going rate for lawyers locally, any idea
Question · by reunion_local_south · 5w5 weeks ago
Law firm in Seattle, WA
4.0 · 27 reviewsOpen today until 5 PMOpen until 5
Eligible to offer 20% cashback to customers who shop here.OrbitBack
35AI ScoreNamed in 4 of 20 answersChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026.ConfirmedVisitor submittedVisitorAI guess
Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country.
Owned by no one, yet
Unclaimed · Never replied
AI checked this page on Oct 13, 2026Last activity 1 month ago, a question from reunion_local_south.
17 asked · 0 answered by Keller Rohrback
Question · by reunion_local_south · 5w5 weeks ago
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Answers marked AI. Summaries of reviews and the record.
What Keller Rohrback offers, what it costs, and what people come for.
Reviews not read yet, back on Scan Day.
Keller Rohrback lists 8 services on its website. Here's each one, with a plain description, the price, where the price came from, and how many reviews mention each.
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No code detected[Photo 4]No one is named here yet. The owner can add who works here.
When it's quiet, where to park, and what's nearby.
Not read yet
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Nothing found
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1201 Third Avenue Parking is a parking lot next door. Bonhomie Coffee Bar is a coffee shop next door. Diamond Parking is a parking garage next door. Ghost Note Coffee is a coffee shop next door.
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
Not read yet
What reviews, press and directories say about Keller Rohrback.
4.0from 27 reviews on Google
Keller Rohrback is noted for its effective representation in complex cases, particularly wildfire litigation, though communication issues have been reported. Clients describe Keller Rohrback L.L.P. as a professional and communicative law firm that excels in handling complex litigation, particularly in wildfire recovery and class action lawsuits. Many reviewers appreciate the personal touch and responsiveness of attorneys like Matt Preusch and Sara Stevens, who guide clients through legal processes with clarity and empathy.
No updates from Keller Rohrback yet.
The page ChatGPT, Gemini, Perplexity and Google read about Keller Rohrback. The code version is exactly what their crawlers get.
Local AI Registry · Law firms in Seattle, WA · Editorial
By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.
Fact-checked against 11 sources · Published August 14, 2026 · Updated October 13, 2026 · Machine-readable version below
Owner review: not yet. Keller Rohrback L.L.P. has not checked this page. Claim to review it
Keller Rohrback L.L.P. is a law firm in Seattle, WA. Its AI Score is 35 of 100, which is poor.
Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.
| Fact | Value |
|---|---|
| Type | Law firm |
| Address | 1201 3rd Ave #3400, Seattle, WA 98101, USA |
| Hours | Mon to Fri 8 AM to 5 PM · Closed Sat to Sun |
| Phone | (206) 623-1900 |
| Owner | Nothing found |
| Rating | 4.0 across 27 reviews on Google |
| Known for | Nothing found |
| Prices | Nothing found |
| Quietest time | Nothing found |
| Parking | Nothing found |
| Last verified | October 13, 2026, 1:23 PM |
Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.
| Group | Fact | Value | Mark | Evidence |
|---|---|---|---|---|
| Location info | Address | 1201 3rd Ave #3400, Seattle, WA 98101, USA | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Description | Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country. | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Name | Keller Rohrback L.L.P. | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Location info | Phone | (206) 623-1900 | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 |
| Services | Service | Active cases | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Antitrust litigation | AI guess | Nothing found |
| Services | Service | Attorneys | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Cases | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Class action lawsuits | AI guess | Nothing found |
| Services | Service | Closed cases | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Consumer protection litigation | AI guess | Nothing found |
| Services | Service | Environmental litigation | AI guess | Nothing found |
| Services | Service | Firm | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Investigations | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Management | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Mass tort litigation | AI guess | Nothing found |
| Services | Service | Product liability litigation | AI guess | Nothing found |
| Services | Service | Securities litigation | AI guess | Nothing found |
| Services | Service | Settled cases | Confirmed | Business website, checked Sep 18, 2026 |
| Services | Service | Wildfire litigation | AI guess | Nothing found |
| Links | https://www.facebook.com/kellerrohrback | Confirmed | Business website, checked Oct 13, 2026 | |
| Links | Website | http://www.kellerrohrback.com/ | Confirmed | Google Business Profile, checked Aug 14, 2026 |
These are the 8 services Keller Rohrback offers, with the price where we have one and where it came from.
| Service | Price | Price mark | Price evidence | Service mark |
|---|---|---|---|---|
| Cases | Confirmed | |||
| Management | Confirmed | |||
| Active cases | Confirmed | |||
| Firm | Confirmed | |||
| Investigations | Confirmed | |||
| Attorneys | Confirmed | |||
| Closed cases | Confirmed | |||
| Settled cases | Confirmed |
Reviews not read yet, back on Scan Day.
Nothing found
Address: 1201 3rd Ave #3400, Seattle, WA 98101, USA. Phone: (206) 623-1900. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 14, 2026 at 3:21 PM.)
Business description, written by Keller Rohrback on its Google Business Profile: "Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country."
Busy times not read yet, back on Scan Day.
