews on Google |
| Known for | Dr. Rashel Goodkin is best known for her effective treatment of precancerous moles and melasma, with a focus on thorough examinations and clear communication about skin health. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 20, 2026, 6:12 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 65 Walnut St #440, Wellesley, MA 02481, USA | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Location info | Description | Dr. Rashel Goodkin is a Harvard-educated, board-certified dermatologist who now has over 15 years’ experience. She is a Fellow of the American Academy of Dermatology and serves on the membership committee of the Massachusetts Academy of Dermatology. Dr. Goodkin has a wide range of medical, surgical, and cosmetic clinical interests. | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Location info | Hours | Mon to Fri 8:00 AM to 4:30 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Location info | Name | Rashel Goodkin MD | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Location info | Phone | (781) 227-7977 | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Monday | 8:00 AM to 4:30 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Tuesday | 8:00 AM to 4:30 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Wednesday | 8:00 AM to 4:30 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Thursday | 8:00 AM to 4:30 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Friday | 8:00 AM to 4:30 PM | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 25, 2026 |
| Services | Service | Benign skin growths | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Botox | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Cosmetic dermatology | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Cryotherapy | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Cyst removal | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Eczema treatment | AI guess | Nothing found |
| Services | Service | Mole removal | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Moles | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Pigmentation disorders | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Precancerous moles | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Psoriasis treatment | AI guess | Nothing found |
| Services | Service | Rash treatment | AI guess | Nothing found |
| Services | Service | Skin cancer screening | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Skin surgeries | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Skin tags | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Steroid injections | Confirmed | Business website, checked Sep 19, 2026 |
| Services | Service | Wart removal | AI guess | Nothing found |
| Services | Service | Warts | Confirmed | Business website, checked Sep 19, 2026 |
| Links | Facebook | https://www.facebook.com/wellesley-dermatology-care-102958544990091 | Confirmed | Business website, checked Oct 20, 2026 |
| Links | Website | https://wellesleydermatologycare.com/ | Confirmed | Google Business Profile, checked Aug 25, 2026 |


## Services and prices

These are the 18 services Rashel Goodkin MD offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Benign skin growths | Nothing found | Nothing found | Nothing found | Confirmed |
| Botox | Nothing found | Nothing found | Nothing found | Confirmed |
| Cosmetic dermatology | Nothing found | Nothing found | Nothing found | Confirmed |
| Cryotherapy | Nothing found | Nothing found | Nothing found | Confirmed |
| Cyst removal | Nothing found | Nothing found | Nothing found | Confirmed |
| Eczema treatment | Nothing found | Nothing found | Nothing found | AI guess |
| Mole removal | Nothing found | Nothing found | Nothing found | Confirmed |
| Moles | Nothing found | Nothing found | Nothing found | Confirmed |
| Pigmentation disorders | Nothing found | Nothing found | Nothing found | Confirmed |
| Precancerous moles | Nothing found | Nothing found | Nothing found | Confirmed |
| Psoriasis treatment | Nothing found | Nothing found | Nothing found | AI guess |
| Rash treatment | Nothing found | Nothing found | Nothing found | AI guess |
| Skin cancer screening | Nothing found | Nothing found | Nothing found | Confirmed |
| Skin surgeries | Nothing found | Nothing found | Nothing found | Confirmed |
| Skin tags | Nothing found | Nothing found | Nothing found | Confirmed |
| Steroid injections | Nothing found | Nothing found | Nothing found | Confirmed |
| Wart removal | Nothing found | Nothing found | Nothing found | AI guess |
| Warts | Nothing found | Nothing found | Nothing found | Confirmed |


### Known for

- Dr. Rashel Goodkin is best known for her effective treatment of precancerous moles and melasma, with a focus on thorough examinations and clear communication about skin health.


## The team

Nothing found


## Visiting Rashel Goodkin MD

Address: 65 Walnut St #440, Wellesley, MA 02481, USA. Phone: (781) 227-7977. Hours: Mon to Fri 8 AM to 4:30 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 25, 2026 at 9:07 AM.)


### Location info from Google Business Profile

Business description, written by Rashel Goodkin MD on its Google Business Profile: "Dr. Rashel Goodkin is a Harvard-educated, board-certified dermatologist who now has over 15 years’ experience. She is a Fellow of the American Academy of Dermatology and serves on the membership committee of the Massachusetts Academy of Dermatology. Dr. Goodkin has a wide range of medical, surgical, and cosmetic clinical interests."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| Starbucks Coffee Company | Coffee shop | 4 min walk |
| Charles River Reservation | Park | 4 min walk |
| Lower Falls (Washington St/Concord St) | Bus stop | 5 min walk |
| Finlay Fish Dam | Tourist attraction | 6 min walk |
| Express Gourmet | Sandwich shop | 6 min walk |
| River Street Parking Lot | Parking lot | 6 min walk |


## Reputation

4.6 average across 43 reviews: Google 25. (Confirmed, read August 25, 2026.)

Dr. Goodkin is recognized for her thoroughness and effective treatments, but patient experiences vary significantly regarding communication and care quality. (AI guess, from 43 reviews.)


### What people like

- Thorough examinations
- Effective treatment for melasma
- Great rapport with patients


### What people do not like

- Rushed appointments
- Lack of eye contact and engagement
- Inconsistent communication about treatment


### Press

No press story about Rashel Goodkin MD found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Rashel Goodkin MD

Rashel Goodkin MD hasn't posted an update here yet.


