Swell

Local AI Registry · Software companies in Holladay, UT · Editorial

Swell, Holladay: a software company in Holladay (2026 guide)

By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.

Fact-checked against 31 sources · Published August 13, 2026 · Updated August 13, 2026 · Machine-readable version below

Owner review: not yet. Swell has not checked this page. Claim to review it

In short

Swell is a software company in Holladay, UT. Its AI Score is 26 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.

Key facts

Fact	Value
Type	Software company
Address	6510 Millrock Dr Ste 300, Holladay, UT 84121, USA
Hours	Mon to Fri Open 24 hours · Closed Sat to Sun
Phone	(844) 560-2626
Owner	Nothing found
Rating	4.8 across 323 reviews on Google
Known for	Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices.
Prices	Nothing found
Quietest time	Nothing found
Parking	Nothing found
Last verified	September 18, 2026, 6:47 PM

All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

Group	Fact	Value	Mark	Evidence
Location info	Address	6510 Millrock Dr Ste 300, Holladay, UT 84121, USA	Confirmed	Google Business Profile, checked Aug 13, 2026
Location info	Description	AI-powered Experience Management for Healthcare Groups. Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider to improving satisfaction, engagement, and online reputation. All through an Agentic experience.	Confirmed	Google Business Profile, checked Aug 13, 2026
Location info	Hours	Mon to Fri Open 24 hours · Sat to Sun Closed	Confirmed	Google Business Profile, checked Aug 13, 2026
Location info	Mondays	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Location info	Name	Swell	Confirmed	Google Business Profile, checked Aug 13, 2026
Location info	Phone	(844) 560-2626	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Monday	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Tuesday	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Wednesday	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Thursday	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Friday	Open 24 hours	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Saturday	Closed	Confirmed	Google Business Profile, checked Aug 13, 2026
Hours	Sunday	Closed	Confirmed	Google Business Profile, checked Aug 13, 2026
Services	Service	Add employee experience insights	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Automotive	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Beta request	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Birdeye	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Compare	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Dental	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Dental campaign lp	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Dermatology	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Dermatology campaign lp	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Employee experience archive	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Employee experience insights	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Feedback gathering from staff	AI guess	Nothing found
Services	Service	Finance	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Free trial	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Healthcare	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Industries	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Neurosurgery	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Online reputation management	AI guess	Nothing found
Services	Service	Orthopedics	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Pain management	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Patient experience insights	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Patient experience management	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Patient reviews automation	AI guess	Nothing found
Services	Service	Pediatrics	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Performance tracking for healthcare providers	AI guess	Nothing found
Services	Service	Rater8	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Reputation com	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Request demo	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Socialclimb	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Swell listing management	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Swells chairside dental report 2022	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Weave demo m	Confirmed	Business website, checked Sep 18, 2026
Services	Service	Weave demo s	Confirmed	Business website, checked Sep 18, 2026
Links	Facebook	https://facebook.com/swellcx	AI guess	Our record
Links	Instagram	https://instagram.com/swell_cx	AI guess	Our record
Links	Website	https://www.swellcx.com/	Confirmed	Google Business Profile, checked Aug 13, 2026

Services and prices

These are the 29 services Swell offers, with the price where we have one and where it came from.

Service	Price	Price mark	Price evidence	Service mark
Beta request				Confirmed
Birdeye				Confirmed
Automotive				Confirmed
Weave demo s				Confirmed
Dermatology				Confirmed
Add employee experience insights				Confirmed
Compare				Confirmed
Dental				Confirmed
Dental campaign lp				Confirmed
Employee experience archive				Confirmed
Employee experience insights				Confirmed
Finance				Confirmed
Free trial				Confirmed
Healthcare				Confirmed
Industries				Confirmed
Neurosurgery				Confirmed
Orthopedics				Confirmed
Swell listing management				Confirmed
Swells chairside dental report 2022				Confirmed
Dermatology campaign lp				Confirmed
Patient experience insights				Confirmed
Patient experience management				Confirmed
Socialclimb				Confirmed
Weave demo m				Confirmed
Pain management				Confirmed
Reputation com				Confirmed
Request demo				Confirmed
Pediatrics				Confirmed
Rater8				Confirmed

Known for

Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices.

The team

Nothing found

Visiting Swell

Address: 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA. Phone: (844) 560-2626. Hours: Mon to Fri Open 24 hours · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 13, 2026 at 12:37 AM.)

