Fire & Flower Cannabis Co. | Selkirk Weed Dispensary

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<title>Fire &amp; Flower Cannabis Co. | Selkirk Weed Dispensary · reviews &amp; AI Score · Local AI Registry</title>
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Sitemap: https://localairegistry.com/sitemap.xml

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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
- [About](https://localairegistry.com/about): The honest record of who AI recommends.
- [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market.
- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

# Fire & Flower Cannabis Co. | Selkirk Weed Dispensary, Selkirk: a cannabis dispensary in Selkirk (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/mb/selkirk/fire-and-flower-cannabis-co-selkirk-weed-dispensary-selkirk-mb. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-03. Owner review: not yet.

Canonical: https://localairegistry.com/biz/mb/selkirk/fire-and-flower-cannabis-co-selkirk-weed-dispensary-selkirk-mb

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmushrhdi001syez4a2texsoz%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmushrhdi001syez4a2texsoz%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmushrhdi001syez4a2texsoz%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmushrhdi001syez4a2texsoz%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmushrhdi001syez4a2texsoz%2F4.jpg)


## In short

Fire & Flower Cannabis Co. | Selkirk Weed Dispensary is a cannabis dispensary. Its AI Score is 32 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Cannabis dispensary |
| Address | 1014 Manitoba Ave Unit 15, Selkirk, MB R1A 4M2, Canada |
| Hours | Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 7 PM |
| Phone | (204) 482-1007 |
| Owner | Nothing found |
| Rating | 4.8 across 92 reviews on Google |
| Known for | Fire & Flower Cannabis Co. in Selkirk is best known for its diverse selection of sativa joints and unique products like blackberry pearls and rocket candy strain, appealing to both casual and seasoned cannabis users. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 3, 2026, 2:32 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 1014 Manitoba Ave Unit 15, Selkirk, MB R1A 4M2, Canada | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Location info | Description | Fire & Flower Cannabis Co. \| Selkirk Weed Store is a Canadian cannabis store serving Selkirk, MB near Selkirk Crossing from 1014 Manitoba Ave. Shop cannabis flower, pre-rolls, vapes, edibles, oils and accessories with help from a local retail team. | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Location info | Hours | Mon to Thu 10:00 AM to 9:00 PM · Fri to Sat 10:00 AM to 10:00 PM · Sun 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Location info | Name | Fire & Flower Cannabis Co. \| Selkirk Weed Dispensary | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Location info | Phone | (204) 482-1007 | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Monday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Tuesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Wednesday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Thursday | 10:00 AM to 9:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Friday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Saturday | 10:00 AM to 10:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Hours | Sunday | 11:00 AM to 7:00 PM | Confirmed | Google Business Profile, checked Oct 3, 2026 |
| Links | Facebook | https://facebook.com/fireandflowerco | AI guess | Our record |
| Links | Instagram | https://instagram.com/fireandflowerca | AI guess | Our record |
| Links | TikTok | https://tiktok.com/@fireandflower_co | AI guess | Our record |
| Links | Website | https://fireandflower.com/shop/240077 | Confirmed | Google Business Profile, checked Oct 3, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

Fire & Flower Cannabis Co. in Selkirk is best known for its diverse selection of sativa joints and unique products like blackberry pearls and rocket candy strain, appealing to both casual and seasoned cannabis users.


## The team

Nothing found


## Visiting Fire & Flower

Address: 1014 Manitoba Ave Unit 15, Selkirk, MB R1A 4M2, Canada. Phone: (204) 482-1007. Hours: Mon to Thu 10 AM to 9 PM · Fri to Sat 10 AM to 10 PM · Sun 11 AM to 7 PM. (Confirmed, Google Business Profile, checked October 3, 2026 at 2:32 PM.)


### Location info from Google Business Profile

Business description, written by Fire & Flower on its Google Business Profile: "Fire & Flower Cannabis Co. | Selkirk Weed Store is a Canadian cannabis store serving Selkirk, MB near Selkirk Crossing from 1014 Manitoba Ave. Shop cannabis flower, pre-rolls, vapes, edibles, oils and accessories with help from a local retail team."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

Nearby places not read yet, back on Scan Day.


## Reputation

4.8 average across 92 reviews: Google 25. (Confirmed, read October 3, 2026.)

The dispensary is noted for its variety and knowledgeable staff, but some customers report inconsistencies in service quality. (AI guess, from 92 reviews.)


### What people like

- Great selection of craft and affordable brands
- Knowledgeable staff providing helpful recommendations
- Price matching on products


### What people do not like

- Misunderstandings about product requests
- Staff lacking product knowledge
- High prices compared to other stores


### Press

No press story about Fire & Flower found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Fire & Flower

Fire & Flower hasn't posted an update here yet.


## Questions people ask


### do regulars get anything here

No answer yet


### Booking a first visit here, what happens?

No answer yet


### What cannabis dispensary questions is Selkirk asking AI most?

No answer yet


### where exactly is this place?

No answer yet


### opening hours at Fire & Flower in Selkirk, what are they these days?

No answer yet


### people keep recommending Fire & Flower, what for?

No answer yet


### Calling Fire & Flower, or is there a better way?

No answer yet


### anything new here lately?

No answer yet


### anyone been to both here and Essential Cannabis?

No answer yet


### best cannabis dispensary in Selkirk, MB

No answer yet


### cheaper than Fire & Flower in Selkirk without it being sketchy?

No answer yet


### regulars here, who do you book with?

No answer yet


### is the lot at Fire & Flower ever full?

No answer yet


### going rate for dispensaries locally, any idea

No answer yet


### booked my first appointment here, how does it go

No answer yet


### Coffee near Fire & Flower on Manitoba?

No answer yet


### trying to avoid the rush, which day is quiet

No answer yet


### genuinely, what is good about this one

No answer yet


### bad experiences at Fire & Flower, anyone?

No answer yet


### cancellation list here, is there one

No answer yet


## What AI gets wrong about Fire & Flower

We ask Gemini and ChatGPT about Fire & Flower. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 3, 2026.

No capture has disagreed with the record yet.


## The AI Score: 32 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Selkirk cannabis dispensaries run 32 to 46. Fair starts at 45, good at 65. Fire & Flower scores 32, below the Selkirk average of 39. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Fire & Flower |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 39 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | Not read yet | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 2 answers we hold, so there is nothing to score. |
| Reviews & response | 12 | 86 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 48 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 63 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a cannabis dispensary

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a cannabis dispensary in Manitoba, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Manitoba.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Fire & Flower if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Fire & Flower |
| --- | --- | --- | --- | --- |
| Fire & Flower Cannabis Co. \| Selkirk Weed Dispensary | LocalBusiness | #business | https://fireandflower.com/shop/240077 | Subject of this page |
| Selkirk, Manitoba | City | #city | Nothing found | City Fire & Flower is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the cannabis dispensaries in Selkirk, linked to the lists and towns around it.


### Lists

- Best cannabis dispensaries in Selkirk: https://localairegistry.com/leaderboards/mb/selkirk/cannabis-dispensary
- Best businesses in Selkirk: https://localairegistry.com/leaderboards/mb/selkirk


### Nearby

- /winnipeg: https://localairegistry.com/leaderboards/mb/winnipeg


### Every list

- Every leaderboard in Manitoba: https://localairegistry.com/leaderboards/mb


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Fire & Flower Cannabis Co. | Selkirk Weed Dispensary. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJm8ZXseL16lIROHgJbng59FY (accessed Oct 3, 2026)