## Questions people ask


### Why do people rate Rashel Goodkin MD?

No answer yet


### Any medical supervision on site?

No answer yet


### can I ask for numbing at Rashel Goodkin MD without it being weird?

No answer yet


### anything new from Rashel Goodkin MD lately?

No answer yet


### Booking here, how does it work?

No answer yet


### best dermatologist in Wellesley

No answer yet


### Worth the hype at Rashel Goodkin MD?

No answer yet


### what time does Rashel Goodkin MD in Wellesley actually open?

No answer yet


### parking at Rashel Goodkin MD, where does everyone put the car?

No answer yet


### points or member pricing at Rashel Goodkin MD, worth signing up?

No answer yet


### how much is a first visit around here

No answer yet


### Downsides nobody puts in a five star review?

No answer yet


### services here, what do people go in for?

No answer yet


### does Rashel Goodkin MD ever have cancellations

No answer yet


### anywhere cheaper than this place in Wellesley that is still good?

No answer yet


### do they shut Saturdays

No answer yet


### torn between this place and Wellesley Dermatology?

No answer yet


## What AI gets wrong about Rashel Goodkin MD

We ask Gemini, ChatGPT and Perplexity about Rashel Goodkin MD. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 20, 2026. Perplexity, read by Local AI Registry on Sep 5, 2026.

No capture has disagreed with the record yet.


## The AI Score: 36 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Wellesley dermatologists run 33 to 63. Fair starts at 45, good at 65. Rashel Goodkin MD scores 36, below the Wellesley average of 52. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Rashel Goodkin MD |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 50 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Fair |
| Off-property attestation | 20 | 16 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 6 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 1 of 17 answers that recommended anyone. 6 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 79 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 54 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 77 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 83 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a dermatologist

When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on.

That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place."


## How to choose a dermatologist in Massachusetts, with or without AI

A few checks take ten minutes and matter more than any rating. This is general information, not medical advice.

- Look up every injector. Doctors are listed by the Massachusetts medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free.
- Ask who does the injections, and check that person's license.
- Ask for the price per unit of Botox and per syringe of filler, not per area.
- Read reviews that name a provider and a treatment. Vague praise is easy to fake.
- Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door.
- Ask whether they dissolve filler and when they would tell you not to add more.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Rashel Goodkin MD if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Rashel Goodkin MD |
| --- | --- | --- | --- | --- |
| Rashel Goodkin MD | MedicalBusiness | #business | https://wellesleydermatologycare.com/ | Subject of this page |
| Botox | MedicalProcedure | #service-botox | https://en.wikipedia.org/wiki/Botulinum_toxin | Service offered |
| Wellesley, Massachusetts | City | #city | Nothing found | City Rashel Goodkin MD is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the dermatologists in Wellesley, linked to the lists and towns around it.


### Lists

- Best dermatologists in Wellesley: https://localairegistry.com/leaderboards/ma/wellesley/dermatologist
- Best businesses in Wellesley: https://localairegistry.com/leaderboards/ma/wellesley


### Nearby

- /boston: https://localairegistry.com/leaderboards/ma/boston
- /cambridge: https://localairegistry.com/leaderboards/ma/cambridge
- /newton: https://localairegistry.com/leaderboards/ma/newton
- /somerville: https://localairegistry.com/leaderboards/ma/somerville
- /brookline: https://localairegistry.com/leaderboards/ma/brookline
- /waltham: https://localairegistry.com/leaderboards/ma/waltham


### Every list

- Every leaderboard in Massachusetts: https://localairegistry.com/leaderboards/ma


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Rashel Goodkin MD. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJNceprmWD44kRKWauccMzubc (accessed Aug 25, 2026)
- [2] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/warts/ (accessed Sep 19, 2026)
- [3] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/benign-skin-growths/ (accessed Sep 19, 2026)
- [4] wellesleydermatologycare.com, https://wellesleydermatologycare.com/cosmetic/botox/ (accessed Sep 19, 2026)
- [5] wellesleydermatologycare.com, https://wellesleydermatologycare.com/cosmetic/cosmetic-dermatology/ (accessed Sep 19, 2026)
- [6] wellesleydermatologycare.com, https://wellesleydermatologycare.com/skin-surgeries/cryotherapy/ (accessed Sep 19, 2026)
- [7] wellesleydermatologycare.com, https://wellesleydermatologycare.com/skin-surgeries/cyst-removal/ (accessed Sep 19, 2026)
- [8] wellesleydermatologycare.com, https://wellesleydermatologycare.com/skin-surgeries/ (accessed Sep 19, 2026)
- [9] wellesleydermatologycare.com, https://wellesleydermatologycare.com/cosmetic/skin-tags/ (accessed Sep 19, 2026)
- [10] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/steroid-injections/ (accessed Sep 19, 2026)
- [11] wellesleydermatologycare.com, https://wellesleydermatologycare.com/cosmetic/mole-removal/ (accessed Sep 19, 2026)
- [12] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/moles-nevi/ (accessed Sep 19, 2026)
- [13] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/pigmentation-disorders/ (accessed Sep 19, 2026)
- [14] wellesleydermatologycare.com, https://wellesleydermatologycare.com/skin-surgeries/precancerous-moles/ (accessed Sep 19, 2026)
- [15] wellesleydermatologycare.com, https://wellesleydermatologycare.com/medical-services/skin-cancer-screening/ (accessed Sep 19, 2026)
- [16] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 20, 2026; Perplexity, read by Local AI Registry on Sep 5, 2026, https://localairegistry.com/methodology (accessed Sep 19, 2026)
- [17] wellesleydermatologycare.com, https://wellesleydermatologycare.com/ (accessed Oct 20, 2026)