Nothing found
| Place | Type | Distance |
|---|---|---|
| 1201 Third Avenue Parking | Parking lot | 1 min walk |
| Bonhomie Coffee Bar (at Tower 1201) | Coffee shop | 1 min walk |
| Diamond Parking | Parking garage | 1 min walk |
| Ghost Note Coffee (Seattle Tower) | Coffee shop | 1 min walk |
| Symphony | Light rail station | 1 min walk |
| 2nd Ave & University St | Bus stop | 1 min walk |
4.0 average across 27 reviews: Google 25. (Confirmed, read August 14, 2026.)
Keller Rohrback is noted for its effective representation in complex cases, particularly wildfire litigation, though communication issues have been reported. (AI guess, from 27 reviews.)
No press story about Keller Rohrback found yet.
None named yet.
Directory listings not read yet.
Keller Rohrback hasn't posted an update here yet.
No answer yet
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We ask Gemini and ChatGPT about Keller Rohrback. These are the answers that disagree with the record.
ChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026.
No capture has disagreed with the record yet.
The AI Score measures how likely AI engines are to recommend a business, and how accurately. Seattle law firms run 24 to 35. Fair starts at 45, good at 65. Keller Rohrback scores 35, above the Seattle average of 28. The same method scores every business on the registry.
| Signal | Weight | Score | What it measures | Keller Rohrback |
|---|---|---|---|---|
| Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor |
| Off-property attestation | 20 | 94 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Good |
| AI visibility | 14 | 20 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 4 of 20 answers that recommended anyone. 2 more named nobody, which is not a loss and is not scored. |
| Reviews & response | 12 | 73 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good |
| Backlink & citation authority | 8 | 63 | Domain authority and editorial quality of the sources that attest to you. | Fair |
| Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good |
| Speed & mobile | 7 | 61 | Core Web Vitals at the 75th percentile, on a real phone. | Fair |
| Content freshness & schema | 5 | 44 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor |
Full method: https://localairegistry.com/methodology
When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.
That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.
The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."
A few checks take ten minutes and tell you more than any rating.
Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.
Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.
| Entity | Type | ID on this page | Same as | Relationship to Keller Rohrback |
|---|---|---|---|---|
| Keller Rohrback L.L.P. | LocalBusiness | #business | http://www.kellerrohrback.com/ | Subject of this page |
| Seattle, Washington | City | #city | Nothing found | City Keller Rohrback is in |
| Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page |
| Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page |
Where this page sits in the registry. It's one profile among the law firms in Seattle, linked to the lists and towns around it.
Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.
The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.
Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.
Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.
Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.
This is exactly what this page sends to Google, Bing, ChatGPT, Claude, Perplexity and Gemini. We publish it in the open for two reasons: so you can see nothing here is hidden or made up, and so any business or developer can copy it. Being a good local AI steward means the machine version says exactly what the human version says.
Sent before the page. They tell crawlers the canonical address and that a plain markdown copy exists.
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Title, description, canonical, robots and Open Graph tags. This is what shows in search results and link previews.
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}Invites every major AI crawler by name. Many sites block them. We want this page read and cited.
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Lists this page with the day it last changed, the same day the page says it was updated.
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</urlset>A plain index for language models: what the site is, which pages to read first, and where the markdown copies live.
# Local AI Registry > The public record of what AI assistants say about local businesses. Every entry checked, scored, and kept current. Local AI Registry is the editorial, never-sponsored record of what local businesses are known for, and whether AI assistants actually recommend them. We score every local business the same way and rank them: website, reviews, AI visibility, and more. Eight signals, one number from 0 to 100. The heaviest is whether AI can retrieve you at all. ## Read these first - [Local AI Registry](https://localairegistry.com): AI assistants now decide which local business to recommend. - [Methodology](https://localairegistry.com/methodology): Eight signals, one number from 0 to 100. - [Leaderboards](https://localairegistry.com/leaderboards): Browse AI Score leaderboards by state, city, and category. - [About](https://localairegistry.com/about): The honest record of who AI recommends. - [Pricing](https://localairegistry.com/pricing): Four levels of presence, from a free registry entry to being the answer AI gives first in your market. - [Journal](https://localairegistry.com/journal): How AI assistants decide which local businesses to recommend, and what owners can do about it. ## Business pages - [Sitemap](https://localairegistry.com/sitemap.xml): Every business page on the registry, with the day each was last updated. - Every business page has a markdown copy at its own address with `.md` on the end. The copy holds the same facts, marks and sources as the page, in the page's order: the photos with their captions, the team and their licenses, the reviews summary, and the questions locals asked with the replies. The page names it in its head and its HTTP `Link` header.
The article as plain text: the same headings, facts, marks and sources.
