Objective

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<title>Objective | Salt Lake City, UT · reviews &amp; AI Score · Local AI Registry</title>
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# Local AI Registry

> The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current.

Local AI Registry is the editorial, never-sponsored record of what local
businesses are known for, and whether AI assistants actually recommend them.
We score every local business the same way and rank them: website, reviews,
AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest
is whether AI can retrieve you at all.

## Read these first

- [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend.
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# Objective, Salt Lake City: a software company in Salt Lake City (2026 guide)

Source: Local AI Registry, https://localairegistry.com/biz/ut/salt-lake-city/objective-salt-lake-city-ut. Free to reuse with a link back.

By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 15 sources. Updated 2026-08-13. Owner review: not yet.

Canonical: https://localairegistry.com/biz/ut/salt-lake-city/objective-salt-lake-city-ut

## Photos

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## In short

Objective, located at 155 N 400 W #224 in Salt Lake City, is a software company that has earned a stellar reputation for its exceptional service and expertise. With a perfect rating of 5 from 14 reviews, clients consistently praise the team for their responsiveness, knowledge, and friendly demeanor. Customers appreciate how the staff at Objective tackle complex issues with clarity and efficiency, ensuring that every project feels manageable. Many have enjoyed long-term partnerships with the team, highlighting their commitment to quality work and effective communication throughout the process.

Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like ChatGPT, Perplexity and Gemini are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.


## Key facts

| Fact | Value |
| --- | --- |
| Type | Software company |
| Address | 155 N 400 W #224, Salt Lake City, UT 84103, USA |
| Hours | Mon to Fri 9 AM to 6 PM · Closed Sat to Sun |
| Phone | (801) 960-2030 |
| Owner | Nothing found |
| Rating | 5.0 across 14 reviews on Google |
| Known for | Objective is best known for their comprehensive web and mobile app development services, consistently delivering high-quality solutions and excellent client support. |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | September 18, 2026, 7:27 PM |


## All the details

Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.

| Group | Fact | Value | Mark | Evidence |
| --- | --- | --- | --- | --- |
| Location info | Address | 155 N 400 W #224, Salt Lake City, UT 84103, USA | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Description | We architect, design, and develop web apps, websites, SaaS products, mobile apps, APIs, e-commerce sites, and anything that's closely related. We've been in business for over 20 years and take pride in our craft. Our team is based in Salt Lake City, Utah, and is proficient in modern open-source technologies and frameworks, including React, React Native, Python, Django, Ruby, Ruby on Rails, Elixir, Phoenix, Swift, PHP, and Laravel. We also excel in database architecture, database management, and Cloud DevOps, with proficiency in both AWS and Azure. We love solving problems and focus on being pragmatic, efficient, and objective (pun intended). From startups to Fortune 500s, we've seen it all. Call us and let's see if we are a fit. | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Hours | Mon to Fri 9:00 AM to 6:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Name | Objective | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Location info | Phone | (801) 960-2030 | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Monday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Tuesday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Wednesday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Thursday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Friday | 9:00 AM to 6:00 PM | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 13, 2026 |
| Services | Service | API development | AI guess | Nothing found |
| Services | Service | App development | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Aws consulting | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Azure consulting | AI guess | Nothing found |
| Services | Service | Capabilities | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Cloud DevOps | AI guess | Nothing found |
| Services | Service | Creative agency | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Database architecture | AI guess | Nothing found |
| Services | Service | Database management | AI guess | Nothing found |
| Services | Service | Digital agency | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | E commerce | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | E-commerce site development | AI guess | Nothing found |
| Services | Service | Kill comic sans | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Lab | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Machine learning | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Mobile app development | AI guess | Nothing found |
| Services | Service | Process | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | SaaS product development | AI guess | Nothing found |
| Services | Service | Ux ui design | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Web app development | AI guess | Nothing found |
| Services | Service | Web design | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Web development | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Website design | AI guess | Nothing found |
| Links | Facebook | https://facebook.com/objectiveinc | AI guess | Our record |
| Links | Instagram | https://instagram.com/objectiveinc | AI guess | Our record |
| Links | Website | https://www.objective.dev/ | Confirmed | Google Business Profile, checked Aug 13, 2026 |


## Services and prices

These are the 23 services Objective offers, with the price where we have one and where it came from.

