Local AI Registry

Hair Salon

Mousse and Curls

The public record of what AI assistants say about this business — the questions asked, the answers given, the omissions.

100 11th St NE

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38/100
Poor

65 or better is good. 45 to 64 is fair. Under 45 is poor.

Verified August 20, 2026

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Mousse and Curls — East Wenatchee, Washington
Mousse and Curls · 100 11th St NE

What AI says about Mousse.1

We ask the assistants the questions customers actually ask, and record what comes back — quoted verbatim, dated, with the capture kept as evidence.

ChatGPT

Not named

Asked “best hair salon in East Wenatchee”

ChatGPT answered with other businesses. Mousse and Curls was not mentioned.

Checked August 20, 2026

Perplexity

No answer

We have no answer from Perplexity to show.

Gemini

Not named

Asked “best hair salon in East Wenatchee”

Gemini answered with other businesses. Mousse and Curls was not mentioned.

Checked August 20, 2026

Named by 0 of 2 assistants as of August 20, 2026. We have no answer on record from 1 more.

What people keep saying.2

Every review this business has, read and distilled — the mood, the consistent praise, and the recurring complaints.

Customers describe a welcoming and attentive experience at Mousse and Curls, particularly highlighting Ellen's expertise in hair care. She is known for her personalized consultations, ensuring clients feel heard and satisfied with their hair transformations, whether it's a balayage or a significant cut.

Consistently praised

Ellen's balayage technique
Ellen's honest product recommendations
Ellen's attentive consultations

Recurring complaints

None found — we read the lowest-rated reviews too, and no complaint repeats.

The bottom line: Ellen's personalized approach and expertise in color and cuts set Mousse and Curls apart.

Mousse and Curls — East Wenatchee, Washington
Mousse and Curls · 100 11th St NE

The score, explained

Why 38.3

Eight signals make up the AI Score. Weight is how much a signal counts; the score is how this entry measures on it. The same method for every business — never for sale.

Higher than 55% of hair salons in the registry.

Scanned August 20, 2026

SignalScore /100
Retrieval groundingWhether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.
50
Off-property attestationVolume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.
41
AI visibilityWhether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.
0
Reviews & responseThe star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.
55
Backlink & citation authorityDomain authority and editorial quality of the sources that attest to you.
90
Google Business ProfileRequired and recommended fields; update cadence. The listing AI pulls from first.
90
Speed & mobileCore Web Vitals at the 75th percentile, on a real phone.
—
Content freshness & schemaCrawl recency, intent alignment, valid JSON-LD, canonicals.
14

What’s holding this entry back: ai visibility and content freshness & schema — the signals dragging the score below where the rest of the record sits.

Read the full methodology

Standing

Where the entry ranks.

2nd

of 4 hair salons in East Wenatchee, ranked by AI Score.

See the East Wenatchee leaderboard

Mousse and Curls — East Wenatchee, Washington
Mousse and Curls · 100 11th St NE

The facts

Address100 11th St NE, East Wenatchee, WA 98802, USA
Hours
Today (Mon) · 10:00 AM – 5:00 PM
  • Monday10:00 AM – 5:00 PM
  • Tuesday10:00 AM – 5:00 PM
  • Wednesday10:00 AM – 5:00 PM
  • Thursday10:00 AM – 5:00 PM
  • Friday10:00 AM – 5:00 PM
  • Saturday10:00 AM – 3:00 PM
  • SundayClosed
Phone(509) 670-2927
Websiteinstagram.com
Price$$$
Map of the area around Mousse and Curls
Open in Google Maps ↗© Mapbox © OpenStreetMap

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Questions

About Mousse and Curls.

Does Mousse and Curls accept reservations?

The salon does not accept reservations, allowing customers to walk in for services.

What are the operating hours for Mousse and Curls?

The salon is open Monday through Friday from 10:00 AM to 5:00 PM, Saturday from 10:00 AM to 3:00 PM, and is closed on Sundays.

What is Mousse and Curls known for?

The salon is known for its exceptional hair coloring and cutting services, with a focus on personalized consultations and hair health.

Is there parking available at Mousse and Curls?

The salon provides parking options nearby, making it convenient for customers to access their services.

What special features does Mousse and Curls offer?

The salon offers a welcoming atmosphere and personalized hair care advice, with stylists like Ellen who are attentive and knowledgeable about hair types and products.

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What AI says about you today

The answer ChatGPT and Perplexity give when someone asks for the best in your category and city. Named, or left out.

Your fix list

Every problem we found, one row at a time, each with the written steps to do it yourself and an honest estimate of how long it takes. Tick them off as you go.

Correct the details AI reads

Hours, phone, email, booking link, socials and photos. You change them, they publish to this entry as soon as you save. Name, description, category, website, services and address need a paid plan.

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