Epiphany Dermatology (formerly Sona Dermatology)

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<title>Epiphany Dermatology (formerly Sona Dermatology) · reviews &amp; AI Score · Local AI Registry</title>
<meta name="description" content="Epiphany Dermatology is a dermatologist in Bethesda, MD. It's rated 4.6 on Google from 697 reviews. Named by 0 of 2 AI assistants.">
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<meta property="og:title" content="Epiphany Dermatology (formerly Sona Dermatology) · AI Score 32 of 100 · Poor">
<meta property="og:description" content="Epiphany Dermatology is a dermatologist in Bethesda, MD. It's rated 4.6 on Google from 697 reviews. Named by 0 of 2 AI assistants.">
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
- [About](https://localairegistry.com/about): The honest record of who AI recommends.
- [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market.
- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

# Epiphany Dermatology (formerly Sona Dermatology), Bethesda: a dermatologist in Bethesda (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/md/bethesda/epiphany-dermatology-formerly-sona-dermatology-bethesda-md. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 1 source. Updated 2026-10-07. Owner review: not yet.

Canonical: https://localairegistry.com/biz/md/bethesda/epiphany-dermatology-formerly-sona-dermatology-bethesda-md

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuxd5b9o0djuyeqdyt8t2p0k%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuxd5b9o0djuyeqdyt8t2p0k%2F1.jpg)
- ![Photo 3](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuxd5b9o0djuyeqdyt8t2p0k%2F2.jpg)
- ![Photo 4](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuxd5b9o0djuyeqdyt8t2p0k%2F3.jpg)
- ![Photo 5](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmuxd5b9o0djuyeqdyt8t2p0k%2F4.jpg)


## In short

Epiphany Dermatology (formerly Sona Dermatology) is a dermatologist in Bethesda, MD. Its AI Score is 32 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Dermatologist |
| Address | 6500 Rock Spring Dr Ste 105, Bethesda, MD 20817, USA |
| Hours | Mon to Wed 7:30 AM to 4 PM · Thu 7:30 AM to 4:30 PM · Fri 7:30 AM to 3 PM · Closed Sat to Sun |
| Phone | (301) 530-8300 |
| Medical director | Nothing found |
| Rating | 4.6 across 697 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 6, 2026, 8:22 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 6500 Rock Spring Dr Ste 105, Bethesda, MD 20817, USA | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Description | Formerly The Dermatology Center and part of Sona Dermatology Located in Bethesda, MD, our office has been providing comprehensive skin care services for over 40 years. We specialize in medical, surgical, and cosmetic dermatology, ensuring personalized care for every patient. Our practice also offers Mohs surgery, a precise and effective treatment for skin cancer, performed by experienced specialists. | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Hours | Mon to Wed 7:30 AM to 4:00 PM · Thu 7:30 AM to 4:30 PM · Fri 7:30 AM to 3:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Name | Epiphany Dermatology (formerly Sona Dermatology) | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Location info | Phone | (301) 530-8300 | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Monday | 7:30 AM to 4:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Tuesday | 7:30 AM to 4:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Wednesday | 7:30 AM to 4:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Thursday | 7:30 AM to 4:30 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Friday | 7:30 AM to 3:00 PM | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Oct 6, 2026 |
| Links | Facebook | https://facebook.com/epiphanyderm | AI guess | Our record |
| Links | Instagram | https://instagram.com/epiphanydermatology | AI guess | Our record |
| Links | Website | https://www.epiphanydermatology.com/location/bethesda-md/ | Confirmed | Google Business Profile, checked Oct 6, 2026 |


## Services and prices

Services not read yet, back on Scan Day.


### Known for

None of the 5 reviews we've read names a service yet.


## The team

Nothing found


## Visiting Epiphany Dermatology

Address: 6500 Rock Spring Dr Ste 105, Bethesda, MD 20817, USA. Phone: (301) 530-8300. Hours: Mon to Wed 7:30 AM to 4 PM · Thu 7:30 AM to 4:30 PM · Fri 7:30 AM to 3 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked October 6, 2026 at 8:22 PM.)


### Location info from Google Business Profile

Business description, written by Epiphany Dermatology on its Google Business Profile: "Formerly The Dermatology Center and part of Sona Dermatology
Located in Bethesda, MD, our office has been providing comprehensive skin care services for over 40 years. We specialize in medical, surgical, and cosmetic dermatology, ensuring personalized care for every patient. Our practice also offers Mohs surgery, a precise and effective treatment for skin cancer, performed by experienced specialists."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

Nearby places not read yet, back on Scan Day.


## Reputation

4.6 average across 697 reviews: Google 25. (Confirmed, read October 6, 2026.)