| Service | Price | Price mark | Price evidence | Service mark |
| --- | --- | --- | --- | --- |
| API development | Nothing found | Nothing found | Nothing found | AI guess |
| App development | Nothing found | Nothing found | Nothing found | Confirmed |
| Aws consulting | Nothing found | Nothing found | Nothing found | Confirmed |
| Azure consulting | Nothing found | Nothing found | Nothing found | AI guess |
| Capabilities | Nothing found | Nothing found | Nothing found | Confirmed |
| Cloud DevOps | Nothing found | Nothing found | Nothing found | AI guess |
| Creative agency | Nothing found | Nothing found | Nothing found | Confirmed |
| Database architecture | Nothing found | Nothing found | Nothing found | AI guess |
| Database management | Nothing found | Nothing found | Nothing found | AI guess |
| Digital agency | Nothing found | Nothing found | Nothing found | Confirmed |
| E commerce | Nothing found | Nothing found | Nothing found | Confirmed |
| E-commerce site development | Nothing found | Nothing found | Nothing found | AI guess |
| Kill comic sans | Nothing found | Nothing found | Nothing found | Confirmed |
| Lab | Nothing found | Nothing found | Nothing found | Confirmed |
| Machine learning | Nothing found | Nothing found | Nothing found | Confirmed |
| Mobile app development | Nothing found | Nothing found | Nothing found | AI guess |
| Process | Nothing found | Nothing found | Nothing found | Confirmed |
| SaaS product development | Nothing found | Nothing found | Nothing found | AI guess |
| Ux ui design | Nothing found | Nothing found | Nothing found | Confirmed |
| Web app development | Nothing found | Nothing found | Nothing found | AI guess |
| Web design | Nothing found | Nothing found | Nothing found | Confirmed |
| Web development | Nothing found | Nothing found | Nothing found | Confirmed |
| Website design | Nothing found | Nothing found | Nothing found | AI guess |


### Known for

- Objective is best known for their comprehensive web and mobile app development services, consistently delivering high-quality solutions and excellent client support.


## The team

Nothing found


## Visiting Objective

Address: 155 N 400 W #224, Salt Lake City, UT 84103, USA. Phone: (801) 960-2030. Hours: Mon to Fri 9 AM to 6 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 13, 2026 at 1:17 AM.)


### Location info from Google Business Profile

Business description, written by Objective on its Google Business Profile: "We architect, design, and develop web apps, websites, SaaS products, mobile apps, APIs, e-commerce sites, and anything that's closely related.

We've been in business for over 20 years and take pride in our craft. Our team is based in Salt Lake City, Utah, and is proficient in modern open-source technologies and frameworks, including React, React Native, Python, Django, Ruby, Ruby on Rails, Elixir, Phoenix, Swift, PHP, and Laravel. We also excel in database architecture, database management, and Cloud DevOps, with proficiency in both AWS and Azure.

We love solving problems and focus on being pragmatic, efficient, and objective (pun intended). From startups to Fortune 500s, we've seen it all. Call us and let's see if we are a fit."


### When to go

Busy times not read yet, back on Scan Day.


### Parking and getting in

Nothing found


### Nearby

| Place | Type | Distance |
| --- | --- | --- |
| City Cafe | Cafe | 1 min walk |
| North Temple / 400 W (EB) | Bus stop | 2 min walk |
| North Temple Bridge/Guadalupe | Transit station | 2 min walk |
| North Temple Bridge/Guadalupe | Light rail station | 2 min walk |
| 200 N / 400 w (EB) | Bus stop | 3 min walk |
| North Temple Station | Train station | 3 min walk |


## Reputation

5.0 average across 14 reviews: Google 14. (Confirmed, read August 13, 2026.)

Objective stands out for its exceptional client communication and ability to handle complex web projects effectively. (AI guess, from 14 reviews.)


### What people like

- Quick issue resolution
- Knowledgeable web team
- Effective communication
- Quality website enhancements


### What people do not like

Nothing found


### Press

No press story about Objective found yet.


### Awards

None named yet.


### Directories

Directory listings not read yet.


## Recent updates from Objective

Objective hasn't posted an update here yet.


## Questions people ask


### membership, worth it or not

No answer yet


### which one, this place or Zibtek?

No answer yet


### Booking here, how does it work?

No answer yet


### is there parking at Objective or is it street only?

No answer yet


### the good stuff about Objective, what is it?

No answer yet


### opening hours at Objective in Salt Lake City, what are they these days?

No answer yet


### anywhere cheaper than Objective in Salt Lake City that is still good?

No answer yet


### what is actually on the menu here?

No answer yet


### prices round here, anyone got a number

No answer yet


### Do they post anywhere?

No answer yet


### any last minute slots at Objective?

No answer yet


### Saturdays at Objective, are they open?

No answer yet


### Worth the hype at Objective?

No answer yet


### best software company in Salt Lake City

No answer yet


### anything I should sort out before a first visit here?

No answer yet


## What AI gets wrong about Objective

We ask ChatGPT, Perplexity and Gemini about Objective. These are the answers that disagree with the record.