Location info from Google Business Profile

Business description, written by Swell on its Google Business Profile: "AI-powered Experience Management for Healthcare Groups. Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider—improving satisfaction, engagement, and online reputation. All through an Agentic experience."

When to go

Busy times not read yet, back on Scan Day.

Parking and getting in

Nothing found

Nearby

Place	Type	Distance
6200 S Wasatch Blvd. Park & Ride	Park & ride	3 min walk
Bandits' Grill and Bar	Bar & grill	4 min walk
Mint Tapas and Sushi 2 (Cottonwood Heights)	Restaurant	4 min walk
Spitz Mediterranean Street Food	Mediterranean restaurant	4 min walk
7Sins Cocktail Bar	Bar	5 min walk
Olympic park	Park	5 min walk

Reputation

4.8 average across 323 reviews: Google 25. (Confirmed, read August 13, 2026.)

(AI guess, from 323 reviews.)

What people like

User-friendly and streamlined review process
Effective integration with practice software
Increased number of Google reviews
Automated follow-up for patient reviews

What people do not like

Nothing found

Press

No press story about Swell found yet.

Awards

None named yet.

Directories

Directory listings not read yet.

Recent updates from Swell

Swell hasn't posted an update here yet.

Questions people ask

what else is on Millrock around Swell?

No answer yet

anyone tell me what a first visit here involves

No answer yet

Are the hours on Google right for Swell in Holladay?

No answer yet

does Swell ever have cancellations

No answer yet

best software company in Holladay

No answer yet

genuinely, what is good about this one

No answer yet

services here, what do people go in for?

No answer yet

anything new from Swell lately?

No answer yet

planning a Saturday visit, is that a wasted trip

No answer yet

ballpark before I book, what am I looking at

No answer yet

Booking here, how does it work?

No answer yet

cheaper than this place in Holladay without it being sketchy?

No answer yet

points or member pricing at Swell, worth signing up?

No answer yet

is there parking at Swell or is it street only?

No answer yet

people keep recommending Swell, what for?

No answer yet

What AI gets wrong about Swell

We ask ChatGPT, Perplexity and Gemini about Swell. These are the answers that disagree with the record.

ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026.

No capture has disagreed with the record yet.

The AI Score: 26 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Software companies on the registry run 16 to 50. Fair starts at 45, good at 65. Swell scores 26. The same method scores every business on the registry.

Signal	Weight	Score	What it measures	Swell
Retrieval grounding	26	0	Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.	Poor
Off-property attestation	20	40	Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.	Poor
AI visibility	14	0	Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.	Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored.
Reviews & response	12	86	The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.	Good
Backlink & citation authority	8	63	Domain authority and editorial quality of the sources that attest to you.	Fair
Google Business Profile	8	79	Required and recommended fields; update cadence. The listing AI pulls from first.	Good
Speed & mobile	7	52	Core Web Vitals at the 75th percentile, on a real phone.	Fair
Content freshness & schema	5	61	Crawl recency, intent alignment, valid JSON-LD, canonicals.	Fair

Full method: https://localairegistry.com/methodology

How AI decides what to tell you about a software company

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."

How to choose a software company in Utah, with or without AI

A few checks take ten minutes and tell you more than any rating.

Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
Read reviews that name a person and what they did. Vague praise is easy to fake.
Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
Ask for the price before you go, and ask what it includes.
Where the work needs a license, ask whose license it is and look it up with Utah.

How to read the marks on this page

Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.

About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
Industry: medical aesthetics, injectables, med spa operations and marketing.
Disclosure: Local AI Registry sells services to business owners, including Swell if it claims this page. That does not change what this page says. Every fact carries its source.

Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

Entity	Type	ID on this page	Same as	Relationship to Swell
Swell	LocalBusiness	#business	https://www.swellcx.com/	Subject of this page
Holladay, Utah	City	#city	Nothing found	City Swell is in
Local AI Registry	Organization	#publisher	https://localairegistry.com	Publisher of this page
Steve Lee	Person	#author	https://localairegistry.com/team	Author of this page

Topical map

Where this page sits in the registry. It's one profile among the software companies in Holladay, linked to the lists and towns around it.

