Crossroads Urgent Care

Unclaimed
Crossroads Urgent Care, Omaha, Nebraska[Photo 1]
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[Photo 3]

Urgent care center in Omaha, NE

4.3 · 528 reviewsOpen until 8

We provide you with prompt, personal, and professional medical care. We treat your minor injuries and illnesses when they occur- things that do not need to be seen in a hospital emergency room, but still do need medical attention. Our clinic also provides many well-care services for your convenience.

Eligible to offer 20% cashback to customers who shop here.OrbitBack

AI ScoreChatGPT and Gemini didn't mention Crossroads Urgent.Scored from 8 signals across search and AI.

Add your name so AI can say who owns the business

Unclaimed · Replies to reviews · Add the year you opened so AI can say how long you've been open

Is this you? Claim it

ConfirmedVisitor submittedAI guess

Updated Oct 12, 2026Last activity 25 days ago, a question from new_year_local_south.

Services

What Crossroads Urgent offers, what it costs, and what people come for.

Known for

  • Bronchitis20% of reviews

The menu

  • BronchitisFrom their websiteUrgent care center
  • Body achesFrom their websiteUrgent care center
  • Saliva covid 19 testsFrom their websiteUrgent care center
  • Wintertime respiratory illnessesFrom their websiteUrgent care center
  • Sore throatFrom their websiteUrgent care center
No code detected[Photo 1]
No code detected[Photo 2]
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Team

Who you'll see, and whether their licenses check out.
Add your team so AI can name who works here
Today8 AM to 8 PM

Reputation

What reviews, press and directories say about Crossroads Urgent.

4.3from 528 reviews on Google

While many appreciate the fast service and friendly staff, significant billing and customer service issues detract from the overall experience. The experience at this urgent care center is mixed, with many reviewers noting quick service and attentive care, especially during urgent situations. However, frustrations arise from billing issues and perceived lack of urgency in triage for serious conditions.

  • 588%
  • 40%
  • 30%
  • 20%
  • 112%
Would go back88%88% of reviews give the visit 4 or 5 stars.Positive 88%, 4 or 5 stars · Neutral 0%, 3 stars · Negative 12%, 1 or 2 stars
The good
  • Quick diagnosis and treatment
  • Friendly and supportive staff
  • Efficient check-in process
The bad
  • Long waits past the appointment time
  • Billing department unresponsive
  • Rude front desk interactions

Press and awards

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How AI sees Crossroads Urgent

The AI Score is out of 100, read from 8 signals across search and AI.

59out of 100

37 Omaha avg

What the score is made of

Signal and how much it countsCrossroads Urgent

  • Retrieval grounding 26%Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.50
  • Off-property attestation 20%Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.40
  • AI visibility 14%Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.
  • Reviews & response 12%The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.92
  • Backlink & citation authority 8%Domain authority and editorial quality of the sources that attest to you.64
  • Google Business Profile 8%Required and recommended fields; update cadence. The listing AI pulls from first.90
  • Speed & mobile 7%Core Web Vitals at the 75th percentile, on a real phone.75
  • Content freshness & schema 5%Crawl recency, intent alignment, valid JSON-LD, canonicals.77

Every business is scored the same way, and nobody can pay for a better score.

Crossroads Urgent’s full AI report

See exactly what AI says about you, and how to get picked

Crossroads UrgentSpeed & mobileGoogle Business ProfileContent freshness & schemaBacklink & citation authorityRetrieval groundingReviews & responseOff-property attestationAI visibility

Crossroads Urgent, as AI sees it. Blue signals help Crossroads Urgent, and red ones hold it back.

  • The questions people ask Gemini and ChatGPT about urgent care centers in Omaha, and who they name instead of you
  • What AI gets wrong about you, next to what’s true
  • What to change first so AI names you
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What AI reads

The page ChatGPT, Gemini, Perplexity and Google read about Crossroads Urgent. The code version is exactly what their crawlers get.

Local AI Registry · Urgent care centers in Omaha, NE · Editorial

Crossroads Urgent Care, Omaha NE: Bronchitis Reviews

Steve Lee

By Steve Lee, founder and CEO of Local AI Registry. Updated October 12, 2026.