# Keller Rohrback L.L.P., Seattle: a law firm in Seattle (2026 guide) Source: Local AI Registry, https://localairegistry.com/biz/wa/seattle/keller-rohrback-l-l-p-seattle-wa. Free to reuse with a link back. By Steve Lee, founder and CEO of Local AI Registry. Fact-checked against 11 sources. Updated 2026-10-13. Owner review: not yet. Canonical: https://localairegistry.com/biz/wa/seattle/keller-rohrback-l-l-p-seattle-wa ## Photos -  -  -  -  -  ## In short Keller Rohrback L.L.P. is a law firm in Seattle, WA. Its AI Score is 35 of 100, which is poor. Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page. ## Key facts | Fact | Value | | --- | --- | | Type | Law firm | | Address | 1201 3rd Ave #3400, Seattle, WA 98101, USA | | Hours | Mon to Fri 8 AM to 5 PM · Closed Sat to Sun | | Phone | (206) 623-1900 | | Owner | Nothing found | | Rating | 4.0 across 27 reviews on Google | | Known for | Nothing found | | Prices | Nothing found | | Quietest time | Nothing found | | Parking | Nothing found | | Last verified | October 13, 2026, 1:23 PM | ## All the details Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from. | Group | Fact | Value | Mark | Evidence | | --- | --- | --- | --- | --- | | Location info | Address | 1201 3rd Ave #3400, Seattle, WA 98101, USA | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Location info | Description | Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country. | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Location info | Hours | Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Location info | Name | Keller Rohrback L.L.P. | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Location info | Phone | (206) 623-1900 | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Monday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Tuesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Wednesday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Thursday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Friday | 8:00 AM to 5:00 PM | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Saturday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Hours | Sunday | Closed | Confirmed | Google Business Profile, checked Aug 14, 2026 | | Services | Service | Active cases | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Antitrust litigation | AI guess | Nothing found | | Services | Service | Attorneys | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Cases | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Class action lawsuits | AI guess | Nothing found | | Services | Service | Closed cases | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Consumer protection litigation | AI guess | Nothing found | | Services | Service | Environmental litigation | AI guess | Nothing found | | Services | Service | Firm | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Investigations | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Management | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Mass tort litigation | AI guess | Nothing found | | Services | Service | Product liability litigation | AI guess | Nothing found | | Services | Service | Securities litigation | AI guess | Nothing found | | Services | Service | Settled cases | Confirmed | Business website, checked Sep 18, 2026 | | Services | Service | Wildfire litigation | AI guess | Nothing found | | Links | Facebook | https://www.facebook.com/kellerrohrback | Confirmed | Business website, checked Oct 13, 2026 | | Links | Website | http://www.kellerrohrback.com/ | Confirmed | Google Business Profile, checked Aug 14, 2026 | ## Services and prices These are the 8 services Keller Rohrback offers, with the price where we have one and where it came from. | Service | Price | Price mark | Price evidence | Service mark | | --- | --- | --- | --- | --- | | Cases | | | | Confirmed | | Management | | | | Confirmed | | Active cases | | | | Confirmed | | Firm | | | | Confirmed | | Investigations | | | | Confirmed | | Attorneys | | | | Confirmed | | Closed cases | | | | Confirmed | | Settled cases | | | | Confirmed | ### Known for Reviews not read yet, back on Scan Day. ## The team Nothing found ## Visiting Keller Rohrback Address: 1201 3rd Ave #3400, Seattle, WA 98101, USA. Phone: (206) 623-1900. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 14, 2026 at 3:21 PM.) ### Location info from Google Business Profile Business description, written by Keller Rohrback on its Google Business Profile: "Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country." ### When to go Busy times not read yet, back on Scan Day. ### Parking and getting in Nothing found ### Nearby | Place | Type | Distance | | --- | --- | --- | | 1201 Third Avenue Parking | Parking lot | 1 min walk | | Bonhomie Coffee Bar (at Tower 1201) | Coffee shop | 1 min walk | | Diamond Parking | Parking garage | 1 min walk | | Ghost Note Coffee (Seattle Tower) | Coffee shop | 1 min walk | | Symphony | Light rail station | 1 min walk | | 2nd Ave & University St | Bus stop | 1 min walk | ## Reputation 4.0 average across 27 reviews: Google 25. (Confirmed, read August 14, 2026.) Keller Rohrback is noted for its effective representation in complex cases, particularly wildfire litigation, though communication issues have been reported. (AI guess, from 27 reviews.) ### What people like - Sara Stevens' guidance during depositions - Successful wildfire litigation outcomes ### What people do not like - Unresponsive communication from staff - Misrepresentation of client needs - Long wait times for callbacks ### Press No press story about Keller Rohrback found yet. ### Awards None named yet. ### Directories Directory listings not read yet. ## Recent updates from Keller Rohrback Keller Rohrback hasn't posted an update here yet. ## Questions people ask ### going rate for lawyers locally, any idea No answer yet ### parking at Keller Rohrback, where does everyone put the car? No answer yet ### killing time on 3rd, any ideas No answer yet ### walk in here, or is it appointment only? No answer yet ### payment plans at Keller Rohrback, is that a thing? No answer yet ### walking in for a first meeting, what happens No answer yet ### anything new from Keller Rohrback lately? No answer yet ### services here, what do people go in for? No answer yet ### is Ryan, Swanson & Cleveland any better No answer yet ### any last minute meetings at Keller Rohrback? No answer yet ### Downsides nobody puts in a five star review? No answer yet ### What law firm questions is Seattle asking AI most? No answer yet ### Why do people rate this firm? No answer yet ### people keep recommending Keller Rohrback, what