Lists

Best software companies in Holladay: https://localairegistry.com/leaderboards/ut/holladay/software-company

Nearby

/salt-lake-city: https://localairegistry.com/leaderboards/ut/salt-lake-city
/south-jordan: https://localairegistry.com/leaderboards/ut/south-jordan
/draper: https://localairegistry.com/leaderboards/ut/draper
/provo: https://localairegistry.com/leaderboards/ut/provo
/cottonwood-heights: https://localairegistry.com/leaderboards/ut/cottonwood-heights

Every list

Every leaderboard in Utah: https://localairegistry.com/leaderboards/ut

Frequently asked questions

What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.

What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.

How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.

Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.

I own Swell. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.

References

Sources cited

[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJkbfb3CCJUocRtlcgEyCD030 (accessed Aug 13, 2026)
[2] swellcx.com, https://www.swellcx.com/dg/weave-demo-s (accessed Sep 18, 2026)
[3] swellcx.com, https://www.swellcx.com/industries/automotive (accessed Sep 18, 2026)
[4] swellcx.com, https://www.swellcx.com/beta-request (accessed Sep 18, 2026)
[5] swellcx.com, https://www.swellcx.com/competitive-comparison/birdeye (accessed Sep 18, 2026)
[6] swellcx.com, https://www.swellcx.com/compare (accessed Sep 18, 2026)
[7] swellcx.com, https://www.swellcx.com/industries/dental-reputation-management (accessed Sep 18, 2026)
[8] swellcx.com, https://www.swellcx.com/dental-campaign-lp (accessed Sep 18, 2026)
[9] swellcx.com, https://www.swellcx.com/industries/dermatology (accessed Sep 18, 2026)
[10] swellcx.com, https://www.swellcx.com/industries/dermatology-campaign-lp (accessed Sep 18, 2026)
[11] swellcx.com, https://www.swellcx.com/employee-experience-archive (accessed Sep 18, 2026)
[12] swellcx.com, https://www.swellcx.com/dg/employee-experience-insights (accessed Sep 18, 2026)
[13] swellcx.com, https://www.swellcx.com/dg/swell-listing-management (accessed Sep 18, 2026)
[14] swellcx.com, https://www.swellcx.com/ebook/swells-chairside-dental-report-2022 (accessed Sep 18, 2026)
[15] swellcx.com, https://www.swellcx.com/dg/weave-demo-m (accessed Sep 18, 2026)
[16] swellcx.com, https://www.swellcx.com/dg/add-employee-experience-insights (accessed Sep 18, 2026)
[17] swellcx.com, https://www.swellcx.com/industries/finance (accessed Sep 18, 2026)
[18] swellcx.com, https://www.swellcx.com/dg/free-trial (accessed Sep 18, 2026)
[19] swellcx.com, https://www.swellcx.com/industries/healthcare (accessed Sep 18, 2026)
[20] swellcx.com, https://www.swellcx.com/industries (accessed Sep 18, 2026)
[21] swellcx.com, https://www.swellcx.com/industries/neurosurgery (accessed Sep 18, 2026)
[22] swellcx.com, https://www.swellcx.com/industries/orthopedics (accessed Sep 18, 2026)
[23] swellcx.com, https://www.swellcx.com/industries/pain-management (accessed Sep 18, 2026)
[24] swellcx.com, https://www.swellcx.com/dg/patient-experience-insights (accessed Sep 18, 2026)
[25] swellcx.com, https://www.swellcx.com/dg/patient-experience-management (accessed Sep 18, 2026)
[26] swellcx.com, https://www.swellcx.com/industries/pediatrics (accessed Sep 18, 2026)
[27] swellcx.com, https://www.swellcx.com/competitive-comparison/rater8 (accessed Sep 18, 2026)
[28] swellcx.com, https://www.swellcx.com/competitive-comparison/reputation-com (accessed Sep 18, 2026)
[29] swellcx.com, https://www.swellcx.com/dg/request-demo (accessed Sep 18, 2026)
[30] swellcx.com, https://www.swellcx.com/competitive-comparison/socialclimb (accessed Sep 18, 2026)
[31] AI engine output: ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)

The code behind this page

This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.

1. HTTP response headers

Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.

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2. Head tags

Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.

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3. Structured data (JSON-LD)

One connected graph. Every person and service has its own @id and links to the business, and a licensed person links to the license and the board that issued it.

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4. robots.txt

Invites every major AI crawler by name. Many sites block them. We want this page read and cited.