Published October 12, 2026 · Updated October 12, 2026 · Machine-readable version below

In short

Crossroads Urgent Care is an urgent care center in Omaha, NE. Its AI Score is 59 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks

Key facts

FactValue
TypeUrgent care center
Address325 N 72nd St, Omaha, NE 68114, USA
HoursMon to Sat 8 AM to 8 PM · Sun 8 AM to 4 PM
Phone(402) 715-5272
Rating4.3 across 528 reviews on Google
Known forBronchitis
UpdatedOctober 12, 2026

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

GroupFactValueMarkEvidence
Location infoAddress325 N 72nd St, Omaha, NE 68114, USAConfirmedGoogle Business Profile
Location infoDescriptionWe provide you with prompt, personal, and professional medical care. We treat your minor injuries and illnesses when they occur- things that do not need to be seen in a hospital emergency room, but still do need medical attention. Our clinic also provides many well-care services for your convenience.ConfirmedGoogle Business Profile
Location infoHoursMon to Sat 8:00 AM to 8:00 PM · Sun 8:00 AM to 4:00 PMConfirmedGoogle Business Profile
Location infoNameCrossroads Urgent CareConfirmedGoogle Business Profile
Location infoPhone(402) 715-5272ConfirmedGoogle Business Profile
HoursMonday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursTuesday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursWednesday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursThursday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursFriday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursSaturday8:00 AM to 8:00 PMConfirmedGoogle Business Profile
HoursSunday8:00 AM to 4:00 PMConfirmedGoogle Business Profile
ServicesServiceBody achesFrom their websiteBusiness website
ServicesServiceBronchitisFrom their websiteBusiness website
ServicesServiceCommon car collision injuriesFrom their websiteBusiness website
ServicesServiceCortisone shots pros consFrom their websiteBusiness website
ServicesServiceCoughsFrom their websiteBusiness website
ServicesServiceCOVID-19 testingAI guess
ServicesServiceCOVID-19 vaccinationsAI guess
ServicesServiceCovid vaccine signupFrom their websiteBusiness website
ServicesServiceEar acheFrom their websiteBusiness website
ServicesServiceEarache treatmentAI guess
ServicesServiceFood poisoningFrom their websiteBusiness website
ServicesServiceFood poisoning something elseFrom their websiteBusiness website
ServicesServiceInfant ear painFrom their websiteBusiness website
ServicesServiceInfectionsFrom their websiteBusiness website
ServicesServiceMinor illnessesFrom their websiteBusiness website
ServicesServiceMinor injuriesFrom their websiteBusiness website
ServicesServiceMost common respiratory infectionsFrom their websiteBusiness website
ServicesServiceNauseaFrom their websiteBusiness website
ServicesServicePreventing anemiaFrom their websiteBusiness website
ServicesServicePreventing school sports injuriesFrom their websiteBusiness website
ServicesServiceRapid covid 19 testingFrom their websiteBusiness website
ServicesServiceRashesFrom their websiteBusiness website
ServicesServiceRegular blood pressure readingsFrom their websiteBusiness website
ServicesServiceRunny noseFrom their websiteBusiness website
ServicesServiceSaliva covid 19 testsFrom their websiteBusiness website
ServicesServiceSore throatFrom their websiteBusiness website
ServicesServiceStomach flu really fluFrom their websiteBusiness website
ServicesServiceSummer safety reminders heat sunFrom their websiteBusiness website
ServicesServiceUTI treatmentAI guess
ServicesServiceUti warning signsFrom their websiteBusiness website
ServicesServiceVaccination servicesAI guess
ServicesServiceWhooping cough pertussisFrom their websiteBusiness website
ServicesServiceWintertime respiratory illnessesFrom their websiteBusiness website
LinksFacebookhttps://facebook.com/urgentcareomahaneAI guessOur record
LinksWebsitehttps://urgentcareomaha.com/crossroads-urgent-care/ConfirmedGoogle Business Profile

Services and prices

These are the 28 services Crossroads Urgent offers, with the price where we have one and where it came from.