for? No answer yet ### somewhere cheaper in Seattle that is not a risk? No answer yet ### best law firm in Seattle No answer yet ### Saturdays at Keller Rohrback, are they open? No answer yet ### opening hours at Keller Rohrback in Seattle, what are they these days? No answer yet ## What AI gets wrong about Keller Rohrback We ask Gemini and ChatGPT about Keller Rohrback. These are the answers that disagree with the record. ChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026. No capture has disagreed with the record yet. ## The AI Score: 35 of 100 The AI Score measures how likely AI engines are to recommend a business, and how accurately. Seattle law firms run 24 to 35. Fair starts at 45, good at 65. Keller Rohrback scores 35, above the Seattle average of 28. The same method scores every business on the registry. | Signal | Weight | Score | What it measures | Keller Rohrback | | --- | --- | --- | --- | --- | | Retrieval grounding | 26 | 0 | Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on. | Poor | | Off-property attestation | 20 | 94 | Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability. | Good | | AI visibility | 14 | 20 | Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service. | Named in 4 of 20 answers that recommended anyone. 2 more named nobody, which is not a loss and is not scored. | | Reviews & response | 12 | 73 | The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim. | Good | | Backlink & citation authority | 8 | 63 | Domain authority and editorial quality of the sources that attest to you. | Fair | | Google Business Profile | 8 | 90 | Required and recommended fields; update cadence. The listing AI pulls from first. | Good | | Speed & mobile | 7 | 61 | Core Web Vitals at the 75th percentile, on a real phone. | Fair | | Content freshness & schema | 5 | 44 | Crawl recency, intent alignment, valid JSON-LD, canonicals. | Poor | Full method: https://localairegistry.com/methodology ## How AI decides what to tell you about a law firm When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on. That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today. The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place." ## How to choose a law firm in Washington, with or without AI A few checks take ten minutes and tell you more than any rating. - Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door. - Read reviews that name a person and what they did. Vague praise is easy to fake. - Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today. - Ask for the price before you go, and ask what it includes. - Where the work needs a license, ask whose license it is and look it up with Washington. ## How to read the marks on this page - Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry. - Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit. - AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it. ## About the author Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine. - Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping. - Industry: medical aesthetics, injectables, med spa operations and marketing. - Disclosure: Local AI Registry sells services to business owners, including Keller Rohrback if it claims this page. That does not change what this page says. Every fact carries its source. ## Entity map Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other. | Entity | Type | ID on this page | Same as | Relationship to Keller Rohrback | | --- | --- | --- | --- | --- | | Keller Rohrback L.L.P. | LocalBusiness | #business | http://www.kellerrohrback.com/ | Subject of this page | | Seattle, Washington | City | #city | Nothing found | City Keller Rohrback is in | | Local AI Registry | Organization | #publisher | https://localairegistry.com | Publisher of this page | | Steve Lee | Person | #author | https://localairegistry.com/team | Author of this page | ## Topical map Where this page sits in the registry. It's one profile among the law firms in Seattle, linked to the lists and towns around it. ### Lists - Best law firms in Seattle: https://localairegistry.com/leaderboards/wa/seattle/law-firm - Best businesses in Seattle: https://localairegistry.com/leaderboards/wa/seattle ### Nearby - /wenatchee: https://localairegistry.com/leaderboards/wa/wenatchee - /east-wenatchee: https://localairegistry.com/leaderboards/wa/east-wenatchee - /bellevue: https://localairegistry.com/leaderboards/wa/bellevue - /moses-lake: https://localairegistry.com/leaderboards/wa/moses-lake - /leavenworth: https://localairegistry.com/leaderboards/wa/leavenworth - /chelan: https://localairegistry.com/leaderboards/wa/chelan ### Every list - Every leaderboard in Washington: https://localairegistry.com/leaderboards/wa ## Frequently asked questions ### What is AI search optimization for local business? Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it. ### What is Local AI Registry? The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free. ### How does this page help a business get recommended by AI? Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next. ### Who writes the answers here? Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so. ### I own Keller Rohrback L.L.P.. How do I fix something or rank higher? Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work. ## References ### Sources cited - [1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJRU14YrFqkFQRwi3xHko_0kc (accessed Aug 14, 2026) - [2] kellerrohrback.com, https://www.kellerrohrback.com/firm (accessed Sep 18, 2026) - [3] kellerrohrback.com, https://www.kellerrohrback.com/investigations (accessed Sep 18, 2026) - [4] kellerrohrback.com, https://www.kellerrohrback.com/management (accessed Sep 18, 2026) - [5] kellerrohrback.com, https://www.kellerrohrback.com/cases (accessed Sep 18, 2026) - [6] kellerrohrback.com, https://www.kellerrohrback.com/attorneys (accessed Sep 18, 2026) - [7] kellerrohrback.com, https://www.kellerrohrback.com/cases/closed (accessed Sep 18, 2026) - [8] kellerrohrback.com, https://www.kellerrohrback.com/cases/settled (accessed Sep 18, 2026) - [9] kellerrohrback.com, https://www.kellerrohrback.com/cases/active (accessed Sep 18, 2026) - [10] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026) - [11] kellerrohrback.com, http://www.kellerrohrback.com/ (accessed Oct 13, 2026)
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<p>Local AI Registry · Law firms in Seattle, WA · Editorial</p>
<h2>Keller Rohrback L.L.P., Seattle: a law firm in Seattle (2026 guide)</h2>
<p>By Steve Lee, founder and CEO of Local AI Registry. Former Google Search executive and former Microsoft executive, with 20+ years in digital.</p>