User-Agent: *
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User-Agent: Applebot-Extended
Allow: /
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Sitemap: https://localairegistry.com/sitemap.xml

5. sitemap.xml

Lists this page with the day it last changed, the same day the page says it was updated.

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6. llms.txt

A plain index for language models: what the site is, which pages to read first, and where the markdown copies live.

# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
- [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100.
- [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category.
- [About](https://localairegistry.com/about): The honest record of who AI recommends.
- [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market.
- [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it.

## Business pages

- [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated.
- Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.

7. Markdown copy of this page (swell-holladay-ut.md)

The article as plain text: the same headings, facts, marks and sources.

# Swell, Holladay: a software company in Holladay (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ut/holladay/swell-holladay-ut. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 31 sources. Updated 2026-08-13. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ut/holladay/swell-holladay-ut

## Photos

- ![Photo 1](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5bbm8013cyeci3o8tezou%2F0.jpg)
- ![Photo 2](https://localairegistry.com/api/photo?src=https%3A%2F%2Fseoaesthetic-assets.sfo3.cdn.digitaloceanspaces.com%2Fphotos%2Fcmsr5bbm8013cyeci3o8tezou%2F1.jpg)


## In short

Swell is a software company in Holladay, UT. Its AI Score is 26 of 100, which is poor.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Software company |
| Address | 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA |
| Hours | Mon to Fri Open 24 hours · Closed Sat to Sun |
| Phone | (844) 560-2626 |
| Owner | Nothing found |
| Rating | 4.8 across 323 reviews on Google |
| Known for | Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 18, 2026, 6:47 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Description | AI-powered Experience Management for Healthcare Groups. Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider to improving satisfaction, engagement, and online reputation. All through an Agentic experience. | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Hours | Mon to Fri Open 24 hours · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Mondays | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Name | Swell | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Phone | (844) 560-2626 | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Monday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Tuesday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Wednesday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Thursday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Friday | Open 24 hours | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Services | Service | Add employee experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Automotive | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Beta request | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Birdeye | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Compare | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dental | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dental campaign lp | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dermatology | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Dermatology campaign lp | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Employee experience archive | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Employee experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Feedback gathering from staff | AI guess | Nothing found |
| Services | Service | Finance | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Free trial | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Healthcare | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Industries | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Neurosurgery | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Online reputation management | AI guess | Nothing found |
| Services | Service | Orthopedics | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Pain management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient experience insights | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient experience management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Patient reviews automation | AI guess | Nothing found |
| Services | Service | Pediatrics | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Performance tracking for healthcare providers | AI guess | Nothing found |
| Services | Service | Rater8 | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Reputation com | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Request demo | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Socialclimb | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Swell listing management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Swells chairside dental report 2022 | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Weave demo m | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Weave demo s | Confirmed | Business website, checked Sep 18, 2026 |
| Links | Facebook | https://facebook.com/swellcx | AI guess | Our record |
| Links | Instagram | https://instagram.com/swell_cx | AI guess | Our record |
| Links | Website | https://www.swellcx.com/ | Confirmed | Google Business Profile, checked Aug 13, 2026 |


## Services and prices

These are the 29 services Swell offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| Beta request |  |  |  | Confirmed |
| Birdeye |  |  |  | Confirmed |
| Automotive |  |  |  | Confirmed |
| Weave demo s |  |  |  | Confirmed |
| Dermatology |  |  |  | Confirmed |
| Add employee experience insights |  |  |  | Confirmed |
| Compare |  |  |  | Confirmed |
| Dental |  |  |  | Confirmed |
| Dental campaign lp |  |  |  | Confirmed |
| Employee experience archive |  |  |  | Confirmed |
| Employee experience insights |  |  |  | Confirmed |
| Finance |  |  |  | Confirmed |
| Free trial |  |  |  | Confirmed |
| Healthcare |  |  |  | Confirmed |
| Industries |  |  |  | Confirmed |
| Neurosurgery |  |  |  | Confirmed |
| Orthopedics |  |  |  | Confirmed |
| Swell listing management |  |  |  | Confirmed |
| Swells chairside dental report 2022 |  |  |  | Confirmed |
| Dermatology campaign lp |  |  |  | Confirmed |
| Patient experience insights |  |  |  | Confirmed |
| Patient experience management |  |  |  | Confirmed |
| Socialclimb |  |  |  | Confirmed |
| Weave demo m |  |  |  | Confirmed |
| Pain management |  |  |  | Confirmed |
| Reputation com |  |  |  | Confirmed |
| Request demo |  |  |  | Confirmed |
| Pediatrics |  |  |  | Confirmed |
| Rater8 |  |  |  | Confirmed |


### Known for

Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices.