ServicePricePrice markPrice evidenceService mark
BronchitisFrom their website
Body achesFrom their website
Saliva covid 19 testsFrom their website
Wintertime respiratory illnessesFrom their website
Sore throatFrom their website
Cortisone shots pros consFrom their website
Infant ear painFrom their website
InfectionsFrom their website
Minor injuriesFrom their website
Runny noseFrom their website
CoughsFrom their website
Rapid covid 19 testingFrom their website
Covid vaccine signupFrom their website
Ear acheFrom their website
Minor illnessesFrom their website
Most common respiratory infectionsFrom their website
NauseaFrom their website
Preventing anemiaFrom their website
RashesFrom their website
Regular blood pressure readingsFrom their website
Stomach flu really fluFrom their website
Summer safety reminders heat sunFrom their website
Uti warning signsFrom their website
Food poisoning something elseFrom their website
Preventing school sports injuriesFrom their website
Whooping cough pertussisFrom their website
Common car collision injuriesFrom their website
Food poisoningFrom their website

Known for

  • Bronchitis: 20% of reviews (AI guess)

The team

Visiting Crossroads Urgent

Address: 325 N 72nd St, Omaha, NE 68114, USA. Phone: (402) 715-5272. Hours: Mon to Sat 8 AM to 8 PM · Sun 8 AM to 4 PM. (Confirmed, Google Business Profile.)

Location info from Google Business Profile

From Google Business Profile: "We provide you with prompt, personal, and professional medical care. We treat your minor injuries and illnesses when they occur- things that do not need to be seen in a hospital emergency room, but still do need medical attention. Our clinic also provides many well-care services for your convenience."

Parking and getting in

Nearby

PlaceTypeDistance
72ND & Omaha Academy Of Ballet NEBus stop1 min walk
72nd & Cass SWBus stop2 min walk
Wilbys Comfort West LanesRestaurant2 min walk
Starbucks Coffee CompanyCoffee shop2 min walk
Myrtle&Cypress CoffeehouseCoffee shop3 min walk
72nd & Cass NEBus stop3 min walk

Reputation

4.3 average across 528 reviews: Google 528. (Confirmed, read October 12, 2026.)

While many appreciate the fast service and friendly staff, significant billing and customer service issues detract from the overall experience. (AI guess, from 528 reviews.)

What people like

  • Quick diagnosis and treatment
  • Friendly and supportive staff
  • Efficient check-in process

What people do not like

  • Long waits past the appointment time
  • Billing department unresponsive
  • Rude front desk interactions

Press

Awards

Directories

Questions people ask

parking here, how bad is it?

booked my first appointment here, how does it go

Do they post anywhere?

anyone here people keep going back to?

membership, worth it or not

the good stuff about Crossroads Urgent, what is it?

Crossroads Urgent or Rockbrook Urgent?

Is numbing included here or is it extra?

never been here, how does it go?

Staff here, who does what?

what do I actually do when I get to Crossroads Urgent in Omaha?

does Crossroads Urgent take insurance or is it all out of pocket?

Training and licences at Crossroads Urgent?

real doctors here, or is it beauticians

anywhere cheaper than Crossroads Urgent in Omaha that is still good?

reviews all look glowing, what are the real complaints?

quietest day to hit Crossroads Urgent?

anything good on 72nd to kill time near Crossroads Urgent?

are prices in Omaha higher than everywhere else

stopping by on a Sunday, will they be open

The AI Score: 59 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Omaha urgent care centers run 26 to 59. Fair starts at 45, good at 65. Crossroads Urgent scores 59, above the Omaha average of 37. The same method scores every business on the registry.

SignalWeightScoreWhat it measuresCrossroads Urgent
Retrieval grounding2650Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.Fair
Off-property attestation2040Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.Poor
AI visibility14Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.
Reviews & response1292The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.Good
Backlink & citation authority864Domain authority and editorial quality of the sources that attest to you.Fair
Google Business Profile890Required and recommended fields; update cadence. The listing AI pulls from first.Good
Speed & mobile775Core Web Vitals at the 75th percentile, on a real phone.Good
Content freshness & schema577Crawl recency, intent alignment, valid JSON-LD, canonicals.Good

Full method: https://localairegistry.com/methodology

How AI decides what to say about an urgent care center: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

EntityTypeID on this pageSame asRelationship to Crossroads Urgent
Crossroads Urgent CareMedicalBusiness#businesshttps://urgentcareomaha.com/crossroads-urgent-care/Subject of this page
Omaha, NebraskaCity#cityCity Crossroads Urgent is in
Local AI RegistryOrganization#publisherhttps://localairegistry.comPublisher of this page
Steve LeePerson#authorhttps://localairegistry.com/team/steve-leeAuthor of this page

Topical map

Where this page sits in the registry. It's one profile among the urgent care centers in Omaha, linked to the lists and towns around it.

