Local AI Registry

Camping Store

REI

The public record of what AI assistants say about this business — the questions asked, the answers given, the omissions.

222 Yale Ave N

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52/100
Fair

65 or better is good. 45 to 64 is fair. Under 45 is poor.

Verified August 17, 2026

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REI — Seattle, Washington
REI · 222 Yale Ave N

What AI says about REI.1

We ask the assistants the questions customers actually ask, and record what comes back — quoted verbatim, dated, with the capture kept as evidence.

ChatGPT

Not named

Asked best camping store in Seattle

ChatGPT answered with other businesses. REI was not mentioned.

Checked August 17, 2026

Perplexity

No answer

We have no answer from Perplexity to show.

Gemini

Not named

Asked best camping store in Seattle

Gemini answered with other businesses. REI was not mentioned.

Checked August 17, 2026

Named by 0 of 2 assistants as of August 17, 2026. We have no answer on record from 1 more.

Reputation

What they’re known for.2

Drawn from live Google search results — the searches this business surfaces for when people look nearby. What its customers say is a separate read, below.

REI is best known for its extensive selection of outdoor gear, particularly in Arc'teryx apparel, Chacos sandals, and Brooks running shoes, making it a top choice for outdoor enthusiasts.

Arc'teryx Beanies Available
Chacos for Every Adventure
Brooks Shoes Selection
Trail Running Shoes Galore
Cycling Specials Available

What people keep saying.3

Every review this business has, read and distilled — the mood, the consistent praise, and the recurring complaints.

Customers describe a mixed experience at REI's flagship Seattle location, with highlights including knowledgeable staff like Maya and Jeff assisting with gear selection and rentals. However, frustrations arise from long wait times and issues with customer service, particularly in the climbing area and during peak hours.

Consistently praised

Maya's assistance with backpack fitting
Jeff's help at the rental counter
Great selection of outdoor gear

Recurring complaints

Long wait times for assistance
Rude staff experiences reported
Confusing parking system leading to fines

The bottom line: REI Seattle offers a vast selection of outdoor gear but struggles with customer service and parking management issues.

REI — Seattle, Washington
REI · 222 Yale Ave N

The score, explained

Why 52.4

Eight signals make up the AI Score. Weight is how much a signal counts; the score is how this entry measures on it. The same method for every business — never for sale.

65 or better is good. 45 to 64 is fair. Under 45 is poor.

Scanned August 17, 2026

SignalScore /100
Retrieval groundingWhether you appear in the ranked results AI retrieves and cites: AI-Overview citations, organic top-10 for your money queries, and the Bing index ChatGPT leans on.
100
Off-property attestationVolume and consistency of what others say about you: YouTube mentions, branded web mentions, third-party “best-of” lists. The cause of retrievability.
40
AI visibilityWhether ChatGPT, Gemini, Perplexity, and AI Overviews name you, and whether they name you for the right service.
0
Reviews & responseThe star average is only one input. We also read volume, velocity, the specificity of review language, and response cadence. Specific reviews are what AI quotes verbatim.
81
Backlink & citation authorityDomain authority and editorial quality of the sources that attest to you.
69
Google Business ProfileRequired and recommended fields; update cadence. The listing AI pulls from first.
90
Speed & mobileCore Web Vitals at the 75th percentile, on a real phone.
44
Content freshness & schemaCrawl recency, intent alignment, valid JSON-LD, canonicals.
100

What’s holding this entry back: off-property attestation and ai visibility — the signals dragging the score below where the rest of the record sits.

Read the full methodology
REI — Seattle, Washington
REI · 222 Yale Ave N

The facts

Address222 Yale Ave N, Seattle, WA 98109, USA
Hours
Today (Tue) · 9:00 AM – 9:00 PM
  • Monday9:00 AM – 9:00 PM
  • Tuesday9:00 AM – 9:00 PM
  • Wednesday9:00 AM – 9:00 PM
  • Thursday9:00 AM – 9:00 PM
  • Friday9:00 AM – 9:00 PM
  • Saturday9:00 AM – 9:00 PM
  • Sunday10:00 AM – 7:00 PM
Websiterei.com

Typically busiest — Saturday

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Map of the area around REI
Open in Google Maps ↗© Mapbox © OpenStreetMap

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Questions

About REI.

What are the operating hours of REI in Seattle?

The shop is open Monday to Friday from 9:00 AM to 9:00 PM, Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 7:00 PM.

Does REI in Seattle accept reservations for rentals?

The shop does not accept reservations for rentals; customers can walk in to rent items.

What is REI in Seattle known for?

The shop is known for its wide selection of camping gear, knowledgeable staff, and excellent rental services, including climbing equipment and outdoor gear.

Is there parking available at REI in Seattle?

The shop offers parking options nearby, but customers are advised to arrive early, especially on weekends, to secure a spot.

Are there any special features at REI in Seattle?

The shop features a climbing wall that opens on weekends, providing a great opportunity for climbers of all levels to practice and enjoy the sport.

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What AI says about you today

The answer ChatGPT and Perplexity give when someone asks for the best in your category and city. Named, or left out.

Your fix list

Every problem we found, one row at a time, each with the written steps to do it yourself and an honest estimate of how long it takes. Tick them off as you go.

Correct the details AI reads

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