## The team

Nothing found


## Visiting Swell

Address: 6510 Millrock Dr Ste 300, Holladay, UT 84121, USA. Phone: (844) 560-2626. Hours: Mon to Fri Open 24 hours · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 13, 2026 at 12:37 AM.)


### Location info from Google Business Profile

Business description, written by Swell on its Google Business Profile: "AI-powered Experience Management for Healthcare Groups.
Swell helps healthcare groups automate patient reviews, gather meaningful feedback from staff, and track performance across every site and provider—improving satisfaction, engagement, and online reputation. All through an Agentic experience."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| 6200 S Wasatch Blvd. Park & Ride | Park & ride | 3 min walk |
| Bandits' Grill and Bar | Bar & grill | 4 min walk |
| Mint Tapas and Sushi 2 (Cottonwood Heights) | Restaurant | 4 min walk |
| Spitz Mediterranean Street Food | Mediterranean restaurant | 4 min walk |
| 7Sins Cocktail Bar | Bar | 5 min walk |
| Olympic park | Park | 5 min walk |


## Reputation

4.8 average across 323 reviews: Google 25. (Confirmed, read August 13, 2026.)

 (AI guess, from 323 reviews.)


### What people like

- User-friendly and streamlined review process
- Effective integration with practice software
- Increased number of Google reviews
- Automated follow-up for patient reviews


### What people do not like

Nothing found


### Press

No press story about Swell found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Swell

Swell hasn't posted an update here yet.


## Questions people ask


### what else is on Millrock around Swell?

No answer yet


### anyone tell me what a first visit here involves

No answer yet


### Are the hours on Google right for Swell in Holladay?

No answer yet


### does Swell ever have cancellations

No answer yet


### best software company in Holladay

No answer yet


### genuinely, what is good about this one

No answer yet


### services here, what do people go in for?

No answer yet


### anything new from Swell lately?

No answer yet


### planning a Saturday visit, is that a wasted trip

No answer yet


### ballpark before I book, what am I looking at

No answer yet


### Booking here, how does it work?

No answer yet


### cheaper than this place in Holladay without it being sketchy?

No answer yet


### points or member pricing at Swell, worth signing up?

No answer yet


### is there parking at Swell or is it street only?

No answer yet


### people keep recommending Swell, what for?

No answer yet


## What AI gets wrong about Swell

We ask ChatGPT, Perplexity and Gemini about Swell. These are the answers that disagree with the record.

ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026.

No capture has disagreed with the record yet.


## The AI Score: 26 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Software companies on the registry run 16 to 50. Fair starts at 45, good at 65. Swell scores 26. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Swell |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 40 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 86 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 63 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 79 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 52 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 61 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Fair |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a software company

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a software company in Utah, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Utah.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Swell if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Swell |
| --- | --- | --- | --- | --- |
| Swell | LocalBusiness | #business | https://www.swellcx.com/ | Subject of this page |
| Holladay, Utah | City | #city | Nothing found | City Swell is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the software companies in Holladay, linked to the lists and towns around it.


### Lists

- Best software companies in Holladay: https://localairegistry.com/leaderboards/ut/holladay/software-company


### Nearby

- /salt-lake-city: https://localairegistry.com/leaderboards/ut/salt-lake-city
- /south-jordan: https://localairegistry.com/leaderboards/ut/south-jordan
- /draper: https://localairegistry.com/leaderboards/ut/draper
- /provo: https://localairegistry.com/leaderboards/ut/provo
- /cottonwood-heights: https://localairegistry.com/leaderboards/ut/cottonwood-heights