Lists

  • Best urgent care centers in Omaha: https://localairegistry.com/leaderboards/ne/omaha/urgent-care-center
  • Best businesses in Omaha: https://localairegistry.com/leaderboards/ne/omaha

Nearby

  • /elkhorn: https://localairegistry.com/leaderboards/ne/elkhorn
  • /lincoln: https://localairegistry.com/leaderboards/ne/lincoln
  • /columbus: https://localairegistry.com/leaderboards/ne/columbus

Every list

  • Every leaderboard in Nebraska: https://localairegistry.com/leaderboards/ne

References

Show references (21)

Sources cited

  • [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJkyNNRKCNk4cRJQ2nFlI0kwQ (accessed Oct 12, 2026)
  • [2] urgentcareomaha.com, https://urgentcareomaha.com/wintertime-respiratory-illnesses-omaha/ (accessed Oct 26, 2026)
  • [3] urgentcareomaha.com, https://urgentcareomaha.com/services/ (accessed Oct 26, 2026)
  • [4] urgentcareomaha.com, https://urgentcareomaha.com/saliva-covid-19-tests-omaha/ (accessed Oct 26, 2026)
  • [5] urgentcareomaha.com, https://urgentcareomaha.com/stomach-flu-really-flu/ (accessed Oct 26, 2026)
  • [6] urgentcareomaha.com, https://urgentcareomaha.com/summer-safety-reminders-heat-sun/ (accessed Oct 26, 2026)
  • [7] urgentcareomaha.com, https://urgentcareomaha.com/uti-warning-signs/ (accessed Oct 26, 2026)
  • [8] urgentcareomaha.com, https://urgentcareomaha.com/walk-ins-vs-appointments/ (accessed Oct 26, 2026)
  • [9] urgentcareomaha.com, https://urgentcareomaha.com/whooping-cough-pertussis/ (accessed Oct 26, 2026)
  • [10] urgentcareomaha.com, https://urgentcareomaha.com/acetaminophen-vs-ibuprofen/ (accessed Oct 26, 2026)
  • [11] urgentcareomaha.com, https://urgentcareomaha.com/common-car-collision-injuries/ (accessed Oct 26, 2026)
  • [12] urgentcareomaha.com, https://urgentcareomaha.com/cortisone-shots-pros-cons/ (accessed Oct 26, 2026)
  • [13] urgentcareomaha.com, https://urgentcareomaha.com/covid-vaccine-signup/ (accessed Oct 26, 2026)
  • [14] urgentcareomaha.com, https://urgentcareomaha.com/food-poisoning-something-else/ (accessed Oct 26, 2026)
  • [15] urgentcareomaha.com, https://urgentcareomaha.com/infant-ear-pain/ (accessed Oct 26, 2026)
  • [16] urgentcareomaha.com, https://urgentcareomaha.com/most-common-respiratory-infections/ (accessed Oct 26, 2026)
  • [17] urgentcareomaha.com, https://urgentcareomaha.com/preventing-anemia/ (accessed Oct 26, 2026)
  • [18] urgentcareomaha.com, https://urgentcareomaha.com/preventing-school-sports-injuries/ (accessed Oct 26, 2026)
  • [19] urgentcareomaha.com, https://urgentcareomaha.com/rapid-covid-19-testing/ (accessed Oct 26, 2026)
  • [20] urgentcareomaha.com, https://urgentcareomaha.com/regular-blood-pressure-readings-omaha/ (accessed Oct 26, 2026)
  • [21] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 12, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

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2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

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3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

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4. Markdown copy of this page (crossroads-urgent-care-omaha-ne.md)

The article as plain text: the same headings, facts, marks and sources.

# Crossroads Urgent Care, Omaha NE: Bronchitis Reviews

Source: Local AI Registry, https://localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Updated 2026-10-12.

Canonical: https://localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmv5oy4bd15oxyea75tao59hk%2F0.jpg)
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## In short

Crossroads Urgent Care is an urgent care center in Omaha, NE. Its AI Score is 59 of 100, which is fair.