<p>Fact-checked against 11 sources · Published August 14, 2026 · Updated October 13, 2026 · Machine-readable version below</p>
<p>Owner review: not yet. Keller Rohrback L.L.P. has not checked this page.</p>
</header>
<section id="ai-in-short">
<h3>In short</h3>
<p>Keller Rohrback L.L.P. is a law firm in Seattle, WA. Its AI Score is 35 of 100, which is poor.</p>
<p>Every fact on this page carries one of three marks: Confirmed (from their website, Google Business Profile, review sites, licensing boards, or measured by Local AI Registry), Visitor submitted (added by a person, with a date and how they know), or AI guess (what AI engines like Gemini and ChatGPT are saying, not confirmed by anyone). Every mark points to a reference at the end of this page.</p>
</section>
<section id="ai-key-facts">
<h3>Key facts</h3>
<table>
<thead><tr><th scope="col">Fact</th><th scope="col">Value</th></tr></thead>
<tbody>
<tr><td>Type</td><td>Law firm</td></tr>
<tr><td>Address</td><td>1201 3rd Ave #3400, Seattle, WA 98101, USA</td></tr>
<tr><td>Hours</td><td>Mon to Fri 8 AM to 5 PM · Closed Sat to Sun</td></tr>
<tr><td>Phone</td><td>(206) 623-1900</td></tr>
<tr><td>Owner</td><td>Nothing found</td></tr>
<tr><td>Rating</td><td>4.0 across 27 reviews on Google</td></tr>
<tr><td>Known for</td><td>Nothing found</td></tr>
<tr><td>Prices</td><td>Nothing found</td></tr>
<tr><td>Quietest time</td><td>Nothing found</td></tr>
<tr><td>Parking</td><td>Nothing found</td></tr>
<tr><td>Last verified</td><td>October 13, 2026, 1:23 PM</td></tr>
</tbody>
</table>
</section>
<section id="ai-all-the-details">
<h3>All the details</h3>
<p>Every row is something the owner can add or correct. Each one is marked Confirmed, Visitor submitted or AI guess, with where it came from.</p>
<table>
<thead><tr><th scope="col">Group</th><th scope="col">Fact</th><th scope="col">Value</th><th scope="col">Mark</th><th scope="col">Evidence</th></tr></thead>
<tbody>
<tr><td>Location info</td><td>Address</td><td>1201 3rd Ave #3400, Seattle, WA 98101, USA</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Location info</td><td>Description</td><td>Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation. The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country.</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Location info</td><td>Hours</td><td>Mon to Fri 8:00 AM to 5:00 PM · Sat to Sun Closed</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Location info</td><td>Name</td><td>Keller Rohrback L.L.P.</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Location info</td><td>Phone</td><td>(206) 623-1900</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Monday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Tuesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Wednesday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Thursday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Friday</td><td>8:00 AM to 5:00 PM</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Saturday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Hours</td><td>Sunday</td><td>Closed</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Active cases</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Antitrust litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Attorneys</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Cases</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Class action lawsuits</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Closed cases</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Consumer protection litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Environmental litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Firm</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Investigations</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Management</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Mass tort litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Product liability litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Securities litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Services</td><td>Service</td><td>Settled cases</td><td>Confirmed</td><td>Business website, checked Sep 18, 2026</td></tr>
<tr><td>Services</td><td>Service</td><td>Wildfire litigation</td><td>AI guess</td><td>Nothing found</td></tr>
<tr><td>Links</td><td>Facebook</td><td>https://www.facebook.com/kellerrohrback</td><td>Confirmed</td><td>Business website, checked Oct 13, 2026</td></tr>
<tr><td>Links</td><td>Website</td><td>http://www.kellerrohrback.com/</td><td>Confirmed</td><td>Google Business Profile, checked Aug 14, 2026</td></tr>
</tbody>
</table>
</section>
<section id="ai-services-and-prices">
<h3>Services and prices</h3>
<p>These are the 8 services Keller Rohrback offers, with the price where we have one and where it came from.</p>
<table>
<thead><tr><th scope="col">Service</th><th scope="col">Price</th><th scope="col">Price mark</th><th scope="col">Price evidence</th><th scope="col">Service mark</th></tr></thead>
<tbody>
<tr><td>Cases</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Management</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Active cases</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Firm</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Investigations</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Attorneys</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Closed cases</td><td></td><td></td><td></td><td>Confirmed</td></tr>
<tr><td>Settled cases</td><td></td><td></td><td></td><td>Confirmed</td></tr>
</tbody>
</table>
<h4>Known for</h4>
<p>Reviews not read yet, back on Scan Day.</p>
</section>
<section id="ai-the-team">
<h3>The team</h3>
<p>Nothing found</p>
</section>
<section id="ai-visiting-keller-rohrback">
<h3>Visiting Keller Rohrback</h3>
<p>Address: 1201 3rd Ave #3400, Seattle, WA 98101, USA. Phone: (206) 623-1900. Hours: Mon to Fri 8 AM to 5 PM · Closed Sat to Sun. (Confirmed, Google Business Profile, checked August 14, 2026 at 3:21 PM.)</p>
<h4>Location info from Google Business Profile</h4>
<p>Business description, written by Keller Rohrback on its Google Business Profile: "Keller Rohrback L.L.P. is a nationally recognized plaintiffs' and complex litigation law firm founded in 1919 and headquartered in Seattle. The firm represents individuals, businesses, institutional investors, and governmental entities in high-stakes litigation and has developed a national reputation for class actions, mass torts, environmental litigation, consumer protection, antitrust, product liability, data privacy, securities, and wildfire litigation.