### Every list

- Every leaderboard in Utah: https://localairegistry.com/leaderboards/ut


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Swell. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJkbfb3CCJUocRtlcgEyCD030 (accessed Aug 13, 2026)
- [2] swellcx.com, https://www.swellcx.com/dg/weave-demo-s (accessed Sep 18, 2026)
- [3] swellcx.com, https://www.swellcx.com/industries/automotive (accessed Sep 18, 2026)
- [4] swellcx.com, https://www.swellcx.com/beta-request (accessed Sep 18, 2026)
- [5] swellcx.com, https://www.swellcx.com/competitive-comparison/birdeye (accessed Sep 18, 2026)
- [6] swellcx.com, https://www.swellcx.com/compare (accessed Sep 18, 2026)
- [7] swellcx.com, https://www.swellcx.com/industries/dental-reputation-management (accessed Sep 18, 2026)
- [8] swellcx.com, https://www.swellcx.com/dental-campaign-lp (accessed Sep 18, 2026)
- [9] swellcx.com, https://www.swellcx.com/industries/dermatology (accessed Sep 18, 2026)
- [10] swellcx.com, https://www.swellcx.com/industries/dermatology-campaign-lp (accessed Sep 18, 2026)
- [11] swellcx.com, https://www.swellcx.com/employee-experience-archive (accessed Sep 18, 2026)
- [12] swellcx.com, https://www.swellcx.com/dg/employee-experience-insights (accessed Sep 18, 2026)
- [13] swellcx.com, https://www.swellcx.com/dg/swell-listing-management (accessed Sep 18, 2026)
- [14] swellcx.com, https://www.swellcx.com/ebook/swells-chairside-dental-report-2022 (accessed Sep 18, 2026)
- [15] swellcx.com, https://www.swellcx.com/dg/weave-demo-m (accessed Sep 18, 2026)
- [16] swellcx.com, https://www.swellcx.com/dg/add-employee-experience-insights (accessed Sep 18, 2026)
- [17] swellcx.com, https://www.swellcx.com/industries/finance (accessed Sep 18, 2026)
- [18] swellcx.com, https://www.swellcx.com/dg/free-trial (accessed Sep 18, 2026)
- [19] swellcx.com, https://www.swellcx.com/industries/healthcare (accessed Sep 18, 2026)
- [20] swellcx.com, https://www.swellcx.com/industries (accessed Sep 18, 2026)
- [21] swellcx.com, https://www.swellcx.com/industries/neurosurgery (accessed Sep 18, 2026)
- [22] swellcx.com, https://www.swellcx.com/industries/orthopedics (accessed Sep 18, 2026)
- [23] swellcx.com, https://www.swellcx.com/industries/pain-management (accessed Sep 18, 2026)
- [24] swellcx.com, https://www.swellcx.com/dg/patient-experience-insights (accessed Sep 18, 2026)
- [25] swellcx.com, https://www.swellcx.com/dg/patient-experience-management (accessed Sep 18, 2026)
- [26] swellcx.com, https://www.swellcx.com/industries/pediatrics (accessed Sep 18, 2026)
- [27] swellcx.com, https://www.swellcx.com/competitive-comparison/rater8 (accessed Sep 18, 2026)
- [28] swellcx.com, https://www.swellcx.com/competitive-comparison/reputation-com (accessed Sep 18, 2026)
- [29] swellcx.com, https://www.swellcx.com/dg/request-demo (accessed Sep 18, 2026)
- [30] swellcx.com, https://www.swellcx.com/competitive-comparison/socialclimb (accessed Sep 18, 2026)
- [31] AI engine output: ChatGPT, Perplexity and Gemini, read by Local AI Registry on Aug 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)

For developers: what makes this page machine-readable

One source of truth. The page, the HTML, the JSON-LD and the markdown copy are generated from the same record, so they cannot disagree.
People are linked to their credentials, and credentials to the board that issued them (recognizedBy).
Answers come first. The page opens with a one-paragraph summary and a key facts table, marked speakable.
Wrong AI answers are published as ClaimReview, so engines can see the correction and its source.
The FAQ holds the questions this page answers. The questions locals asked are listed as an ItemList, each pointing at its own page, where its replies are the QAPage.
robots.txt names the AI crawlers and allows them.
A markdown copy sits at the same address with .md, linked from the HTTP headers, the head and llms.txt.
No text is hidden from people that crawlers can see. What machines read is what you read.

Checklist

Done: Title tag and meta description
Done: Canonical URL and breadcrumbs
Done: Expert byline, Steve Lee
Done: Entity map with sameAs links
Done: robots.txt welcomes AI crawlers
Done: Key facts answer block
Done: 31 cited sources
Done: Updated date on the page
Missing: Schema: business, team, services
Done: Schema: FAQ and article
Missing: Corrections to what AI gets wrong
Done: Details table, every fact sourced
Done: Open Graph and social cards
Done: llms.txt and markdown copy
Done: Sitemap with lastmod
Missing: Owner review of this page
Missing: Owner-confirmed prices

Copy this code

Every file above is free to copy for your own business page. Keep the attribution links to Local AI Registry (https://localairegistry.com) in place: they tell AI engines where the method comes from, and they help us keep this free.