What each mark on this page means: https://localairegistry.com/methodology#marks


## Key facts

| Fact | Value |
| --- | --- |
| Type | Urgent care center |
| Address | 325 N 72nd St, Omaha, NE 68114, USA |
| Hours | Mon to Sat 8 AM to 8 PM · Sun 8 AM to 4 PM |
| Phone | (402) 715-5272 |
| Rating | 4.3 across 528 reviews on Google |
| Known for | Bronchitis |
| Updated | October 12, 2026 |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 325 N 72nd St, Omaha, NE 68114, USA | Confirmed | Google Business Profile |
| Location info | Description | We provide you with prompt, personal, and professional medical care. We treat your minor injuries and illnesses when they occur- things that do not need to be seen in a hospital emergency room, but still do need medical attention. Our clinic also provides many well-care services for your convenience. | Confirmed | Google Business Profile |
| Location info | Hours | Mon to Sat 8:00 AM to 8:00 PM · Sun 8:00 AM to 4:00 PM | Confirmed | Google Business Profile |
| Location info | Name | Crossroads Urgent Care | Confirmed | Google Business Profile |
| Location info | Phone | (402) 715-5272 | Confirmed | Google Business Profile |
| Hours | Monday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Tuesday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Wednesday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Thursday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Friday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Saturday | 8:00 AM to 8:00 PM | Confirmed | Google Business Profile |
| Hours | Sunday | 8:00 AM to 4:00 PM | Confirmed | Google Business Profile |
| Services | Service | Body aches | From their website | Business website |
| Services | Service | Bronchitis | From their website | Business website |
| Services | Service | Common car collision injuries | From their website | Business website |
| Services | Service | Cortisone shots pros cons | From their website | Business website |
| Services | Service | Coughs | From their website | Business website |
| Services | Service | COVID-19 testing | AI guess |  |
| Services | Service | COVID-19 vaccinations | AI guess |  |
| Services | Service | Covid vaccine signup | From their website | Business website |
| Services | Service | Ear ache | From their website | Business website |
| Services | Service | Earache treatment | AI guess |  |
| Services | Service | Food poisoning | From their website | Business website |
| Services | Service | Food poisoning something else | From their website | Business website |
| Services | Service | Infant ear pain | From their website | Business website |
| Services | Service | Infections | From their website | Business website |
| Services | Service | Minor illnesses | From their website | Business website |
| Services | Service | Minor injuries | From their website | Business website |
| Services | Service | Most common respiratory infections | From their website | Business website |
| Services | Service | Nausea | From their website | Business website |
| Services | Service | Preventing anemia | From their website | Business website |
| Services | Service | Preventing school sports injuries | From their website | Business website |
| Services | Service | Rapid covid 19 testing | From their website | Business website |
| Services | Service | Rashes | From their website | Business website |
| Services | Service | Regular blood pressure readings | From their website | Business website |
| Services | Service | Runny nose | From their website | Business website |
| Services | Service | Saliva covid 19 tests | From their website | Business website |
| Services | Service | Sore throat | From their website | Business website |
| Services | Service | Stomach flu really flu | From their website | Business website |
| Services | Service | Summer safety reminders heat sun | From their website | Business website |
| Services | Service | UTI treatment | AI guess |  |
| Services | Service | Uti warning signs | From their website | Business website |
| Services | Service | Vaccination services | AI guess |  |
| Services | Service | Whooping cough pertussis | From their website | Business website |
| Services | Service | Wintertime respiratory illnesses | From their website | Business website |
| Links | Facebook | https://facebook.com/urgentcareomahane | AI guess | Our record |
| Links | Website | https://urgentcareomaha.com/crossroads-urgent-care/ | Confirmed | Google Business Profile |


## Services and prices

These are the 28 services Crossroads Urgent offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Bronchitis |  |  |  | From their website |
| Body aches |  |  |  | From their website |
| Saliva covid 19 tests |  |  |  | From their website |
| Wintertime respiratory illnesses |  |  |  | From their website |
| Sore throat |  |  |  | From their website |
| Cortisone shots pros cons |  |  |  | From their website |
| Infant ear pain |  |  |  | From their website |
| Infections |  |  |  | From their website |
| Minor injuries |  |  |  | From their website |
| Runny nose |  |  |  | From their website |
| Coughs |  |  |  | From their website |
| Rapid covid 19 testing |  |  |  | From their website |
| Covid vaccine signup |  |  |  | From their website |
| Ear ache |  |  |  | From their website |
| Minor illnesses |  |  |  | From their website |
| Most common respiratory infections |  |  |  | From their website |
| Nausea |  |  |  | From their website |
| Preventing anemia |  |  |  | From their website |
| Rashes |  |  |  | From their website |
| Regular blood pressure readings |  |  |  | From their website |
| Stomach flu really flu |  |  |  | From their website |
| Summer safety reminders heat sun |  |  |  | From their website |
| Uti warning signs |  |  |  | From their website |
| Food poisoning something else |  |  |  | From their website |
| Preventing school sports injuries |  |  |  | From their website |
| Whooping cough pertussis |  |  |  | From their website |
| Common car collision injuries |  |  |  | From their website |
| Food poisoning |  |  |  | From their website |