The firm maintains offices in multiple states, including Washington, California, Arizona, Montana, New York, Colorado, and Oregon, allowing it to litigate cases across the country."</p>
<h4>When to go</h4>
<p>Busy times not read yet, back on Scan Day.</p>
<h4>Parking and getting in</h4>
<p>Nothing found</p>
<h4>Nearby</h4>
<table>
<thead><tr><th scope="col">Place</th><th scope="col">Type</th><th scope="col">Distance</th></tr></thead>
<tbody>
<tr><td>1201 Third Avenue Parking</td><td>Parking lot</td><td>1 min walk</td></tr>
<tr><td>Bonhomie Coffee Bar (at Tower 1201)</td><td>Coffee shop</td><td>1 min walk</td></tr>
<tr><td>Diamond Parking</td><td>Parking garage</td><td>1 min walk</td></tr>
<tr><td>Ghost Note Coffee (Seattle Tower)</td><td>Coffee shop</td><td>1 min walk</td></tr>
<tr><td>Symphony</td><td>Light rail station</td><td>1 min walk</td></tr>
<tr><td>2nd Ave & University St</td><td>Bus stop</td><td>1 min walk</td></tr>
</tbody>
</table>
</section>
<section id="ai-reputation">
<h3>Reputation</h3>
<p>4.0 average across 27 reviews: Google 25. (Confirmed, read August 14, 2026.)</p>
<p>Keller Rohrback is noted for its effective representation in complex cases, particularly wildfire litigation, though communication issues have been reported. (AI guess, from 27 reviews.)</p>
<h4>What people like</h4>
<ul>
<li>Sara Stevens' guidance during depositions</li>
<li>Successful wildfire litigation outcomes</li>
</ul>
<h4>What people do not like</h4>
<ul>
<li>Unresponsive communication from staff</li>
<li>Misrepresentation of client needs</li>
<li>Long wait times for callbacks</li>
</ul>
<h4>Press</h4>
<p>No press story about Keller Rohrback found yet.</p>
<h4>Awards</h4>
<p>None named yet.</p>
<h4>Directories</h4>
<p>Directory listings not read yet.</p>
</section>
<section id="ai-recent-updates-from-keller-rohrback">
<h3>Recent updates from Keller Rohrback</h3>
<p>Keller Rohrback hasn't posted an update here yet.</p>
</section>
<section id="ai-questions-people-ask">
<h3>Questions people ask</h3>
<h4>going rate for lawyers locally, any idea</h4>
<p>No answer yet</p>
<h4>parking at Keller Rohrback, where does everyone put the car?</h4>
<p>No answer yet</p>
<h4>killing time on 3rd, any ideas</h4>
<p>No answer yet</p>
<h4>walk in here, or is it appointment only?</h4>
<p>No answer yet</p>
<h4>payment plans at Keller Rohrback, is that a thing?</h4>
<p>No answer yet</p>
<h4>walking in for a first meeting, what happens</h4>
<p>No answer yet</p>
<h4>anything new from Keller Rohrback lately?</h4>
<p>No answer yet</p>
<h4>services here, what do people go in for?</h4>
<p>No answer yet</p>
<h4>is Ryan, Swanson & Cleveland any better</h4>
<p>No answer yet</p>
<h4>any last minute meetings at Keller Rohrback?</h4>
<p>No answer yet</p>
<h4>Downsides nobody puts in a five star review?</h4>
<p>No answer yet</p>
<h4>What law firm questions is Seattle asking AI most?</h4>
<p>No answer yet</p>
<h4>Why do people rate this firm?</h4>
<p>No answer yet</p>
<h4>people keep recommending Keller Rohrback, what for?</h4>
<p>No answer yet</p>
<h4>somewhere cheaper in Seattle that is not a risk?</h4>
<p>No answer yet</p>
<h4>best law firm in Seattle</h4>
<p>No answer yet</p>
<h4>Saturdays at Keller Rohrback, are they open?</h4>
<p>No answer yet</p>
<h4>opening hours at Keller Rohrback in Seattle, what are they these days?</h4>
<p>No answer yet</p>
</section>
<section id="ai-what-ai-gets-wrong">
<h3>What AI gets wrong about Keller Rohrback</h3>
<p>We ask Gemini and ChatGPT about Keller Rohrback. These are the answers that disagree with the record.</p>
<p>ChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026.</p>
<p>No capture has disagreed with the record yet.</p>
</section>
<section id="ai-score">
<h3>The AI Score: 35 of 100</h3>
<p>The AI Score measures how likely AI engines are to recommend a business, and how accurately. Seattle law firms run 24 to 35. Fair starts at 45, good at 65. Keller Rohrback scores 35, above the Seattle average of 28. The same method scores every business on the registry.</p>
<table>
<thead><tr><th scope="col">Signal</th><th scope="col">Weight</th><th scope="col">Score</th><th scope="col">What it measures</th><th scope="col">Keller Rohrback</th></tr></thead>
<tbody>
<tr><td>Retrieval grounding</td><td>26</td><td>0</td><td>Whether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.</td><td>Poor</td></tr>
<tr><td>Off-property attestation</td><td>20</td><td>94</td><td>Volume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.</td><td>Good</td></tr>
<tr><td>AI visibility</td><td>14</td><td>20</td><td>Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.</td><td>Named in 4 of 20 answers that recommended anyone. 2 more named nobody, which is not a loss and is not scored.</td></tr>