Method: https://localairegistry.com/methodology
Claim a page: https://localairegistry.com/claim/cmsr5bbm8013cyeci3o8tezou

References, including locals

Every source behind this page, including every post and comment from locals. Each has its own permanent link, so AI engines can check it and anything copied from here carries its link back.

what else is on Millrock around Swell? Question by millrock_pearl, Sep 14, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-is-around-swell-on-millrock
anyone tell me what a first visit here involves Question by march_reader_south, Sep 10, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-should-i-know-before-a-first-visit-at-swell
Are the hours on Google right for Swell in Holladay? Question by millrock_iris, Sep 10, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-are-the-business-hours-for-swell
does Swell ever have cancellations Question by walk_in_in_holladay, Sep 8, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/does-swell-ever-have-last-minute-openings
best software company in Holladay Question by spring_parent_west, Sep 6, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/best-software-company-in-holladay
genuinely, what is good about this one Question by browsing_on_millrock, Sep 2, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-do-people-actually-like-about-swell
services here, what do people go in for? Question by hopeful_on_millrock, Sep 1, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/does-swell-offer-any-special-features
anything new from Swell lately? Question by curious_in_holladay, Aug 28, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-has-swell-been-posting-lately
planning a Saturday visit, is that a wasted trip Question by birthday_lurker_east, Aug 14, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/is-swell-open-on-saturdays
ballpark before I book, what am I looking at Question by holladay_birdie_84121, Aug 10, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-does-a-software-company-actually-cost-in-holladay
Booking here, how does it work? Question by autumn_shopper_west, Aug 3, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/does-swell-accept-reservations
cheaper than this place in Holladay without it being sketchy? Question by new_here_on_millrock, Jul 28, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/is-there-anywhere-cheaper-than-swell-in-holladay-that-is-still-good
points or member pricing at Swell, worth signing up? Question by holladay_fern, Jul 21, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/does-swell-take-rewards-points-or-membership-pricing
is there parking at Swell or is it street only? Question by millrock_nell, Jul 15, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/is-there-parking-available-at-swell
people keep recommending Swell, what for? Question by holladay_bram, Jul 9, 2026. localairegistry.com/biz/ut/holladay/swell-holladay-ut/q/what-is-swell-known-for

Use this page freely

Copy the code, the facts or the reviews. Keep the reference links so readers can check the source. Businesses can post a line like this on their own site:

<p>Read what our neighbors say about us on
<a href="https://localairegistry.com/biz/ut/holladay/swell-holladay-ut">Local AI Registry</a>.</p>

Or a blog post: “Learn about our customers' experiences, verified by neighbors, on our Local AI Registry page.”

AI names Swell less than most software companies

Locals

Services

Known for

The menu

Photos

Team

Visit

When to visit

Busy times

Best place to park

Getting in

Around Holladay

All the details

Listing

Contact

Location

Hours

Accessibility

Payments

Service options

Amenities

The business

Team

Licenses and credentials

Prices

Booking and policies

Offers and programs

Customers

Community and charity

Recognition and memberships

Brands and products

Links

Story and values

Growth

Busy times

Reputation

Reviews

Press and awards

Directories

Updates

What AI reads

In short

Key facts

All the details

Services and prices

Known for

The team

Visiting Swell

Location info from Google Business Profile

When to go

Parking and getting in

Nearby

Reputation

What people like

What people do not like

Press

Awards

Directories

Recent updates from Swell

Questions people ask

what else is on Millrock around Swell?

anyone tell me what a first visit here involves

Are the hours on Google right for Swell in Holladay?

does Swell ever have cancellations

best software company in Holladay

genuinely, what is good about this one

services here, what do people go in for?

anything new from Swell lately?

planning a Saturday visit, is that a wasted trip

ballpark before I book, what am I looking at

Booking here, how does it work?

cheaper than this place in Holladay without it being sketchy?

points or member pricing at Swell, worth signing up?

is there parking at Swell or is it street only?

people keep recommending Swell, what for?

What AI gets wrong about Swell

The AI Score: 26 of 100

How AI decides what to tell you about a software company