### Known for

- Bronchitis: 20% of reviews (AI guess)


## The team

Add your team so AI can name who works here


## Visiting Crossroads Urgent

Address: 325 N 72nd St, Omaha, NE 68114, USA. Phone: (402) 715-5272. Hours: Mon to Sat 8 AM to 8 PM · Sun 8 AM to 4 PM. (Confirmed, Google Business Profile.)


### Location info from Google Business Profile

From Google Business Profile: "We provide you with prompt, personal, and professional medical care. We treat your minor injuries and illnesses when they occur- things that do not need to be seen in a hospital emergency room, but still do need medical attention. Our clinic also provides many well-care services for your convenience."


### Parking and getting in

Add your parking so AI can tell people where to park

Add how to find your door so AI can walk people in


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| 72ND & Omaha Academy Of Ballet NE | Bus stop | 1 min walk |
| 72nd & Cass SW | Bus stop | 2 min walk |
| Wilbys Comfort West Lanes | Restaurant | 2 min walk |
| Starbucks Coffee Company | Coffee shop | 2 min walk |
| Myrtle&Cypress Coffeehouse | Coffee shop | 3 min walk |
| 72nd & Cass NE | Bus stop | 3 min walk |


## Reputation

4.3 average across 528 reviews: Google 528. (Confirmed, read October 12, 2026.)

While many appreciate the fast service and friendly staff, significant billing and customer service issues detract from the overall experience. (AI guess, from 528 reviews.)


### What people like

- Quick diagnosis and treatment
- Friendly and supportive staff
- Efficient check-in process


### What people do not like

- Long waits past the appointment time
- Billing department unresponsive
- Rude front desk interactions


### Press

Add a press story so AI can say who's written about you


### Awards

Add an award so AI can name it


### Directories

Get listed in directories so AI can tell you're real


## Questions people ask


### parking here, how bad is it?


### booked my first appointment here, how does it go


### Do they post anywhere?


### anyone here people keep going back to?


### membership, worth it or not


### the good stuff about Crossroads Urgent, what is it?


### Crossroads Urgent or Rockbrook Urgent?


### Is numbing included here or is it extra?


### never been here, how does it go?


### Staff here, who does what?


### what do I actually do when I get to Crossroads Urgent in Omaha?


### does Crossroads Urgent take insurance or is it all out of pocket?


### Training and licences at Crossroads Urgent?


### real doctors here, or is it beauticians


### anywhere cheaper than Crossroads Urgent in Omaha that is still good?


### reviews all look glowing, what are the real complaints?


### quietest day to hit Crossroads Urgent?


### anything good on 72nd to kill time near Crossroads Urgent?


### are prices in Omaha higher than everywhere else


### stopping by on a Sunday, will they be open


## The AI Score: 59 of 100

It measures how likely AI engines are to recommend a business, and how accurately. Omaha urgent care centers run 26 to 59. Fair starts at 45, good at 65. Crossroads Urgent scores 59, above the Omaha average of 37. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Crossroads Urgent |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 50 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Fair |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 |  | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. |  |
| Reviews & response | 12 | 92 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 64 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 75 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 77 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Good |

Full method: https://localairegistry.com/methodology

How AI decides what to say about an urgent care center: https://localairegistry.com/methodology#how-ai-decides-med-spa. What to check before you choose one: https://localairegistry.com/methodology#how-to-choose-med-spa


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Crossroads Urgent |
| --- | --- | --- | --- | --- |
| Crossroads Urgent Care | MedicalBusiness | #business | https://urgentcareomaha.com/crossroads-urgent-care/ | Subject of this page |
| Omaha, Nebraska | City | #city |  | City Crossroads Urgent is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team/steve-lee | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the urgent care centers in Omaha, linked to the lists and towns around it.