<tr><td>Reviews & response</td><td>12</td><td>73</td><td>The star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.</td><td>Good</td></tr>
<tr><td>Backlink & citation authority</td><td>8</td><td>63</td><td>Domain authority and editorial quality of the sources that attest to you.</td><td>Fair</td></tr>
<tr><td>Google Business Profile</td><td>8</td><td>90</td><td>Required and recommended fields; update cadence. The listing AI pulls from first.</td><td>Good</td></tr>
<tr><td>Speed & mobile</td><td>7</td><td>61</td><td>Core Web Vitals at the 75th percentile, on a real phone.</td><td>Fair</td></tr>
<tr><td>Content freshness & schema</td><td>5</td><td>44</td><td>Crawl recency, intent alignment, valid JSON-LD, canonicals.</td><td>Poor</td></tr>
</tbody>
</table>
<p>Full method: https://localairegistry.com/methodology</p>
</section>
<section id="ai-how-ai-decides-what-to-tell-you-about-a-law-firm">
<h3>How AI decides what to tell you about a law firm</h3>
<p>When you ask ChatGPT, Gemini or Google about a local business, the AI doesn't visit it. It reads what's already written about it: the business's website, its Google Business Profile, review sites, news stories and directories like this one. Then it repeats what those sources agree on.</p>
<p>That's why AI gets small facts wrong. If Yelp says a place is open Mondays and the website says it isn't, the AI has to pick one. The table above shows the answers that disagree with the record today.</p>
<p>The more sources agree, and the more specific they are, the more confidently AI recommends a business. A review that names who helped and what they did tells an AI far more than one that says "great place."</p>
</section>
<section id="ai-how-to-choose-a-law-firm-in-washington-with-or-without-ai">
<h3>How to choose a law firm in Washington, with or without AI</h3>
<p>A few checks take ten minutes and tell you more than any rating.</p>
<ul>
<li>Check that the hours and phone number match on Google, Yelp and the business's own website. Mismatches are how people end up at a locked door.</li>
<li>Read reviews that name a person and what they did. Vague praise is easy to fake.</li>
<li>Look for recent reviews and recent posts. A page nobody has touched in a year may not match the business today.</li>
<li>Ask for the price before you go, and ask what it includes.</li>
<li>Where the work needs a license, ask whose license it is and look it up with Washington.</li>
</ul>
</section>
<section id="ai-how-to-read-the-marks-on-this-page">
<h3>How to read the marks on this page</h3>
<ul>
<li>Confirmed (solid circle): from a known source. The business website, its Google Business Profile, review sites like Yelp, Healthgrades and RealSelf, a licensing board, or measured by Local AI Registry.</li>
<li>Visitor submitted (hollow circle): added or corrected by a person, with the date and how they know, like a phone call or a visit.</li>
<li>AI guess (hollow triangle): what AI engines are saying right now. Nobody has confirmed it.</li>
</ul>
</section>
<section id="ai-about-the-author">
<h3>About the author</h3>
<p>Steve Lee is the founder and CEO of Local AI Registry and sets its editorial standards. He is a former Google executive in Search and a former Microsoft executive, with more than 20 years in digital: search, local discovery, and how people find businesses online. He is based in Irvine.</p>
<ul>
<li>Expertise: search at Google and Microsoft, AI search, answer engine optimization, generative engine optimization, local SEO, structured data and entity mapping.</li>
<li>Industry: medical aesthetics, injectables, med spa operations and marketing.</li>
<li>Disclosure: Local AI Registry sells services to business owners, including Keller Rohrback if it claims this page. That does not change what this page says. Every fact carries its source.</li>
</ul>
</section>
<section id="ai-entity-map">
<h3>Entity map</h3>
<p>Every person, place, organization and treatment named on this page, with a stable ID and a public reference. The JSON-LD below connects them to each other.</p>
<table>
<thead><tr><th scope="col">Entity</th><th scope="col">Type</th><th scope="col">ID on this page</th><th scope="col">Same as</th><th scope="col">Relationship to Keller Rohrback</th></tr></thead>
<tbody>
<tr><td>Keller Rohrback L.L.P.</td><td>LocalBusiness</td><td>#business</td><td>http://www.kellerrohrback.com/</td><td>Subject of this page</td></tr>
<tr><td>Seattle, Washington</td><td>City</td><td>#city</td><td>Nothing found</td><td>City Keller Rohrback is in</td></tr>