This practice is marked by skilled dermatological care but suffers from significant administrative shortcomings. (AI guess, from 697 reviews.)


### What people like

- Thorough examinations
- Effective treatment plans
- Minimal discomfort during procedures


### What people do not like

- Long waits past the appointment time
- Rude and unprofessional front desk staff
- Frequent scheduling errors


### Press

No press story about Epiphany Dermatology found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Epiphany Dermatology

Epiphany Dermatology hasn't posted an update here yet.


## Questions people ask


### best dermatologist in Bethesda, MD

No answer yet


### can I ask for numbing at Epiphany Dermatology without it being weird?

No answer yet


### Ballpark for a visit to a dermatologist in Bethesda?

No answer yet


### anything new from Epiphany Dermatology in Bethesda lately?

No answer yet


### killing time on Rock Spring, any ideas

No answer yet


### same day appts, does that ever happen here

No answer yet


### Any membership pricing at Epiphany Dermatology?

No answer yet


### Why do people rate this place?

No answer yet


### waiting list, how long are we talking

No answer yet


### real doctors here, or is it beauticians

No answer yet


### Epiphany Dermatology or Anita Iyer?

No answer yet


### quietest day to hit Epiphany Dermatology?

No answer yet


### anywhere cheaper than this place in Bethesda that is still good?

No answer yet


### going to Epiphany Dermatology on Saturday, what should I expect

No answer yet


### Open Saturdays here?

No answer yet


### does it matter who you see here

No answer yet


### Downsides nobody puts in a five star review?

No answer yet


### is the lot here ever full?

No answer yet


## What AI gets wrong about Epiphany Dermatology

We ask Gemini and ChatGPT about Epiphany Dermatology. These are the answers that disagree with the record.

ChatGPT and Gemini, read by Local AI Registry on Oct 6, 2026.

No capture has disagreed with the record yet.


## The AI Score: 32 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Bethesda dermatologists run 28 to 37. Fair starts at 45, good at 65. Epiphany Dermatology scores 32, below the Bethesda average of 33. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Epiphany Dermatology |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | Not read yet | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Nobody at all was recommended in the 2 answers we hold, so there is nothing to score. |
| Reviews & response | 12 | 87 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 63 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 34 | Core Web Vitals at the 75th percentile, on a real phone. | Poor |
| Content freshness & schema | 5 | 83 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a dermatologist

When you ask ChatGPT, Gemini or Google for a med spa, the AI does not visit each business. It reads what is already written about it: the business website, its Google Business Profile, review sites like Yelp and RealSelf, news stories, licensing boards and directories like this one. Then it repeats what those sources agree on.

That is why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it is not, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that says "the nurse did half a syringe in my lips and it looks natural" is far more useful to an AI than one that says "great place."


## How to choose a dermatologist in Maryland, with or without AI

A few checks take ten minutes and matter more than any rating. This is general information, not medical advice.

- Look up every injector. Doctors are listed by the Maryland medical board, and nurses and nurse practitioners by its nursing board. Both lookups are free.
- Ask who does the injections, and check that person's license.
- Ask for the price per unit of Botox and per syringe of filler, not per area.
- Read reviews that name a provider and a treatment. Vague praise is easy to fake.
- Check that the hours and phone number match on Google, Yelp and the website. Mismatches are how people end up at a locked door.
- Ask whether they dissolve filler and when they would tell you not to add more.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Epiphany Dermatology if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Epiphany Dermatology |
| --- | --- | --- | --- | --- |
| Epiphany Dermatology (formerly Sona Dermatology) | MedicalBusiness | #business | https://www.epiphanydermatology.com/location/bethesda-md/ | Subject of this page |
| Bethesda, Maryland | City | #city | Nothing found | City Epiphany Dermatology is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the dermatologists in Bethesda, linked to the lists and towns around it.


### Lists

- Best dermatologists in Bethesda: https://localairegistry.com/leaderboards/md/bethesda/dermatologist
- Best businesses in Bethesda: https://localairegistry.com/leaderboards/md/bethesda


### Nearby

- /rockville: https://localairegistry.com/leaderboards/md/rockville
- /gaithersburg: https://localairegistry.com/leaderboards/md/gaithersburg
- /north-bethesda: https://localairegistry.com/leaderboards/md/north-bethesda
- /annapolis: https://localairegistry.com/leaderboards/md/annapolis
- /potomac: https://localairegistry.com/leaderboards/md/potomac


### Every list

- Every leaderboard in Maryland: https://localairegistry.com/leaderboards/md


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Epiphany Dermatology (formerly Sona Dermatology). How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJAVOK887Nt4kRqTR7guYlbiM (accessed Oct 6, 2026)