ChatGPT and Perplexity, read by Local AI Registry on Aug 14, 2026. Gemini, read by Local AI Registry on Aug 13, 2026.

No capture has disagreed with the record yet.


## The AI Score: 18 of 100

The AI Score measures how likely AI engines are to recommend a business, and how accurately. Salt Lake City software companies run 18 to 50. Fair starts at 45, good at 65. Objective scores 18, below the Salt Lake City average of 27. The same method scores every business on the registry.

| Signal | Weight | Score | What it measures | Objective |
| --- | --- | --- | --- | --- |
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 0 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Poor |
| AI visibility | 14 | 0 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 0 of 2 answers that recommended anyone. 1 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 44 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Poor |
| Backlink & citation authority | 8 | 58 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 84 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 73 | Core Web Vitals at the 75th percentile, on a real phone. | Good |
| Content freshness & schema | 5 | 38 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |

Full method: https://localairegistry.com/methodology


## How AI decides what to tell you about a software company

When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.

That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.

The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."


## How to choose a software company in Utah, with or without AI

A few checks take ten minutes and tell you more than any rating.

- Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.
- Read reviews that name a person and what they did. Vague praise is easy to fake.
- Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.
- Ask for the price before you go, and ask what it includes.
- Where the work needs a license, ask whose license it is and look it up with Utah.


## How to read the marks on this page

- Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.
- Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.
- AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.


## About the author

Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.

- Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.
- Industry: medical aesthetics, injectables, med spa operations and marketing.
- Disclosure: Local AI Registry sells services to business owners, including Objective if it claims this page. That does not change what this page says. Every fact carries its source.


## Entity map

Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.

| Entity | Type | ID on this page | Same as | Relationship to Objective |
| --- | --- | --- | --- | --- |
| Objective | LocalBusiness | #business | https://www.objective.dev/ | Subject of this page |
| Salt Lake City, Utah | City | #city | Nothing found | City Objective is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |


## Topical map

Where this page sits in the registry. It's one profile among the software companies in Salt Lake City, linked to the lists and towns around it.


### Lists

- Best software companies in Salt Lake City: https://localairegistry.com/leaderboards/ut/salt-lake-city/software-company
- Best businesses in Salt Lake City: https://localairegistry.com/leaderboards/ut/salt-lake-city


### Nearby

- /south-jordan: https://localairegistry.com/leaderboards/ut/south-jordan
- /draper: https://localairegistry.com/leaderboards/ut/draper
- /provo: https://localairegistry.com/leaderboards/ut/provo
- /cottonwood-heights: https://localairegistry.com/leaderboards/ut/cottonwood-heights
- /logan: https://localairegistry.com/leaderboards/ut/logan


### Every list

- Every leaderboard in Utah: https://localairegistry.com/leaderboards/ut


## Frequently asked questions


### What is AI search optimization for local business?

Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.


### What is Local AI Registry?

The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.


### How does this page help a business get recommended by AI?

Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.


### Who writes the answers here?

Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.


### I own Objective. How do I fix something or rank higher?

Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.


## References


### Sources cited

- [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJxceJH6v1UocR2A_nyx9pZFo (accessed Aug 13, 2026)
- [2] objective.dev, http://objective.dev/lab/ (accessed Sep 18, 2026)
- [3] objective.dev, https://www.objective.dev/deep-machine-learning-developers-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [4] objective.dev, http://objective.dev/creative-agency-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [5] objective.dev, http://objective.dev/process/ (accessed Sep 18, 2026)
- [6] objective.dev, https://www.objective.dev/mobile-application-development-website-design-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [7] objective.dev, https://www.objective.dev/ux-ui-design-consulting-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [8] objective.dev, http://objective.dev/capabilities/ (accessed Sep 18, 2026)
- [9] objective.dev, http://objective.dev/digital-agency-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [10] objective.dev, https://www.objective.dev/web-design-company-agency-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [11] objective.dev, https://www.objective.dev/web-development-company-agency-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [12] objective.dev, https://www.objective.dev/ecommerce-website-design-development-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [13] objective.dev, https://www.objective.dev/aws-amazon-web-services-consulting-developers-salt-lake-city-utah/ (accessed Sep 18, 2026)
- [14] objective.dev, http://objective.dev/kill-comic-sans/ (accessed Sep 18, 2026)
- [15] AI engine output: ChatGPT and Perplexity, read by Local AI Registry on Aug 14, 2026; Gemini, read by Local AI Registry on Aug 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)