<tr><td>Local AI Registry</td><td>Organization</td><td>#publisher</td><td>https://localairegistry.com</td><td>Publisher of this page</td></tr>
<tr><td>Steve Lee</td><td>Person</td><td>#author</td><td>https://localairegistry.com/team</td><td>Author of this page</td></tr>
</tbody>
</table>
</section>
<section id="ai-topical-map">
<h3>Topical map</h3>
<p>Where this page sits in the registry. It's one profile among the law firms in Seattle, linked to the lists and towns around it.</p>
<h4>Lists</h4>
<ul>
<li>Best law firms in Seattle: https://localairegistry.com/leaderboards/wa/seattle/law-firm</li>
<li>Best businesses in Seattle: https://localairegistry.com/leaderboards/wa/seattle</li>
</ul>
<h4>Nearby</h4>
<ul>
<li>/wenatchee: https://localairegistry.com/leaderboards/wa/wenatchee</li>
<li>/east-wenatchee: https://localairegistry.com/leaderboards/wa/east-wenatchee</li>
<li>/bellevue: https://localairegistry.com/leaderboards/wa/bellevue</li>
<li>/moses-lake: https://localairegistry.com/leaderboards/wa/moses-lake</li>
<li>/leavenworth: https://localairegistry.com/leaderboards/wa/leavenworth</li>
<li>/chelan: https://localairegistry.com/leaderboards/wa/chelan</li>
</ul>
<h4>Every list</h4>
<ul>
<li>Every leaderboard in Washington: https://localairegistry.com/leaderboards/wa</li>
</ul>
</section>
<section id="ai-frequently-asked-questions">
<h3>Frequently asked questions</h3>
<h4>What is AI search optimization for local business?</h4>
<p>Getting a business named when a neighbor asks ChatGPT, Gemini, or Perplexity for a recommendation. Some call it AI SEO, some call it generative engine optimization. Traditional SEO fights for ten blue links; this fights for the one answer an assistant says out loud. The AI Score on this page measures the eight signals that drive it.</p>
<h4>What is Local AI Registry?</h4>
<p>The public record of how AI sees local business. We score every business we list by one published method, we keep the questions people ask about it in one place, and we never sell rank. Looking up any business here is free.</p>
<h4>How does this page help a business get recommended by AI?</h4>
<p>Assistants read public pages before they answer. This one states what the business does, what people ask about it, and what the Record answers, in one place a machine can read. Correcting what is wrong here changes what an assistant repeats next.</p>
<h4>Who writes the answers here?</h4>
<p>Registry AI writes the first answer under every question, from the Record and the public sources named beneath it. Neighbors write the rest under pseudonyms. A registered owner can reply as the business, and their reply says so.</p>
<h4>I own Keller Rohrback L.L.P.. How do I fix something or rank higher?</h4>
<p>Register the page. It is free, it takes about five minutes, and it lets you correct the Record and reply as the business. Nothing on this page is for sale, so the only thing that moves the score is the work.</p>
</section>
<section id="ai-references">
<h3>References</h3>
<h4>Sources cited</h4>
<ul>
<li>[1] Google Business Profile, https://www.google.com/maps/place/?q=place_id:ChIJRU14YrFqkFQRwi3xHko_0kc (accessed Aug 14, 2026)</li>
<li>[2] kellerrohrback.com, https://www.kellerrohrback.com/firm (accessed Sep 18, 2026)</li>
<li>[3] kellerrohrback.com, https://www.kellerrohrback.com/investigations (accessed Sep 18, 2026)</li>
<li>[4] kellerrohrback.com, https://www.kellerrohrback.com/management (accessed Sep 18, 2026)</li>
<li>[5] kellerrohrback.com, https://www.kellerrohrback.com/cases (accessed Sep 18, 2026)</li>
<li>[6] kellerrohrback.com, https://www.kellerrohrback.com/attorneys (accessed Sep 18, 2026)</li>
<li>[7] kellerrohrback.com, https://www.kellerrohrback.com/cases/closed (accessed Sep 18, 2026)</li>
<li>[8] kellerrohrback.com, https://www.kellerrohrback.com/cases/settled (accessed Sep 18, 2026)</li>
<li>[9] kellerrohrback.com, https://www.kellerrohrback.com/cases/active (accessed Sep 18, 2026)</li>
<li>[10] AI engine output: ChatGPT and Gemini, read by Local AI Registry on Oct 13, 2026, https://localairegistry.com/methodology (accessed Sep 18, 2026)</li>
<li>[11] kellerrohrback.com, http://www.kellerrohrback.com/ (accessed Oct 13, 2026)</li>
</ul>
</section>
</article>
</main>
</body>
</html>This is the evidence for every fact on this page, across Locals, Services, Team, Visit, Reputation and Updates. Each reference names the fact, the source, what kind of source it is, and the date it was checked, with a link and an archived copy so anyone can verify it. Visitor references are dated firsthand accounts. AI guesses record what an AI engine said on that date, not what is true.