### Lists

- Best urgent care centers in Omaha: https://localairegistry.com/leaderboards/ne/omaha/urgent-care-center
- Best businesses in Omaha: https://localairegistry.com/leaderboards/ne/omaha


### Nearby

- /elkhorn: https://localairegistry.com/leaderboards/ne/elkhorn
- /lincoln: https://localairegistry.com/leaderboards/ne/lincoln
- /columbus: https://localairegistry.com/leaderboards/ne/columbus


### Every list

- Every leaderboard in Nebraska: https://localairegistry.com/leaderboards/ne


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJkyNNRKCNk4cRJQ2nFlI0kwQ (accessed Oct 12, 2026)
- [2] urgentcareomaha.com, https://urgentcareomaha.com/wintertime-respiratory-illnesses-omaha/ (accessed Oct 26, 2026)
- [3] urgentcareomaha.com, https://urgentcareomaha.com/services/ (accessed Oct 26, 2026)
- [4] urgentcareomaha.com, https://urgentcareomaha.com/saliva-covid-19-tests-omaha/ (accessed Oct 26, 2026)
- [5] urgentcareomaha.com, https://urgentcareomaha.com/stomach-flu-really-flu/ (accessed Oct 26, 2026)
- [6] urgentcareomaha.com, https://urgentcareomaha.com/summer-safety-reminders-heat-sun/ (accessed Oct 26, 2026)
- [7] urgentcareomaha.com, https://urgentcareomaha.com/uti-warning-signs/ (accessed Oct 26, 2026)
- [8] urgentcareomaha.com, https://urgentcareomaha.com/walk-ins-vs-appointments/ (accessed Oct 26, 2026)
- [9] urgentcareomaha.com, https://urgentcareomaha.com/whooping-cough-pertussis/ (accessed Oct 26, 2026)
- [10] urgentcareomaha.com, https://urgentcareomaha.com/acetaminophen-vs-ibuprofen/ (accessed Oct 26, 2026)
- [11] urgentcareomaha.com, https://urgentcareomaha.com/common-car-collision-injuries/ (accessed Oct 26, 2026)
- [12] urgentcareomaha.com, https://urgentcareomaha.com/cortisone-shots-pros-cons/ (accessed Oct 26, 2026)
- [13] urgentcareomaha.com, https://urgentcareomaha.com/covid-vaccine-signup/ (accessed Oct 26, 2026)
- [14] urgentcareomaha.com, https://urgentcareomaha.com/food-poisoning-something-else/ (accessed Oct 26, 2026)
- [15] urgentcareomaha.com, https://urgentcareomaha.com/infant-ear-pain/ (accessed Oct 26, 2026)
- [16] urgentcareomaha.com, https://urgentcareomaha.com/most-common-respiratory-infections/ (accessed Oct 26, 2026)
- [17] urgentcareomaha.com, https://urgentcareomaha.com/preventing-anemia/ (accessed Oct 26, 2026)
- [18] urgentcareomaha.com, https://urgentcareomaha.com/preventing-school-sports-injuries/ (accessed Oct 26, 2026)
- [19] urgentcareomaha.com, https://urgentcareomaha.com/rapid-covid-19-testing/ (accessed Oct 26, 2026)
- [20] urgentcareomaha.com, https://urgentcareomaha.com/regular-blood-pressure-readings-omaha/ (accessed Oct 26, 2026)
- [21] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 12, 2026, https://localairegistry.com/methodology (accessed Oct 26, 2026)

The files every page on the registry shares, and how to copy this code for your own site, are here: https://localairegistry.com/developers

