Software Company
The public record of what AI assistants say about this business — the questions asked, the answers given, the omissions.
Free, no card. You get your fix list: every problem we found on this entry, the written steps to fix each one yourself, and how long each takes.
Strong is 80 or better. Under 40 is weak. Half of software companies in the registry score 24–26.
Verified August 13, 2026

We ask the assistants the questions customers actually ask, and record what comes back — quoted verbatim, dated, with the capture kept as evidence.
ChatGPT
Not named
Asked “best software company in Holladay”
ChatGPT answered with other businesses. Swell was not mentioned.
Checked August 13, 2026
Gemini
Not named
Asked “best software company in Holladay”
Gemini answered with other businesses. Swell was not mentioned.
Checked August 13, 2026
Named by 0 of 2 assistants as of August 13, 2026.
Reputation
Drawn from live Google search results — the searches this business surfaces for when people look nearby. What its customers say is a separate read, below.
Swell is best known for its dental review software, which streamlines the process of collecting and managing patient feedback, significantly boosting review counts for practices.
Every review this business has, read and distilled — the mood, the consistent praise, and the recurring complaints.
Customers describe a highly positive experience with Swell, emphasizing the platform's user-friendly interface and effective review management. Many reviewers highlight the exceptional support from team members like Jonah and Sam, who provide thorough onboarding and training, making the transition smooth and reassuring.
Consistently praised
Recurring complaints
None found — we read the lowest-rated reviews too, and no complaint repeats.
The bottom line: Swell stands out for its user-friendly platform and outstanding customer support, particularly from team members like Jonah and Sam.

The score, explained
Eight signals make up the AI Score. Weight is how much a signal counts; the score is how this entry measures on it. The same method for every business — never for sale.
Higher than 65% of software companies in the registry.
Scanned August 13, 2026
What’s holding this entry back: retrieval grounding and ai visibility — the signals dragging the score below where the rest of the record sits.
Read the full methodologyThe facts
Spot something wrong in this entry?
Questions
Swell is open 24 hours from Monday to Friday and is closed on Saturday and Sunday.
The business does not accept reservations.
Swell is known for its user-friendly platform that helps businesses manage and increase their customer reviews effectively.
Information regarding parking availability at Swell is not specified, but customers are encouraged to check the location for details.
Yes, Swell offers features such as real-time reporting, automated review requests, and excellent customer support to enhance user experience.
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What AI says about you today
The answer ChatGPT and Perplexity give when someone asks for the best in your category and city. Named, or left out.
Your fix list
Every problem we found, one row at a time, each with the written steps to do it yourself and an honest estimate of how long it takes. Tick them off as you go.
Correct the details AI reads
Hours, phone, email, booking link, socials and photos. You change them, they publish to this entry as soon as you save. Name, description, category, website, services and address need a paid plan.
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