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

  1. parking here, how bad is it? Question by new_year_local_south, Oct 10, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/parking-here-how-bad-is-it
  2. booked my first appointment here, how does it go Question by runner_sage, Oct 9, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/booked-my-first-appointment-here-how-does-it-go
  3. Do they post anywhere? Question by early_clover, Oct 9, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/do-they-post-anywhere
  4. anyone here people keep going back to? Question by undecided_lou, Oct 7, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/anyone-here-people-keep-going-back-to
  5. membership, worth it or not Question by saving_up_lou, Oct 6, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/membership-worth-it-or-not
  6. the good stuff about Crossroads Urgent, what is it? Question by autumn_jo, Oct 5, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/the-good-stuff-about-crossroads-urgent-what-is-it
  7. Crossroads Urgent or Rockbrook Urgent? Question by appointments_reed_68114, Oct 2, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/crossroads-urgent-or-rockbrook-urgent
  8. Is numbing included here or is it extra? Question by march_bride_uptown, Oct 2, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/is-numbing-included-here-or-is-it-extra
  9. never been here, how does it go? Question by window_shopping_side_room, Oct 2, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/never-been-here-how-does-it-go
  10. Staff here, who does what? Question by 72nd_sage, Oct 1, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/staff-here-who-does-what
  11. what do I actually do when I get to Crossroads Urgent in Omaha? Question by referrals_wren_68114, Sep 28, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/what-do-i-actually-do-when-i-get-to-crossroads-urgent-in-omaha
  12. does Crossroads Urgent take insurance or is it all out of pocket? Question by no_rush_birdie, Sep 28, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/does-crossroads-urgent-take-insurance-or-is-it-all-out-of-pocket
  13. Training and licences at Crossroads Urgent? Question by reading_reviews_side_room, Sep 24, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/training-and-licences-at-crossroads-urgent
  14. real doctors here, or is it beauticians Question by birthday_reader_north, Sep 22, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/real-doctors-here-or-is-it-beauticians
  15. anywhere cheaper than Crossroads Urgent in Omaha that is still good? Question by no_rush_zadie, Sep 14, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/anywhere-cheaper-than-crossroads-urgent-in-omaha-that-is-still-good
  16. reviews all look glowing, what are the real complaints? Question by may_ivy, Sep 13, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/reviews-all-look-glowing-what-are-the-real-complaints
  17. quietest day to hit Crossroads Urgent? Question by referrals_nell, Sep 9, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/quietest-day-to-hit-crossroads-urgent
  18. anything good on 72nd to kill time near Crossroads Urgent? Question by lurker_may, Sep 4, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/anything-good-on-72nd-to-kill-time-near-crossroads-urgent
  19. are prices in Omaha higher than everywhere else Question by wedding_lurker_south, Sep 3, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/are-prices-in-omaha-higher-than-everywhere-else
  20. stopping by on a Sunday, will they be open Question by walk_in_mabel, Sep 2, 2026. localairegistry.com/biz/ne/omaha/crossroads-urgent-care-omaha-ne/q/stopping-by-on-a-sunday-will-they-be-open

You're free to copy anything on this page, as long as you keep the reference links. How to copy it or link to it

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Suggest an edit
Change historyEvery change to every fact, newest first

References

Change history
ConfirmedVisitor submittedAI guess
Show references (21)

This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.

  1. [1]VisitName, address, phone, hours and 2 other detailsGoogle Business Profile.Primary source · Accessed Oct 12, 2026 · https://www.google.com/maps/place/?q=place_id:ChIJkyNNRKCNk4cRJQ2nFlI0kwQ
  2. [2]ServicesWintertime respiratory illnessesurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/wintertime-respiratory-illnesses-omaha/
  3. [3]Services12 servicesurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/services/
  4. [4]ServicesSaliva covid 19 testsurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/saliva-covid-19-tests-omaha/
  5. [5]ServicesStomach flu really fluurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/stomach-flu-really-flu/
  6. [6]ServicesSummer safety reminders heat sunurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/summer-safety-reminders-heat-sun/
  7. [7]ServicesUti warning signsurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/uti-warning-signs/
  8. [8]Visiturgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/walk-ins-vs-appointments/
  9. [9]ServicesWhooping cough pertussisurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/whooping-cough-pertussis/
  10. [10]Visiturgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/acetaminophen-vs-ibuprofen/
  11. [11]ServicesCommon car collision injuriesurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/common-car-collision-injuries/
  12. [12]ServicesCortisone shots pros consurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/cortisone-shots-pros-cons/
  13. [13]ServicesCovid vaccine signupurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/covid-vaccine-signup/
  14. [14]ServicesFood poisoning something elseurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/food-poisoning-something-else/
  15. [15]ServicesInfant ear painurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/infant-ear-pain/
  16. [16]ServicesMost common respiratory infectionsurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/most-common-respiratory-infections/
  17. [17]ServicesPreventing anemiaurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/preventing-anemia/
  18. [18]ServicesPreventing school sports injuriesurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/preventing-school-sports-injuries/
  19. [19]ServicesRapid covid 19 testingurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/rapid-covid-19-testing/
  20. [20]ServicesRegular blood pressure readingsurgentcareomaha.com.Primary source · Accessed Oct 26, 2026 · https://urgentcareomaha.com/regular-blood-pressure-readings-omaha/
  21. [21]Services5 servicesAI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 12, 2026.AI engine output · Accessed Oct 26, 2026 · https://localairegistry.com/methodology